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LeadSquared vs Zendesk comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
LeadSquared enhances efficiency by centralizing data, automating tasks, and improving conversion rates, sales, and lead management, with varied ROI.
Sentiment score
6.0
Zendesk provides significant ROI with cost savings, efficient features, and streamlined operations despite challenges in measuring returns exactly.
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
Gtm Operator, Lead Generator at 404Minds Technologies
With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.
Senior Manager- Admissions at Sector 125
I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.
Consultant and Startup Founder at AimHi Enterprises
Time saved is definitely a benefit because it puts all of our tickets in one spot.
Technical Solutions Lead at a computer software company with 51-200 employees
I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.
Junior system analyst at Wevt clous
 

Customer Service

Sentiment score
6.9
LeadSquared's customer service is highly praised for responsive, friendly, and professional assistance, despite occasional long technical resolution times.
Sentiment score
6.1
Zendesk's customer service is reputable for quick, courteous support but inconsistent ticket handling and knowledge base completeness frustrates some users.
It is easy to reach the team over a call if needed.
Senior Manager- Admissions at Sector 125
My issue was resolved professionally and I was very satisfied with the assistance I received.
Growth Associate at a educational organization with 11-50 employees
Customer support for LeadSquared is responsive and helpful.
Gtm Operator, Lead Generator at 404Minds Technologies
There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The technical support provided by Zendesk has been very satisfactory.
CEO at Etcetera Networks
Their support team from Zendesk is excellent, similar to what you have in Freshdesk.
Customer Success Manager at Mimshackworks Endeavors
 

Scalability Issues

Sentiment score
6.5
LeadSquared is scalable and effective for diverse businesses, though potentially costly for large enterprises expanding globally.
Sentiment score
7.1
Zendesk is praised for scalability and customization, despite occasional data migration challenges and pricing considerations.
Reducing the headache and costs of integration involved when using services provided by the main service provider itself.
Senior Manager- Admissions at Sector 125
Regarding LeadSquared's scalability, I think it should expand more internationally.
Growth Associate at a educational organization with 11-50 employees
We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.
Project Manager III at City of Union City Government
Zendesk can scale from very small companies to very large ones.
CEO at Etcetera Networks
Zendesk's scalability is excellent.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
 

Stability Issues

Sentiment score
8.0
LeadSquared is praised for its stability and reliability, with most users rating its performance highly despite minor downtime.
Sentiment score
7.8
Zendesk is stable with minor outages and bugs, effectively managing high volumes, maintaining efficiency appreciated by most companies.
LeadSquared is quite stable.
Growth Associate at a educational organization with 11-50 employees
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
Gtm Operator, Lead Generator at 404Minds Technologies
They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.
Project Manager III at City of Union City Government
Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
I did not face any slowdown issue in Zendesk; it smoothly handles a lot of tickets.
Senior Software Developer at a tech services company with 51-200 employees
 

Room For Improvement

LeadSquared requires user interface improvements, enhanced integrations, simplified analytics, reliable automation, seamless vendor integration, and faster support.
Zendesk requires improvements in customization, integration, interface usability, pricing, mobile functionality, and incorporating AI for better user experience.
I think we have workflows, but they are lacking compared to platforms such as GHL and others.
Gtm Operator, Lead Generator at 404Minds Technologies
Improving the Converse feature, which is currently complex, will impact costing; however, if Converse is implemented, there would be no need to associate with other life or chatbots.
Senior Manager- Admissions at Sector 125
It would be great if LeadSquared allowed hosting a complete website with front-end UI/UX integration alongside the CRM.
Growth Associate at a educational organization with 11-50 employees
Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.
Junior system analyst at Wevt clous
Zendesk is missing an AI aspect that could help provide quick answers based on the knowledge housed within the platform.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.
Project Manager III at City of Union City Government
 

Setup Cost

LeadSquared is cost-effective with annual user-based licensing, suitable for small to medium businesses; larger firms consider alternatives.
Zendesk pricing is flexible but can become expensive, necessitating careful evaluation of needs to choose a cost-effective plan.
Compared to other top-niche products, they are less, and it is good.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.
Gtm Operator, Lead Generator at 404Minds Technologies
However, the basic problem with LeadSquared is that they tend to project pricing on the higher side and want to compensate by getting clients to take additional services that are required.
Senior Manager- Admissions at Sector 125
It is not the cheapest solution nor the most expensive, but it provides value for money.
CEO at Etcetera Networks
The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.
Consultant and Startup Founder at AimHi Enterprises
 

Valuable Features

LeadSquared streamlines operations with customizable automation, robust CRM functions, and seamless app integration, boosting productivity and conversion rates.
Zendesk offers intuitive interfaces, rich integrations, and strong automation, streamlining workflows and enhancing productivity for diverse teams.
When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.
Associate Technology Consultant at a tech vendor with 10,001+ employees
LeadSquared provides a bot facility that sends leads in real-time, which are considered hot leads because students directly land on the website to search for programs at Amity University, leading to high conversion chances.
Senior Manager- Admissions at Sector 125
Once I create a segment or label of contacts, I can use the automation for that label, which significantly reduces my workload.
Growth Associate at a educational organization with 11-50 employees
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
CEO at Etcetera Networks
Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.
Junior system analyst at Wevt clous
Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.
Consultant and Startup Founder at AimHi Enterprises
 

Categories and Ranking

LeadSquared
Ranking in CRM
24th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
9
Ranking in other categories
Marketing Automation (7th)
Zendesk
Ranking in CRM
6th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
69
Ranking in other categories
CRM Customer Engagement Centers (3rd), Help Desk Software (3rd), IT Service Management (ITSM) (5th), Reporting (8th), Knowledge Management Software (3rd), AI Customer Support (6th), AI IT Support (5th)
 

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of LeadSquared is 0.8%, up from 0.8% compared to the previous year. The mindshare of Zendesk is 1.4%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Zendesk1.4%
LeadSquared0.8%
Other97.8%
CRM
 

Featured Reviews

Shakti Anand - PeerSpot reviewer
Senior Manager- Admissions at Sector 125
Automation has transformed admissions follow-up and now drives higher lead-to-fee conversions
LeadSquared can be improved on various parameters. The platform should onboard various other vendors, such as a voice bot, which is a crucial requirement in the current market. LeadSquared is currently in the development phase of a voice bot, which is essential for connecting with prospective leads in a short duration. Improving the Converse feature, which is currently complex, will impact costing; however, if Converse is implemented, there would be no need to associate with other life or chatbots. Converse would suffice the requirement for voice and chatbots, and the voice AI could also replace the voice bot currently sought in the market. Regarding reporting, it has become easier with the new UI platform, but the reporting section can still be improved by providing an easier view for the analytics section. The current setup is slightly complex for a normal sales user to access and understand reports pulled from LeadSquared. The analytics section needs improvement, and there are filters that also require work. Triggering the number of leads that have not been connected after multiple dialing attempts requires multiple combinations through advanced filter options to pull out that data, which is complex for sales users. Certain tabs based on customer requirements and customization should become more accessible for the calling team to help them achieve connected call goals.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.
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Top Industries

By visitors reading reviews
University
23%
Construction Company
16%
Outsourcing Company
10%
Financial Services Firm
8%
Construction Company
10%
Financial Services Firm
9%
Manufacturing Company
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise16
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise21
Large Enterprise11
 

Questions from the Community

What is your experience regarding pricing and costs for LeadSquared?
The pricing and setup cost were challenging to negotiate; LeadSquared provided high pricing but this was managed through negotiation. However, the basic problem with LeadSquared is that they tend t...
What needs improvement with LeadSquared?
LeadSquared can be improved on various parameters. The platform should onboard various other vendors, such as a voice bot, which is a crucial requirement in the current market. LeadSquared is curre...
What is your primary use case for LeadSquared?
LeadSquared is utilized to capture leads and call on the data for lead to form conversion. When a prospective candidate searches for courses at one of the Amity University campuses on the website, ...
What is your experience regarding pricing and costs for Zendesk Support?
I actually have no idea about pricing, setup costs, and licensing. That was provided by our client, so they handled those kinds of things. We were only using the application, so I have no idea abou...
What needs improvement with Zendesk Support?
The time saved or how quickly we resolve tickets now compared to before depends on the situation we are handling. If a customer is facing issues that need some testing in the backend, it takes time...
What is your primary use case for Zendesk Support?
My main use case for Zendesk is for ticketing purposes. I was replying to customers over Zendesk, and I was also using Zendesk for live chat purposes. As a specific example, suppose a customer is f...
 

Comparisons

 

Also Known As

No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about LeadSquared vs. Zendesk and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.