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Google Cloud Identity vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
6th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Enterprise Mobility Management (EMM) (9th)
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of July 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.9%, down from 12.7% compared to the previous year. The mindshare of Microsoft Entra ID is 26.8%, down from 28.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Q&A Highlights

ID
May 12, 2020
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"It's easy to set up."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The solution is user-friendly."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"It is a very stable solution. I would rate it a ten out of ten."
"Microsoft Entra ID efficiently responds to numerous requests, and we have not faced significant connectivity issues, making it reliable."
"I like Intune's MDM and MI."
"The tool's most valuable features are security and integration with other tenants."
"It helps with privacy control of identity data. It makes security very easy."
"Entra ID has helped us implement role-based authentication rather than conditional keys."
"The main valuable feature is the integration into a single console, which includes authentication service and endpoint security."
"Customer service and technical support for Microsoft Entra ID are very good because I open many tickets with the support and get straight answers."
"Microsoft Entra ID has helped us defend against token theft and nation-state attacks."
 

Cons

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"The interface could be improved by simplifying it further."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The customer service and support team is not so good."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"I would like to see more integration in future releases."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The Cloud Provisioning Agent cannot provision a lot of the information that AD Connect does. For starters, the lightweight version cannot synchronize device information. If you have computers on-premises, the information about them will not be synchronized by the Cloud Provisioning Agent. In addition, if you have a user on the cloud and he changes his password, that information should be written back to the on-premises instance. But that workflow cannot be done with the lightweight agent. It can only be done with the more robust version."
"Entra ID is not battle-tested or stable enough to support a business of our size. There are some design issues specifically around support for legacy services."
"My understanding is, in the future, they will be able to bring everything into one single platform and they are not there yet."
"Microsoft Entra ID's impact on access and identity management is relatively limited."
"Active Directory could always be more secure. Right now, we've got two-factor authentications. All services based on Active Directory have a username and password. If somebody hacked our username, they could easily get all the data from our side. So I want two-factor authentication and a stronger password policy from Active Directory. The domain controllers should be more secure as well."
"There is a lot of room for improvement in terms of its integration with the local Active Directory. There are some gaps in terms of the local Active Directory through which Microsoft is syncing our environment from our data center. There should be the availability of custom attributes on Azure Active Directory. In addition, there should be the availability of security groups and distribution groups that are residing on the local Active Directory. Currently, they are not replicated on Azure Active Directory by default."
"It could be better if a simple member could understand more easily the prices of the products and packages offered by Microsoft."
"In terms of connecting the web application, there is technology for single sign-on. When we use it, the solution opens very slowly. It might be a bandwidth issue, and some content will not work on that portal."
 

Pricing and Cost Advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"Licensing fees are on a yearly basis."
"The pricing is a bit expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"We don't really have a choice. It's the one shop in town. If you want this, you have to pay for it."
"It is a packaged license. We have a Premium P1 subscription of Office 365, and it came with that."
"Its price is okay. It is easy to go from P1 to P2 license. It is not exactly a bargain, but I would recommend the P2 license."
"We have an agreement with Microsoft, and my company pays yearly."
"If you have a different IDP today, I would take a close look at what your licensing looks like, then reevaluate the licensing that you have with Microsoft 365, and see if you're covered for some of this other stuff. Folks sometimes don't realize that, "Oh, I'm licensed for that service in Azure." This becomes one of those situations where you have the "aha" moment, "Oh, I didn't know we can do that. Alright, let's go down this road." Then, they start to have conversations with Microsoft to see what they can gain. I would recommend that they work closely with their TAM, just to make sure that they are getting the right level of service. They may just not be aware of what is available to them."
"We have various levels of their licensing, which includes users on different levels of their enterprise offering."
"We are a non-profit organization, so we get good prices from Microsoft for their products. It is working well, but it could be cheaper. For the type of organization we are, it would be good if they could give a little bit more and be more generous like Google, which has completely free services. Microsoft has free versions or web services called Office 365 E1, which is free for use, but we want to have it with more qualified clients."
"We pay a yearly license. Licenses are very expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
8%
Educational Organization
16%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra ID and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.