Marketing Creatio vs Marketo comparison

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"I like that the solution is flexible."

"I have a good special setup and a huge NetFlow to the sales channel."

"The product has been stable."

"The most valuable feature is the scoring."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"The smart campaign looks quite interesting and useful."

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Some modern Marketo features could be improved."

"Marketo should give more power to the users for data manipulation."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Revenue management, attribution, and ABM can all be improved."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"It is expensive. We have a yearly license."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The solution is expensive compared to others."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The licensing cost usually depends on the users."