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Google Cloud Identity vs SOTI MobiControl comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
384
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (7th)
SOTI MobiControl
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
8.2
Reviews Sentiment
8.0
Number of Reviews
52
Ranking in other categories
Mobile Device Management (MDM) (9th), Unified Endpoint Management (UEM) (9th)
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of Google Cloud Identity is 2.0%, up from 1.1% compared to the previous year. The mindshare of SOTI MobiControl is 4.7%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
SOTI MobiControl4.7%
Google Cloud Identity2.0%
Other73.8%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
Shailesh S. Moogi - PeerSpot reviewer
Regional Manager Presales & Training at QodeNext India Private Limited
Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control
One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to deploy patches and automate software deployments to end-user devices is very useful."
"The ability to manage devices with different sets of policies is most valuable."
"If you are looking for endpoint protection and compliance, Microsoft Intune is definitely a go-to product."
"The user experience of Microsoft Intune is quite good because there's not much disturbance in the background; it's just running in the background."
"Autopilot is the most valuable feature."
"Turning the endpoint infrastructure into a highly efficient operation was the best thing that happened to our organization."
"What I have found most useful in Microsoft Intune is creating an environment where customers or clients need someone to work immediately with an out-of-box experience."
"Autopilot is the most valuable feature of Microsoft Intune."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The most valuable feature is that you can manage users from one central location."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"It is a very stable solution. I would rate it a ten out of ten."
"The solution is user-friendly."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"One of the most valuable features is the ease of moving items from one configuration to another; it's a Windows-like setup. Also, the admin console is very easy to manage and to move through."
"The most valuable feature is the remote support because there are plants here where IT staff is not present. We can use it to provide support remotely."
"When we use SOTI for SAP, if there is an issue where the user cannot connect, we can work on it by remoting to the device, getting some logs and finding if the problem is with the software, SAP, with the network, or maybe the end-user is doing something wrong with his scanner."
"The other one would be just how easy it is to deploy applications."
"The integration and deployment of features in SOTI MobiControl are very easy and user-friendly."
"It saves us time for expensive labor representatives and in pushing out applications and updates and getting what our customers need to them quicker."
"Device location and the ability to remote into the devices is the most valuable feature."
"I have experience with technical support. They are quite good. Also, they very quickly understand the issues and what are the requirements from my side. Response time is also good."
 

Cons

"The reports aren't complete, and it's not easy to build custom reports."
"The reports that are generated aren't so great; they don't give a lot of meaning so far."
"The installation could be improved to be simplified."
"In Microsoft Intune, enhancements can be done as part of some EPM cost because it is high per policy."
"The solution could be improved by the opportunity to connect third-party application databases, such as Chocolatey or another setup store, to Intune."
"It's the granularity: 'Is your firewall on? Is BitLocker on?' It's not amazing granularity. But I've looked into other products, like Duo, and they're all similar."
"Intune's third-party patch management could be better. It should be easier for the average system admin to keep non-Microsoft applications updated."
"Microsoft Intune needs to support out of the box Apple Managed Device and Apple Business Managed Device with zero-touch deployment capabilities, which is something competitors provide."
"Technical support is slow."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"I would like to see more integration in future releases."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"The solution needs to better integrate with Mac's OS."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"From my point of view, SOTI is a little bit weak in terms of implementation on the new Windows 10 devices, and they have to work on this."
"Reporting could be better. When I try to run a report, it doesn't have a filter or even a feature where I can choose what I have in the report. That's been a struggle since the first time I used it so I just don't touch it anymore."
"The main feature that we would like to have with Soti is the ability to push an iOS update without having people come to my office. That is the main reason why we went with Soti. And that feature is not working on my version."
"The product’s features for managing Windows devices need improvement."
"Initial setup was complex for us as we wanted to upgrade from an older version V4.1 to Version 9 or 10 or later."
"The previous version, for example, had the networking signal and that feature was great. When we were troubleshooting, we could find the level of the network I/O. If the worker was working in a corner of the warehouse where the signal was not as strong as in another part of the warehouse, we could tell, "Just move a little and you will have coverage for your device." That was great. I don't know why they removed it from the newer version."
"Identity integration."
"The new dashboard has more steps involved just to get to the information we need."
 

Pricing and Cost Advice

"Microsoft Intune is not cost-effective as a standalone product."
"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."
"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."
"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."
"With one user base license, we can use Intune for up to five devices. However, with Soti MobiControl, each license is tied to a single device, meaning one license is dedicated to one device only."
"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"Intune is cost-effective as it is included in some of the Office 365 packages."
"We probably spend about $50,000 a year on licensing."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"It is an expensive product."
"The price of this solution is high when you compare it with Microsoft Intune. This is mainly because Microsoft Intune is included with some packages, such as Microsoft Office 365. It makes it difficult to sell SOTI MobiControl because of the pricing against Microsoft Intune."
"There are additional costs if you want to use extra features."
"It's a little bit expensive."
"The pricing is reasonable and the licensing model is very reasonable when compared to some of the competitors in the market. I can speak directly regarding Intune, which is very expensive compared to SOTI."
"There are solutions that can be more aggressively priced, but they may not provide all that SOTI does. It's a matrix regarding what feature you use. You need to compare the features you use and what you are willing to pay for them... SOTI's pricing is okay. It's in the middle... They can provide more aggressive pricing once you start to have a lot of licenses."
"The solution that we were using costs less, but it didn't offer as much as Soti. It's comparable if you look at it over the five-year term."
"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a five."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
10%
Comms Service Provider
10%
Manufacturing Company
10%
Manufacturing Company
14%
Financial Services Firm
9%
Outsourcing Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business195
Midsize Enterprise64
Large Enterprise190
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise24
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
What is your experience regarding pricing and costs for SOTI MobiControl?
I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...
What needs improvement with SOTI MobiControl?
The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...
What is your primary use case for SOTI MobiControl?
The typical use case for SOTI MobiControl is to manage mobile devices.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
MobiControl
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines
Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.