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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 25, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
Google Cloud Identity1.7%
Other77.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is the performance."
"The initial setup is easy."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The most beneficial feature for enhancing security is context-aware access."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"Intune has significantly benefited our organization by providing comprehensive visibility into our device ecosystem."
"We have not had any issues with the scalability."
"First of all, the integration with the rest of Microsoft's products is a major win."
"Turning the endpoint infrastructure into a highly efficient operation was the best thing that happened to our organization."
"Microsoft Endpoint Manager is not expensive overall, especially for small environments."
"The mobile application management, MAM, is the most useful aspect of the solution."
"A valuable feature is user enrollment, where users can enroll their devices in their organizations themselves."
"We use a local Active Directory, but we weren't able to manage all our on-site systems without a solution like Intune, and we needed to deploy software like VPNs and other things. It's seamless now to to this through Intune."
 

Cons

"Pricing is something that can be improved."
"We cannot manage the attributes of SSPR."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"To improve the product, the integration with third-party products could always be smoother."
"The integration should be made easier."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Microsoft Intune has potential for improvement; I would like to see a lot more customization in the reporting tools."
"Without changing it, you cannot deploy it, so that's a limitation from the Microsoft Intune side."
"I would like more clarity on how Intune is migrating control from Active Directory group policies, especially as we move over to Windows 11. It seems inefficient to manage some settings in Active Directory and others in Intune."
"Microsoft Intune's app deployment presents challenges for non-MSI and non-store apps, particularly EXEs, requiring the use of a Win32 wrapper tool and adding overhead to the process."
"I know that their AI pieces are at the infancy stage, but allowing users to do more tagging for information would be an interesting thing because Intune also directly integrates with Azure. Because a lot of the devices are hosted with that, you also get a lot of tagging of user data and other things like that."
"The main disadvantage seen today is regarding Linux clients. We have a lot of development resources that have Linux on their clients, and we can't manage them on the same platform, as we do with other clients such as macOS and Windows. So, it should have support for Linux clients. It should also have better support for macOS."
"At this time, I do not have any areas for improvement. I have heard about some downtime, but I am not in the local IT team."
"Intune is not the most user-friendly mobile device management platform available."
 

Pricing and Cost Advice

"The solution is not expensive."
"Licensing fees are on a yearly basis."
"The pricing is a bit expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"We probably spend about $50,000 a year on licensing."
"The product is billed on a monthly basis depending on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."
"I rate Intune five out of 10 for pricing. It's expensive."
"Its pricing seems reasonable."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"Intune is available as an individual product, but it also comes with Office 365 Premium or an Enterprise license, and the price varies for each version."
"I have no comment on pricing of the solution."
"Our enterprise agreement includes Microsoft Intune at no additional cost."
"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.