Google Cloud Identity vs SOTI MobiControl comparison

Google and SOTI are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #11 with an average rating of 7.8, while SOTI is ranked #10 with an average rating of 8.0. Google holds a 1.7% mindshare in EMM, compared to SOTI’s 4.7% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 92% of SOTI users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both SOTI MobiControl and Google Cloud Identity compete in mobile device management and identity services. Users favor Google Cloud Identity for its features and overall experience, though SOTI MobiControl has strengths in specific areas.

Features: Users value SOTI MobiControl for remote control, software distribution, and location tracking. Google Cloud Identity is praised for its integration with G Suite, robust security, and simplified user provisioning. Google Cloud Identity provides an integrated, cloud-first experience, whereas SOTI MobiControl offers detailed device management.

Room for Improvement: SOTI MobiControl users seek better performance speed, a more intuitive management process, and enhanced usability. Google Cloud Identity users want improved documentation, advanced reporting, and richer analytics. SOTI MobiControl needs to streamline management tasks, while Google Cloud Identity should focus on documentation and analytics.

Ease of Deployment and Customer Service: SOTI MobiControl’s deployment is more complex, often requiring additional support, but its customer service is responsive. Google Cloud Identity is noted for straightforward deployment and efficient customer service, although some users desire better support resolution times.

Pricing and ROI: SOTI MobiControl is more expensive, with users finding higher costs challenging to justify. Google Cloud Identity is considered cost-effective, offering strong ROI through its scalable cloud infrastructure. Users feel Google Cloud Identity provides better value for money despite SOTI MobiControl's premium support costs.

To learn more, read our detailed Google Cloud Identity vs. SOTI MobiControl Report (Updated: June 2026).

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of June 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.7%, down from 33.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of SOTI MobiControl is 4.7%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	22.7%
SOTI MobiControl	4.7%
Google Cloud Identity	1.7%
Other	70.9%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Shailesh S. Moogi

Regional Manager Presales & Training at QodeNext India Private Limited

Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control

One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I really appreciate the features in Microsoft Intune, including the Intune Suite Cloud PKI."

"I mainly use Microsoft Intune analytics for taking that data that exists and bringing it into Power BI dashboards to make it visible to our clients, showing them all the operating systems in their environment and where the latest patches are, and then from there creating plans."

"Intune's most valuable features are the device, compliance, and configuration policies."

"It is absolutely a positive investment."

"We use a local Active Directory, but we weren't able to manage all our on-site systems without a solution like Intune, and we needed to deploy software like VPNs and other things. It's seamless now to to this through Intune."

"The core management feature in Intune is invaluable to us, especially considering the challenges we often face with System Center when pushing external updates."

"It provides control over all mobile devices that are being connected to the corporate network."

"It is very stable and scalable because this is a cloud-only solution."

More Microsoft Intune pros

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"Everything is relatively good and overall, the product itself is good."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

More Google Cloud Identity pros

"The installation is very straightforward."

"MobiControl is vital to our operation."

"It gives us the ability to manage our mobile fleets and push out updates quickly for all of our internal applications to keep the business running. We can push an app update out in minutes..."

"The ease of access was awesome. The guys helping us out were pretty fluent in the product. I currently have two devices in a dashboard that we're testing, but the solution that they have is awesome. I like that it's a cloud-based based solution, and I think there will be some significant cost savings."

"Since being introduced to SOTI, I've become that guy in our company who helps recommend these solutions."

"Device location and the ability to remote into the devices is the most valuable feature."

"In my opinion, what makes SOTI better than the others is their support."

"The remote control technology and screen-sharing absolutely help us resolve issues faster. If there is a remote user who has difficulties or does not understand an error or a problem or a crash, the support team can remote control the phone and see right away what is on the screen and act on the problem. We can debug, we can help, we can reboot the phone."

More SOTI MobiControl pros

Cons

"Intune does not provide real-time visibility."

"There could be more wizard-driven policy development or creation. Some of the policies can get quite complex. If they have a wizard that assists the administrators in creating the policy, that will be a great job."

"In an upcoming release, I would like to see some kind of analytics report."

"Those are the two features that did not impress me much, and currently with other customers I am improving them with Microsoft directly."

"Reporting and troubleshooting for the application deployment could be better. It's very difficult to understand."

"They need to integrate more with security options."

"Intune has limited integration with non-Microsoft solutions."

"A feature I would want to see added in Microsoft Intune is the ability to manage other non-Microsoft devices."

More Microsoft Intune cons

"I would like to see more integration in future releases."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"The solution's storage capacity could be increased."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"The integration should be made easier."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"We cannot manage the attributes of SSPR."

"The solution needs to better integrate with Mac's OS."

More Google Cloud Identity cons

"In future releases, I would like to see a better configuration of the dashboard."

"There is room for improvement in the support."

"One of the main pain points I have had with SOTI is support for the latest device."

"Initial setup was complex for us as we wanted to upgrade from an older version V4.1 to Version 9 or 10 or later."

"If the interface was a little bit more intuitive, more easily allowed me to get to where I want to be, that would be a little bit nicer, as far as the file sync goes."

"The previous version, for example, had the networking signal and that feature was great. When we were troubleshooting, we could find the level of the network I/O. If the worker was working in a corner of the warehouse where the signal was not as strong as in another part of the warehouse, we could tell, "Just move a little and you will have coverage for your device." That was great. I don't know why they removed it from the newer version."

"There are some limitations with the remote control feature, and the interface occasionally experiences issues."

"It would be helpful if the product offered more integration and more features around the iOS and macOS platforms."

More SOTI MobiControl cons

Pricing and Cost Advice

"The E5 license is expensive."

"This cost is approximately $30 USD per user per month."

"The cost of the license and the features are justified for myself as a technical person."

"We have a limited budget for security investments, so Microsoft should consider reducing pricing in our region. This would make investment more viable, especially since larger businesses in other countries can afford it easily."

"Microsoft licenses are costly."

"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."

"The pricing for Intune and the competitor products are all within the same range, there is no true advantage when it comes to cost."

"Previously the price was $4 per month per user. Now it's $2.25 per user per month."

More Microsoft Intune pricing and cost advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

"We probably spend about $50,000 a year on licensing."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"Licensing fees are on a yearly basis."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

More Google Cloud Identity pricing and cost advice

"There are additional costs if you want to use extra features."

"The pricing is reasonable and the licensing model is very reasonable when compared to some of the competitors in the market. I can speak directly regarding Intune, which is very expensive compared to SOTI."

"We have annual licenses to use this solution."

"There are no costs in addition to the standard licensing fees."

"The price is average. SOTI manages the price according to the type of client they have. I would rate the cost as five out of ten."

"The product is less expensive than one of its competitors."

"It makes sense to have scanners on SOTI MobiControl, but it makes less sense to have printers because there are fewer features for them, while the price is the same for both."

"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a five."

More SOTI MobiControl pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Government

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

11%

Comms Service Provider

Manufacturing Company

15%

Financial Services Firm

Computer Software Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	191
Midsize Enterprise	63
Large Enterprise	185

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	12
Large Enterprise	24

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

What is your experience regarding pricing and costs for SOTI MobiControl?

I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...

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What needs improvement with SOTI MobiControl?

The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...

See all answers

What is your primary use case for SOTI MobiControl?

The typical use case for SOTI MobiControl is to manage mobile devices.

See all answers

Comparisons

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Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

Microsoft Purview Data Governance vs Microsoft Intune

Compared 2% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 69% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 3% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

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Workspace ONE UEM vs SOTI MobiControl

Compared 17% of the time

42Gears SureMDM vs SOTI MobiControl

Compared 12% of the time

BlackBerry Enterprise Mobility Suite vs SOTI MobiControl

Compared 6% of the time

Jamf Pro vs SOTI MobiControl

Compared 6% of the time

Scalefusion vs SOTI MobiControl

Compared 5% of the time

More SOTI MobiControl Competitors

Product Reports

Buyer's Guide

Microsoft Intune

June 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

June 2026

Download Google Cloud Identity product report

Buyer's Guide

SOTI MobiControl

May 2026

Download SOTI MobiControl product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

MobiControl

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

SOTI MobiControl efficiently manages devices, offering remote control, geofencing, and secure content distribution, supporting Android, Windows, Linux, and IoT devices.

SOTI MobiControl streamlines device management with features like app deployment, file sync, and remote configurations. It supports comprehensive device security and enhanced operational efficiency, crucial for diverse platforms including mobile and IoT devices. However, its interface and documentation could improve, and challenges in custom reporting and containerization exist. Enhancements in integration with iOS, Windows, and training materials could increase value for users.

What are the most important features of SOTI MobiControl?

Remote Device Control: Allows management of devices from any location.
Geofencing: Creates virtual boundaries to manage devices geographically.
App Deployment: Simplifies deployment of applications across devices.
File Sync: Ensures synchronization of files seamlessly.
Device Configuration Management: Manages and adjusts device settings remotely.

What benefits and ROI should users expect from SOTI MobiControl?

Device Security: Provides robust protection for managed devices.
User-friendly Interface: Simplifies device management tasks.
Cost-effectiveness: Reduces expenses by optimizing device usage.
Remote Management: Enhances operational efficiency by allowing control from anywhere.

SOTI MobiControl is implemented in sectors like transportation, retail, and logistics for device management, software deployment, and security. It facilitates communication and inventory management, significantly aiding companies in application control, patch management, and reducing manual processes. Supporting both on-premise and cloud deployment, it caters to medium to large enterprises.

SOTI

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

June 2026

Free Report: Google Cloud Identity vs. SOTI MobiControl

Find out what your peers are saying about Google Cloud Identity vs. SOTI MobiControl and other solutions. Updated: June 2026.

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