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Business Analyst at a pharma/biotech company with 10,001+ employees
Real User
Jul 14, 2026
Lead tracking has transformed how I manage property clients and predict their buying decisions
Pros and Cons
  • "I am not recalling all the features right now, but I can definitely say that LeadSquared is best for managing contacts and managing leads."
  • "LeadSquared can improve by enhancing its dashboards to be more creative, as the current look is very simple and not visually appealing."

What is our primary use case?

My main use case for LeadSquared involves client management and customer tracking systems for registration and property registration tasks, especially with Xanadu realty, which is proprietary-based and uses the Xanadu lead management system directly linked to LeadSquared. In the Xanadu lead management system, I track the voice and KPIs of clients, noting how many projects each customer has visited, and then I track it in LeadSquared to document all the details of customers who have registered properties on the Kumars project, regardless of their location in East Pune, West Pune, South, or North. Based on this data, I mark the track on particular customers and different customers who can help me predict which projects they might choose, why, and how much they are willing to spend—all thanks to LeadSquared.

I track the KPIs from the first entry of the customers because a single customer may visit properties using different numbers, but I already have a record in my system by the single number. Sometimes outsourcing channel partners may influence customers to purchase properties with big discounts, yet they lose the existing offers I presented during their first visit. The first entry of the customer into the Xanadu lead management system and subsequent tracking in LeadSquared allows me to track their KPIs using their preferences and needs, such as preferred locations, property types, investment duration, purchase purposes, and desired floors. I track all similar customers using these KPIs, and I find that almost seventy to eighty percent of customers share the same preferences, so that is how I effectively track key KPIs.

What is most valuable?

LeadSquared is a user-friendly application that is easy to use for those from non-IT backgrounds, and it only requires providing one-time training so that they can catch up and utilize it. Initially, newcomers find it challenging to use LeadSquared and the Xanadu lead management system together, but after one or two uses, they become accustomed to it.

LeadSquared positively impacts my organization mainly through lead tracking, as it prevents anyone from misrepresenting their leads or managers about the leads, allowing me to easily track the progress, see where it stands, and identify any deficits, which are the specific outcomes and improvements I have noticed.

What needs improvement?

LeadSquared can improve by enhancing its dashboards to be more creative, as the current look is very simple and not visually appealing. I suggest introducing colors to make the dashboard more user-friendly, helping users remember information quickly since people often prefer colors over words.

In terms of LeadSquared's AI capabilities, I think it is working well, and I have heard some reviews from friends who are using it; it seems fine as it is, but I believe updates should be provided monthly rather than weekly since frequent updates can interfere with the work process. It is better to schedule updates every fifteen or twenty days or once a month with new features.

For how long have I used the solution?

I have used LeadSquared for almost two years.

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What other advice do I have?

I am not recalling all the features right now, but I can definitely say that LeadSquared is best for managing contacts and managing leads.

Actually, I have not used LeadSquared for a long time, so I am not recalling any features or specifics about the dashboard or reporting at the moment.

I do not have any thoughts on integration improvements right now, but I will share any feedback on that soon.

I would advise others considering LeadSquared to utilize it, especially if they are starting a startup, as it will provide knowledge on managing leads and how it can be linked with their applications or other tools they may need. I provide this review with a rating of eight out of ten.

Which deployment model are you using for this solution?

Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Jul 14, 2026
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Govardhan Rajput - PeerSpot reviewer
ADR at a tech vendor with 1,001-5,000 employees
Real User
Jul 15, 2026
Filtering lead data has improved follow-up workflows and supports efficient daily outreach
Pros and Cons
  • "LeadSquared is an easy tool to adopt and get going with, as it is plug and play."

    What is our primary use case?

    I have used LeadSquared for almost five years. It was primarily a CRM tool that we used for managing all lead data, call logs, and emails that would get logged into it. When new leads were generated, they would be routed to us through LeadSquared as well.

    LeadSquared functioned as a basic CRM for our needs. For example, if I received 10 leads or 10 prospects who downloaded our application, I would call them with all the numbers and details available in the system. In cases where calls were not connected, I would send them an email through LeadSquared. I would continue following up, booking demos, catering to their needs, and logging all the details in LeadSquared.

    What is most valuable?

    The filters that came with LeadSquared were the best features. We were typically able to filter down a couple of leads, which was finding a needle in a haystack. The filter feature was invaluable for segmenting leads.

    LeadSquared is an easy tool to adopt and get going with, as it is plug and play. My organization has stuck with it for more than five years and has not changed to any other CRM. From day one, I used LeadSquared. It was not a case of using another tool before and switching back to LeadSquared. I started my journey with LeadSquared only, so it was the first CRM tool I had my hands on.

    It has an easy user interface and is a simple tool, not complicated unlike other tools such as Salesforce. All the activities are logged, you can select the filters, and the homepage is sufficient where you get all the details about the lead. It is a pretty easy tool to understand and to have.

    What needs improvement?

    Everything is good and perfect with LeadSquared.

    For how long have I used the solution?

    I have been using LeadSquared for seven to eight years.

    What do I think about the stability of the solution?

    There have been a couple of times when LeadSquared was down, but it was not something that hampered the business from a point of view.

    What do I think about the scalability of the solution?

    LeadSquared's scalability was easy to handle.

    How are customer service and support?

    I never reached out to customer support for LeadSquared.

    Which solution did I use previously and why did I switch?

    From day one, I used LeadSquared. It was not a case of using another tool before and switching back to LeadSquared. I started my journey with LeadSquared only, so it was the first CRM tool I had my hands on.

    How was the initial setup?

    LeadSquared is an easy tool to adopt and get going with, as it is plug and play. My organization has stuck with it for more than five years and has not changed to any other CRM.

    What about the implementation team?

    We did not evaluate other options before choosing LeadSquared.

    What was our ROI?

    I would say it was easy, and from a point of view of ROI, it was money-efficient given the number of employees we had.

    What's my experience with pricing, setup cost, and licensing?

    I remember it was around 100K for a year, which boils down to approximately 1500 to 1600 rupees, or maybe 2000 rupees per month per user for LeadSquared. I believe it was pretty sufficient and an easy tool to have, and not so expensive.

    Which other solutions did I evaluate?

    We did not evaluate other options before choosing LeadSquared.

    What other advice do I have?

    I would advise to stick with LeadSquared, as it is an easy and best tool in the market to have. I would rate this product a 9 out of 10.

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    Last updated: Jul 15, 2026
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    Learn what your peers think about LeadSquared. Get advice and tips from experienced pros sharing their opinions. Updated: July 2026.
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    reviewer2866065 - PeerSpot reviewer
    Senior Operation Associate at a performing arts with 1,001-5,000 employees
    Real User
    Top 20
    Jun 29, 2026
    Focus has shifted to tracking leads but overall experience has remained disappointing
    Pros and Cons
    • "LeadSquared has positively impacted my organization by improving efficiency, as well as enabling better follow-ups, and it also helps to improve sales."

      What is our primary use case?

      My main use case for LeadSquared is tracking leads, calling to leads, generating reports, taking follow-ups, and distributing the leads.

      To give a quick specific example of how I use LeadSquared for tracking leads, it involves a process of six stages: primarily, it starts with saving the lead in LeadSquared database, distributing it among salespersons, and then tracking the leads—recording when we called, the current status of the lead, the activities done by the lead, and the types of calls made by the salesperson at what time. This kind of activity is what we track.

      What is most valuable?

      The best features LeadSquared offers in my experience include tracking the leads, distributing leads among salespersons, and generating reports, such as identifying which leads are at which stage and at what time they are moved. These three functions have been great from LeadSquared.

      LeadSquared has positively impacted my organization by improving efficiency, as well as enabling better follow-ups, and it also helps to improve sales.

      Regarding how LeadSquared improved efficiency or sales, it aids with the sales process; whenever we track a lead, we get to know when the customer is using the app and what kind of activity they have undertaken. This information helps us to pitch to the customer effectively. I can say that after using LeadSquared, around 10 to 12% increase in sales has been noticed.

      What needs improvement?

      LeadSquared is currently perfectly aligned with the sales team, and I have not found any improvement needed on the operations side.

      For how long have I used the solution?

      I have been using LeadSquared for three and a half years.

      What do I think about the stability of the solution?

      LeadSquared is stable in my experience; I have encountered no downtime or issues.

      What do I think about the scalability of the solution?

      LeadSquared's scalability is good as it can handle growth and more users easily.

      What other advice do I have?

      I have not used LeadSquared's AI capabilities, so I have no comments on its governance and security. Regarding the accuracy and reliability of LeadSquared's AI output, I have not utilized any AI-related functions as they are not included in our pack, so I have no idea about that.

      Disclosure: My company does not have a business relationship with this vendor other than being a customer.
      Last updated: Jun 29, 2026
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      reviewer2858784 - PeerSpot reviewer
      Team Lead at a tech consulting company with 201-500 employees
      Real User
      Top 20
      Jun 21, 2026
      Managing more leads efficiently has boosted our response and conversion rates significantly
      Pros and Cons
      • "LeadSquared has positively impacted my organization by allowing us to manage a lot of leads we previously could not handle effectively."
      • "LeadSquared can be improved in terms of UI and UX."

      What is our primary use case?

      My main use case for LeadSquared involves managing leads, phone numbers, and email addresses, talking to prospects, calling them, and utilizing the perfect CRM tools.

      For example, we receive a lot of leads from the company from different sources. We manage which opportunities are going to be called and the specific program. We call them, mark them as warm, and then specifically send the application as well as tests from LeadSquared.

      My team uses LeadSquared in the same way by sending payment links.

      How has it helped my organization?

      LeadSquared has positively impacted my organization by allowing us to manage a lot of leads we previously could not handle effectively.

      LeadSquared has helped save time and made my team's day better by consolidating everything into a single platform. For instance, we now get pop-up notifications when we need to make a call, so we can contact them at a particular time.

      I would say this has improved my team's response rate and conversion rate by roughly 50 to 60 percent.

      What is most valuable?

      The best features LeadSquared offers include working on leads and opportunities, and marking specific leads to the specific category that they belong to. It is useful because it is a simplified way, and everything is there. It is not a complex instance, though the recent update has presented some tougher parts compared to the previous UI, which was good.

      What needs improvement?

      LeadSquared can be improved in terms of UI and UX. If the recent update had a simpler interface, it would be more useful for us, as we currently struggle to track how the filters work properly.

      For how long have I used the solution?

      I have been using LeadSquared for five to six years.

      What other advice do I have?

      My advice to others looking into using LeadSquared is that you can use it. I would rate this product an 8 out of 10.

      Disclosure: My company does not have a business relationship with this vendor other than being a customer.
      Last updated: Jun 21, 2026
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      Kauhslendra  Singh - PeerSpot reviewer
      Business Development Manager at Drishti IAs
      Real User
      May 18, 2024
      Has an easy-to-understand user interface
      Pros and Cons
      • "The most valuable feature of LeadSquared is an easy-to-understand user interface."
      • "The solution's report section is not very capable and could be improved."

      What is most valuable?

      The most valuable feature of LeadSquared is an easy-to-understand user interface.

      What needs improvement?

      The solution's report section is not very capable and could be improved.

      For how long have I used the solution?

      I have been using LeadSquared for three and a half years.

      What do I think about the stability of the solution?

      I rate the solution’s stability a five or six out of ten.

      What do I think about the scalability of the solution?

      The solution's scalability has majorly impacted our company's growth. More than 200 users are using LeadSquared in our organization.

      I rate the solution an eight out of ten for scalability.

      How are customer service and support?

      The technical support team responds immediately, but it takes them 10 to 15 days to provide a technical resolution to our issues.

      How would you rate customer service and support?

      Neutral

      How was the initial setup?

      On a scale from one to ten, where one is difficult and ten is easy, I rate the solution's initial setup six and a half to seven out of ten.

      What's my experience with pricing, setup cost, and licensing?

      The solution's pricing is not cheap, but it's moderate. LeadSquared is not as costly as other CRM solutions.

      What other advice do I have?

      We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared.

      LeadSquared is a SaaS based solution.

      Overall, I rate the solution an eight out of ten.

      Disclosure: My company does not have a business relationship with this vendor other than being a customer.
      PeerSpot user
      PriyankaShah - PeerSpot reviewer
      Digital Marketing &Transformation Specialist at Bajaj Auto Limited
      Real User
      May 6, 2024
      Provides good customization, but its UI could be more user-friendly
      Pros and Cons
      • "The most valuable feature of LeadSquared is the customization."
      • "The solution’s UI could be more user-friendly."

      What is our primary use case?

      LeadSquared is our central CRM system, in which leads from across platforms are captured and stored. It's our central system for calling and collecting leads.

      What is most valuable?

      The most valuable feature of LeadSquared is the customization. Since it's a frugal organization, the tool can be customized to my requirements.

      What needs improvement?

      The solution’s UI could be more user-friendly.

      For how long have I used the solution?

      I have been using LeadSquared for four years.

      What do I think about the stability of the solution?

      LeadSquared is a very stable solution.

      I rate the solution’s stability an eight out of ten.

      What do I think about the scalability of the solution?

      More than 500 users use LeadSquared in our organization.

      I rate the solution an eight out of ten for scalability.

      Which solution did I use previously and why did I switch?

      I have previously used Salesforce. LeadSquared is cost-effective as compared to Salesforce.

      How was the initial setup?

      The solution's initial setup is straightforward and not so complicated.

      What about the implementation team?

      We were able to set up the solution within a month.

      What was our ROI?

      We are continuing to use the solution and driving value out of it. With LeadSquared, we have a central view of all customers, and we are able to market them better.

      What's my experience with pricing, setup cost, and licensing?

      Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

      What other advice do I have?

      The solution’s integration capabilities are very good. Recommending the solution to other users depends on the organization's budget and future aspirations. It also depends on how the organization wants to integrate the solution with the marketing cloud and its technology stack. I would recommend LeadSquared to a small organization that doesn't have an infrastructure in place.

      Overall, I rate the solution a seven out of ten.

      Disclosure: My company does not have a business relationship with this vendor other than being a customer.
      PeerSpot user
      SigfridCecillon - PeerSpot reviewer
      CEO at Arsium
      Reseller
      Top 5Leaderboard
      Jan 10, 2023
      Reliable and offers helpful technical support but is expensive
      Pros and Cons
      • "The initial setup is very easy."
      • "The solution can get quite expensive, especially as you add more users."

      What is our primary use case?

      It's an ERP for us to manage the planning of our people and to organize all our sales, invoices, planning, holidays, and everything like that. However, it's not for big firms; it's confidential products for small companies.

      How has it helped my organization?

      The product helped us to follow our invoicing and helped us to follow projects to see if they are well done if we are facing any time of delays with invoicing, et cetera.

      What is most valuable?

      The initial setup is very easy. 

      The solution can scale.

      It is stable and reliable.

      Technical support is helpful. 

      What needs improvement?

      There may be some features regarding holidays which are missing in the product that could be added in the future. 

      It would be great if they could improve the manipulation of the planning.

      The solution can get quite expensive, especially as you add more users. 

      For how long have I used the solution?

      I've been using the solution for three years. 

      What do I think about the stability of the solution?

      The solution is quick and quite stable. There are no bugs or glitches, and it doesn't crash or freeze. It is reliable. 

      What do I think about the scalability of the solution?

      It's a scalable solution. That said, it's not developed to adapt to big firms as it's quite expensive. 

      We have 20 users on the solution currently. We likely will increase usage in the future.

      How are customer service and support?

      I've reached out to technical support about ten or 20 times. I've been satisfied with their level of assistance. They respond very quickly. We tend to chat with them and they are quite friendly and responsive when we need them to. 

      How was the initial setup?

      The implementation process was very easy since it's a cloud solution. It's already installed by the provider. We just have to populate the data into the product, and that process is not very complex. That said, we have noticed it is missing some data regarding, for example, currency, and a few other things. 

      The deployment itself took one month or so. I did it mostly alone and with the help of my engineer. I did about ten days of work, and then another ten with the engineer.

      What about the implementation team?

      We did need some assistance from the provider during the initial setup process. 

      What was our ROI?

      We have not noted any ROI while using the solution. 

      What's my experience with pricing, setup cost, and licensing?

      The price is per user and if you've got 10 users, it's all right, it's not that expensive. It's okay. However, if you are 100 or 1000, it's not a good solution. SAP or Dynamics or other products are better in that type of market.

      The license is paid yearly, and it is about 30 euros per month per user.

      What other advice do I have?

      I would recommend this solution to others. It's a tool that we use every day that we find quite helpful.

      I'd rate the solution seven out of ten overall. 

      Which deployment model are you using for this solution?

      Public Cloud
      Disclosure: My company does not have a business relationship with this vendor other than being a customer.
      PeerSpot user
      SenthilKumar1 - PeerSpot reviewer
      Vice president at AKC Data Systems
      Real User
      May 14, 2022
      User-friendly, zero-maintenance, and feature rich
      Pros and Cons
      • "LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
      • "The notifications and workflow management can be improved in LeadSquared."

      What is our primary use case?

      LeadSquared is being used by our marketing team.

      What is most valuable?

      LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly.

      What needs improvement?

      The notifications and workflow management can be improved in LeadSquared.

      In a future release, LeadSquared can improve by adding a few AI and ML capabilities to allow the queries to be answered automatically without any manual intervention.

      For how long have I used the solution?

      I have been using LeadSquared for approximately two years.

      What do I think about the stability of the solution?

      LeadSquared is stable.

      What do I think about the scalability of the solution?

      The scalability of LeadSquared is great.

      How are customer service and support?

      I rate the technical support of LeadSquared an eight out of ten.

      Which solution did I use previously and why did I switch?

      We have used a homegrown solution previously but I have not used anything else.

      How was the initial setup?

      The initial setup of LeadSquared was straightforward.

      What about the implementation team?

      There is no maintenance required because it is a SaaS solution.

      What's my experience with pricing, setup cost, and licensing?

      I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost.

      What other advice do I have?

      My advice to others is the requirements related to the workflow will have to be clearly stated to the implementation team for them to set up the system accordingly. That is the key, the rest of the configurations are straightforward.

      I rate LeadSquared an eight out of ten.

      Which deployment model are you using for this solution?

      Public Cloud
      Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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