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Google Cloud Identity vs SOTI MobiControl comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
294
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th)
SOTI MobiControl
Ranking in Enterprise Mobility Management (EMM)
6th
Average Rating
8.2
Reviews Sentiment
7.9
Number of Reviews
51
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 32.7%, down from 37.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.6% compared to the previous year. The mindshare of SOTI MobiControl is 6.0%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Amit-Sarkar - PeerSpot reviewer
A budget-friendly solution that can be used to manage all types of devices, including Windows, iOS, Mac, and Android
SOTI MobiControl is deployed on the cloud in our organization. Users can go for this solution if they want a budget MDM solution. You can use SOTI MobiControl to manage all your devices in one platform, like Windows, iOS, Mac, and Android. Overall, I rate SOTI MobiControl an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"As the solution is a software as a service, the scalability is unlimited."
"...Intune itself integrates with that entire Microsoft ecosystem. As an individual product itself, it's okay. It holds up. But when you start saying "I've bought this as part of a wider solution, as a company we are going Microsoft throughout," then it makes more sense to have Microsoft Intune... so you have that single dashboard."
"At the moment, Autopilot is the most valuable feature."
"It is user-friendly, and the performance is also good. It is a convenient product"
"The ability to manage devices with different sets of policies is most valuable."
"I like that we can implement conditional access."
"The ability to deploy patches and automate software deployments to end-user devices is very useful."
"It is helpful for managing devices anytime and any place without requiring dependency on the local networks."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The most valuable feature is the performance."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The initial setup is easy."
"It's easy to set up."
"I have not experienced any serious problem with stability."
"It is a very stable solution. I would rate it a ten out of ten."
"The remote control we have helps us a lot."
"The licensing is simple."
"The most valuable feature of SOTI MobiControl is the feature to control what software is on the equipment that is authorized."
"We use SOTI MobiControl for managing Android device management."
"The keywords menu is better than other MDM. They have an Out of Contact policy, which other MDMs don't have."
"Among the valuable features are managing configurations of all devices and being able to remote into devices... We send out configurations for each site that has its devices. Each site has a different configuration, and SOTI manages each configuration for each site"
"The admin part, where I'm adding users, is not too bad. It's easy enough to use."
"The best feature is its compatibility with various device versions, such as Windows, making it work seamlessly."
 

Cons

"My main pain point for Microsoft Intune is the contact part. Not all Android or iOS applications have access to integration, for example, contacts."
"Manually syncing devices to enforce policies is cumbersome."
"The solution could improve by having better integration with Apple."
"It would be awesome if Microsoft opened their API so we could filter more properties. If we have to do anything outside of Intune that requires a third-party solution to talk back to it, we're very limited in what we can do."
"The granular support for other device types in Microsoft Intune could be improved."
"Microsoft Intune could improve in reporting data for endpoints and fleets. Enhanced capabilities to run queries and gather specific device data to identify trends or issues would be beneficial. The feature parity for MacOS and handling devices from an MDM perspective is not comprehensive. Consolidation of these functionalities within Intune would simplify processes and finances."
"There is room for improvement in server patch management and allowing direct uploads of EXE applications instead of needing to convert them to Intune format, which would save time."
"Intune could add more Linux security features and more integration with on-prem devices. The application deployments can also be improved."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Google Cloud Identity the UI could improve."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"I would like to see more integration in future releases."
"The customer service and support team is not so good."
"SOTI MobiControl's user interface is very tough to handle and should be made more user-friendly."
"The management console could be improved to be a little bit more user-friendly. Some of the stuff is a little bit cumbersome, some of it feels like an engineering solution, but otherwise it's pretty good."
"You need to get used to the admin console. I think it could be improved. It's not the best I've seen. Certainly, the software has a lot of features so you necessarily have some complexity in the interface, but I've seen better. They could make it easier in certain aspects."
"Companies like SOTI and Mobile Iron are working with Google to help them manage these devices and eliminate the use of bar code scanner sales and mobile device sales. That's kind of crazy."
"I wish that I had some more tutorials and educational resources on how to use the product."
"The scalability is horizontal, not vertical. One machine has to have all the accounts. That's one of the issues that we have found with scalability: You always have to keep the same machine. If you want to add a second machine, you need to split the account and that removes flexibility of management."
"Adding more features for iOS devices would be an improvement."
"In the next release, they should make it easier to migrate."
 

Pricing and Cost Advice

"It's affordable for the protection it gives. There are no additional costs."
"We work in the charity sector, so a lot of our clients get Microsoft Premium licenses or Business Premium for free. They get ten licenses free, and a lot of our clients do not have more than ten staff members. They are getting the tool for free, so its cost is not an issue."
"Microsoft Intune has been incorporated into our Microsoft E5 licenses."
"The E5 license is expensive."
"Microsoft Intune is included in the E5 license at no additional cost."
"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."
"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."
"The price of Microsoft Intune is reasonable."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"It is an expensive product."
"We have annual licenses to use this solution."
"I thought pricing was kind of high, but I believe that Soti is probably the best out there for this type of software, so there's not much I can do about that. The licensing is annual, per device."
"You need to secure a license on a per-device basis."
"SOTI is fairly priced. It's not super expensive. If you have a thousand devices that are licensed, it's going to start climbing up in price. Typically, it's like 25 bucks a seat for a year."
"The price is average. SOTI manages the price according to the type of client they have. I would rate the cost as five out of ten."
"The pricing is reasonable and the licensing model is very reasonable when compared to some of the competitors in the market. I can speak directly regarding Intune, which is very expensive compared to SOTI."
"The product is less expensive than one of its competitors."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
9%
Government
8%
Computer Software Company
18%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Manufacturing Company
16%
Computer Software Company
14%
Retailer
10%
Comms Service Provider
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
What do you like most about SOTI MobiControl?
The most valuable features of the solution are containerization and app control.
What is your experience regarding pricing and costs for SOTI MobiControl?
I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...
What needs improvement with SOTI MobiControl?
SOTI MobiControl is quite advanced already, and there is nothing that needs improvement. The solution is currently th...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
MobiControl
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines
Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.