Marketing Creatio vs Marketo comparison

Creatio and Adobe are both solutions in the Marketing Management category. Creatio is ranked #12, while Adobe is ranked #5 with an average rating of 8.4. Creatio holds a 1.8% mindshare in MM, compared to Adobe’s 9.4% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 96% of Adobe users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

259 Views
254 Comparison Views

100% willing to recommend

Marketo

Read 25 Marketo reviews

2,747 Views
961 Comparison Views

96% willing to recommend

Marketing Creatio

Marketo

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketing Creatio and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: March 2026).

Buyer's Guide

Marketing Management

March 2026

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Helped 884,933 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

12th

Average Rating

9.0

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Marketo

Ranking in Marketing Management

5th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Mindshare comparison

As of March 2026, in the Marketing Management category, the mindshare of Marketing Creatio is 1.8%, up from 0.9% compared to the previous year. The mindshare of Marketo is 9.4%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Mindshare Distribution
Product	Mindshare (%)
Marketo	9.4%
Marketing Creatio	1.8%
Other	88.8%

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects, delivering HUGE ROI with great customer service and a relatively nimble dev team always willing to help, even in special or one-off scenarios."

"Advanced capabilities for closed-loop lead management"

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"Overall - I am very pleased with Marketo for email automation and lead management."

"The most valuable features of Marketo are its ease of use and flexibility."

"Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners."

"Considering the features it offers, it provides value for money."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

More Marketo pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"I had an issue while integrating JavaScript with forms."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"Our experience with the renewal process has been frustrating. Marketo bakes a substantial price increase into each contract which has required renegotiation every year."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Pricing. It is NOT cheap, given the functionality of the product. Feels like I could be paying less."

More Marketo cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"The solution is expensive compared to others."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The pricing is not cheap, but it's not that expensive either."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"It is expensive. We have a yearly license."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

Questions from the Community

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What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

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What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

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What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

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Comparisons

Salesforce Marketing Cloud vs Marketing Creatio

Compared 48% of the time

More Marketing Creatio Competitors

HubSpot Marketing Hub vs Marketo

Compared 30% of the time

Salesforce Marketing Cloud vs Marketo

Compared 19% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

Pardot vs Marketo

Compared 5% of the time

IBM Watson Campaign Automation vs Marketo

Compared 1% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

Marketing Management

March 2026

Download Marketing Creatio product report

Buyer's Guide

Marketo

March 2026

Download Marketo product report

Also Known As

bpm’online marketing

No data available

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: March 2026.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.