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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 25, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
312
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of January 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.3%, down from 1.7% compared to the previous year. The mindshare of Microsoft Intune is 28.7%, down from 36.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.7%
Google Cloud Identity1.3%
Other70.0%
Enterprise Mobility Management (EMM)
 

Featured Reviews

BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The most valuable feature is the performance."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"The most valuable feature of Google Cloud Identity is its stability."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"We have found the solution is capable of scaling."
"The biggest benefits of Intune are the ability to push changes and the added security. When we moved forward with Defender, we onboarded all those machines automatically. That helps dramatically. For a while, we were left with machines that weren't protected. We could see where people had done things they shouldn't have done, and Defender saved our skins a few times. It didn't happen a lot, but it happened enough that it made us glad we made that decision."
"It has a useful device management feature."
"The most valuable features of Microsoft Intune include remote updates. The update runs in the background, so there's no need in most cases to go on-site to do it."
"Remote Wipe and Autopilot is one of the best features."
"Intune saves time, and it is very easy to use. It allows us to manage applications completely."
"Since implementing this solution, our company has grown substantially, and our talent pool has significantly expanded."
"The solution is stable."
 

Cons

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"To improve the product, the integration with third-party products could always be smoother."
"We cannot manage the attributes of SSPR."
"Google Cloud Identity the UI could improve."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"Once it's configured it is unobtrusive, but it does take some hands-on to configure and deploy it properly."
"At this time, I do not have any areas for improvement. I have heard about some downtime, but I am not in the local IT team."
"It would be awesome if Microsoft opened their API so we could filter more properties. If we have to do anything outside of Intune that requires a third-party solution to talk back to it, we're very limited in what we can do."
"The time we have to wait to deploy policies has room for improvement."
"Intune could be improved by expanding its third-party patching capabilities for a more comprehensive solution."
"There should be more predictability in the release cycle. We don't feel we have any control over when new updates come out, and whether there are changes to the backend functionality or to the user interface. Updates just happen."
"The most significant challenge is reporting and monitoring. The reporting accuracy for deploying applications and all aspects of Intune needs to be improved."
"Intune has some limitations when it comes to application updates for third-party applications. You can schedule an update, but when it's a package setup, you need to supercede and replace it each time."
 

Pricing and Cost Advice

"We probably spend about $50,000 a year on licensing."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The solution is not expensive."
"The product is billed on a monthly basis depending on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The pricing is a bit expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"Our enterprise agreement includes Microsoft Intune at no additional cost."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"Microsoft Intune is not cost-effective as a standalone product."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."
"The E5 license is expensive."
"Pricing can be improved."
"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
9%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business121
Midsize Enterprise47
Large Enterprise154
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.