Microsoft Entra ID and Google Cloud Identity compete in the identity and access management category. Microsoft Entra ID appears to have the upper hand due to its advanced features and integration capabilities across Microsoft services, making it beneficial for enterprises invested in Microsoft's ecosystem.
Features: Microsoft Entra ID includes single sign-on, multifactor authentication, and conditional access policies. It integrates seamlessly with other Microsoft products and excels in identity protection and enterprise application management. Google Cloud Identity offers simplicity, single sign-on, multifactor authentication, and seamless integration with Google services. However, it lacks some of the advanced capabilities present in Microsoft Entra ID.
Room for Improvement: Microsoft Entra ID could improve in managing legacy applications, simplifying user interfaces, and quickening technical support response times. Enhanced customization options and documentation would also be beneficial. Google Cloud Identity could improve security features, integration with non-Google platforms, and technical support, especially for larger organizations with complex requirements.
Ease of Deployment and Customer Service: Microsoft Entra ID offers flexible deployment across public, private, and hybrid cloud environments, but its reliance on external vendors can slow customer service. Google Cloud Identity provides seamless deployment within Google's ecosystem and more straightforward support, but may face challenges in hybrid or on-prem deployments.
Pricing and ROI: Microsoft Entra ID's pricing is often bundled with Microsoft 365, offering strong ROI for organizations in Microsoft's ecosystem, but costs can rise for advanced features. Google Cloud Identity is generally more affordable, especially for Google service users, providing a moderate ROI. Costs might increase for advanced features and stringent security requirements.
| Product | Market Share (%) |
|---|---|
| Microsoft Entra ID | 18.4% |
| Google Cloud Identity | 11.0% |
| Other | 70.6% |
| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 4 |
| Large Enterprise | 8 |
| Company Size | Count |
|---|---|
| Small Business | 85 |
| Midsize Enterprise | 38 |
| Large Enterprise | 155 |
Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.
Microsoft Entra ID is an advanced identity and access management service offering seamless single sign-on, multifactor authentication, and centralized user access across applications, enhancing security and efficiency for organizations transitioning to cloud-based environments.
Recognized for its centralized management, Microsoft Entra ID significantly boosts organizational security by integrating features such as conditional access and identity protection. It supports a wide array of applications, facilitating a secure transition from on-premises to scalable cloud environments. By adopting robust security measures and flexible identity management, organizations can streamline operations and ensure consistent user experiences. However, challenges like confusing licensing costs, outdated documentation, and limited integration with non-Microsoft applications persist. Enhancements in technical support, interface design, and more granular permissions are needed to address these issues effectively.
What are the key features of Microsoft Entra ID?In healthcare, Microsoft Entra ID facilitates secure patient record access and compliance with industry regulations. Financial institutions rely on it for robust security measures in safeguarding client data. In the education sector, it streamlines access to online resources for students and faculty. Global enterprises benefit from its ability to manage complex identity frameworks across multiple regions, ensuring reliable security amidst increasing cyber threats.
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