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Google Cloud Identity vs SOTI MobiControl comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
302
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th), Cloud Resource Access Management (5th)
SOTI MobiControl
Ranking in Enterprise Mobility Management (EMM)
7th
Average Rating
8.2
Reviews Sentiment
8.0
Number of Reviews
52
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.3%, down from 36.6% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.2% compared to the previous year. The mindshare of SOTI MobiControl is 5.7%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune31.3%
SOTI MobiControl5.7%
Google Cloud Identity1.1%
Other61.9%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Shailesh S. Moogi - PeerSpot reviewer
Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control
One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of our clients migrated the model workplace based on Intune, achieving a 78 percent cost reduction, which is quite a lot."
"I really appreciate the features in Microsoft Intune, including the Intune Suite Cloud PKI."
"The most valuable feature of Intune is the central dashboard for compliance and policy management."
"The solution is easy to use."
"First of all, the integration with the rest of Microsoft's products is a major win."
"The management control feature is the most valuable."
"Microsoft integrated BitLocker and Active Directory into Intune, simplifying management."
"The insights, even though we're talking about charts and graphs, are super valuable to customers who might not otherwise know what's in their ecosystem or the current state of things within their ecosystem."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The initial setup is easy."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"I have not experienced any serious problem with stability."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The most valuable feature is the remote support because there are plants here where IT staff is not present. We can use it to provide support remotely."
"SOTI MobiControl is user-friendly and easy to access compared to AirWatch."
"The other one would be just how easy it is to deploy applications."
"The most valuable features of the solution are containerization and app control."
"I have experience with technical support. They are quite good. Also, they very quickly understand the issues and what are the requirements from my side. Response time is also good."
"The most valuable features are remote control and geo-fencing."
"The integration and deployment of features in SOTI MobiControl are very easy and user-friendly."
"The most valuable features are remote control, remote monitoring of the mobile phone data, GPS localization, automobile network management, identity management, speaker logging, and remote management of mobile content."
 

Cons

"I think that there is room for improvement with the reporting. If this is done, it will be a better product."
"Microsoft Intune lacks live location tracking capabilities."
"Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect."
"Microsoft Intune lags market leaders, such as Apperian, in its MAM capabilities."
"The technical support by Microsoft is not so good. We have to manage many things by ourselves and do not receive responses in a timely manner."
"The reports that are generated aren't so great. They don't give a lot of meaning so far, but that could be down to user knowledge than the actual reporting side of things. I'm not a big user of it, but I was a bigger user of MaaS360, and we used to be able to run weekly and monthly reports. In the case of any deviations. we'd get a warning immediately. That's not so easy to do or to get in place for Intune. This could be just a user issue, but when I compare both, that's the only thing that's lacking for me."
"Microsoft Intune has potential for improvement; I would like to see a lot more customization in the reporting tools."
"The configuration could be better by consolidating options and making it simpler."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"The interface could be more user-friendly."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The interface could be improved by simplifying it further."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The customer service and support team is not so good."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Technical support is slow."
"Reporting could be better. When I try to run a report, it doesn't have a filter or even a feature where I can choose what I have in the report. That's been a struggle since the first time I used it so I just don't touch it anymore."
"We're deploying an application upgrade. We can't do more than three or four devices at once, and we don't know if the device actually received the upgrade. There's no indicator saying it's 100 percent complete until everything is done. Let's say I work East to West. I work on the East Coast and I want to confirm it was done with the upgrades in that region. I wouldn't know until I actually went into it. There's no indicator telling me that it's complete."
"I wish I had the ability to select an app singly and install or refresh it, instead of having to go into the application controls and assign it to a group. I wish there was a spot that listed all my applications. I could go into a single one and refresh or update. It's not very easily accessible, per application."
"For the most part, the application deployment works well. Occasionally, when moving a gun, we'll see that we have to manually intervene, when working with the setup."
"The quality of the support service is poor. The headquarters are not very responsive. And, the actual quality of the software has its drawbacks."
"You need to get used to the admin console. I think it could be improved. It's not the best I've seen. Certainly, the software has a lot of features so you necessarily have some complexity in the interface, but I've seen better. They could make it easier in certain aspects."
"In the next release, they should make it easier to migrate."
"I wish that I had some more tutorials and educational resources on how to use the product."
 

Pricing and Cost Advice

"The licensing costs we leave up to the customer and these vary from one to another."
"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."
"Intune is included in the Microsoft 365 licensing package that we have."
"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."
"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."
"It's affordable. In comparison to the competitors, the price depends on what features you need from Intune, but it's affordable. There are no hidden costs, but there are some features that go for a premium price. Those are the add-ons for which you have to pay extra."
"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."
"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."
"The product is billed on a monthly basis depending on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"There are no costs in addition to the standard licensing fees."
"SOTI's pricing seems to be competitive."
"The product is less expensive than one of its competitors."
"The solution that we were using costs less, but it didn't offer as much as Soti. It's comparable if you look at it over the five-year term."
"There are solutions that can be more aggressively priced, but they may not provide all that SOTI does. It's a matrix regarding what feature you use. You need to compare the features you use and what you are willing to pay for them... SOTI's pricing is okay. It's in the middle... They can provide more aggressive pricing once you start to have a lot of licenses."
"You need to secure a license on a per-device basis."
"SOTI MobiControl is a budget-friendly solution."
"The price is average. SOTI manages the price according to the type of client they have. I would rate the cost as five out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Computer Software Company
19%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Manufacturing Company
16%
Computer Software Company
14%
Retailer
11%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business116
Midsize Enterprise46
Large Enterprise152
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise23
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
What do you like most about SOTI MobiControl?
The most valuable features of the solution are containerization and app control.
What is your experience regarding pricing and costs for SOTI MobiControl?
I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...
What needs improvement with SOTI MobiControl?
SOTI MobiControl is quite advanced already, and there is nothing that needs improvement. The solution is currently th...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
MobiControl
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines
Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.