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Google Cloud Identity vs Microsoft Intune comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 25, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
Google Cloud Identity1.7%
Other78.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"The solution is user-friendly."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most valuable feature is that you can manage users from one central location."
"I have not experienced any serious problem with stability."
"The initial setup is easy."
"Everything is relatively good and overall, the product itself is good."
"The most valuable feature of Google Cloud Identity is its stability."
"Microsoft Intune simplifies device management by replacing the traditional method of installing OS, joining a domain, and configuring everything manually."
"After implementing Microsoft Intune, we have seen a 50 to 70% reduction in device provisioning time and a 30 to 40% reduction in routine endpoint management efforts, allowing our IT team to focus less on routine management and providing faster software deployment while experiencing a significant reduction in support tickets."
"The stability of Microsoft Intune is ten out of ten."
"From my perspective, I appreciate the scalability in Microsoft Intune and the portal management, which is extremely intuitive and very simple to use."
"It meets the basic security needs and management needs for most organizations."
"Microsoft Intune is cost-effective and easy to use, so I can recommend it."
"What I value most about Microsoft Intune is that it is a cloud-native tool and is embedded into Premium at a reasonable cost."
"This solution saves us a lot of time once it's implemented."
 

Cons

"Google Cloud Identity the UI could improve."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The integration should be made easier."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"The reports that are generated aren't so great; they don't give a lot of meaning so far."
"I think there should be a better tracking of the cell phones used on the Intune."
"The major problem with this product is that there can be delays in the deployment of new policies."
"When pushing anything from Microsoft Intune, the sync timing is 48 hours. While sometimes it takes 5 to 10 minutes, the official period given by Microsoft is within 48 hours, which can be time-consuming for policies, applications, or patches."
"I would like some integration with the Microsoft reporting platform Power BI."
"Could benefit from user having more control over devices."
"I know that their AI pieces are at the infancy stage, but allowing users to do more tagging for information would be an interesting thing because Intune also directly integrates with Azure. Because a lot of the devices are hosted with that, you also get a lot of tagging of user data and other things like that."
"While no specific feature requires immediate improvement, the ongoing expansion of reporting and inventory capabilities promises to enhance its utility."
 

Pricing and Cost Advice

"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"Licensing fees are on a yearly basis."
"The solution is not expensive."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"The E5 license is expensive."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"The licensing is on a yearly basis."
"The tool is cheaper than our company's other MDM tools."
"The price of Microsoft Intune is reasonable."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.