Senior Consultant at a consultancy with 51-200 employees
Consultant
Top 20
2025-09-08T07:18:57Z
Sep 8, 2025
In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, specifically with a client who is migrating from Mailchimp to Oracle Eloqua and needs to create email templates, segmentation, data loading, and other basic implementation tasks. In the past five years, I have mostly focused on segmentation, campaigns, and reporting, along with custom objects, which are all important and basic elements I've worked on in Oracle Eloqua. I use Oracle Eloqua's audience segmentation, and it has significantly helped my marketing strategy. I rate it a five out of five because I use Oracle Eloqua segmentation for account-based marketing and normal B2B marketing, which provides multiple straightforward options such as personas, allowing for easy configuration of custom fields in the database, making it simple to pull contacts, and we can also extend the capabilities with custom objects. The developer just needs some basic knowledge of logic to easily manage audience segments.
I'm currently working with Oracle Eloqua Enterprise version. I work as a consultant for Accenture, which is an MNC, and we provide services to other clients who want us to work for them in marketing cloud. Our primary use case for Eloqua is to drive our entire lead nurturing strategy, from initial lead capture through to sales handoff. This includes email marketing, campaign orchestration, and a lot of the backend data management that's critical to making it all work.
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead campaigns and drip campaigns and then send those leads out to a CRM or another tool like Salesforce.
Head of the Business Applications Department at a media company with 201-500 employees
Real User
2021-12-27T19:30:44Z
Dec 27, 2021
We are involved in entertainment. We offer our clients many brands, some of which are connected with media and radio. As publishers, we offer our customers a host of publishing subscriptions and employ the solution, email and SMS campaigns, pop-ups, web push and various other channels to sell these.
Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, specifically with a client who is migrating from Mailchimp to Oracle Eloqua and needs to create email templates, segmentation, data loading, and other basic implementation tasks. In the past five years, I have mostly focused on segmentation, campaigns, and reporting, along with custom objects, which are all important and basic elements I've worked on in Oracle Eloqua. I use Oracle Eloqua's audience segmentation, and it has significantly helped my marketing strategy. I rate it a five out of five because I use Oracle Eloqua segmentation for account-based marketing and normal B2B marketing, which provides multiple straightforward options such as personas, allowing for easy configuration of custom fields in the database, making it simple to pull contacts, and we can also extend the capabilities with custom objects. The developer just needs some basic knowledge of logic to easily manage audience segments.
I'm currently working with Oracle Eloqua Enterprise version. I work as a consultant for Accenture, which is an MNC, and we provide services to other clients who want us to work for them in marketing cloud. Our primary use case for Eloqua is to drive our entire lead nurturing strategy, from initial lead capture through to sales handoff. This includes email marketing, campaign orchestration, and a lot of the backend data management that's critical to making it all work.
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead campaigns and drip campaigns and then send those leads out to a CRM or another tool like Salesforce.
We use the solution for digital marketing, especially for email marketing. We have B2B as well as B2C customers.
We use the solution for marketing through email. The solution is deployed on the Oracle cloud.
We are involved in entertainment. We offer our clients many brands, some of which are connected with media and radio. As publishers, we offer our customers a host of publishing subscriptions and employ the solution, email and SMS campaigns, pop-ups, web push and various other channels to sell these.
We mainly use Oracle Eloqua for marketing, creation of assets, tracking, and reporting.
Marketing: email sending, the creation of segments, tracking, analysis, landing page development, and reporting.