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Percolate vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Percolate
Ranking in Social Media Management Solutions
6th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (10th), Content Marketing Software (10th)
Salesforce Marketing Cloud
Ranking in Social Media Management Solutions
2nd
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st)
 

Mindshare comparison

As of June 2025, in the Social Media Management Solutions category, the mindshare of Percolate is 3.7%, up from 1.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 14.3%, up from 12.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social Media Management Solutions
 

Featured Reviews

it_user712047 - PeerSpot reviewer
​Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives
Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
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Use our free recommendation engine to learn which Social Media Management Solutions solutions are best for your needs.
855,156 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Educational Organization
47%
Computer Software Company
9%
Financial Services Firm
7%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce Marketing Cloud vs. Sprinklr and other solutions. Updated: May 2025.
855,156 professionals have used our research since 2012.