Google Cloud Identity vs SOTI MobiControl comparison

Google and SOTI are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #10 with an average rating of 7.8, while SOTI is ranked #9 with an average rating of 8.0. Google holds a 1.3% mindshare in EMM, compared to SOTI’s 5.3% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 92% of SOTI users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 1, 2024

Both SOTI MobiControl and Google Cloud Identity compete in mobile device management and identity services. Users favor Google Cloud Identity for its features and overall experience, though SOTI MobiControl has strengths in specific areas.

Features: Users value SOTI MobiControl for remote control, software distribution, and location tracking. Google Cloud Identity is praised for its integration with G Suite, robust security, and simplified user provisioning. Google Cloud Identity provides an integrated, cloud-first experience, whereas SOTI MobiControl offers detailed device management.

Room for Improvement: SOTI MobiControl users seek better performance speed, a more intuitive management process, and enhanced usability. Google Cloud Identity users want improved documentation, advanced reporting, and richer analytics. SOTI MobiControl needs to streamline management tasks, while Google Cloud Identity should focus on documentation and analytics.

Ease of Deployment and Customer Service: SOTI MobiControl’s deployment is more complex, often requiring additional support, but its customer service is responsive. Google Cloud Identity is noted for straightforward deployment and efficient customer service, although some users desire better support resolution times.

Pricing and ROI: SOTI MobiControl is more expensive, with users finding higher costs challenging to justify. Google Cloud Identity is considered cost-effective, offering strong ROI through its scalable cloud infrastructure. Users feel Google Cloud Identity provides better value for money despite SOTI MobiControl's premium support costs.

To learn more, read our detailed Google Cloud Identity vs. SOTI MobiControl Report (Updated: March 2026).

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. The mindshare of SOTI MobiControl is 5.3%, down from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
SOTI MobiControl	5.3%
Google Cloud Identity	1.3%
Other	65.9%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Shailesh S. Moogi

Regional Manager Presales & Training at QodeNext India Private Limited

Has improved mobile device management through features such as geofencing, firmware upgrades, and centralized control

One of the best features of SOTI MobiControl is that it is one of the oldest MDM solutions available. There are many features such as geofencing with map integration, APK upgrade, firmware upgrade, and it provides battery status, device status, and more. SOTI MobiControl impacts organizations positively because customers want an application MDM solution for managing their mobile devices from a central control. They have given good feedback and were happy with the solution.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When a user receives the machine, sets it up, and turns it on, it connects to the domain and begins installing software, becoming ready within approximately half an hour, which represents a significant time savings for IT departments."

"Microsoft Intune is cost-effective, providing ROI through the time saved for support teams and people working with computers."

"Microsoft Intune has broad capabilities, particularly with mobile device management, with excellent management features like the ability to push configuration policies to all devices across the company and manage them effectively, strong configuration and compliance capabilities, and valuable application management that centralizes applications in one place and makes configuring or deploying them much easier."

"Its security is most valuable. It gives us a way to secure devices, not only those that are steady. We do have a few tablets and other devices, and it is a way for us to secure these devices and manage them. We know they're out there and what's their status. We can manage their life cycle and verify that they're updated properly."

"As the solution is a software as a service, the scalability is unlimited."

"The most valuable feature for us is the security, including risk analysis and patch management."

"It is absolutely a positive investment."

"The key benefit of Intune is its integration with the Microsoft ecosystem."

More Microsoft Intune pros

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"The most valuable feature is that you can manage users from one central location."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"It is a very stable solution. I would rate it a ten out of ten."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"I have not experienced any serious problem with stability."

More Google Cloud Identity pros

"Using SOTI Mobicontrol we have been able to install and upgrade the Mobile application on 1600+ devices in the field."

"We use SOTI MobiControl for managing Android device management."

"The other feature, that I have got to say is just leaps and bounds ahead of SOTI's competition, is the remote control feature. It's a true admin remote-control, so we don't have to have somebody on the other side of the device allowing us access to the device... We're able to pull up a tablet or phone and take pictures of it and we can actually videotape what's going on, on the device itself, and that's been huge."

"The initial setup is straightforward."

"One of the most valuable features is the ability to deploy apps on the fly. We're able to update and deploy new applications, directly from the cloud. That's been a huge feature for us. Instead of putting hands on each of these devices - and we're talking thousands of devices - we can manage it all from the backend."

"The most valuable features are remote control, remote monitoring of the mobile phone data, GPS localization, automobile network management, identity management, speaker logging, and remote management of mobile content."

"SOTI MobiControl is user-friendly and easy to access compared to AirWatch."

"The Lockdown Kiosk Mode is very useful... When you have 9,000 people remotely using your applications, you want to make sure that they don't play with Facebook while they're supposed to be working... It also prevents installation of software that could be harmful or compromise the security of the phone."

More SOTI MobiControl pros

Cons

"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."

"Microsoft Intune lacks live location tracking capabilities."

"Sometimes, updating a client policy is very difficult. This needs to be improved."

"Reliability is something that I feel there is a tad bit of concern. The only point is that we need to sync multiple times to get something pushed through."

"There can be delays in the deployment of new policies."

"It could offer more attributes for authentication."

"The synchronization of devices takes a significant amount of time, between 15 minutes and two hours. Microsoft should work on reducing this sync time to improve efficiency."

"I would like to see easier pushdowns. Currently, we have to package our own software and then push it. Intune can make that way easier and integrate applications, such as Zoom and Adobe Acrobat, that are used by a lot of enterprise or corporate organizations."

More Microsoft Intune cons

"We cannot manage the attributes of SSPR."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"The solution needs to better integrate with Mac's OS."

"The interface could be improved by simplifying it further."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"I would like to see more integration in future releases."

"The integration should be made easier."

More Google Cloud Identity cons

"SOTI MobiControl could improve by being more user-friendly."

"It is good for radio devices ONLY. Do NOT consider SOTI for iPhones, Androids and other smartphones."

"I have had issues with new Android devices that are not certified in our region (South America). It takes a long time to get all of the features."

"Its user interface needs to be improved."

"One issue is that if someone is using an Apple device and they're on the SIM card for data, it does not push the SOTI management system through immediately. It only works when you have it on WiFi. That's something I've noticed as we're troubleshooting and deploying devices into the field."

"In future releases, I would like to see a better configuration of the dashboard."

"SOTI MobiControl currently lacks some DLP features."

"There is room for improvement in the support."

More SOTI MobiControl cons

Pricing and Cost Advice

"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."

"The pricing is not cheap, especially with inflation. They've had to increase their prices. It's not excessive, but alright."

"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."

"The solution is cost-efficient."

"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."

"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."

"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."

"Microsoft Intune is not cost-effective as a standalone product."

More Microsoft Intune pricing and cost advice

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

"The solution is not expensive."

"We probably spend about $50,000 a year on licensing."

More Google Cloud Identity pricing and cost advice

"The price of this solution is high when you compare it with Microsoft Intune. This is mainly because Microsoft Intune is included with some packages, such as Microsoft Office 365. It makes it difficult to sell SOTI MobiControl because of the pricing against Microsoft Intune."

"SOTI MobiControl is a budget-friendly solution."

"SOTI MobiControl is a cheap solution."

"It's a little bit expensive."

"The pricing is reasonable and the licensing model is very reasonable when compared to some of the competitors in the market. I can speak directly regarding Intune, which is very expensive compared to SOTI."

"The product is less expensive than one of its competitors."

"You need to secure a license on a per-device basis."

"There are no costs in addition to the standard licensing fees."

More SOTI MobiControl pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Government

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Manufacturing Company

15%

Computer Software Company

12%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	124
Midsize Enterprise	53
Large Enterprise	168

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	12
Large Enterprise	23

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

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What do you like most about SOTI MobiControl?

The most valuable features of the solution are containerization and app control.

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What is your experience regarding pricing and costs for SOTI MobiControl?

I rate the pricing as an eight, which indicates it is on the more expensive side. However, I am not responsible for b...

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What needs improvement with SOTI MobiControl?

The improvements can depend on various factors. Since I handle the technical side, I'm not concerned about the costin...

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Comparisons

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Compared 10% of the time

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Compared 8% of the time

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Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 2% of the time

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Compared 79% of the time

Okta Platform vs Google Cloud Identity

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SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

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Workspace ONE UEM vs SOTI MobiControl

Compared 20% of the time

42Gears SureMDM vs SOTI MobiControl

Compared 14% of the time

Jamf Pro vs SOTI MobiControl

Compared 6% of the time

Samsung Knox vs SOTI MobiControl

Compared 5% of the time

Scalefusion vs SOTI MobiControl

Compared 3% of the time

More SOTI MobiControl Competitors

Product Reports

Buyer's Guide

Microsoft Intune

March 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

March 2026

Download Google Cloud Identity product report

Buyer's Guide

SOTI MobiControl

February 2026

Download SOTI MobiControl product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

MobiControl

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

SOTI MobiControl, our award-winning mobility management solution provides the ability to securely manage mobile devices and connected peripherals, applications, content, and email. With MobiControl's advanced security and management features, businesses have granular control of how mobile devices are used for business, and how data is accessed to ensure sensitive corporate information is kept in authorized hands only.

SOTI

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Citizen Mexico, Sanctuary Housing, PENINSULA HOTELS, East Orange High School, Andrews Distributing, Amey Plc, American Airlines

Buyer's Guide

Google Cloud Identity vs. SOTI MobiControl

March 2026

Free Report: Google Cloud Identity vs. SOTI MobiControl

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