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Google Cloud Identity vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
9th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (5th)
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (3rd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of June 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 8.0%, down from 11.5% compared to the previous year. The mindshare of Microsoft Entra ID is 15.0%, down from 28.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID15.0%
Google Cloud Identity8.0%
Other77.0%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Q&A Highlights

ID
Owner at Brains
May 12, 2020
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's easy to set up."
"The most valuable feature is the performance."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The most valuable feature of Google Cloud Identity is its stability."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The solution is user-friendly."
"Following the steps made it very easy to use."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"A use case that we did for an end user in a manufacturing organization: We used WVD with biometric authentication because 1,500 processes need to happen in a process. The user didn't want to use a login using their credentials. They wanted to use fingerprinting or tap their ID. That is where we integrated with the authentication. Now, they can process in a couple of hours, and they run those 1,500 processes every day. This changed their login process, which improved the manufacturing process. This helped a lot for their high deployment."
"I would rate Microsoft Entra ID 10 out of 10."
"It helps with privacy control of identity data. It makes security very easy."
"It has features that have definitely helped to improve our security posture."
"This product is easy to use."
"The implementation of Microsoft Entra ID has positively impacted my secure access to apps or resources in my environment because I appreciate that it has SSO, so you can use it for signing on to a whole bunch of different applications that are also running in your enterprise, and it is generally very good for governance of getting people access to whatever they need."
"We have a complex scenario with several applications, and we're trying to achieve SSO for most of our applications, but some of our legacy applications don't support SSO or modern protocols. Our core applications are ready for SSO or to be federated. We've centralized our authentication process using Entra ID, so we can collect sign-offs from the users and filter using conditional access."
"It offers good Microsoft integration capabilities."
 

Cons

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"To improve the product, the integration with third-party products could always be smoother."
"The integration should be made easier."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"We cannot manage the attributes of SSPR."
"The customer service and support team is not so good."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"The process for buying licenses from Microsoft is somewhat messy and really hard to do."
"Microsoft Entra ID can be improved through better lifecycle management of the Azure App Registrations."
"They should put the features of P1 and P2 into a single license."
"We weren't satisfied with their support. They were very slow and not friendly."
"I would evaluate Microsoft support as three out of ten. Microsoft support does not engage right away."
"The issue with Microsoft Customer Service is that we have many experts in our IT department, including myself as an Entra expert, Exchange experts, and other specialists. When we contact Microsoft Support, it does not matter that we are experts; we must start at the very bottom."
"Rule management and permissions need improvements."
"Many of the features are outdated, so the UI and UX could be improved."
 

Pricing and Cost Advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The solution is not expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The licensing cost is a bit prohibitive."
"I don't pay for it. Going by how I feel, I see the prices for any MFA solution going down because the more different alternatives there are, the cheaper things should be. Microsoft Authenticator app would be the preferred application, but there are too many ways to implement MFA. I don't know how much it cost, but the price should go down."
"We are always looking for better pricing."
"We have various levels of their licensing, which includes users on different levels of their enterprise offering."
"The pricing for companies and businesses is okay, it's fair. But if you are trying to teach someone about Azure AD, there is no licensing option for that... It would be nice to have a 'learning' license, one that is cheaper for a single person."
"The cost of Entra ID depends entirely on our organization's specific needs and use cases."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
"There are four different levels of subscription including the free level, one that includes the Office 365 applications, the Premium 1 (P1) level, and the Premium 2 (P2) level."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise40
Large Enterprise161
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra ID and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.