LeadSquared vs Oracle Eloqua comparison

LeadSquared and Oracle are both solutions in the Marketing Automation category. LeadSquared is ranked #7 with an average rating of 9.0, while Oracle is ranked #4 with an average rating of 9.3. LeadSquared holds a 1.9% mindshare in MA, compared to Oracle’s 6.7% mindshare. Additionally, 94% of LeadSquared users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

LeadSquared

Read 9 LeadSquared reviews

2,679 Views
857 Comparison Views

94% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

3,541 Views
3,506 Comparison Views

94% willing to recommend

LeadSquared

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and LeadSquared are marketing automation tools competing in the lead generation and nurturing category. Oracle Eloqua appears to gain an advantage with its sophisticated campaign management and advanced analytics, tailored for larger enterprises with complex needs.

Features: Oracle Eloqua includes advanced campaign management, superior data analysis, and extensive integration options. LeadSquared offers seamless CRM integration, an intuitive dashboard, and efficient lead management.

Room for Improvement: Oracle Eloqua can improve its user interface simplicity, reduce deployment complexity, and better cater to smaller businesses. LeadSquared could enhance analytics capabilities, expand integration options, and bolster scalability for larger operations.

Ease of Deployment and Customer Service: Oracle Eloqua's deployment is more time-intensive due to extensive setup needs, supported by comprehensive documentation. LeadSquared benefits from quicker deployment and responsive customer service, facilitating smooth implementation with dedicated support.

Pricing and ROI: Oracle Eloqua generally involves a higher setup cost reflective of its advanced features, offering ROI for large enterprises through analytics and customization. LeadSquared provides a cost-effective setup with solid ROI for small to medium businesses, enhancing sales efficiency through integrations and user-friendly features.

To learn more, read our detailed LeadSquared vs. Oracle Eloqua Report (Updated: June 2026).

Buyer's Guide

LeadSquared vs. Oracle Eloqua

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

7th

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (24th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.9%, up from 0.8% compared to the previous year. The mindshare of Oracle Eloqua is 6.7%, down from 9.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	6.7%
LeadSquared	1.9%
Other	91.4%

Marketing Automation

Featured Reviews

Shakti Anand

Senior Manager- Admissions at Sector 125

Automation has transformed admissions follow-up and now drives higher lead-to-fee conversions

LeadSquared can be improved on various parameters. The platform should onboard various other vendors, such as a voice bot, which is a crucial requirement in the current market. LeadSquared is currently in the development phase of a voice bot, which is essential for connecting with prospective leads in a short duration. Improving the Converse feature, which is currently complex, will impact costing; however, if Converse is implemented, there would be no need to associate with other life or chatbots. Converse would suffice the requirement for voice and chatbots, and the voice AI could also replace the voice bot currently sought in the market. Regarding reporting, it has become easier with the new UI platform, but the reporting section can still be improved by providing an easier view for the analytics section. The current setup is slightly complex for a normal sales user to access and understand reports pulled from LeadSquared. The analytics section needs improvement, and there are filters that also require work. Triggering the number of leads that have not been connected after multiple dialing attempts requires multiple combinations through advanced filter options to pull out that data, which is complex for sales users. Certain tabs based on customer requirements and customization should become more accessible for the calling team to help them achieve connected call goals.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"LeadSquared provides an overall platform that significantly helps reach candidates through phone calls and follow up with them, thereby raising ROI for customers."

"LeadSquared has positively impacted my organization by facilitating smooth communication and lead management, for which I am very grateful."

"Since switching from Google Sheets to LeadSquared, I have seen significant outcomes; once we moved to LeadSquared, we have visibility, we understand which salesperson has how many leads and what the conversion rate is, we can measure all these things in LeadSquared, and this improved our decision-making, with the conversion rate increasing by about 30 to 35% after moving to LeadSquared."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

More LeadSquared pros

"Once you get the knowledge to use it, Eloqua is so powerful."

"It is a necessity in the world of marketing to have a strong marketing automation tool."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"We needed a solution that could scale with our business - and it doesn't get better than Eloqua."

"Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"Lead scoring has helped with the process of qualifying leads."

More Oracle Eloqua pros

Cons

"LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows."

"LeadSquared can be improved in terms of UI and UX."

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"LeadSquared can be improved on various parameters."

"I would suggest improving LeadSquared by enhancing the website part of it."

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand."

"Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements"

"The solution should consider adding functionality related to event listening, such as webhooks."

"Data manipulation tools are lacking. Documentation is sketchy and often incomplete."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business."

"Email WYSWIG editor is far from being the best I've seen, I recommend to work with FrontPage or Dreamweaver before and copy HTML code."

More Oracle Eloqua cons

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The license is paid yearly, and it is about 30 euros per month per user."

"LeadSquared is not as costly as other CRM solutions."

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

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Top Industries

By visitors reading reviews

University

23%

Construction Company

16%

Outsourcing Company

10%

Financial Services Firm

13%

Construction Company

13%

Healthcare Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for LeadSquared?

The pricing and setup cost were challenging to negotiate; LeadSquared provided high pricing but this was managed through negotiation. However, the basic problem with LeadSquared is that they tend t...

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What needs improvement with LeadSquared?

See all answers

What is your primary use case for LeadSquared?

LeadSquared is utilized to capture leads and call on the data for lead to form conversion. When a prospective candidate searches for courses at one of the Amity University campuses on the website, ...

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What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What is your experience regarding pricing and costs for Oracle Eloqua?

I am not sure how to answer that. We take care of emails and fetch the data regarding that only. I have not explored many other options given by Oracle Eloqua.

See all answers

Comparisons

Kapture CRM vs LeadSquared

Compared 11% of the time

Zoho CRM vs LeadSquared

Compared 10% of the time

ExtraaEdge vs LeadSquared

Compared 9% of the time

CRMNEXT vs LeadSquared

Compared 7% of the time

Vtiger CRM vs LeadSquared

Compared 3% of the time

More LeadSquared Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 29% of the time

Marketo vs Oracle Eloqua

Compared 29% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 18% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

SAP Marketing Cloud vs Oracle Eloqua

Compared 2% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

LeadSquared

June 2026

Download LeadSquared product report

Buyer's Guide

Oracle Eloqua

June 2026

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.

LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.

What are the key features of LeadSquared?

Customizable Integrations: Easily integrates with existing systems like Shopify and telephony apps
Automation: Streamlines tasks, saving time and increasing efficiency
Lead Management: Efficiently captures and manages leads
Insightful Dashboards: Provides in-depth performance tracking through call and email tracking

What benefits or ROI indicators should users check in reviews?

Lead Conversion Improvement: Noticeable increase in lead conversion rates
Efficiency Gains: Significant time savings and task automation
Customer Base Growth: Enhanced ability to expand customer reach
Ease of Use: Minimal training needed for CRM capabilities

Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.

LeadSquared

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

LeadSquared vs. Oracle Eloqua

June 2026

Free Report: LeadSquared vs. Oracle Eloqua

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