Marketing Creatio vs Salesforce Marketing Cloud comparison

Creatio and Salesforce are both solutions in the Marketing Management category. Creatio is ranked #15, while Salesforce is ranked #1 with an average rating of 8.5. Creatio holds a 1.2% mindshare in MM, compared to Salesforce’s 16.5% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

143 Views
143 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,420 Views
1,300 Comparison Views

98% willing to recommend

Marketing Creatio

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketing Creatio and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: September 2025).

Buyer's Guide

Marketing Management

September 2025

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Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

15th

Average Rating

9.0

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 1.2%, up from 0.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.5%, up from 15.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	16.5%
Marketing Creatio	1.2%
Other	82.3%

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."

"Email automation is most valuable."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

"The Journey and CloudPages and automation are all great."

"The automation is great. It saves us a lot of time and it makes us move faster."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

More Salesforce Marketing Cloud pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"We have struggled to get resolution of support tickets from the Salesforce team."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"User management could be better."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"The price is expensive."

"The solution is paid for monthly."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"It is a license per user."

"The licensing cost for the solution is on a yearly basis."

"Salesforce is an expensive solution."

"The solution is a bit expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

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Comparisons

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Compared 47% of the time

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HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 11% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 8% of the time

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Product Reports

Buyer's Guide

Marketing Management

September 2025

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Buyer's Guide

Salesforce Marketing Cloud

September 2025

Download Salesforce Marketing Cloud product report

Also Known As

bpm’online marketing

ExactTarget

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: September 2025.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.