Google Cloud Identity vs Okta Workforce Identity comparison

Google and Okta are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Google is ranked #6 with an average rating of 7.9, while Okta is ranked #3 with an average rating of 8.3. Google holds a 10.5% mindshare in IAMS, compared to Okta’s 11.5% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 94% of Okta users who would recommend it.

Google Cloud Identity

Read 25 Google Cloud Identity reviews

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3,082 Comparison Views

91% willing to recommend

Okta Workforce Identity

Read 68 Okta Workforce Identity reviews

6,876 Views
3,782 Comparison Views

94% willing to recommend

Google Cloud Identity

Okta Workforce Identity

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Executive SummaryUpdated on Jul 27, 2025

Okta Workforce Identity and Google Cloud Identity compete in identity and access management solutions, focusing on security and authentication. Okta Workforce Identity holds an advantage with a broader feature set, especially in integration and federation support, making it more suitable for larger organizations.

Features: Okta Workforce Identity offers unmatched Active Directory Sync, seamless auto-provisioning, and robust lifecycle management. Its universal directory, MFA options, and strong SSO and federation capabilities make it comprehensive. Google Cloud Identity provides shared apps management, solid adaptive MFA, and auto-provisioning features, but less emphasis on integration and federation.

Room for Improvement: Okta could improve integration with third-party tools, enhance lifecycle management features, and address interface issues. Its high pricing is also a concern for smaller companies. Google Cloud Identity needs better monitoring and alert configurations, Active Directory integration, and enhanced user-friendly capabilities. Both face pricing criticisms, with Okta seen as having a higher cost versus value.

Ease of Deployment and Customer Service: Okta Workforce Identity supports hybrid and public cloud environments with reliable technical support and responsive customer service, although some users critique its support speed. Google Cloud Identity operates on public cloud platforms, offering competitive customer service and support, but Okta's hybrid cloud support is an edge for diverse deployment needs.

Pricing and ROI: Okta Workforce Identity, though expensive, is a valuable investment due to feature-rich offerings and robust security, providing positive ROI outcomes, and is seen as more beneficial for larger setups. Google Cloud Identity offers a competitive licensing model with some free-tier options, making it more budget-friendly for smaller entities. Both deliver significant returns in improved productivity and security, particularly for larger enterprises.

To learn more, read our detailed Google Cloud Identity vs. Okta Workforce Identity Report (Updated: July 2025).

Buyer's Guide

Google Cloud Identity vs. Okta Workforce Identity

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

6th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (11th)

Okta Workforce Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

3rd

Average Rating

8.6

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Single Sign-On (SSO) (2nd), Authentication Systems (6th), Privileged Access Management (PAM) (6th), Access Management (4th), ZTNA as a Service (10th)

Mindshare comparison

As of August 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.5%, down from 12.0% compared to the previous year. The mindshare of Okta Workforce Identity is 11.5%, down from 15.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Tor Nordhagen

Executive Director at Semaphore

Extremely easy to work with, simple to set up, and reasonably priced

The drawback of this solution is that in our shops, many staff members sometimes have to be borrowed from one shop to another and the solution does not really support having multiple roles. The user experience we would like to have when a person works in shop A which pays their salary is that they should have access to pretty much everything. Maybe you have somebody who is a manager in that shop A, he should be able to order new wear, he should be able to change the pricing, he should be able to empty the cash registry, and ship it to the bank. But when for instance, in COVID, people had to fill in for people in shops where a lot of people were sick, then they had to actually use user accounts of people that work in shop B. If you were employed in shop A, you could not work in shop B without borrowing somebody else's user ID and password. Which is really bad. We haven't been able to work around that and Okta Workforce Identity does not have a solution for it. We are now piloting their identity governance solution. Obviously, it's easy to give somebody access, give them an account, and give them roles, but it's hard to maintain that. For example, if you moved from, say working in a shop to working in a warehouse. But why do you still have all this shop access? The solution has until now not had anything to really support the process of taking away access. But now we are in a better release program of Okta's identity governance solution. Although it's very basic, the solution has started on a journey, but identity governance is something that Okta Workforce Identity really needs to improve. The ability or the options in the solution for changing the look and feel are not good enough because in our partner portal, essentially what they have is an ugly admin interface. The admin interface is good enough for us technical people because that's all we need. We work with the product and we're able to see the data but when it comes to presenting the service portal, Okta Workforce Identity does not have any capabilities really for making it look pretty. To add branding and different graphical user interface elements than Okta basic for essentially delegated admin for the business-to-business portal is horrifying because you're essentially using the tech admin. The only option we had and used, was to take the tech admin console and strip it. so that a vendor that has some goods that are sold in the shops, when they want to add a user on their side, say a driver or a packer on their side who should know how much they've packed in a truck to come to our warehouse, then the user interface that this vendor is using, these functional people will then have to use an extremely basic user interface.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The most valuable feature is the performance."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

More Google Cloud Identity pros

"Its integration components are most valuable. It integrates with everything in some way. There are some products, such as O365 or AD, with which it completely and 100% integrates. So, you can seamlessly create accounts across the board with some of these products. For some of the products with which it doesn't completely integrate, you can do some kind of interfacing."

"We can automate the process of adding users to Okta if they are activated in Active Directory, or if they are added to the database of applications or Active Directory in the last couple of days."

"The most useful features of Okta for my organization are identity and access management, single sign-on, and the flexibility for hybrid setups."

"The most valuable feature in Okta Workforce Identity is the single sign-on, universal directory, and lifecycle management."

"It's reliable and it does what it is advertised to do."

"Valuable features include UD, SSO functionality, MFA and Adaptive MFA functionality, ability to link multiple Directory databases with UD."

"The product’s most valuable feature is multifactor authentication."

"It is a very scalable solution."

More Okta Workforce Identity pros

Cons

"Google Cloud Identity the UI could improve."

"The solution needs to better integrate with Mac's OS."

"Technical support is slow."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

More Google Cloud Identity cons

"The ability or the options in the solution for changing the look and feel are not good enough because in our partner portal, essentially what they have is an ugly admin interface."

"Okta should have at least a local peering partner for countries that align with or comply with GDPR, so there are no compliance or audit questions."

"The training is too costly."

"The solution’s policies are difficult to understand due to the policy methods. They use authentication. The solution’s workflow is also difficult and not very active. They need to have proper documentation on it. In the next release, I would like to see the workflows being more digestible."

"We faced some challenges during the Okta Identity Workforce deployment. Integrating with AWS and other cloud services posed some limitations with federated options. For instance, features like automatic user addition from AWS to the tool were missing, requiring manual intervention. The API is limited compared to the manual configuration possible through the UI."

"Okta could improve by making their learning materials more user-friendly."

"Okta doesn't have a partial push. It pushes down the full profile schema for lifecycle management or provisioning."

"It can have more API integrations."

More Okta Workforce Identity cons

Pricing and Cost Advice

"The product is billed on a monthly basis depending on the number of users."

"We probably spend about $50,000 a year on licensing."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The solution is not expensive."

"The pricing is a bit expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

"I believe it competes well. The pricing is pretty competitive. I know that Microsoft also provides something similar with its MFA and identity services."

"License is around US$20,000 annually."

"The solution's pricing model could be better for SMBs."

"The solution is not the cheapest but not the most expensive. They are in the middle rating."

"The pricing is reasonable."

"The licensing is per user per month and includes full technical support."

"The price of Okta Workforce Identity is reasonable."

"It has a yearly subscription. As compared to its competitors, it is quite expensive. It also has a complex licensing model."

More Okta Workforce Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Computer Software Company

13%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What do you like most about Okta Workforce Identity?

Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on their profiles or hide them. Profile sources and identity profile sourcing are ...

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What is your experience regarding pricing and costs for Okta Workforce Identity?

Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.

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What needs improvement with Okta Workforce Identity?

Areas for improvement with Okta Workforce Identity would be in the governance place; for me, it is light. Okta is mostly focused on execution and runtime, which means maintaining authentication and...

See all answers

Comparisons

Microsoft Entra ID vs Google Cloud Identity

Compared 67% of the time

Microsoft Intune vs Google Cloud Identity

Compared 5% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Microsoft Entra ID vs Okta Workforce Identity

Compared 21% of the time

SailPoint Identity Security Cloud vs Okta Workforce Identity

Compared 13% of the time

Saviynt vs Okta Workforce Identity

Compared 7% of the time

Ping Identity Platform vs Okta Workforce Identity

Compared 2% of the time

Auth0 vs Okta Workforce Identity

Compared 2% of the time

More Okta Workforce Identity Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

August 2025

Download Google Cloud Identity product report

Buyer's Guide

Okta Workforce Identity

August 2025

Download Okta Workforce Identity product report

Also Known As

Cloud Identity, Cloud Identity Premium

No data available

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Okta Workforce Identity is a comprehensive identity and access management (IAM) solution designed to enhance security and streamline user experiences for businesses of all sizes. As a cloud-based platform, it offers a suite of tools that simplify user authentication, authorization, and management across a variety of applications and services.

Core Features

Single Sign-On (SSO): Enables users to access multiple applications with a single set of credentials, enhancing convenience and reducing password fatigue.
Adaptive Multi-Factor Authentication (MFA): Provides robust security by requiring additional verification factors, which can adapt based on the user's location, device, and behavior.
Lifecycle Management: Automates user account creation, updating, and deactivation, ensuring access rights are current and compliant with company policies.
Universal Directory: A centralized directory service that supports user and group management across various applications, simplifying administrative tasks.
API Access Management: Safeguards APIs by implementing policies that control how and when they can be accessed, which is crucial for protecting sensitive data.

PeerSpot users often praise Okta Workforce Identity for its ease of use and robust security features. IT professionals appreciate the streamlined integration with numerous applications and the flexibility in configuring access policies. Business executives value the enhanced security posture and the ability to enforce compliance across their digital assets.

For IT professionals, Okta Workforce Identity offers a scalable and efficient solution to manage user identities and access rights. The ability to automate routine tasks like user provisioning and deactivation significantly reduces administrative overhead, allowing IT teams to focus on more strategic initiatives. Furthermore, the platform's comprehensive reporting capabilities aid in monitoring and auditing access, which is critical for maintaining security and compliance.

Business executives will find that Okta Workforce Identity aligns with broader organizational goals of operational efficiency and risk management. Its intuitive user experience minimizes disruptions to workforce productivity, while advanced security features like adaptive MFA help mitigate the risk of data breaches. The platform's cloud-based nature ensures scalability and agility, enabling businesses to adapt quickly to changing market conditions and workforce dynamics.

Okta Workforce Identity stands out as a versatile and secure IAM solution, adept at meeting the complex needs of modern enterprises. Its combination of user-friendly features and robust security measures makes it a top choice for organizations aiming to streamline their identity management processes while bolstering their cybersecurity defenses.

Okta

Sample Customers

ExtraHop Networks, HealthChannels

FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.

Buyer's Guide

Google Cloud Identity vs. Okta Workforce Identity

July 2025

Free Report: Google Cloud Identity vs. Okta Workforce Identity

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