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Google Cloud Identity vs Microsoft Intune comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 25, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
Microsoft Intune
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
314
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
 

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. The mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.3%
Google Cloud Identity1.3%
Other70.4%
Enterprise Mobility Management (EMM)
 

Featured Reviews

BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that you can manage users from one central location."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The most valuable feature of Google Cloud Identity is its stability."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The initial setup is easy."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"Intune does consolidate all endpoint and security management tools into one place, making everything easier to manage."
"It is user-friendly, and the performance is also good. It is a convenient product"
"I rate Intune 10 out of 10."
"Microsoft Intune helps us avoid issuing everyone company-owned devices. We provide a stipend, allowing users to bring their own devices. This approach gives us leverage against other MSPs. It also enhances collaboration because clients already covered by specific licensing can optimize their usage of Microsoft Intune."
"I have been using the Enterprise Application Management feature of Microsoft Intune, which enhances abilities when it comes to app discovery, deployment, and automatic updating."
"The many policies available in Microsoft Intune for managing our devices are valuable."
"The policy and compliance monitoring of devices and the software deployment are most valuable."
"The automatic patch management feature in the Intune Suite is helpful."
 

Cons

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The integration should be made easier."
"We cannot manage the attributes of SSPR."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"We haven't really gone through all the features of Intune. We are just discovering them. Every day, we see a new feature that we want to apply, but what will be great for Intune is to be able to deploy apps in a simple fashion. We should be able to easily install various apps on the Windows platform, iOS, and Android. Currently, we have to write some scripts. It's not as straightforward as we would like it to be. It should be simplified so that we can do it just with three clicks—next, next, finish—without needing to write a script."
"Microsoft Intune fails a lot when it comes to device compliance."
"I would like the ability to install the agent on devices from suppliers, which would enable us to implement a zero-trust strategy for guest devices."
"Intune could add more Linux security features and more integration with on-prem devices. The application deployments can also be improved."
"The reports aren't complete, and it's not easy to build custom reports. For example, Windows Autopilot isn't working well in cases where the computers don't have a good internet connection. Then the option is not good enough."
"Since GMS is unavailable in China, we currently rely on device administrator enrollment for managing Android devices there."
"The technical support by Microsoft is not so good. We have to manage many things by ourselves and do not receive responses in a timely manner."
"I want more secure, reliable, and efficient security policies."
 

Pricing and Cost Advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"While Microsoft charges for actual usage, it lacks discount options."
"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."
"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."
"The pricing needs improvement."
"Our enterprise agreement includes Microsoft Intune at no additional cost."
"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."
"The product is expensive."
"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
9%
Comms Service Provider
7%
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business121
Midsize Enterprise47
Large Enterprise156
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes it easy to control security and manage the usage of mobile apps when you have a ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of the things I like about it: Pros: Protected productivity: Intune gives you th...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool that we wanted. Ultimately we decided to choose IBM MaaS360 to secure and manag...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Intune, MS Intune, Microsoft Endpoint Manager
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Mitchells and Buzzers, Callaway
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Intune and other solutions. Updated: December 2025.
881,707 professionals have used our research since 2012.