The tool provides features required for B2B marketing. If I consider the areas in the product where improvements are required, I rate the tool an eight out of ten. The product has improved significantly in the last five to six years, and especially in the last three years. As it is a Salesforce platform, each year, it has three releases, during which you get to see a lot of changes. From an improvement perspective, the tool's installation process needs to be made easier for new users.
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. You don't need to write any HTML code, but designing a banner for a website involves creating a landing page within Pardot. The platform's drag-and-drop features are not as advanced as those in other marketing platforms like Marketo, Salesforce Marketing Cloud, or Eloqua. Pardot's landing page and form-building features are pretty basic, requiring web developers or skilled users to build elements from scratch and perform extensive testing using tools like Litmus before deployment. This is a significant drawback of the platform. Additionally, Pardot's integration with third-party applications is limited because it operates on top of CRM systems. However, data integration between Pardot and CRM is seamless, reducing the need to worry about data errors once the configuration is complete.
I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the list more quickly. Pardot must be synced with Salesforce. Whatever actions are done in Pardot must be reflected in Salesforce. It will help me easily merge the accounts on Pardot.
Sales Leader and Head of Culture at a tech services company with 11-50 employees
Real User
May 24, 2023
The email editor is a real problem. It doesn't work very well in the Lightning environment. So, all the apparent ease of use benefits fall down when we try to teach clients how to use the email editor. We end up resorting to HTML, which is not good. I have been implementing Pardot for about a year. It's a continually evolving product, and it's well supported from an ongoing development point of view. And so, generally speaking, whatever I probably want it to do, Pradot's either made it already do it or it will come soon. So, I don't think I have any additional features in mind. I trust that they'll build the product well.
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Real User
Top 5
Oct 26, 2022
When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself. With other automation tools, for example, if I take HubSpot and Marketo, there are drag-and-drop options to build an email template. So Pardot is lacking in that usability. In the reporting part of the solution, when we deploy and get reports, we’d like to see just one report. I have to download opens, clicks, and unsubscribes separately. If there was one standard kind of report that was given from Pardot that said: “Hey, look, this is the impression of the campaign, and these are the opens and these are the clicks" all in one report, that would be very, very, very useful for the campaign manager. It would save them from clicking through one report at a time. Sometimes there is no back button in the email template. If I want to go back one step when I'm building an email template, I can’t. So there is no option of going back to the email template options. Sometimes it doesn't integrate with the Salesforce CRM. It won’t show up automatically. We have to do it manually in Salesforce CRM.
The solution lacks integration with Instagram, which is our top problem with the product. The solution is slightly expensive. In the next release, I would like to see more artificial intelligence, analytics (specifically activity analytics), and automation.
Technical Sales Representative at a tech services company with 11-50 employees
Real User
Mar 6, 2021
The solution is quite expensive, at least, for smaller teams. In terms of what we used it for the amount of time that we used it, really, it just came down to dollars and cents. We couldn't afford it and had to move away from it altogether.
Pardot integrates seamlessly with Salesforce, offering tools for marketing automation, lead nurturing, and campaign tracking. It's user-friendly, making it suitable for B2B marketing. However, improvements in reporting and interface are desired, along with better integration options.Pardot is designed to enhance marketing operations by integrating with Salesforce, providing insights that benefit campaign tracking and lead nurturing. Users find its setup straightforward and appreciate the...
The tool provides features required for B2B marketing. If I consider the areas in the product where improvements are required, I rate the tool an eight out of ten. The product has improved significantly in the last five to six years, and especially in the last three years. As it is a Salesforce platform, each year, it has three releases, during which you get to see a lot of changes. From an improvement perspective, the tool's installation process needs to be made easier for new users.
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. You don't need to write any HTML code, but designing a banner for a website involves creating a landing page within Pardot. The platform's drag-and-drop features are not as advanced as those in other marketing platforms like Marketo, Salesforce Marketing Cloud, or Eloqua. Pardot's landing page and form-building features are pretty basic, requiring web developers or skilled users to build elements from scratch and perform extensive testing using tools like Litmus before deployment. This is a significant drawback of the platform. Additionally, Pardot's integration with third-party applications is limited because it operates on top of CRM systems. However, data integration between Pardot and CRM is seamless, reducing the need to worry about data errors once the configuration is complete.
I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the list more quickly. Pardot must be synced with Salesforce. Whatever actions are done in Pardot must be reflected in Salesforce. It will help me easily merge the accounts on Pardot.
The email editor is a real problem. It doesn't work very well in the Lightning environment. So, all the apparent ease of use benefits fall down when we try to teach clients how to use the email editor. We end up resorting to HTML, which is not good. I have been implementing Pardot for about a year. It's a continually evolving product, and it's well supported from an ongoing development point of view. And so, generally speaking, whatever I probably want it to do, Pradot's either made it already do it or it will come soon. So, I don't think I have any additional features in mind. I trust that they'll build the product well.
I'd like to see additional custom fields in the solution. Currently, you only get four free fields and adding an extra one is very expensive.
When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself. With other automation tools, for example, if I take HubSpot and Marketo, there are drag-and-drop options to build an email template. So Pardot is lacking in that usability. In the reporting part of the solution, when we deploy and get reports, we’d like to see just one report. I have to download opens, clicks, and unsubscribes separately. If there was one standard kind of report that was given from Pardot that said: “Hey, look, this is the impression of the campaign, and these are the opens and these are the clicks" all in one report, that would be very, very, very useful for the campaign manager. It would save them from clicking through one report at a time. Sometimes there is no back button in the email template. If I want to go back one step when I'm building an email template, I can’t. So there is no option of going back to the email template options. Sometimes it doesn't integrate with the Salesforce CRM. It won’t show up automatically. We have to do it manually in Salesforce CRM.
The solution lacks integration with Instagram, which is our top problem with the product. The solution is slightly expensive. In the next release, I would like to see more artificial intelligence, analytics (specifically activity analytics), and automation.
The solution is quite expensive, at least, for smaller teams. In terms of what we used it for the amount of time that we used it, really, it just came down to dollars and cents. We couldn't afford it and had to move away from it altogether.