Marketo vs Teradata comparison

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Marketo

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Executive SummaryUpdated on Jan 4, 2026

Teradata and Marketo both compete in the data and marketing technology categories respectively. Teradata seems to have the upper hand in data management due to its parallel processing capabilities, while Marketo excels in user-friendly marketing automation features, enhancing marketing flows and lead segmentation.

Features: Teradata manages vast data efficiently with parallel processing, scalability, and fast query execution. It supports business analytics and offers cloud deployment options. Marketo is known for its smart campaigns, Salesforce integration, and user-friendliness, effectively designing marketing flows and segmenting leads.

Room for Improvement: Teradata needs enhancements in transactional processing and cost management, as well as better cloud integration and an improved interface. Marketo could improve its analytics, resolve syncing lag issues, and provide better API flexibility along with an intuitive design interface.

Ease of Deployment and Customer Service: Teradata provides flexible deployment options including on-premises, hybrid cloud, and public cloud, though deployment complexity can be challenging. Its customer support is generally well-rated but with room for faster response times. Marketo's public cloud operations offer quick access but with limited customization compared to on-premises setups; its customer service is supportive but could improve in resolution times.

Pricing and ROI: Teradata is perceived as expensive, though users find the service justifies its cost, with flexible pricing models for larger enterprises. Marketo, more affordable for medium to large companies, might be costly for smaller businesses but aligns well with its feature set, providing good value for advanced marketing capabilities. Both tools reportedly offer satisfactory ROI, enhancing operational efficiencies and customer engagement.

To learn more, read our detailed Marketo vs. Teradata Report (Updated: December 2025).

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Marketo vs. Teradata

December 2025

Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.7

Marketo's ROI varies; its value depends on business needs, setup quality, and may not suit email-focused strategies.

Sentiment score

6.9

Teradata significantly boosts speed, efficiency, and ROI, with studies showing a 427% average ROI over three years.

No quotes available

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At least fifteen to twenty percent of our time has been saved using Teradata, which has positively affected team productivity and business outcomes.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

Independent research showed that Teradata VantageCloud users achieved an average ROI of 427% across three years with payback under a year, demonstrating the platform's ability to deliver a strong financial return.

Engineers at a consultancy with 11-50 employees

We have realized a return on investment, with a reduction of staff from 27 to eight, and our current return on investment is approximately 14%.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Customer Service

Sentiment score

5.9

Marketo's customer service receives mixed reviews, with areas for improvement in technical support, response time, and communication.

Sentiment score

7.1

Teradata's support is praised for professionalism and responsiveness, but feedback on speed is mixed; training resources enhance service.

No quotes available

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The customer support for Teradata has been great.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

They are responsive and knowledgeable, and the documentation is very helpful.

Engineers at a consultancy with 11-50 employees

Customer support is very good, rated eight out of ten under our essential agreement.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Scalability Issues

Sentiment score

7.6

Marketo is highly scalable, handling large databases efficiently post-Adobe acquisition, despite longer Salesforce sync times and higher costs.

Sentiment score

7.5

Teradata offers scalable cloud and on-premise solutions with strong adaptability, overcoming hardware limitations and cost challenges efficiently.

No quotes available

For more quotes and insights, download the Marketo report

Whenever we need more resources, we can add that in Teradata, and when not needed, we can scale it down as well.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

This flexibility allows organizations to scale according to their needs, balancing performance, cost, and compliance requirements.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

This expansion can occur without incurring downtime or taking systems offline.

RajeshKumar25

Principal Consultant & Director at Quensulting

Stability Issues

Sentiment score

7.6

Marketo is reliable with minor disruptions, efficient syncing, and generally rated highly for stability despite occasional Salesforce delays.

Sentiment score

8.3

Teradata's robust architecture ensures exceptional stability and reliability, with minimal downtime and high user ratings despite some integration challenges.

Stability depends on the data center.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Its massively parallel process architecture allows the platform to distribute workload efficiently, enabling organizations to run heavy analytic queries without compromising speed or stability.

Engineers at a consultancy with 11-50 employees

I find the stability to be almost a ten out of ten.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The workload management and software maturity provide a reliable system.

RajeshKumar25

Principal Consultant & Director at Quensulting

Room For Improvement

Marketo users request improvements in UI, pricing, integration, analytics, support, scalability, and features for better efficiency and functionality.

Teradata requires improvements in transaction processing, scalability, UI, cost-effectiveness, analytics features, integration capabilities, and security measures.

Having some calculated formulas in a default format would enhance functionality.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

The user interface could be improved.

reviewer9625309

CEO at a tech vendor with 51-200 employees

I want to highlight two features for improvement: first, storing data in various formats without requiring a tabular structure, accommodating unstructured data; and second, adding AI ML features to better integrate Gen AI, LLM concepts, and user-friendly experiences such as text-to-SQL capabilities.

Ganesh Verma

Data Engineer at Tredence Inc.

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Setup Cost

Marketo's pricing varies by size and features, proving costly for small businesses but relatively affordable compared to some competitors.

Teradata offers high-value analytics with flexible pricing, excelling in performance and ROI, ideal for large enterprises and data-intensive sectors.

The solution is cheaper than Alacor.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Teradata is much more expensive than SQL, which is well-performed and cheaper.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

RajeshKumar25

Principal Consultant & Director at Quensulting

Role-based access control (RBAC), strong audit and compliance features, high availability, fault tolerance, and encrypted data at rest and in-transit are key features.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

Valuable Features

Marketo excels in automation, Salesforce integration, user interface, analytics, support, integrations, and community training, enhancing marketing efficiency.

Teradata excels in parallel processing, scalability, and performance, offering robust data management, security, and integration for efficient data warehousing.

Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.

reviewer9625309

CEO at a tech vendor with 51-200 employees

We are scoring based on behavior without pressure, and it keeps producing excellent results.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Teradata's security helps our organization meet compliance requirements such as GDPR and IFRS, and it is particularly essential for revenue contracting or revenue recognition.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

It facilitates data integration, where we integrate and analyze data from various sources, making it a powerful and high-quality reliable solution for the company.

reviewer2783274

Senior Data Engineer at a media company with 1,001-5,000 employees

Categories and Ranking

Marketo

Ranking in Marketing Management

4th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Teradata

Ranking in Marketing Management

5th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (15th), Data Integration (15th), Relational Databases Tools (6th), Data Warehouse (3rd), BI (Business Intelligence) Tools (8th), Cloud Data Warehouse (3rd), Database Management Systems (DBMS) (3rd)

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Marketo is 10.0%, up from 10.1% compared to the previous year. The mindshare of Teradata is 2.5%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Marketo	10.0%
Teradata	2.5%
Other	87.5%

Marketing Management

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Delivers consistent performance and enables advanced analytics across complex data environments

Engineers at a consultancy with 11-50 employees

Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

10%

Computer Software Company

10%

Insurance Company

Financial Services Firm

24%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	13
Large Enterprise	52

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

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Comparisons

Compared 28% of the time

Salesforce Marketing Cloud vs Marketo

Compared 21% of the time

Oracle Eloqua vs Marketo

Compared 10% of the time

Pardot vs Marketo

Compared 7% of the time

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Oracle Exadata vs Teradata

Compared 7% of the time

Snowflake vs Teradata

Compared 6% of the time

Oracle Database vs Teradata

Compared 5% of the time

SQL Server vs Teradata

Compared 5% of the time

IBM Db2 Database vs Teradata

Compared 5% of the time

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Product Reports

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Marketo

January 2026

Download Teradata product report

January 2026

Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

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