Marketing Creatio vs Marketo comparison

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"Marketo is excellent in terms of hands-on usability and lead database management."

"Automated customer outreach from sign up to upgrade"

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"Overall - I am very pleased with Marketo for email automation and lead management."

"Great ease of use creation for campaigns."

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"Wish it had a better user interface"

"Some modern Marketo features could be improved."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Marketo should give more power to the users for data manipulation."

"It could be more scalable."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"This solution also doesn't scale for the large enterprise - a huge downside for them."

"Pricing. It is NOT cheap, given the functionality of the product. Feels like I could be paying less."

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The licensing cost usually depends on the users."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The solution is expensive compared to others."

"It is expensive. We have a yearly license."

"The pricing is not cheap, but it's not that expensive either."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The initial pricing was excellent, but the pricing for renewals is not as good."