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Oracle CRM vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.5, while Salesforce is ranked #1 with an average rating of 8.6. Oracle holds a 1.9% mindshare in MA, compared to Salesforce’s 21.4% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.
Oracle CRM
Read 40 Oracle CRM reviews
  • 1,588 Views
  • 175 Comparison Views
90% willing to recommend
Salesforce Marketing Cloud
Read 59 Salesforce Marketing Cloud reviews
  • 3,590 Views
  • 2,549 Comparison Views
98% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Salesforce Marketing Cloud are robust competitors in the CRM and marketing automation sector. Salesforce Marketing Cloud appears to have the upper hand due to highly favored pricing, support, and superior functionality.

Features: Oracle CRM provides extensive integration capabilities, industry-based solutions, and flexible module selection for reduced operational expenses. It offers real-time tools and end-to-end integration advantages. Salesforce Marketing Cloud is known for its cross-channel capabilities, particularly its Content Builder and Journey Builder, which simplify campaign creation and execution. Users also highlight its strong analytics and automation features.

Room for Improvement: Oracle CRM needs enhancements in usability, integration flexibility, and cloud offerings to improve user experience. User interface and performance improvements are also necessary for better competition. Salesforce Marketing Cloud requires enhancements in processing speed, user interface, and graphical options in dashboards. Its complexity and pricing structure indicate potential for increased accessibility and affordability.

Ease of Deployment and Customer Service: Oracle CRM supports versatile deployment across private, public, and hybrid clouds but struggles with speed and usability. Salesforce Marketing Cloud, primarily cloud-based, offers straightforward deployment. While both provide 24/7 support, Salesforce's service receives better feedback for responsiveness, whereas Oracle's support shows mixed reviews.

Pricing and ROI: Oracle CRM is flexible but expensive, with varied user satisfaction regarding ROI. Discounts are offered for integrated Oracle product users. Salesforce Marketing Cloud, although costly, is perceived as good value for large corporations, with affordable tier options suggesting positive ROI perceptions and substantial campaign improvements.

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Buyer's Guide
Oracle CRM vs. Salesforce Marketing Cloud
July 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.0
Oracle CRM users report improved efficiency and cost savings, though exact ROI varies and is often user-reported.
Sentiment score
6.6
Users find positive ROI with Salesforce Marketing Cloud's enhanced marketing, despite challenges in direct measurement; automation and personalization aid satisfaction.
No quotes available
For more quotes and insights, download the Oracle CRM report
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
For more quotes and insights, download the Salesforce Marketing Cloud report
 

Customer Service

Sentiment score
6.5
Oracle CRM's customer support is praised for availability but criticized for slow responses and inconsistent issue resolution.
Sentiment score
6.6
Salesforce Marketing Cloud's support varies by license, with responsive service but inconsistent performance and potential additional charges.
No quotes available
For more quotes and insights, download the Oracle CRM report
When facing technical issues such as coding, they provide valuable suggestions for my developer team.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Customer support could be improved, especially for new features.
For more quotes and insights, download the Salesforce Marketing Cloud report
Napitch K - PeerSpot reviewer
PG
RM
 

Scalability Issues

Sentiment score
7.2
Oracle CRM is scalable, adaptable for varying business needs, but on-premises setups may need additional investments for infrastructure.
Sentiment score
7.7
Salesforce Marketing Cloud is scalable, ideal for large enterprises, integrating well but may be cost-prohibitive for smaller companies.
No quotes available
For more quotes and insights, download the Oracle CRM report
On a scale of one to ten, I rate its scalability at 9.5.
When more branches are opened for a dealer, or when the vehicle manufacturing company implements the software nationwide, the application needs to handle many changes and business rules smoothly.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
For more quotes and insights, download the Salesforce Marketing Cloud report
SM
RM
PG
 

Stability Issues

Sentiment score
7.5
Oracle CRM is highly rated for stability, despite installation challenges and minor glitches that don't affect operations significantly.
Sentiment score
8.1
Salesforce Marketing Cloud is highly stable and reliable, managing large data well, with users rating it 8-9 out of 10.
We haven't really had any technical challenges with Oracle CRM.
For more quotes and insights, download the Oracle CRM report
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
For more quotes and insights, download the Salesforce Marketing Cloud report
reviewer2114835 - PeerSpot reviewer
RM
PG
 

Room For Improvement

Oracle CRM struggles with outdated UI, slow performance, integration issues, high costs, and inadequate support, needing significant enhancements.
Salesforce Marketing Cloud needs improvements in error handling, UI, integrations, pricing, customization, documentation, performance, and feature accessibility.
It's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.
The AI feature needs improvement.
For more quotes and insights, download the Oracle CRM report
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
For more quotes and insights, download the Salesforce Marketing Cloud report
reviewer2114835 - PeerSpot reviewerErick Kathurima - PeerSpot reviewer
SM
RM
PG
 

Setup Cost

Oracle CRM is costly, best for top-tier companies, with scalable pricing and possible discounts on long-term contracts.
Salesforce Marketing Cloud is expensive but valued by Fortune 500 companies for its comprehensive marketing capabilities despite cheaper alternatives.
 

Valuable Features

Oracle CRM offers customizable, cloud-based solutions with robust integrations, praised for stability, scalability, and comprehensive CRM functionalities.
Salesforce Marketing Cloud enhances engagement and efficiency with automation, integration, content management, analytics, and personalization across platforms.
Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics.
The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud.
For more quotes and insights, download the Oracle CRM report
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
For more quotes and insights, download the Salesforce Marketing Cloud report
reviewer2114835 - PeerSpot reviewerErick Kathurima - PeerSpot reviewer
PG
SM
RM
 

Categories and Ranking

Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
40
Ranking in other categories
CRM (8th)
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
59
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 21.4%, down from 23.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.
Read full review
Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.
Read full review
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Top Industries

By visitors reading reviews
University
12%
Financial Services Firm
10%
Computer Software Company
9%
Educational Organization
9%
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
See all answers
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
See all answers
What needs improvement with Oracle CRM?
From an Oracle CRM perspective, the pricing and cost is a challenging, but we do have lengthy and extensive discussions with Oracle to try and meet our needs. So far, it's proving to be beneficial;...
See all answers
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
See all answers
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
See all answers
What needs improvement with Salesforce Marketing Cloud?
An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...
See all answers
 

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Compared 10% of the time
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Compared 9% of the time
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Compared 8% of the time
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Product Reports

Buyer's Guide
Oracle CRM
August 2025
Oracle CRM reportDownload Oracle CRM product report
Buyer's Guide
Salesforce Marketing Cloud
July 2025
Salesforce Marketing Cloud reportDownload Salesforce Marketing Cloud product report
 

Also Known As

Market2Lead
ExactTarget
 

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce
 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Buyer's Guide
Oracle CRM vs. Salesforce Marketing Cloud
July 2025
Free Report: Oracle CRM vs. Salesforce Marketing Cloud
Find out what your peers are saying about Oracle CRM vs. Salesforce Marketing Cloud and other solutions. Updated: July 2025.
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