Try our new research platform with insights from 80,000+ expert users

Amazon Cognito vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
10th
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Access Management
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
236
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of October 2025, in the Access Management category, the mindshare of Amazon Cognito is 6.3%, up from 5.6% compared to the previous year. The mindshare of Microsoft Entra ID is 24.0%, down from 25.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID24.0%
Amazon Cognito6.3%
Other69.7%
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the key benefits of this software is its ease of integration with a wide range of applications, including mobile apps and web applications. This simplifies the process of integration, and it can be seamlessly incorporated with Azure, Kubernetes, and other software systems."
"The most valuable feature of the solution is its swift authentication."
"I rate Amazon Cognito nine out of ten."
"What is quite valuable is that we can outsource storage of the credentials to AWS, and they manage it quite securely."
"The features most valuable to us are the ability to integrate with various IDPs and the capability to sync with multiple applications."
"Cognito speeds up our development and saves us time."
"The most valuable features of Amazon Cognito are the pre and post-token generation, and the different Cognito triggers. It has lots of functionality and flexibility."
"The most valuable features of Amazon Cognito are OTP validation and email validation."
"Multi-factor authentication (MFA) has improved our customers' security posture. Multi-factor authentication has two layers of authentication, which helps in case you input your credentials into a phishing website and then it has access to your credentials. So if they use your credentials, then you have proof on your phone that was sent to the end user."
"If a company has hundreds of users that already exist in the cloud, and it now wants to enable those same users to be present in third-party applications that their business uses, like Atlassian or GoToMeeting, the provisioning technology can assist in achieving that."
"Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option."
"The security and infrastructure management features are the most valuable ones for us."
"The most valuable feature is the ability to establish resource groups and set permissions through RBAC across these groups."
"Overall, I think the support and the pictorial format of this web portal are very good."
"The most valuable feature of Entra ID is having a cloud-based identity, similar to Google's single sign-on."
"We have not had any formal issues with scalability."
 

Cons

"There is room for improvement in Amazon Cognito."
"The MFA related to the solution's side is nonexistent."
"What I found generally lacking in AWS is privileged access management (PAM)."
"I believe this product could improve by enriching user profiles."
"I would rate its scalability as five out of ten. Moving users between different pools or accounts creates new identities, which means IDs stored in our database must also be changed."
"The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint."
"Amazon Cognito’s UI needs improvement while onboarding new users."
"The setup and configuration can be complex, especially for advanced use cases."
"Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents."
"Compatibility features for legacy system integration with new features will be challenging at times."
"The technical support can be confusing - if you're looking for something very specific, it can be hard to get the right answer or a solution."
"The security policy of Azure Active Directory should be based on a matrix so that we can easily visualize which users have access to what."
"Azure AD does not support legacy authentication protocols, such as NTLM or Kerberos."
"The deadlines for this feature were set for March, and that has already passed without deployment. We commented that we are still waiting for that, and they commented that they would update us when it is finished, but we haven't received any update about it."
"In the compliance area, the granulation of access to storage accounts or Kubernetes could be improved."
"If any service is down, it can affect a whole region. We would need to wait on a ticket and get word from Microsoft to understand the issues. If it takes longer to resolve the issue on Microsoft's side, all we can do is wait for them to fix it."
 

Pricing and Cost Advice

"The price of Amazon Cognito is low. The pricing model is based on the users."
"We pay $600 monthly per user for licences and there are no other additional costs."
"The price of the solution depends on the number of users using it."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The pricing is bad so I rate it a two out of ten."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The pricing of this solution is good compared to other solutions on the market."
"The product is relatively inexpensive compared to other tools."
"We are a non-profit organization, so we get good prices from Microsoft for their products. It is working well, but it could be cheaper. For the type of organization we are, it would be good if they could give a little bit more and be more generous like Google, which has completely free services. Microsoft has free versions or web services called Office 365 E1, which is free for use, but we want to have it with more qualified clients."
"Entra ID is not too bad, but Microsoft licensing generally is insane. Most customers normally buy a bundle license with Microsoft 365, E3, or E5. Out of our 2,000 customers, for 99.9% of our customers, the Entra ID license that they are getting through the part of that would be sufficient. There are some more advanced ones that give you a bit more functionality, but we probably have not had a customer for that. We do not even internally use that ourselves. When you buy the Entra ID license on its own, it is probably three or four pounds. You just get it included in the license."
"We got a good deal. If you get rid of all the products providing features that Azure Suite can provide, then it makes sense cost-wise."
"There are add-on components and services, such as identity services, that we have to add to our Azure subscription. Only then can I actually say it's on par with the on-prem server edition. Why should I pay for a component? It should be included in my subscription."
"Azure Active Directory is expensive."
"We pay about $35 per user."
"Azure AD comes with Office 365, so we are just paying for the Office 365 license."
"The cost of Entra ID depends entirely on our organization's specific needs and use cases."
report
Use our free recommendation engine to learn which Access Management solutions are best for your needs.
869,785 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Comms Service Provider
11%
Manufacturing Company
7%
Healthcare Company
6%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise4
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cog...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
The cost of Microsoft Entra ID is around $8 per month, which I find very reasonable.
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Amazon Cognito vs. Microsoft Entra ID and other solutions. Updated: September 2025.
869,785 professionals have used our research since 2012.