Teradata and Marketo compete in the data processing and marketing automation categories, respectively. Teradata has an upper hand in handling complex analytical queries and large data volumes, while Marketo leads in ease of use for marketing automation and integration with other tools.
Features: Teradata offers parallel processing, partitioning, and optimization features, enabling efficient handling of large-scale data. It provides adaptability in deployments and excels in running complex analytical queries. Marketo is known for its intuitive interface, strong integration with Salesforce, and effective lead management capabilities, making it suitable for automated marketing campaigns.
Room for Improvement: Teradata could improve cloud compatibility and user-friendly tools to compete with newer, cost-effective cloud solutions. Enhancements in reporting and real-time processing are also desirable. Marketo should focus on scalability for large enterprises, enhanced analytics, and a more intuitive design for improved user experience.
Ease of Deployment and Customer Service: Teradata supports on-premises, cloud, and hybrid deployment options, but users often find the initial setup complex. It offers robust technical support, though response times need enhancement. Marketo's cloud-based setup is typically quick and easy, with highly rated customer support that offers comprehensive guidance and resources.
Pricing and ROI: Teradata's pricing reflects its advanced capabilities for large enterprises, but its cost can be a barrier for smaller organizations. It promises significant ROI through efficient analytics and scaling. Marketo provides flexible pricing tiers suited for mid to large businesses, offering good ROI with its robust marketing automation features. Its pricing is considered competitive by users.
We have realized a return on investment, with a reduction of staff from 27 to eight, and our current return on investment is approximately 14%.
The customer support for Teradata has been great.
Customer support is very good, rated eight out of ten under our essential agreement.
The technical support from Teradata is quite advanced.
This expansion can occur without incurring downtime or taking systems offline.
Teradata's scalability is great; it's been awesome.
Scalability is complex as you need to purchase a license and coordinate with Teradata for additional disk space and CPU.
Stability depends on the data center.
I find the stability to be almost a ten out of ten.
The workload management and software maturity provide a reliable system.
Having some calculated formulas in a default format would enhance functionality.
The user interface could be improved.
Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.
If Teradata could provide a list of certified experts, that would be fantastic.
The solution is cheaper than Alacor.
Teradata is much more expensive than SQL, which is well-performed and cheaper.
Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.
We spent roughly $295,000 on setup costs.
Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.
We are scoring based on behavior without pressure, and it keeps producing excellent results.
Teradata's security helps our organization meet compliance requirements such as GDPR and IFRS, and it is particularly essential for revenue contracting or revenue recognition.
The data mover is valuable over the last two years as it allows us to achieve data replication to our disaster recovery systems.
| Product | Market Share (%) |
|---|---|
| Marketo | 9.1% |
| Teradata | 1.4% |
| Other | 89.5% |
| Company Size | Count |
|---|---|
| Small Business | 12 |
| Midsize Enterprise | 5 |
| Large Enterprise | 10 |
| Company Size | Count |
|---|---|
| Small Business | 26 |
| Midsize Enterprise | 12 |
| Large Enterprise | 49 |
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.
Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.
What are the key features of Teradata?In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.
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