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Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
14th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (2nd), API Management (5th), Cloud Data Integration (2nd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of June 2026, in the Data Quality category, the mindshare of Experian Data Quality is 4.0%, up from 1.8% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.5%, down from 19.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.5%
Experian Data Quality4.0%
Other86.5%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"The customer service was very good."
"It is excellent for data profiling."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"Informatica is user-friendly, stable, and scalable."
"The most valuable features of Informatica MDM are its reliability, match functions, and integration capabilities. The out-of-box functionality of deduplication and built-in data models ensure faster implementation."
"Scalability is on par or better than any other solution on the market, with one of our customers having over 21 million SKUs in PIM and others having hundreds of international users."
"The solution's most valuable features are its data quality, match-merge engine, and CLAIRE AI engine, which helps with AI automation."
"The Mapping Designer allows for declarative ETL development (visual scripting) that leverages a wide array of different transformations."
"It's a great solution, and I was happy with it."
"The most valuable feature of Informatica Intelligent Cloud Services for me is the availability of connectors."
"It is a very stable solution...It is a scalable solution."
 

Cons

"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"The online training is very useful but needs expanding and updating – it has loads of potential."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"It is way, way over-priced in my opinion."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"I have received feedback from certain teams and there is a steep learning curve to use this solution."
"Cost-wise, it could be better."
"I think they should work really hard on UI."
"There are some limitations with Informatica Axon when one tries to connect or integrate it with Jira."
"I would rate my experience with the initial setup a two out of ten, with one being difficult and ten being easy."
"There's definitely room for improvement in terms of user-friendliness. One example is that you can't search for jobs directly by file name. You can only search by job name. So, if you want to find a job that works with a specific file, you have to go through each job individually to find the right one. So, I'd like to see a faster search, one where I can search directly by file name."
"I've found that whatever functionalities are available on-prem, can become a bit of a challenge sometimes in the cloud."
"Currently, there are limitations in processing and the interface."
 

Pricing and Cost Advice

Information not available
"In terms of the licensing for Informatica Intelligent Cloud Services, we had the option of paying based on the number of users and paying based on the volume of data, and we went with the data volume licensing option. Informatica Intelligent Cloud Services isn't as expensive as CIG. The pricing for it is okay, so I'm rating it a four out of five in terms of pricing. We did use the email verification and address validation services which weren't part of the contract, so we had to pay additional fees for those services."
"I have heard from customers that the product comes with a huge license cost."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"The pricing model is something that can be improved."
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."
"My understanding is that Informatica is quite expensive compare to other tools that are available in the market."
"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Retailer
10%
University
7%
Financial Services Firm
13%
Manufacturing Company
11%
Construction Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

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Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.