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Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
12th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (8th), Business-to-Business Middleware (2nd), API Management (5th), Cloud Data Integration (2nd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of May 2026, in the Data Quality category, the mindshare of Experian Data Quality is 4.1%, up from 1.7% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.6%, down from 19.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.6%
Experian Data Quality4.1%
Other86.3%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"It is excellent for data profiling."
"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"The customer service was very good."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"MDM is very stable - it can handle millions of hits daily and still run 24/7."
"The staging and hierarchical features are the most valuable."
"I have used a lot of MDM tools, and I've found that Informatica is the best solution out of all of them in terms of the architecture and user-friendliness."
"The support is very good."
"The most valuable feature of Informatica Intelligent Cloud Services for me is the availability of connectors."
"The most valuable features are the structure masking and platform masking."
"It has all the advantages of the Cloud in that you can use it without worrying about infrastructure, upkeep, or upgrades, and Informatica is in charge of all those things."
"One of the most valuable features of Informatica Cloud Data Quality is Master Data Management. You can write code to build your logic rules to check the quality."
 

Cons

"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"It is way, way over-priced in my opinion."
"The online training is very useful but needs expanding and updating – it has loads of potential."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"The scalability is tough."
"The only thing that I can imagine that might be improved is how the available transactions verify addresses used."
"Though EDC has maximum coverage, a few things were not available to scan, but I think EDC is evolving to address this issue."
"New machine learning could be added to Informatica MDM because the solution is outdated and is not moving with the current trends. The solution is good, but it definitely needs a lot of improvement and needs to speed up as per the market."
"If a new solution has the same features and less investment, it would be worth considering."
"The product's pricing is definitely an area where a bit of improvement is needed."
"The vendor should have more training resources: online classes, free tutorial videos, etc."
"We promote our code changes from a lower to a higher environment, which is highly complex when working with a multi-domain MDM like Informatica. This is the biggest obstacle for Informatica MDM, and I think they should change it because that's very time consuming."
 

Pricing and Cost Advice

Information not available
"My understanding is that Informatica is quite expensive compare to other tools that are available in the market."
"It's a very expensive solution"
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"It's an expensive solution."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
11%
Retailer
10%
University
8%
Financial Services Firm
13%
Manufacturing Company
10%
Retailer
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

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How does Azure Data Factory compare with Informatica Cloud Data Integration?
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Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.