Google Cloud Identity vs SOTI MobiControl comparison

Google and SOTI are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #11 with an average rating of 7.8, while SOTI is ranked #10 with an average rating of 8.0. Google holds a 1.7% mindshare in EMM, compared to SOTI’s 4.7% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 92% of SOTI users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 1, 2024

Both SOTI MobiControl and Google Cloud Identity compete in mobile device management and identity services. Users favor Google Cloud Identity for its features and overall experience, though SOTI MobiControl has strengths in specific areas.

Features: Users value SOTI MobiControl for remote control, software distribution, and location tracking. Google Cloud Identity is praised for its integration with G Suite, robust security, and simplified user provisioning. Google Cloud Identity provides an integrated, cloud-first experience, whereas SOTI MobiControl offers detailed device management.

Room for Improvement: SOTI MobiControl users seek better performance speed, a more intuitive management process, and enhanced usability. Google Cloud Identity users want improved documentation, advanced reporting, and richer analytics. SOTI MobiControl needs to streamline management tasks, while Google Cloud Identity should focus on documentation and analytics.

Ease of Deployment and Customer Service: SOTI MobiControl’s deployment is more complex, often requiring additional support, but its customer service is responsive. Google Cloud Identity is noted for straightforward deployment and efficient customer service, although some users desire better support resolution times.

Pricing and ROI: SOTI MobiControl is more expensive, with users finding higher costs challenging to justify. Google Cloud Identity is considered cost-effective, offering strong ROI through its scalable cloud infrastructure. Users feel Google Cloud Identity provides better value for money despite SOTI MobiControl's premium support costs.

To learn more, read our detailed Google Cloud Identity vs. SOTI MobiControl Report (Updated: June 2026).

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of June 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.7%, down from 33.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of SOTI MobiControl is 4.7%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	22.7%
SOTI MobiControl	4.7%
Google Cloud Identity	1.7%
Other	70.9%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Shailesh S. Moogi

Regional Manager Presales & Training at QodeNext India Private Limited

Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control

One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Microsoft Intune has been a time saver and reduces the time and effort IT admins have to invest."

"The initial setup is not complex."

"I would recommend Microsoft Intune to others; it is a very good and scalable solution."

"The security-related tools are excellent; these features allow us to secure devices, lock them down, and ensure compliance."

"The mobile device management is very useful."

"The most valuable features in Microsoft Intune for me are application deployment, Defender deployment, and asset management."

"We were trying to solve many issues, mainly the lack of centralized management. Before Microsoft Intune, we had to manually support devices one by one, installing applications and configuring policies individually. When we implemented the tool, it became much easier to manage our devices. We enroll them in Microsoft Intune and can manage all devices with a few clicks. For application management, it's the same process. If we want to deploy applications to hundreds or thousands of devices, we can do it easily with just a few clicks. This also applies to policies."

"The best part of Intune is application deployment. We can deploy an application to several users with a single click. We can use conditional access, granting access to users based on certain conditions, such as location, platform, etc."

More Microsoft Intune pros

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"I have not experienced any serious problem with stability."

"The most valuable feature of Google Cloud Identity is its stability."

"It's easy to set up."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."

More Google Cloud Identity pros

"The installation is very straightforward."

"We use SOTI MobiControl for managing Android device management."

"The ease of access was awesome. The guys helping us out were pretty fluent in the product. I currently have two devices in a dashboard that we're testing, but the solution that they have is awesome. I like that it's a cloud-based based solution, and I think there will be some significant cost savings."

"Device location and the ability to remote into the devices is the most valuable feature."

"The admin part, where I'm adding users, is not too bad. It's easy enough to use."

"It is very reliable, and their support is excellent."

"The most valuable feature is the remote support because there are plants here where IT staff is not present. We can use it to provide support remotely."

"The keywords menu is better than other MDM. They have an Out of Contact policy, which other MDMs don't have."

More SOTI MobiControl pros

Cons

"There's a significant discrepancy in Intune pricing between tenants."

"Better reporting capabilities, stronger Mac OS management, faster policy synchronization, and easier troubleshooting are needed."

"Manually syncing devices to enforce policies is cumbersome."

"The tool's tunnel gateway is not very good, making it an area where improvements are required."

"Technical support can be challenging when resources shift, requiring repeated explanations. Support from India sometimes provides information without the right solution."

"The interface is easy, but it is not user-friendly when evaluating the overall user experience of Microsoft Intune."

"I would like to see the ability to deploy custom packages as a Windows 64-bit package, as opposed to the Windows 32-bit, which is the only one available now."

"One major concern I have is user friction. When you enforce many policies and people log into apps like Microsoft Teams or Outlook, they encounter numerous MFA and other policies."

More Microsoft Intune cons

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"The solution needs to better integrate with Mac's OS."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The solution's storage capacity could be increased."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"The interface could be more user-friendly."

"Google Cloud Identity the UI could improve."

More Google Cloud Identity cons

"The documentation could be improved in SOTI MobiControl."

"The price of this solution is high when you compare it with Microsoft Intune."

"They could make it easier to configure. While setting it up from scratch, I find many networking issues, and I have to call our network people for them, but our network people don't understand."

"Maybe if there were tiers, it would be better as then companies could lower the pricing by going to the lower deployment model."

"The new dashboard has more steps involved just to get to the information we need."

"I wish I had the ability to select an app singly and install or refresh it, instead of having to go into the application controls and assign it to a group. I wish there was a spot that listed all my applications. I could go into a single one and refresh or update. It's not very easily accessible, per application."

"The management console could be improved to be a little bit more user-friendly. Some of the stuff is a little bit cumbersome, some of it feels like an engineering solution, but otherwise it's pretty good."

"For improvement, maintaining pace with updates from operating systems such as Android and Windows would be sufficient."

More SOTI MobiControl cons

Pricing and Cost Advice

"It is not expensive."

"Microsoft licenses are costly."

"Microsoft's licensing is more flexible and adaptive than its competitors."

"The product is expensive."

"The tool is cheaper than our company's other MDM tools."

"The clients pay for a license and each can have a different type of license, such as an E3 or E5."

"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."

"Microsoft Intune is included in the E5 license at no additional cost."

More Microsoft Intune pricing and cost advice

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The pricing is a bit expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

"Licensing fees are on a yearly basis."

"The product is billed on a monthly basis depending on the number of users."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a five."

"The price is average. SOTI manages the price according to the type of client they have. I would rate the cost as five out of ten."

"You need to secure a license on a per-device basis."

"There are solutions that can be more aggressively priced, but they may not provide all that SOTI does. It's a matrix regarding what feature you use. You need to compare the features you use and what you are willing to pay for them... SOTI's pricing is okay. It's in the middle... They can provide more aggressive pricing once you start to have a lot of licenses."

"We have annual licenses to use this solution."

"SOTI MobiControl is a budget-friendly solution."

"The pricing is reasonable and the licensing model is very reasonable when compared to some of the competitors in the market. I can speak directly regarding Intune, which is very expensive compared to SOTI."

"It is an expensive product."

More SOTI MobiControl pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Government

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

11%

Comms Service Provider

Manufacturing Company

15%

Financial Services Firm

Computer Software Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	191
Midsize Enterprise	63
Large Enterprise	185

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	12
Large Enterprise	24

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

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What is your experience regarding pricing and costs for SOTI MobiControl?

I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...

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What needs improvement with SOTI MobiControl?

The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...

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What is your primary use case for SOTI MobiControl?

The typical use case for SOTI MobiControl is to manage mobile devices.

See all answers

Comparisons

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Compared 10% of the time

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Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

Microsoft Purview Data Governance vs Microsoft Intune

Compared 2% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 69% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 3% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

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Workspace ONE UEM vs SOTI MobiControl

Compared 17% of the time

42Gears SureMDM vs SOTI MobiControl

Compared 12% of the time

BlackBerry Enterprise Mobility Suite vs SOTI MobiControl

Compared 6% of the time

Jamf Pro vs SOTI MobiControl

Compared 6% of the time

Scalefusion vs SOTI MobiControl

Compared 5% of the time

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Product Reports

Buyer's Guide

Microsoft Intune

June 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

June 2026

Download Google Cloud Identity product report

Buyer's Guide

SOTI MobiControl

May 2026

Download SOTI MobiControl product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

MobiControl

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

SOTI MobiControl efficiently manages devices, offering remote control, geofencing, and secure content distribution, supporting Android, Windows, Linux, and IoT devices.

SOTI MobiControl streamlines device management with features like app deployment, file sync, and remote configurations. It supports comprehensive device security and enhanced operational efficiency, crucial for diverse platforms including mobile and IoT devices. However, its interface and documentation could improve, and challenges in custom reporting and containerization exist. Enhancements in integration with iOS, Windows, and training materials could increase value for users.

What are the most important features of SOTI MobiControl?

Remote Device Control: Allows management of devices from any location.
Geofencing: Creates virtual boundaries to manage devices geographically.
App Deployment: Simplifies deployment of applications across devices.
File Sync: Ensures synchronization of files seamlessly.
Device Configuration Management: Manages and adjusts device settings remotely.

What benefits and ROI should users expect from SOTI MobiControl?

Device Security: Provides robust protection for managed devices.
User-friendly Interface: Simplifies device management tasks.
Cost-effectiveness: Reduces expenses by optimizing device usage.
Remote Management: Enhances operational efficiency by allowing control from anywhere.

SOTI MobiControl is implemented in sectors like transportation, retail, and logistics for device management, software deployment, and security. It facilitates communication and inventory management, significantly aiding companies in application control, patch management, and reducing manual processes. Supporting both on-premise and cloud deployment, it caters to medium to large enterprises.

SOTI

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

June 2026

Free Report: Google Cloud Identity vs. SOTI MobiControl

Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: June 2026.

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