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Google Cloud Identity vs SOTI MobiControl comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
SOTI MobiControl
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
8.2
Reviews Sentiment
8.0
Number of Reviews
52
Ranking in other categories
Mobile Device Management (MDM) (9th), Unified Endpoint Management (UEM) (11th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of SOTI MobiControl is 4.6%, down from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
SOTI MobiControl4.6%
Google Cloud Identity1.7%
Other72.6%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
Shailesh S. Moogi - PeerSpot reviewer
Regional Manager Presales & Training at QodeNext India Private Limited
Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control
One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable solution."
"We have definitely seen a good return on investment, as it has saved a good amount of time in device setup and support, reducing manual effort by around forty to fifty percent and also fewer on-site interventions since most issues are handled remotely."
"The user experience of Microsoft Intune is very friendly and the interface is very good."
"What I appreciate most about Microsoft Intune is that we can manage multiple devices simultaneously in a single frame of time, and I can manage everything remotely from anywhere."
"It works well if you have a Microsoft environment."
"We have found the solution is capable of scaling."
"Microsoft Intune has had a very positive impact on our organization, especially in terms of security and efficiency."
"The most valuable feature of Microsoft Intune is having all our devices compliant with our policies."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"It is a very stable solution. I would rate it a ten out of ten."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"It's easy to set up."
"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"MobiControl is vital to our operation."
"Overall, this is a pretty good product and I like that it is standalone."
"Since being introduced to SOTI, I've become that guy in our company who helps recommend these solutions."
"We can do auto patch updates using SOTI, and SOTI has been well placed in terms of the number of endpoints it can handle."
"We use the Lockdown Kiosk Mode feature on all of our devices. We use that so that the operators can't change any settings in the background, and so that the applications they run are immediately available to them. It's a good feature."
"Using SOTI Mobicontrol we have been able to install and upgrade the Mobile application on 1600+ devices in the field."
"The solution helps us streamline our deployments and troubleshooting, saving a lot of time by avoiding downtime."
"It helps in enrolling, managing, and relocating the devices quickly."
 

Cons

"The synchronization of devices takes a significant amount of time, between 15 minutes and two hours. Microsoft should work on reducing this sync time to improve efficiency."
"I wish Microsoft would keep up with their documentation. They make changes so quickly to these platforms that they do not update the documentation properly in a timely manner."
"Microsoft Intune's support for Mac devices is lacking and could be improved."
"While no specific feature requires immediate improvement, the ongoing expansion of reporting and inventory capabilities promises to enhance its utility."
"For autopilot, there should be more granularity on the settings that they offer at this stage."
"I rate Microsoft support between six to eight. The support often involves third parties hired by Microsoft who are knowledgeable, but sometimes the help I receive is not adequate."
"Microsoft Intune can be improved by making it even more seamless for users to download their certificates."
"Deploying an app can be a complex process due to dependencies."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The integration should be made easier."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Technical support is slow."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"Identity integration."
"Most of our devices are Android, they're Google related, so we need access from Google to do certain things. There are ways around that, but that's something that we're really looking for. How can we control the Apple Air? How can we get into that app?... How can we make sure that that app doesn't try to update in the middle of the day when our driver needs it?"
"We're deploying an application upgrade. We can't do more than three or four devices at once, and we don't know if the device actually received the upgrade. There's no indicator saying it's 100 percent complete until everything is done. Let's say I work East to West. I work on the East Coast and I want to confirm it was done with the upgrades in that region. I wouldn't know until I actually went into it. There's no indicator telling me that it's complete."
"SOTI MobiControl can improve itself in its Reporting module, as while it has a lot of pre-built reports, making custom reports can be quite cumbersome and the addition of a Report Building wizard would be ideal."
"SOTI MobiControl's user interface is very tough to handle and should be made more user-friendly."
"It would be helpful if the product offered more integration and more features around the iOS and macOS platforms."
"Its user interface needs to be improved."
"The pricing policy of SOTI is not stable. You buy it today at one price, and the following year, it becomes something like 5% or 7% higher. From my point of view, SOTI is a little bit weak in terms of implementation on the new Windows 10 devices, and they have to work on this. It can't compete with Intune and other solutions when it comes to Windows implementation. It almost doesn't work with iOS. It works well with Android."
 

Pricing and Cost Advice

"Intune is available as an individual product, but it also comes with Office 365 Premium or an Enterprise license, and the price varies for each version."
"The pricing is competitive, but it is not cheap."
"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"
"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"You need to secure a license on a per-device basis."
"It is an expensive product."
"SOTI's pricing seems to be competitive."
"They've been pretty flexible with us, because we've changed the way we do our licensing a few times. We did a yearly, and then we went back and we did a quarterly, and I think we're back to yearly right now. We've been able to work stuff out and pricing has gone down since the onset. We've got a better rate per device and it's reasonable. The licensing cost from SOTI usually doesn't scare anybody, away once it's explained."
"The product is reasonably priced at the moment."
"The product is less expensive than one of its competitors."
"There are no costs in addition to the standard licensing fees."
"Its pricing policy is not stable. The licensing is on a one-yearly, two-yearly, or three-yearly basis. There is no monthly fee."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
8%
Outsourcing Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
Manufacturing Company
14%
Financial Services Firm
8%
Computer Software Company
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise24
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
What is your experience regarding pricing and costs for SOTI MobiControl?
I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...
What needs improvement with SOTI MobiControl?
The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...
What is your primary use case for SOTI MobiControl?
The typical use case for SOTI MobiControl is to manage mobile devices.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
MobiControl
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines
Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.