LeadSquared vs Oracle Eloqua comparison

LeadSquared and Oracle are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.5, while Oracle is ranked #4 with an average rating of 8.6. LeadSquared holds a 1.8% mindshare in MA, compared to Oracle’s 5.4% mindshare. Additionally, 85% of LeadSquared users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

LeadSquared

Read 6 LeadSquared reviews

1,373 Views
384 Comparison Views

85% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,853 Views
1,816 Comparison Views

94% willing to recommend

LeadSquared

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and LeadSquared are marketing automation tools competing in the lead generation and nurturing category. Oracle Eloqua appears to gain an advantage with its sophisticated campaign management and advanced analytics, tailored for larger enterprises with complex needs.

Features: Oracle Eloqua includes advanced campaign management, superior data analysis, and extensive integration options. LeadSquared offers seamless CRM integration, an intuitive dashboard, and efficient lead management.

Room for Improvement: Oracle Eloqua can improve its user interface simplicity, reduce deployment complexity, and better cater to smaller businesses. LeadSquared could enhance analytics capabilities, expand integration options, and bolster scalability for larger operations.

Ease of Deployment and Customer Service: Oracle Eloqua's deployment is more time-intensive due to extensive setup needs, supported by comprehensive documentation. LeadSquared benefits from quicker deployment and responsive customer service, facilitating smooth implementation with dedicated support.

Pricing and ROI: Oracle Eloqua generally involves a higher setup cost reflective of its advanced features, offering ROI for large enterprises through analytics and customization. LeadSquared provides a cost-effective setup with solid ROI for small to medium businesses, enhancing sales efficiency through integrations and user-friendly features.

To learn more, read our detailed LeadSquared vs. Oracle Eloqua Report (Updated: March 2026).

Buyer's Guide

LeadSquared vs. Oracle Eloqua

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM (29th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.8%, up from 0.9% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	5.4%
LeadSquared	1.8%
Other	92.8%

Marketing Automation

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is the customization."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The initial setup is very easy."

"There is a lot of time saved and conversion rates also got improved with LeadSquared compared to the manual process where a person visits the office; after implementing LeadSquared, we convert most leads into successful leads, and productivity is also getting improved as we configured the automation part."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results"

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"It provides good support for really large databases."

"The solution is good for B2B email marketing."

"Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing."

"Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue."

"Prior to Eloqua our processes were cumbersome and clunky; this tool made our marketers feel the power behind our campaigns and gave them the tools and confidence to execute campaigns themselves."

More Oracle Eloqua pros

Cons

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"Some times new features get rolled out too soon, but the good thing is they constantly adapt to the demands of their customers."

"To get the most out of your investment you'll want to have a dedicated admin or team if you are able."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"Not suited for small companies."

"The reporting features should be improved."

"Reporting is very clunky and not user friendly."

More Oracle Eloqua cons

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"The solution is expensive."

"It's quite expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

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Top Industries

By visitors reading reviews

Outsourcing Company

17%

Comms Service Provider

13%

Financial Services Firm

Government

Financial Services Firm

13%

Healthcare Company

Insurance Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Kapture CRM vs LeadSquared

Compared 13% of the time

Zoho CRM vs LeadSquared

Compared 11% of the time

ExtraaEdge vs LeadSquared

Compared 9% of the time

CRMNEXT vs LeadSquared

Compared 9% of the time

NoPaperForms vs LeadSquared

Compared 5% of the time

More LeadSquared Competitors

Marketo vs Oracle Eloqua

Compared 31% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 26% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 21% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

IBM Watson Campaign Automation vs Oracle Eloqua

Compared 2% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

CRM

March 2026

Download LeadSquared product report

Buyer's Guide

Oracle Eloqua

March 2026

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

LeadSquared vs. Oracle Eloqua

March 2026

Free Report: LeadSquared vs. Oracle Eloqua

Find out what your peers are saying about LeadSquared vs. Oracle Eloqua and other solutions. Updated: March 2026.

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