Amazon Cognito vs Cloudflare One comparison

Amazon Web Services (AWS) and Cloudflare are both solutions in the Access Management category. Amazon Web Services (AWS) is ranked #9 with an average rating of 7.8, while Cloudflare is ranked #11 with an average rating of 9.0. Amazon Web Services (AWS) holds a 4.3% mindshare in AM, compared to Cloudflare’s 3.8% mindshare. Additionally, 81% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Cloudflare users who would recommend it.

Amazon Cognito

Read 16 Amazon Cognito reviews

1,800 Views
1,710 Comparison Views

81% willing to recommend

Cloudflare One

Read 22 Cloudflare One reviews

10,156 Views
1,219 Comparison Views

100% willing to recommend

Amazon Cognito

Cloudflare One

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 4, 2026

Cloudflare One and Amazon Cognito are key players in the identity and access management space. Cloudflare One is preferred for its competitive pricing and responsive support, while Amazon Cognito attracts attention with its extensive features and deep integration with AWS services.

Features: Cloudflare One offers a zero-trust security model, flexible network management, and performance optimization. Amazon Cognito provides powerful scalability, advanced identity management, and seamless AWS integration.

Room for Improvement: Cloudflare One could enhance its feature set to match Cognito's depth. Its integration capabilities with third-party services can be expanded. User feedback suggests improvements in documentation detail for complex setups. Amazon Cognito needs to simplify its initial setup process and improve clarity in pricing models. Its deep AWS integration can be a double-edged sword for non-AWS users, who report a steeper learning curve. Feedback also encourages more robust direct support options for faster problem resolution.

Ease of Deployment and Customer Service: Cloudflare One is known for swift deployment and excellent customer service, integrating easily into existing systems. In contrast, Amazon Cognito's strength lies in its seamless AWS ecosystem integration, supported by extensive documentation and support channels.

Pricing and ROI: Cloudflare One is cost-effective with competitive pricing models, providing strong ROI through lower initial and maintenance costs. Although Amazon Cognito might have higher initial costs, many find its extensive features justify the investment, promising high returns in complex identity management scenarios.

To learn more, read our detailed Amazon Cognito vs. Cloudflare One Report (Updated: December 2025).

Buyer's Guide

Amazon Cognito vs. Cloudflare One

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Cognito

Ranking in Access Management

9th

Average Rating

7.6

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Cloudflare One

Ranking in Access Management

11th

Average Rating

8.8

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Email Security (20th), Secure Web Gateways (SWG) (16th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (2nd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)

Mindshare comparison

As of February 2026, in the Access Management category, the mindshare of Amazon Cognito is 4.3%, down from 5.6% compared to the previous year. The mindshare of Cloudflare One is 3.8%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Access Management Market Share Distribution
Product	Market Share (%)
Amazon Cognito	4.3%
Cloudflare One	3.8%
Other	91.9%

Access Management

Featured Reviews

Wojciech Doganowski

Solutions Architect & PMO at AS TV Play Baltics/TV3 Group

International setup localization challenges drive custom development while outsourcing credential management enhances security

We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.

Read full review

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Amazon Cognito are the pre and post-token generation, and the different Cognito triggers. It has lots of functionality and flexibility."

"The features most valuable to us are the ability to integrate with various IDPs and the capability to sync with multiple applications."

"What is quite valuable is that we can outsource storage of the credentials to AWS, and they manage it quite securely."

"The multi-factor authentication setup has room for improvement."

"The most valuable features of Amazon Cognito are OTP validation and email validation."

"Cognito speeds up our development and saves us time."

"The solution is proto connective and integrates well with other AWS services."

"This is a scalable solution. If our app or general usage increases, this solution can support it."

More Amazon Cognito pros

"Cloudflare is simple to use."

"Cloudflare DDoS mitigates DDoS attacks."

"Cloudflare, in my opinion, was easy to implement."

"Cloudflare is by far the most effective solution that I have come across."

"Enables me to work from two locations."

"It is a stable solution."

"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."

"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."

More Cloudflare One pros

Cons

"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."

"The setup and configuration can be complex, especially for advanced use cases."

"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."

"What I found generally lacking in AWS is privileged access management (PAM)."

"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT."

"There is room for improvement in Amazon Cognito."

"The secure authentication of Amazon Cognito has benefited our company. We were previously using legacy signup systems."

"The MFA related to the solution's side is nonexistent."

More Amazon Cognito cons

"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."

"The initial onboarding was causing us some confusion."

"Feedback could be enhanced."

"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."

"The response time for support must be reduced."

"For the topic of improvement, providing some training material is one of my suggestions."

"Lacks a VPN feature to provide a secure connection to the data center."

"They don't have a person to provide support for customers using the solution under their free plan."

More Cloudflare One cons

Pricing and Cost Advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"The price of the solution depends on the number of users using it."

"The product is relatively inexpensive compared to other tools."

"The pricing is bad so I rate it a two out of ten."

"The price of Amazon Cognito is expensive. We are on an annual subscription."

"The pricing of this solution is good compared to other solutions on the market."

"We pay $600 monthly per user for licences and there are no other additional costs."

"The price of Amazon Cognito is low. The pricing model is based on the users."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The solution's pricing lacks transparency."

"Cloudflare Zero Trust Platform's pricing is good."

"The prices are slightly expensive."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"The solution is not that expensive."

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Top Industries

By visitors reading reviews

Computer Software Company

Comms Service Provider

Manufacturing Company

Healthcare Company

Computer Software Company

12%

Comms Service Provider

11%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	10

Questions from the Community

What do you like most about Amazon Cognito?

The most valuable feature of the solution is its swift authentication.

See all answers

What is your experience regarding pricing and costs for Amazon Cognito?

The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...

See all answers

What needs improvement with Amazon Cognito?

Branding could be improved. When you use the Amazon Cognito domain and have a panel to login the user, I would add more customization options, such as icons or customization to the modal window whi...

See all answers

What needs improvement with Cloudflare Access?

Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, we have clients who typically encounter challenges. The usual setup involves con...

See all answers

What is your primary use case for Cloudflare Access?

Cloudflare Access provides secure access to internal applications for employees, external members of the organization, or third-party providers. It acts similarly to a VPN but uses a different kind...

See all answers

What advice do you have for others considering Cloudflare Access?

Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, Cloudflare's approach as a SASE solution stands out. Clients prefer a single pla...

See all answers

Comparisons

Microsoft Entra ID vs Amazon Cognito

Compared 41% of the time

Auth0 Platform vs Amazon Cognito

Compared 9% of the time

OneLogin vs Amazon Cognito

Compared 5% of the time

SecureAuth Identity Platform vs Amazon Cognito

Compared 4% of the time

Fischer Identity Access Management vs Amazon Cognito

Compared 4% of the time

More Amazon Cognito Competitors

Cato SASE Cloud Platform vs Cloudflare One

Compared 5% of the time

Prisma Access by Palo Alto Networks vs Cloudflare One

Compared 3% of the time

FortiSASE vs Cloudflare One

Compared 3% of the time

Zscaler Zero Trust Exchange Platform vs Cloudflare One

Compared 3% of the time

Check Point Harmony SASE (formerly Perimeter 81) vs Cloudflare One

Compared 1% of the time

More Cloudflare One Competitors

Product Reports

Buyer's Guide

Amazon Cognito

February 2026

Download Amazon Cognito product report

Buyer's Guide

Cloudflare One

February 2026

Download Cloudflare One product report

Also Known As

No data available

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

Overview

Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices. You can create unique identities for your users through a number of public login providers (Amazon, Facebook, and Google) and also support unauthenticated guests. You can save app data locally on users’ devices allowing your applications to work even when the devices are offline. With Amazon Cognito, you can save any kind of data in the AWS Cloud, such as app preferences or game state, without writing any backend code or managing any infrastructure. This means you can focus on creating great app experiences instead of having to worry about building and managing a backend solution to handle identity management, network state, storage, and sync.

Amazon Web Services (AWS)

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

23andMe

Buyer's Guide

Amazon Cognito vs. Cloudflare One

December 2025

Free Report: Amazon Cognito vs. Cloudflare One

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