Freshsales vs LeadSquared comparison

Read 18 LeadSquared reviews

3,582 Views
2,866 Comparison Views

96% willing to recommend

Freshsales

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 19, 2024

LeadSquared and Freshsales are competing in the CRM platform category. Freshsales gains the upper hand due to its advanced feature offerings and more efficient catering to complex sales-driven needs.

Features: LeadSquared offers valuable features such as lead scoring, automation, and marketing analytics, enhancing lead management effectiveness. Freshsales stands out with AI-driven lead scoring, intuitive sales pipelines, and built-in telephony to support sales teams efficiently.

Room for Improvement: LeadSquared could improve by enhancing integration capabilities, refining its reporting tools, and expanding customization options. Freshsales may benefit from expanding its feature set for larger enterprises, improving its mobile app functionality, and enhancing its email integration for more robust interaction.

Ease of Deployment and Customer Service: LeadSquared provides straightforward deployment and comprehensive customer support, ensuring swift onboarding. Freshsales offers a simple setup process, alongside efficient customer service, making it easy for users to begin rapidly.

Pricing and ROI: LeadSquared is favored for its initial cost-effectiveness and high ROI through extensive marketing tools. Freshsales may have a higher setup cost but offers greater long-term value with enhanced features and promising ROI for sales-oriented returns.

To learn more, read our detailed Freshsales vs. LeadSquared Report (Updated: August 2026).

Freshsales vs. LeadSquared

Download the complete report

Helped 908,834 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

Freshsales boosts ROI through automation, efficient data management, improved document organization, and is favorably compared to pricier CRMs.

Sentiment score

5.7

LeadSquared improved ROI by automating campaigns, increasing conversions, shortening B2B times, enhancing productivity, and reducing costs.

We have saved a good amount of money compared to other CRMs such as Salesforce and HubSpot, which have much higher costs.

Business Development Manager at a consultancy with 1-10 employees

I have also increased my overall sales by about 25% after the introduction of Freshsales because I am having more qualified leads than before with the help of Freshsales.

Product Marketing Manager at Samsung

Fewer employees are required based on the automation that we created.

For more quotes and insights, download the Freshsales report

Associate Technology Consultant at a tech vendor with 10,001+ employees

We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.

For more quotes and insights, download the LeadSquared report

Associate Technology Consultant at a tech vendor with 10,001+ employees

The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.

Anuj Tiwari

Gtm Operator, Lead Generator at 404Minds Technologies

With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.

Shakti Anand

Senior Manager- Admissions at Sector 125

Customer Service

Sentiment score

5.9

Freshsales customer service is generally praised, though some find technical support slow, especially with complex issues and escalations.

Sentiment score

6.2

LeadSquared offers proactive customer service with good technical support and improved response times, benefiting from account manager assistance.

The customer support experience is wonderful, providing 24/7 availability with knowledgeable agents who can effectively address issues.

Business Development Manager at a consultancy with 1-10 employees

They are very knowledgeable, very dedicated, and very prompt, which is something that I appreciate.

Product Marketing Manager at Samsung

Freshsales does not require any maintenance on my end, but the vendor provides maintenance.

For more quotes and insights, download the Freshsales report

Business Ai Enabled Services Lead at a government with 11-50 employees

They provide an account manager in addition to customer support that helps to build new automations or different processes or new integrations.

Hsapra Hsapra

Crm Analyst at Univo Edtech

The customer support for LeadSquared is great; they call on time and respond quickly to our inquiries.

Ashish Sharma_

CRM Expert

Initially, my experience with customer support was quite poor, with long wait times, fuzzy responses, and the right person not being assigned to handle specific questions, often leading to time lost transferring chats.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Scalability Issues

Sentiment score

7.4

Freshsales is scalable for startups and mid-sized firms, but its effectiveness at larger enterprise levels remains uncertain.

Sentiment score

6.2

LeadSquared is scalable with good adaptability, though costly for large-scale use and limited in international expansion.

Freshsales offers excellent scalability for startups and mid-sized companies.

Business Development Manager at a consultancy with 1-10 employees

I can multiply it multifold very quickly and very easily.

Business Ai Enabled Services Lead at a government with 11-50 employees

Freshsales is very easy to scale.

For more quotes and insights, download the Freshsales report

Product Marketing Manager at Samsung

Reducing the headache and costs of integration involved when using services provided by the main service provider itself.

Shakti Anand

Senior Manager- Admissions at Sector 125

If you are working on a private cloud, then that is the best thing LeadSquared offers.

Hsapra Hsapra

Crm Analyst at Univo Edtech

Regarding scalability, I feel LeadSquared has enough potential, having already helped the organization.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Stability Issues

Sentiment score

8.6

Freshsales is highly rated for stability, with minimal disruptions, effective error handling, and consistent cloud performance meeting business needs.

Sentiment score

8.0

LeadSquared is highly regarded for stability and speed, with minimal downtime and user-rated reliability from five to eight.

Being a cloud solution, I have not faced any downtime so far.

Product Marketing Manager at Samsung

Freshsales is stable, with no server crashes reported.

Business Development Manager at a consultancy with 1-10 employees

Freshsales stability is good.

For more quotes and insights, download the Freshsales report

Business Ai Enabled Services Lead at a government with 11-50 employees

LeadSquared is quite stable.

reviewer2856129

Growth Associate at a educational organization with 11-50 employees

LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.

Anuj Tiwari

Gtm Operator, Lead Generator at 404Minds Technologies

LeadSquared is stable, though I have experienced some downtime while downloading reports and creating workflow automation, but those issues are resolved quickly.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Room For Improvement

Freshsales needs better customization, email automation, API, templates, and improved user experience to justify its high licensing costs.

Users recommend improving LeadSquared's interface, reporting, automation, AI capabilities, integrations, support, dashboards, and enhancing AI-driven insights.

It takes at least a month or 45 days to set this up, process it properly, and check whether the automations and workflows are working.

Business Ai Enabled Services Lead at a government with 11-50 employees

Practical navigation for non-technical users could be enhanced, particularly regarding technical issues such as web form connections, which would benefit from immediate access to technical assistance.

For more quotes and insights, download the Freshsales report

Business Development Manager at a consultancy with 1-10 employees

The support provided by the service team or fresh service team and the customer team of the company is very poor.

ParthSudra

Solutions Architect at Locuz Enterprise Solutions Ltd

Deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

If LeadSquared had an inbuilt third-party integration such as Ameyo or Exotel for calling, or if LeadSquared improved the calling mechanism within the platform itself instead of relying on a third party, that would be an improvement.

AmanK

Senior Manager Analytics at Infoedge

Governance is one of its strengths, especially for regulated industries.

Rishabh Kumar

Technical Project Manager at a tech vendor with 1,001-5,000 employees

Setup Cost

Freshsales is praised for competitive pricing, flexible licensing, and effective support, despite expensive add-ons and additional Brazilian taxes.

LeadSquared offers competitive pricing with significant ROI, ideal for B2C, B2B, and SMBs, though less suited for large enterprises.

the Indian team was clear in their communication and offered good discount packages, along with a pre-onboarding call that provided valuable insights into using the software.

Business Development Manager at a consultancy with 1-10 employees

The setup cost is very good and within the budget.

For more quotes and insights, download the Freshsales report

Associate Technology Consultant at a tech vendor with 10,001+ employees

The licenses cost is also very less as compared to other CRM platforms.

Hsapra Hsapra

Crm Analyst at Univo Edtech

LeadSquared provides significant ROI in tight budget scenarios as it balances functionality with ease of use.

Rishabh Kumar

Technical Project Manager at a tech vendor with 1,001-5,000 employees

Compared to other top-niche products, they are less, and it is good.

For more quotes and insights, download the LeadSquared report

Associate Technology Consultant at a tech vendor with 10,001+ employees

Valuable Features

Freshsales streamlines workflows with automation, AI features, and integrations, offering efficiency and scalability for diverse businesses.

LeadSquared enhances efficiency with automation, customization, and integration, offering real-time insights, streamlined workflows, and improved lead management.

The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies.

Business Development Manager at a consultancy with 1-10 employees

In a massive sales campaign, once it is sent, the next level of engagement can be tracked based on email tracking, such as how many were received or if they were opened multiple times.

Sonu Thomas

Operations Manager at Cognitive Global

The Freddy AI feature in Freshsales helps me generate the email content easily, and there are also many built-in templates available.

For more quotes and insights, download the Freshsales report

Product Marketing Manager at Samsung

When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.

Associate Technology Consultant at a tech vendor with 10,001+ employees

Previously, the sales lead conversion rate was about 3,000 to 4,000 monthly, but now it has increased to 5,000, 6,000, or even 7,000 monthly conversion rates, significantly boosting our sales.

Ashish Sharma_

CRM Expert

Lead scoring and prioritization stand out because they automatically score leads based on engagement and behavior, helping the sales team focus on conversion-ready prospects.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Categories and Ranking

Freshsales

Ranking in CRM

12th

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Opportunity Management (8th), Sales Force Automation (5th)

LeadSquared

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Marketing Automation (4th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Freshsales is 1.1%, up from 1.1% compared to the previous year. The mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
LeadSquared	0.9%
Freshsales	1.1%
Other	98.0%

CRM

Featured Reviews

Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns

Product Marketing Manager at Samsung

One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.

Read full review

Automation has strengthened lead hygiene and reporting and drives faster sales conversions

Senior Project Manager at Epicor Software

One area for further enhancement is advanced analytics and predictive insights. While the platform provides robust reporting, deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively. Improving user experience is another area; as organizations scale and workflows become more complex, simplifying configuration and creating more customizable dashboards could enhance adoption across business users. Additionally, expanding native integrations and reducing reliance on custom configurations for certain enterprise systems could streamline implementation further. Regarding support, I feel it should be more proactive, with spontaneous responses. Whenever I raised queries, I experienced longer wait times and had to wait for proper responses that were sometimes passed between multiple people. I believe when I ask a question, it should be assigned to the right person at the right time to reduce time consumption on both ends. LeadSquared automates many sales and marketing processes effectively, and there is an opportunity to strengthen its AI capabilities in areas such as predictive lead scoring, conversion forecasting, and next-best-action recommendations. AI-powered conversion analysis from calls, emails, and WhatsApp interactions could help identify customer intent, sentiments, and common objections, providing valuable insights for both the team and managers. For compliance and governance, a proper API should be created and integration should be structured to prevent lead leakage and data manipulation, which needs to be addressed by LeadSquared. I have noticed that it often does not provide accurate data and relies more on human intervention. When AI is integrated into any kind of software, it is expected to deliver the right outcomes and analyses. However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

908,834 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Construction Company

17%

Comms Service Provider

17%

Outsourcing Company

11%

Manufacturing Company

University

24%

Construction Company

12%

Outsourcing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	2
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	3
Large Enterprise	21

Questions from the Community

What needs improvement with Freshsales?

What is your primary use case for Freshsales?

I primarily use Freshsales as a sales CRM software. It is very easy to use, and it provides me with all the information I need about a contact. That is, it gives me a 360-degree view of my accounts...

What advice do you have for others considering Freshsales?

One thing that made it stand out for me is the inbuilt templates that it has for email generation, and I get an AI-powered score for the contact. I call it contact scoring. It gives me a score for ...

What is your experience regarding pricing and costs for LeadSquared?

Pricing depends on the account size, and the setup cost was quite minimal and it was a reasonable charge for the setup that they have done. The licenses cost is also very less as compared to other ...

What needs improvement with LeadSquared?

Everything is good and perfect with LeadSquared.

What is your primary use case for LeadSquared?

I have used LeadSquared for almost five years. It was primarily a CRM tool that we used for managing all lead data, call logs, and emails that would get logged into it. When new leads were generate...

More Freshsales Competitors

Comparisons

Pipedrive vs Freshsales

Compared 10% of the time

Zoho CRM vs Freshsales

Compared 10% of the time

Nimble CRM vs Freshsales

Compared 10% of the time

noCRM.io vs Freshsales

Compared 7% of the time

CRM.io vs Freshsales

Compared 6% of the time

Kapture CRM vs LeadSquared

Compared 11% of the time

Zoho CRM vs LeadSquared

Compared 10% of the time

ExtraaEdge vs LeadSquared

Compared 9% of the time

CRMNEXT vs LeadSquared

Compared 8% of the time

NoPaperForms vs LeadSquared

Compared 6% of the time

More LeadSquared Competitors

Product Reports

Freshsales

Download Freshsales product report

Download LeadSquared product report

Overview

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.

LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.

What are the key features of LeadSquared?

Customizable Integrations: Easily integrates with existing systems like Shopify and telephony apps
Automation: Streamlines tasks, saving time and increasing efficiency
Lead Management: Efficiently captures and manages leads
Insightful Dashboards: Provides in-depth performance tracking through call and email tracking

What benefits or ROI indicators should users check in reviews?

Lead Conversion Improvement: Noticeable increase in lead conversion rates
Efficiency Gains: Significant time savings and task automation
Customer Base Growth: Enhanced ability to expand customer reach
Ease of Use: Minimal training needed for CRM capabilities

Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Freshsales vs. LeadSquared