Amazon Cognito vs Cloudflare One comparison

Amazon Web Services (AWS) and Cloudflare are both solutions in the Access Management category. Amazon Web Services (AWS) is ranked #9 with an average rating of 7.6, while Cloudflare is ranked #5 with an average rating of 8.5. Amazon Web Services (AWS) holds a 7.0% mindshare in AM, compared to Cloudflare’s 2.9% mindshare. Additionally, 80% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Cloudflare users who would recommend it.

Amazon Cognito

Read 15 Amazon Cognito reviews

1,831 Views
132 Comparison Views

80% willing to recommend

Cloudflare One

Read 20 Cloudflare One reviews

1,018 Views
249 Comparison Views

100% willing to recommend

Amazon Cognito

Cloudflare One

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 22, 2025

Cloudflare One and Amazon Cognito are competitors in the web security and identity management categories. While Cloudflare One excels in network security solutions, Amazon Cognito leads in advanced identity and authentication features.

Features: Cloudflare One offers DDoS protection, secure network access, and zero trust enforcement. Amazon Cognito provides user sign-up, sign-in, and multi-factor authentication. Cloudflare One is strong in maintaining network security, while Amazon Cognito focuses on robust identity verification, making it ideal for apps requiring secure user access.

Room for Improvement: Cloudflare One could enhance its identity management capabilities, improve integration with applications beyond network security, and offer more customization options for varying business needs. Amazon Cognito might benefit from streamlining configurations, expanding its documentation for easier deployment, and improving pricing transparency for different scales of identity management.

Ease of Deployment and Customer Service: Cloudflare One provides easy deployment and extensive documentation, facilitating quick integration. Amazon Cognito, as part of AWS, is more complex but benefits from AWS's comprehensive support, ideal for businesses familiar with AWS services. Cloudflare One is easier for those looking for immediate web protection, while Amazon Cognito integrates seamlessly for those already using AWS.

Pricing and ROI: Cloudflare One offers cost-effective web security with predictable pricing. Amazon Cognito has variable pricing, influenced by identity management needs, yet provides a strong return on investment for sophisticated authentication needs. Despite Cloudflare's potential lower costs, Amazon Cognito's advanced features make it valuable for identity-focused applications.

To learn more, read our detailed Amazon Cognito vs. Cloudflare One Report (Updated: June 2025).

Buyer's Guide

Amazon Cognito vs. Cloudflare One

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Cognito

Ranking in Access Management

9th

Average Rating

7.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Cloudflare One

Ranking in Access Management

5th

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Email Security (13th), Secure Web Gateways (SWG) (9th), Data Loss Prevention (DLP) (10th), Cloud Access Security Brokers (CASB) (8th), Distributed Denial-of-Service (DDoS) Protection (5th), Bot Management (3rd), ZTNA as a Service (5th), ZTNA (1st), Secure Access Service Edge (SASE) (7th), Remote Browser Isolation (RBI) (2nd)

Mindshare comparison

As of July 2025, in the Access Management category, the mindshare of Amazon Cognito is 7.0%, up from 6.5% compared to the previous year. The mindshare of Cloudflare One is 2.9%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Access Management

Featured Reviews

Wojciech Doganowski

Solutions Architect & PMO at AS TV Play Baltics/TV3 Group

International setup localization challenges drive custom development while outsourcing credential management enhances security

We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.

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Carlos Alam Hernandez Baruch

Engineer at SITMEXICO

The solution enables seamless security management and fosters a learning environment

Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions. For the solution stopping us for e-learning, I appreciate the concept yet need more resources or courses in Mexico, preferably in Spanish. Certifications are easy, however, I require more real-world environments and instructors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is proto connective and integrates well with other AWS services."

"I rate Amazon Cognito nine out of ten."

"The most valuable feature of the solution is its swift authentication."

"The multi-factor authentication setup has room for improvement."

"They offer a permission tool to help us manage multi-factor authentication."

"The most valuable features of Amazon Cognito are OTP validation and email validation."

"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."

"I appreciate Amazon Cognito's ability to scale with demand and its seamless user verification features."

More Amazon Cognito pros

"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."

"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."

"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."

"This solution is easy to understand and easy to configure."

"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."

"Cloudflare Access is part of the Zero Trust philosophy."

"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."

"Clover is the best product globally."

More Cloudflare One pros

Cons

"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."

"The MFA related to the solution's side is nonexistent."

"The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint."

"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."

"The setup and configuration can be complex, especially for advanced use cases."

"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."

"I believe this product could improve by enriching user profiles."

"Amazon Cognito could improve by simplifying the configuration."

More Amazon Cognito cons

"The software has automated alerts, but the automated alerts are not available in the mobile app."

"The initial onboarding was causing us some confusion."

"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."

"Our subscription plan for the solution has a limitation of bot signatures."

"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."

"Lacks a VPN feature to provide a secure connection to the data center."

"For the topic of improvement, providing some training material is one of my suggestions."

"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."

More Cloudflare One cons

Pricing and Cost Advice

"The price of Amazon Cognito is expensive. We are on an annual subscription."

"The price of the solution depends on the number of users using it."

"The pricing of this solution is good compared to other solutions on the market."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"The product is relatively inexpensive compared to other tools."

"We pay $600 monthly per user for licences and there are no other additional costs."

"The price of Amazon Cognito is low. The pricing model is based on the users."

"The pricing is bad so I rate it a two out of ten."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"The prices are slightly expensive."

"The solution's pricing lacks transparency."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"The solution is not that expensive."

"Cloudflare Zero Trust Platform's pricing is good."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Comms Service Provider

10%

Government

Manufacturing Company

Computer Software Company

16%

Financial Services Firm

10%

Comms Service Provider

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Amazon Cognito?

The most valuable feature of the solution is its swift authentication.

See all answers

What is your experience regarding pricing and costs for Amazon Cognito?

The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...

See all answers

What needs improvement with Amazon Cognito?

See all answers

What do you like most about Cloudflare Access?

The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good.

See all answers

What is your experience regarding pricing and costs for Cloudflare Access?

The price of Cloudflare Access is the same as compared to Akamai, but I get better performance from Cloudflare. My company has to make yearly payments towards the licensing costs attached to the so...

See all answers

What needs improvement with Cloudflare Access?

Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, we have clients who typically encounter challenges. The usual setup involves con...

See all answers

Comparisons

Microsoft Entra ID vs Amazon Cognito

Compared 61% of the time

Auth0 vs Amazon Cognito

Compared 11% of the time

ForgeRock vs Amazon Cognito

Compared 4% of the time

Ping Identity Platform vs Amazon Cognito

Compared 4% of the time

OneLogin by One Identity vs Amazon Cognito

Compared 2% of the time

More Amazon Cognito Competitors

Twingate vs Cloudflare One

Compared 8% of the time

Cato SASE Cloud Platform vs Cloudflare One

Compared 8% of the time

Prisma Access by Palo Alto Networks vs Cloudflare One

Compared 7% of the time

AWS Shield vs Cloudflare One

Compared 6% of the time

Prolexic vs Cloudflare One

Compared 3% of the time

More Cloudflare One Competitors

Product Reports

Buyer's Guide

Amazon Cognito

June 2025

Download Amazon Cognito product report

Buyer's Guide

Cloudflare One

June 2025

Download Cloudflare One product report

Also Known As

No data available

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

Overview

Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices. You can create unique identities for your users through a number of public login providers (Amazon, Facebook, and Google) and also support unauthenticated guests. You can save app data locally on users’ devices allowing your applications to work even when the devices are offline. With Amazon Cognito, you can save any kind of data in the AWS Cloud, such as app preferences or game state, without writing any backend code or managing any infrastructure. This means you can focus on creating great app experiences instead of having to worry about building and managing a backend solution to handle identity management, network state, storage, and sync.

Amazon Web Services (AWS)

Cloudflare One is a single-vendor Secure Access Service Edge (SASE) platform that enables Zero Trust security and any-to-any connectivity across enterprise applications, users, devices, and networks. Cloudflare One helps organizations simplify, modernize, and consolidate their IT architecture by converging security and networking services on our single global network and control plane.

Many organizations start by adopting our Security Service Edge (SSE) services — like ZTNA, SWG, CASB, and DLP — to reduce their attack surface, stop threats like phishing and ransomware, protect data, and apply identity-based Zero Trust verification across web, SaaS, and private app environments. Others prioritize simplifying network connectivity across offices, data centers, and cloud environments with our WANaaS.

Every service is available for customers to run in every location across Cloudflare’s global network, which today spans 330+ cities in 120+ countries, so you can scale connectivity with fast, consistent protections everywhere.

Cloudflare

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

23andMe

Buyer's Guide

Amazon Cognito vs. Cloudflare One

June 2025

Free Report: Amazon Cognito vs. Cloudflare One

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