Google Cloud Identity vs SOTI MobiControl comparison

Google and SOTI are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #10 with an average rating of 7.8, while SOTI is ranked #9 with an average rating of 8.0. Google holds a 1.3% mindshare in EMM, compared to SOTI’s 5.3% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 92% of SOTI users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both SOTI MobiControl and Google Cloud Identity compete in mobile device management and identity services. Users favor Google Cloud Identity for its features and overall experience, though SOTI MobiControl has strengths in specific areas.

Features: Users value SOTI MobiControl for remote control, software distribution, and location tracking. Google Cloud Identity is praised for its integration with G Suite, robust security, and simplified user provisioning. Google Cloud Identity provides an integrated, cloud-first experience, whereas SOTI MobiControl offers detailed device management.

Room for Improvement: SOTI MobiControl users seek better performance speed, a more intuitive management process, and enhanced usability. Google Cloud Identity users want improved documentation, advanced reporting, and richer analytics. SOTI MobiControl needs to streamline management tasks, while Google Cloud Identity should focus on documentation and analytics.

Ease of Deployment and Customer Service: SOTI MobiControl’s deployment is more complex, often requiring additional support, but its customer service is responsive. Google Cloud Identity is noted for straightforward deployment and efficient customer service, although some users desire better support resolution times.

Pricing and ROI: SOTI MobiControl is more expensive, with users finding higher costs challenging to justify. Google Cloud Identity is considered cost-effective, offering strong ROI through its scalable cloud infrastructure. Users feel Google Cloud Identity provides better value for money despite SOTI MobiControl's premium support costs.

To learn more, read our detailed Google Cloud Identity vs. SOTI MobiControl Report (Updated: February 2026).

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. The mindshare of SOTI MobiControl is 5.3%, down from 6.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.3%
SOTI MobiControl	5.3%
Google Cloud Identity	1.3%
Other	65.1%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Shailesh S. Moogi

Regional Manager Presales & Training at QodeNext India Private Limited

Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control

One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is Autopilot."

"For the price, the features included with Microsoft are appealing."

"Intune's integration with Microsoft 365 is exceptional."

"Intune enables us to manage our devices from anywhere."

"One of the biggest advantages of Microsoft Intune is that it brings the management of Windows, macOS, iOS, Android, and even Linux under a single pane of glass."

"When comparing Microsoft Intune to Jamf, Microsoft Intune is superior."

"With on-premises Active Directory, the main challenge was that we had no control when a user was working from home. We didn't know what exactly a user was doing and whether the AV was up to date or not. Intune provides better control of their machines."

"It is a cloud-based service. It is easy to use and offers privacy."

More Microsoft Intune pros

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"The most beneficial feature for enhancing security is context-aware access."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"The solution is user-friendly."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

More Google Cloud Identity pros

"The company's support is the best. That'd be the number one thing."

"It is a scalable solution."

"The integration and deployment of features in SOTI MobiControl are very easy and user-friendly."

"The Lockdown Kiosk Mode is very useful... When you have 9,000 people remotely using your applications, you want to make sure that they don't play with Facebook while they're supposed to be working... It also prevents installation of software that could be harmful or compromise the security of the phone."

"The admin part, where I'm adding users, is not too bad. It's easy enough to use."

"I have experience with technical support. They are quite good. Also, they very quickly understand the issues and what are the requirements from my side. Response time is also good."

"One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available, with features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more."

"The ease of access was awesome. The guys helping us out were pretty fluent in the product. I currently have two devices in a dashboard that we're testing, but the solution that they have is awesome. I like that it's a cloud-based based solution, and I think there will be some significant cost savings."

More SOTI MobiControl pros

Cons

"The reporting is subpar. That's the only issue we have with Intune. We use another solution for that purpose."

"My main pain point for Microsoft Intune is the contact part. Not all Android or iOS applications have access to integration, for example, contacts."

"Intune could be enhanced by automating application upgrades, similar to how it automates operating system upgrades."

"The pricing could be improved."

"Every time we call, we get bounced to a new team... there is no cohesive end-to-end support, which is very frustrating and time-consuming."

"I would like to see Intune improve its handling of hybrid domain joins."

"The UI is not user-friendly and has room for improvement."

"The admin portal for Microsoft Intune is not yet on the same level as other Microsoft 365 admin portals when comparing the interface and user-friendliness."

More Microsoft Intune cons

"We cannot manage the attributes of SSPR."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"The interface could be more user-friendly."

More Google Cloud Identity cons

"I would like to see some SMS integration so people can send data directly from a mobile phone through SMS when there's no internet."

"For the most part, the application deployment works well. Occasionally, when moving a gun, we'll see that we have to manually intervene, when working with the setup."

"The product’s features for managing Windows devices need improvement."

"They could make it easier to configure. While setting it up from scratch, I find many networking issues, and I have to call our network people for them, but our network people don't understand. It's a nightmare to try to communicate to them that this port needs to be open, or this needs to be opened here or there. Networking people are very security conscious, and they're wary of doing anything. So, if you can't tell them exactly why they need to do something, they get really paranoid. SOTI could do a better job of making the configuration of their software easier to understand and more clear. The prerequisites should be clear. They should clearly specify what is required to get this software working. There should be a list of prerequisites that is easier to understand and trust."

"I would like them to improve the process of enrolling Android devices. It's much more difficult to enroll Android devices than it is Windows CE devices. There are a lot more steps required."

"The pricing policy of SOTI is not stable. You buy it today at one price, and the following year, it becomes something like 5% or 7% higher. From my point of view, SOTI is a little bit weak in terms of implementation on the new Windows 10 devices, and they have to work on this. It can't compete with Intune and other solutions when it comes to Windows implementation. It almost doesn't work with iOS. It works well with Android."

"The UI could be improved to be more user-friendly."

"The main feature that we would like to have with Soti is the ability to push an iOS update without having people come to my office. That is the main reason why we went with Soti. And that feature is not working on my version."

More SOTI MobiControl cons

Pricing and Cost Advice

"Microsoft Intune's pricing is reasonable."

"Even if they charge a premium, they aim to provide equal value."

"It is cheap, but as compared to Google, it is costly. Google is cheaper, but quality-wise, Microsoft Intune is better."

"Microsoft licenses are costly."

"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."

"Our enterprise agreement includes Microsoft Intune at no additional cost."

"Microsoft offers some licensing where it's included at no extra cost when customers are already using the licenses. In such a case, it's a really good value. If you have to buy the licensing for it, it's probably on par with other solutions. It isn't substantially more or less expensive. The great thing is that it is included in some of Microsoft's licensed packages. So, some customers don't have to spend additional money for it. Typically, most providers that support Intune do charge a management fee of some sort or some fee. Certainly, we're no exception."

"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."

More Microsoft Intune pricing and cost advice

"The product is billed on a monthly basis depending on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"We probably spend about $50,000 a year on licensing."

"Licensing fees are on a yearly basis."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The solution is not expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

More Google Cloud Identity pricing and cost advice

"The solution that we were using costs less, but it didn't offer as much as Soti. It's comparable if you look at it over the five-year term."

"It's a little bit expensive."

"They've been pretty flexible with us, because we've changed the way we do our licensing a few times. We did a yearly, and then we went back and we did a quarterly, and I think we're back to yearly right now. We've been able to work stuff out and pricing has gone down since the onset. We've got a better rate per device and it's reasonable. The licensing cost from SOTI usually doesn't scare anybody, away once it's explained."

"SOTI is fairly priced. It's not super expensive. If you have a thousand devices that are licensed, it's going to start climbing up in price. Typically, it's like 25 bucks a seat for a year."

"We have annual licenses to use this solution."

"There are solutions that can be more aggressively priced, but they may not provide all that SOTI does. It's a matrix regarding what feature you use. You need to compare the features you use and what you are willing to pay for them... SOTI's pricing is okay. It's in the middle... They can provide more aggressive pricing once you start to have a lot of licenses."

"The pricing is reasonable and the licensing model is very reasonable when compared to some of the competitors in the market. I can speak directly regarding Intune, which is very expensive compared to SOTI."

"SOTI MobiControl is a cheap solution."

More SOTI MobiControl pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Manufacturing Company

14%

Computer Software Company

12%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	121
Midsize Enterprise	47
Large Enterprise	158

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	12
Large Enterprise	23

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

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What do you like most about SOTI MobiControl?

The most valuable features of the solution are containerization and app control.

See all answers

What is your experience regarding pricing and costs for SOTI MobiControl?

I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...

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What needs improvement with SOTI MobiControl?

The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...

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Comparisons

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AWS Systems Manager vs Microsoft Intune

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OneLogin vs Google Cloud Identity

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Cisco Meraki Systems Manager (MDM+EMM) vs Google Cloud Identity

Compared 1% of the time

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Workspace ONE UEM vs SOTI MobiControl

Compared 19% of the time

42Gears SureMDM vs SOTI MobiControl

Compared 16% of the time

Jamf Pro vs SOTI MobiControl

Compared 7% of the time

Samsung Knox vs SOTI MobiControl

Compared 5% of the time

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Product Reports

Buyer's Guide

Microsoft Intune

January 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

January 2026

Download Google Cloud Identity product report

Buyer's Guide

SOTI MobiControl

January 2026

Download SOTI MobiControl product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

MobiControl

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

SOTI MobiControl, our award-winning mobility management solution provides the ability to securely manage mobile devices and connected peripherals, applications, content, and email. With MobiControl's advanced security and management features, businesses have granular control of how mobile devices are used for business, and how data is accessed to ensure sensitive corporate information is kept in authorized hands only.

SOTI

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

February 2026

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