Marketing Creatio vs Marketo comparison

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"I have a good special setup and a huge NetFlow to the sales channel."

"The most valuable feature of this solution is Smart Campaigns."

"The product has been stable."

"The most valuable features are the Marketo emails, both sending and tracking."

"I like that the solution is flexible."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"Marketo is excellent in terms of hands-on usability and lead database management."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"The user interface could be improved."

"Some modern Marketo features could be improved."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"It could be more scalable."

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"It is expensive. We have a yearly license."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The solution is expensive compared to others."

"The licensing cost usually depends on the users."

"The pricing is not cheap, but it's not that expensive either."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The initial pricing was excellent, but the pricing for renewals is not as good."