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CleverTap vs Netcore Customer Engagement Platform comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

CleverTap
Average Rating
9.0
Number of Reviews
3
Ranking in other categories
Mobile Marketing and Advertising (4th)
Netcore Customer Engagement...
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Marketing Automation (20th), Customer Data Platforms (CDP) (8th)
 

Mindshare comparison

CleverTap and Netcore Customer Engagement Platform aren’t in the same category and serve different purposes. CleverTap is designed for Mobile Marketing and Advertising and holds a mindshare of 10.3%, down 19.4% compared to last year.
Netcore Customer Engagement Platform, on the other hand, focuses on Marketing Automation, holds 1.5% mindshare, down 2.2% since last year.
Mobile Marketing and Advertising Mindshare Distribution
ProductMindshare (%)
CleverTap10.3%
Braze12.9%
Leanplum10.2%
Other66.6%
Mobile Marketing and Advertising
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Netcore Customer Engagement Platform1.5%
Salesforce Marketing Cloud11.9%
HubSpot Marketing Hub10.0%
Other76.6%
Marketing Automation
 

Featured Reviews

Carol Gabriel - PeerSpot reviewer
Senior Software Engineer at Unisys
Targeted journeys have boosted engagement and support teams track user behavior daily
CleverTap helps in enhancing the user experience, increasing engagement, and keeping track of events, for example, which user clicked which event and what actions took place. It even notices which services have not been used for a long time and reminds about it. The analytics is good, and the communication made by CleverTap through emails and SMS is effective. Additionally, push notifications are great, and the segmentation of customers is excellent, including Omnichannel journeys. CleverTap has positively impacted my organization by increasing engagement, increasing activation and reactivation. I have seen a plus 30% open rate for push notifications, a plus 3% conversion rate, and a 20% return on investment for growth.
FP
New Product Introduction Manager at Buffalo Wild Wings - Fralich, Inc.
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.
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Questions from the Community

What is your experience regarding pricing and costs for CleverTap?
Regarding pricing, setup cost, and licensing, the price is more competitive compared to other competitors.
What needs improvement with CleverTap?
CleverTap can be improved by enhancing the tracking of specific users for certain functionalities. I would also suggest that CleverTap should make its interface much simpler and more user-friendly ...
What is your primary use case for CleverTap?
My main use case for CleverTap is to keep track records of users and create automated campaigns regarding email, SMS, and push notifications as per user events. I also use it for showcasing pop-ups...
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Also Known As

WizRocket
Netcore Smartech, Smartech
 

Overview

 

Sample Customers

Over 10,000 leading mobile brands use CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Here are some of our customers - - Vodafone Idea - SonyLIV - Daimler - Gojek - Carousell - Premier League
Goair, Koovs.com, Oxigen Wallet, SBI MF