Percolate vs Salesforce Marketing Cloud comparison

Percolate and Salesforce are both solutions in the Social Media Management Solutions category. Percolate is ranked #6, while Salesforce is ranked #2 with an average rating of 8.5. Percolate holds a 5.6% mindshare in SMMS, compared to Salesforce’s 8.7% mindshare. Additionally, 100% of Percolate users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Percolate

Read 1 Percolate review

416 Views
154 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
257 Comparison Views

98% willing to recommend

Percolate

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between Percolate and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social Media Management Solutions.

To learn more, read our detailed Social Media Management Solutions Report (Updated: March 2026).

Buyer's Guide

Social Media Management Solutions

March 2026

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Helped 884,933 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Percolate

Ranking in Social Media Management Solutions

6th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Marketing Resource Management (6th), Content Marketing Software (4th)

Salesforce Marketing Cloud

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st)

Mindshare comparison

As of March 2026, in the Social Media Management Solutions category, the mindshare of Percolate is 5.6%, up from 2.0% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 8.7%, down from 13.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social Media Management Solutions Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	8.7%
Percolate	5.6%
Other	85.7%

Social Media Management Solutions

Featured Reviews

it_user712047

Senior Manager of Creative Media

Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives

Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…

Read full review

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"We are satisfied with the Salesforce Marketing Cloud products, which is why we have extended and acquired the Data Cloud as integration."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"Offers many great features and is intuitive."

"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."

More Salesforce Marketing Cloud pros

Cons

"Analytics are set up in a confusing way that could be better streamlined for usability; certain functions for social sharing could be enhanced, such as integrating hashtag suggestions and tagging capabilities."

"Technical Support: That's where it gets bad, in my opinion. I have had to deal with the support several times."

"I've noticed on one-to-one leads, the customer objection option is not available."

"In a future release, adding end-user personalization would be a benefit."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"Salesforce Marketing Cloud is expensive; it can be more affordable, but it doesn't matter where we implement or use it for our organization since we are able to manage well so far."

"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"This solution is priced in the medium to high price range."

"The licensing cost for the solution is on a yearly basis."

"This is a low cost solution suited to larger organizations."

"Licensing fees are paid on a yearly basis."

"It is a license per user."

More Salesforce Marketing Cloud pricing and cost advice

See which vendors are best for you

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

See all answers

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Compared 14% of the time

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Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

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Product Reports

Buyer's Guide

Social Media Management Solutions

March 2026

Download Percolate product report

Buyer's Guide

Salesforce Marketing Cloud

February 2026

Download Salesforce Marketing Cloud product report

Also Known As

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ExactTarget

Overview

Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.

Percolate

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Social Media Management Solutions

March 2026

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