Marketing Creatio vs Salesforce Marketing Cloud comparison

Creatio and Salesforce are both solutions in the Marketing Management category. Creatio is ranked #15, while Salesforce is ranked #2 with an average rating of 8.8. Creatio holds a 1.0% mindshare in MM, compared to Salesforce’s 15.8% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

89 Views
50 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 58 Salesforce Marketing Cloud reviews

1,877 Views
1,214 Comparison Views

98% willing to recommend

Marketing Creatio

Salesforce Marketing Cloud

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Marketing Creatio and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: May 2025).

Buyer's Guide

Marketing Management

May 2025

Download the complete report

Helped 851,604 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

15th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Management

2nd

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of May 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 1.0%, up from 0.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.8%, down from 18.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

Read full review

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."

"The solution is user-friendly."

"The Journey Builder and the Email Studio features are most valuable."

"Offers many great features and is intuitive."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"This is a very powerful and scalable solution."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

More Salesforce Marketing Cloud pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"In the SMS area, it is not up to the mark, compared to what has been developed for email."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"Salesforce could benefit by implementing further integration with more platforms."

"In a future release, adding end-user personalization would be a benefit."

"This solution could be more user-friendly."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"It is a license per user."

"Salesforce is an expensive solution."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"The solution is a bit expensive."

"It's normal pricing."

"The price is expensive."

More Salesforce Marketing Cloud pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.

See recommendations

851,604 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Educational Organization

54%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

Ask a question

Earn 20 points

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...

See all answers

Comparisons

No data available

Marketo vs Salesforce Marketing Cloud

Compared 19% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 13% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 11% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketing Management

May 2025

Download Marketing Creatio product report

Buyer's Guide

Salesforce Marketing Cloud

April 2025

Download Salesforce Marketing Cloud product report

Also Known As

bpm’online marketing

ExactTarget

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in Marketing Management. Updated: May 2025.

DOWNLOAD NOW

851,604 professionals have used our research since 2012.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.