Google Cloud Identity vs Microsoft Intune comparison

Google and Microsoft are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #10 with an average rating of 7.8, while Microsoft is ranked #1 with an average rating of 8.3. Google holds a 1.3% mindshare in EMM, compared to Microsoft’s 27.5% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 94% of Microsoft users who would recommend it.

Google Cloud Identity

Read 26 Google Cloud Identity reviews

5,216 Views
574 Comparison Views

92% willing to recommend

Microsoft Intune

Read 334 Microsoft Intune reviews

30,664 Views
15,639 Comparison Views

94% willing to recommend

Google Cloud Identity

Microsoft Intune

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Executive SummaryUpdated on Jan 25, 2026

Microsoft Intune and Google Cloud Identity compete in the area of identity and device management within their respective ecosystems. Microsoft Intune has the upper hand due to its deeper integration with Windows devices and extensive device management capabilities.

Features: Microsoft Intune offers seamless integration with Microsoft's ecosystem, Azure Active Directory for identity management, and strong conditional access policies. It manages Windows devices effectively, provides mobile device management, and supports co-management with System Center Configuration Manager. Google Cloud Identity offers solid integration within Google's ecosystem and fundamental identity management features but lacks comprehensive device management capabilities.

Room for Improvement: Microsoft Intune could enhance its reporting and extend support to Linux devices. Its reliance on Microsoft's ecosystem can be limiting, as can its mobile device management, which needs broader compatibility and better reporting tools. Google Cloud Identity lacks depth and customization in device management, such as real-time tracking and advanced security integrations.

Ease of Deployment and Customer Service: Microsoft Intune, often bundled with Office 365, integrates well with Microsoft services, offering a smooth deployment experience but has inconsistent technical support. Google Cloud Identity within Google Workspace is simple to set up and offers robust free-tier options; however, technical support varies with service level.

Pricing and ROI: Microsoft Intune is often included in Microsoft 365 packages, presenting a cost-effective choice for organizations within the Microsoft stack, attributing to a high ROI. Google Cloud Identity is competitively priced, particularly with its free tier, but can become costly with additional features, making it less appealing to small businesses but valuable to enterprises within the Google ecosystem.

To learn more, read our detailed Google Cloud Identity vs. Microsoft Intune Report (Updated: March 2026).

Buyer's Guide

Google Cloud Identity vs. Microsoft Intune

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Enterprise Mobility Management (EMM)

10th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)

Microsoft Intune

Ranking in Enterprise Mobility Management (EMM)

1st

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

334

Ranking in other categories

Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. The mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
Google Cloud Identity	1.3%
Other	71.2%

Enterprise Mobility Management (EMM)

Featured Reviews

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The most valuable feature of Google Cloud Identity is its stability."

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"It is a very stable solution. I would rate it a ten out of ten."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"The most valuable feature is that you can manage users from one central location."

More Google Cloud Identity pros

"It has a useful device management feature."

"If any user tries to access company data, it directly interacts with the conditional access policy. This helps us protect our data and set the criteria for how data can be accessed and shared."

"The stability of Microsoft Intune is ten out of ten."

"With these improvements, I estimate we've reduced our patching costs by over $100,000 a month, as the MSP previously had to troubleshoot various issues manually."

"The main benefit for us with Microsoft Intune is centralized management of all devices, allowing us to apply one policy across the company from one location."

"It works well if you have a Microsoft environment."

"Microsoft Intune is brilliant for scalability and is excellent for scaling purposes."

"It's not working perfectly, but Microsoft's Autopilot offers great visibility into automated deployment solutions."

More Microsoft Intune pros

Cons

"I would like to see more integration in future releases."

"We cannot manage the attributes of SSPR."

"The customer service and support team is not so good."

"The solution's storage capacity could be increased."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"To improve the product, the integration with third-party products could always be smoother."

"The solution needs to better integrate with Mac's OS."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

More Google Cloud Identity cons

"The scalability could be improved, and like most other MDM products, Intune is good but not 100% there yet."

"Reporting and troubleshooting for the application deployment could be better. It's very difficult to understand."

"Intune should improve the management of non-Microsoft devices. It would be better to manage Mac, Android, and other non-Microsoft operating system devices within the same Intune interface."

"When pushing anything from Microsoft Intune, the sync timing is 48 hours. While sometimes it takes 5 to 10 minutes, the official period given by Microsoft is within 48 hours, which can be time-consuming for policies, applications, or patches."

"Microsoft Intune's app deployment presents challenges for non-MSI and non-store apps, particularly EXEs, requiring the use of a Win32 wrapper tool and adding overhead to the process."

"I rate Microsoft support between six to eight. The support often involves third parties hired by Microsoft who are knowledgeable, but sometimes the help I receive is not adequate."

"Microsoft Intune is not user-friendly to manage and has room for improvement."

"It just doesn't handle software updates well at all by itself. You need to be a scripting wizard to make those happen properly, or you use third-party tools. The Windows feature updates are very difficult to implement. I would like to see a proprietary built-in remote control tool. I know that they have Team Viewer integrated, but it is not seamless. It would be nice if they had a seamless remote desktop capability directly from the Intune console."

More Microsoft Intune cons

Pricing and Cost Advice

"Licensing fees are on a yearly basis."

"The pricing is a bit expensive."

"The solution is not expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The product is billed on a monthly basis depending on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"We probably spend about $50,000 a year on licensing."

More Google Cloud Identity pricing and cost advice

"Microsoft Intune has been incorporated into our Microsoft E5 licenses."

"The price is very reasonable."

"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."

"The product is expensive."

"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."

"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."

"Its price is fair. It's a normal price. It isn't too expensive or too cheap."

"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."

More Microsoft Intune pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	124
Midsize Enterprise	53
Large Enterprise	167

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...

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How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...

See all answers

Microsoft Intune vs IBM MaaS360 - which to choose?

Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...

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Comparisons

Microsoft Entra ID vs Google Cloud Identity

Compared 80% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Jamf Pro vs Microsoft Intune

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

March 2026

Download Google Cloud Identity product report

Buyer's Guide

Microsoft Intune

March 2026

Download Microsoft Intune product report

Also Known As

Cloud Identity, Cloud Identity Premium

Intune, MS Intune, Microsoft Endpoint Manager

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Sample Customers

ExtraHop Networks, HealthChannels

Mitchells and Buzzers, Callaway

Buyer's Guide

Google Cloud Identity vs. Microsoft Intune

March 2026

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