I use Insider for retargeting. One of Astra International's subsidiaries, which is the company I work for as the biggest automotive company in Indonesia, uses Insider. This subsidiary works in the used car segment and uses Insider for retargeting purposes. When a customer makes a booking but does not come to the offline dealer, we send a reminder or retargeting message to encourage them to visit our office. We also send reminders on day one and one day prior to the scheduled date to remind customers to come to our offline dealer. This is the main use case with Insider.
Retargeting campaigns have reduced booking cancellations but new users still need clearer guidance
What is our primary use case?
What is most valuable?
I believe that retargeting is the best feature that Insider offers. The ease of use and the results are why the retargeting feature stands out for me. Insider reads the results near real-time and provides AI segmentation. We only need to prompt, and then Insider will work to determine which segment is best for each campaign.
Insider has helped me to reduce cancellation bookings by about 15% year-over-year. This is tracked through Insider; however, we also add additional attribution using AppsFlyer.
We see significantly fewer employees needed for outbound calls because with Insider, we perform a reconfirmation of booking schedules automatically. This allows us to reduce the need for customer service outbound agents, and Insider has also helped us reduce cancellations.
What needs improvement?
I think that Insider can be improved on the UI side because for someone with experience, Insider would be a very great tool. However, for beginners, I think Insider needs to improve their UI and UX, especially for those starting out.
For how long have I used the solution?
I have been using Insider for about one year.
What do I think about the stability of the solution?
Insider is stable.
What do I think about the scalability of the solution?
They are performing well with Insider's scalability because they have the open API and CDP as well.
How are customer service and support?
The customer support is good. We have local support so we can discuss more on the local context for marketing strategies.
Which solution did I use previously and why did I switch?
In a previous subsidiary that I handled, we used a CRM tool called Bloomreach Exponea. I switched from Bloomreach Exponea to Insider because Bloomreach Exponea did not have local support.
How was the initial setup?
I have a positive impression because they offered free pricing on the setup cost. We only pay the yearly licensing cost, and they waived the setup cost for us.
What about the implementation team?
What was our ROI?
Insider has helped me to reduce cancellation bookings by about 15% year-over-year.
What's my experience with pricing, setup cost, and licensing?
I have a positive impression because they offered free pricing on the setup cost. We only pay the yearly licensing cost, and they waived the setup cost for us.
Which other solutions did I evaluate?
What other advice do I have?
I think that if your CRM or marketing technology PIC has experience, you can consider Insider. However, if you are only starting your CRM system, I think you can look for other tools. I gave this review a rating of 7.
Which deployment model are you using for this solution?
Public Cloud
