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Netcore Customer Engagement Platform vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Netcore Customer Engagement...
Ranking in Marketing Automation
19th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Customer Data Platforms (CDP) (8th)
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
62
Ranking in other categories
Social CRM (4th), Marketing Management (1st), Social Media Management Solutions (4th)
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of Netcore Customer Engagement Platform is 1.5%, down from 2.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.7%, down from 23.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud11.7%
Netcore Customer Engagement Platform1.5%
Other86.8%
Marketing Automation
 

Featured Reviews

FP
New Product Introduction Manager at Buffalo Wild Wings - Fralich, Inc.
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With this product, we are able to do so much more with our marketing."
"We got a 30% increase in email open rates due to relevant targeting, 30% increase in overall leads, 12-15 man-hours savings per week due to automation."
"We can trigger emails and actions based on their behaviors, which is very beneficial."
"Salesforce is an excellent choice."
"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing."
"Offers many great features and is intuitive."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"We have found the solution to be scalable."
 

Cons

"Interface and design consistency are my two significant cons for this platform."
"Interface and design consistency are my two significant cons for this platform."
"Customer service is good, but the Netcore Smartech team should strive for improving it further. EMM customer service was far better than Smartech customer service as Smartech needs better coordination between Netcore back end teams, which needs to be improved."
"Salesforce could benefit by implementing further integration with more platforms."
"The data extension tools are not very user-friendly."
"The UA could be better designed for a mobile connection."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The product could use a little bit of BI in the sense of rule-based building."
"The encryption and decryption have room for improvement."
"To improve user experience, there should be clear workflows to assist the user through the setup processes."
"Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts."
 

Pricing and Cost Advice

"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"The licensing cost for the solution is on a yearly basis."
"The solution is paid for monthly."
"This is a low cost solution suited to larger organizations."
"It is a license per user."
"It's normal pricing."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
9%
Construction Company
9%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but ...
 

Also Known As

Netcore Smartech, Smartech
ExactTarget
 

Overview

 

Sample Customers

Goair, Koovs.com, Oxigen Wallet, SBI MF
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Netcore Customer Engagement Platform vs. Salesforce Marketing Cloud and other solutions. Updated: March 2026.
886,349 professionals have used our research since 2012.