Google Cloud Identity vs Microsoft Intune comparison

Google and Microsoft are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #11 with an average rating of 7.8, while Microsoft is ranked #1 with an average rating of 8.3. Google holds a 1.7% mindshare in EMM, compared to Microsoft’s 23.8% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 95% of Microsoft users who would recommend it.

Google Cloud Identity

Read 26 Google Cloud Identity reviews

6,178 Views
741 Comparison Views

92% willing to recommend

Microsoft Intune

Read 356 Microsoft Intune reviews

34,457 Views
16,884 Comparison Views

95% willing to recommend

Google Cloud Identity

Microsoft Intune

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 25, 2026

Microsoft Intune and Google Cloud Identity compete in the area of identity and device management within their respective ecosystems. Microsoft Intune has the upper hand due to its deeper integration with Windows devices and extensive device management capabilities.

Features: Microsoft Intune offers seamless integration with Microsoft's ecosystem, Azure Active Directory for identity management, and strong conditional access policies. It manages Windows devices effectively, provides mobile device management, and supports co-management with System Center Configuration Manager. Google Cloud Identity offers solid integration within Google's ecosystem and fundamental identity management features but lacks comprehensive device management capabilities.

Room for Improvement: Microsoft Intune could enhance its reporting and extend support to Linux devices. Its reliance on Microsoft's ecosystem can be limiting, as can its mobile device management, which needs broader compatibility and better reporting tools. Google Cloud Identity lacks depth and customization in device management, such as real-time tracking and advanced security integrations.

Ease of Deployment and Customer Service: Microsoft Intune, often bundled with Office 365, integrates well with Microsoft services, offering a smooth deployment experience but has inconsistent technical support. Google Cloud Identity within Google Workspace is simple to set up and offers robust free-tier options; however, technical support varies with service level.

Pricing and ROI: Microsoft Intune is often included in Microsoft 365 packages, presenting a cost-effective choice for organizations within the Microsoft stack, attributing to a high ROI. Google Cloud Identity is competitively priced, particularly with its free tier, but can become costly with additional features, making it less appealing to small businesses but valuable to enterprises within the Google ecosystem.

To learn more, read our detailed Google Cloud Identity vs. Microsoft Intune Report (Updated: April 2026).

Buyer's Guide

Google Cloud Identity vs. Microsoft Intune

April 2026

Download the complete report

Helped 893,221 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Enterprise Mobility Management (EMM)

11th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)

Microsoft Intune

Ranking in Enterprise Mobility Management (EMM)

1st

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

356

Ranking in other categories

Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. The mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	23.8%
Google Cloud Identity	1.7%
Other	74.5%

Enterprise Mobility Management (EMM)

Featured Reviews

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Varun Mehra

Collaboration Support Engineer at a retailer with 11-50 employees

Centralized device management has transformed security and streamlined remote provisioning

One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."

"Everything is relatively good and overall, the product itself is good."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"The most valuable feature is that you can manage users from one central location."

More Google Cloud Identity pros

"It is very stable and scalable because this is a cloud-only solution."

"Autopilot is a feature I really like."

"Intune is a very good product and everything is cloud-based, and it provides a very simple unified platform to manage everything from the single management console."

"We have seen a clear ROI with Microsoft Intune; time saved has reduced device setup from three to five hours to thirty minutes, and there is a workload reduction of around twenty to thirty percent less manual effort from the IT team."

"Our configuration profiles used to be all over the place. For example, there's a lot of legacy stuff in Active Directory. Going through Intune has helped us enforce settings, which has improved device security and functionality. When you apply something through Intune, you know it works. You don't have to worry about a legacy setting from Active Directory that was uploaded by somebody seven years ago. With Intune, you can see that a device has a setting, and you can be confident that the device is configured how you want."

"The product is very useful in terms of Windows Information Protection."

"This is a great solution for anyone wanting a modern endpoint device management solution."

"Stable product that's easy to set up compared to other MDM products."

More Microsoft Intune pros

Cons

"The integration should be made easier."

"The solution needs to better integrate with Mac's OS."

"The interface could be more user-friendly."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"Google Cloud Identity the UI could improve."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

More Google Cloud Identity cons

"Intune is not the most user-friendly mobile device management platform available."

"Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected."

"There are challenges with Intune, specifically in reporting. Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive. You can connect to Azure, monitoring, and the workbooks, but it's not streamlined."

"The most significant challenge is reporting and monitoring. The reporting accuracy for deploying applications and all aspects of Intune needs to be improved."

"I have experienced downtime, bugs, and glitches. I rate it a seven because when we have bugs or instability in Microsoft Intune, we need to wait for the backend from Microsoft Intune to resolve issues and we can't deliver solutions to clients because we need to wait for action plans and related processes."

"Installing software in Microsoft Intune can be challenging if it is not already prepackaged."

"I would like to see the ability to deploy custom packages as a Windows 64-bit package, as opposed to the Windows 32-bit, which is the only one available now."

More Microsoft Intune cons

Pricing and Cost Advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"The product is billed on a monthly basis depending on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

"The cost of the license and the features are justified for myself as a technical person."

"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."

"We have a limited budget for security investments, so Microsoft should consider reducing pricing in our region. This would make investment more viable, especially since larger businesses in other countries can afford it easily."

"Microsoft Intune is expensive."

"Microsoft Intune is available for individual purchase at a low per-device cost."

"I don't have any problem as far as cost is concerned. It is bundled with our license."

"Microsoft Intune is not cost-effective as a standalone product."

"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."

More Microsoft Intune pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.

See recommendations

893,221 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

11%

Comms Service Provider

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	151
Midsize Enterprise	60
Large Enterprise	177

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...

See all answers

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...

See all answers

Microsoft Intune vs IBM MaaS360 - which to choose?

Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...

See all answers

Comparisons

Microsoft Entra ID vs Google Cloud Identity

Compared 73% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 3% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Jamf Pro vs Microsoft Intune

Compared 9% of the time

IBM MaaS360 vs Microsoft Intune

Compared 9% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 4% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

May 2026

Download Google Cloud Identity product report

Buyer's Guide

Microsoft Intune

April 2026

Download Microsoft Intune product report

Also Known As

Cloud Identity, Cloud Identity Premium

Intune, MS Intune, Microsoft Endpoint Manager

Overview

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Sample Customers

ExtraHop Networks, HealthChannels

Mitchells and Buzzers, Callaway

Buyer's Guide

Google Cloud Identity vs. Microsoft Intune

April 2026

Free Report: Google Cloud Identity vs. Microsoft Intune

Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: April 2026.

DOWNLOAD NOW

893,221 professionals have used our research since 2012.

See our Google Cloud Identity vs. Microsoft Intune report.

See our list of best Enterprise Mobility Management (EMM) vendors.

We monitor all Enterprise Mobility Management (EMM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.