LeadSquared vs Oracle Eloqua comparison

LeadSquared and Oracle are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.5, while Oracle is ranked #4 with an average rating of 8.6. LeadSquared holds a 1.8% mindshare in MA, compared to Oracle’s 5.4% mindshare. Additionally, 85% of LeadSquared users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

LeadSquared

Read 6 LeadSquared reviews

1,373 Views
384 Comparison Views

85% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,853 Views
1,816 Comparison Views

94% willing to recommend

LeadSquared

Oracle Eloqua

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and LeadSquared are marketing automation tools competing in the lead generation and nurturing category. Oracle Eloqua appears to gain an advantage with its sophisticated campaign management and advanced analytics, tailored for larger enterprises with complex needs.

Features: Oracle Eloqua includes advanced campaign management, superior data analysis, and extensive integration options. LeadSquared offers seamless CRM integration, an intuitive dashboard, and efficient lead management.

Room for Improvement: Oracle Eloqua can improve its user interface simplicity, reduce deployment complexity, and better cater to smaller businesses. LeadSquared could enhance analytics capabilities, expand integration options, and bolster scalability for larger operations.

Ease of Deployment and Customer Service: Oracle Eloqua's deployment is more time-intensive due to extensive setup needs, supported by comprehensive documentation. LeadSquared benefits from quicker deployment and responsive customer service, facilitating smooth implementation with dedicated support.

Pricing and ROI: Oracle Eloqua generally involves a higher setup cost reflective of its advanced features, offering ROI for large enterprises through analytics and customization. LeadSquared provides a cost-effective setup with solid ROI for small to medium businesses, enhancing sales efficiency through integrations and user-friendly features.

To learn more, read our detailed LeadSquared vs. Oracle Eloqua Report (Updated: March 2026).

Buyer's Guide

LeadSquared vs. Oracle Eloqua

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM (29th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.8%, up from 0.9% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	5.4%
LeadSquared	1.8%
Other	92.8%

Marketing Automation

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"There is a lot of time saved and conversion rates also got improved with LeadSquared compared to the manual process where a person visits the office; after implementing LeadSquared, we convert most leads into successful leads, and productivity is also getting improved as we configured the automation part."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"Once you get the knowledge to use it, Eloqua is so powerful."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"Eloqua is a fantastic tool for managing your communication strategy and your contact strategy."

"Eloqua10 is a great tool for marketing automation for both B2B and B2C companies."

"Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue."

"Eloqua has a drag-and-drop interface based on HTML5 and is the easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen."

"Prior to Eloqua our processes were cumbersome and clunky; this tool made our marketers feel the power behind our campaigns and gave them the tools and confidence to execute campaigns themselves."

"Eloqua gets modern marketing, plain and simple."

More Oracle Eloqua pros

Cons

"The notifications and workflow management can be improved in LeadSquared."

"The solution’s UI could be more user-friendly."

"The solution can get quite expensive, especially as you add more users."

"The solution's report section is not very capable and could be improved."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements"

"The solution does not have a good database architecture."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"I would love to see the social suite capabilities enhanced."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Email WYSWIG editor is far from being the best I've seen, I recommend to work with FrontPage or Dreamweaver before and copy HTML code."

More Oracle Eloqua cons

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"We have an annual renewable license for LeadSquared."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua can be expensive compared to alternatives."

"It's quite expensive."

"The solution is expensive."

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

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Top Industries

By visitors reading reviews

Outsourcing Company

17%

Comms Service Provider

13%

Financial Services Firm

Government

Financial Services Firm

13%

Healthcare Company

Insurance Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Kapture CRM vs LeadSquared

Compared 13% of the time

Zoho CRM vs LeadSquared

Compared 11% of the time

ExtraaEdge vs LeadSquared

Compared 9% of the time

CRMNEXT vs LeadSquared

Compared 9% of the time

NoPaperForms vs LeadSquared

Compared 5% of the time

More LeadSquared Competitors

Marketo vs Oracle Eloqua

Compared 31% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 26% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 21% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

IBM Watson Campaign Automation vs Oracle Eloqua

Compared 2% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

CRM

March 2026

Download LeadSquared product report

Buyer's Guide

Oracle Eloqua

March 2026

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

LeadSquared vs. Oracle Eloqua

March 2026

Free Report: LeadSquared vs. Oracle Eloqua

Find out what your peers are saying about LeadSquared vs. Oracle Eloqua and other solutions. Updated: March 2026.

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