Amazon Cognito vs Auth0 Platform comparison

Amazon Web Services (AWS) and Okta are both solutions in the Access Management category. Amazon Web Services (AWS) is ranked #8 with an average rating of 7.8, while Okta is ranked #5 with an average rating of 8.5. Amazon Web Services (AWS) holds a 4.8% mindshare in AM, compared to Okta’s 8.0% mindshare. Additionally, 81% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 89% of Okta users who would recommend it.

Amazon Cognito

Read 16 Amazon Cognito reviews

1,697 Views
1,612 Comparison Views

81% willing to recommend

Auth0 Platform

Read 19 Auth0 Platform reviews

4,966 Views
2,880 Comparison Views

89% willing to recommend

Amazon Cognito

Auth0 Platform

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 15, 2025

Auth0 and Amazon Cognito are leading competitors in the identity and access management category. Auth0 holds an upper hand in user satisfaction due to its flexible features and strong customer support, while Amazon Cognito excels in scalability and integration within AWS.

Features: Auth0 is known for its extensive social media integration, offering over 30 social logins and the ability to create custom connections. It provides robust single-page application authentication workflows and is complemented by developer-friendly documentation. Amazon Cognito delivers seamless integration with AWS services, strong user management features, and flexible options like OTP and pre/post-token generation, enhancing its utility in AWS-intensive environments.

Room for Improvement: Auth0 could enhance its authorization management flexibility and reduce pricing complexity, with users suggesting improvements in machine-to-machine authentication flows and multi-tenancy support. Amazon Cognito is encouraged to improve its documentation and user onboarding, as well as advance customization options for developers and refine its handling of user profile enrichment.

Ease of Deployment and Customer Service: Both platforms offer deployment on public cloud infrastructures. Auth0 receives high praise for its superior customer service, with quick and effective support praised by users. In contrast, Amazon Cognito faces criticism due to delayed support responses, especially when dealing with complex issues, affecting user satisfaction despite its pricing model.

Pricing and ROI: Auth0 is viewed as costly, with enterprise users often facing confusing pricing models, yet it offers substantial ROI and long-term cost savings on in-house development. In comparison, Amazon Cognito adopts a variable pricing model based on user count, appreciated for its scalability and affordable basic features, though additional functionality can lead to significant pricing increases.

To learn more, read our detailed Amazon Cognito vs. Auth0 Platform Report (Updated: December 2025).

Buyer's Guide

Amazon Cognito vs. Auth0 Platform

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Cognito

Ranking in Access Management

8th

Average Rating

7.6

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Auth0 Platform

Ranking in Access Management

5th

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Single Sign-On (SSO) (5th), Customer Identity and Access Management (CIAM) (2nd), AI IT Support (8th)

Mindshare comparison

As of January 2026, in the Access Management category, the mindshare of Amazon Cognito is 4.8%, down from 5.8% compared to the previous year. The mindshare of Auth0 Platform is 8.0%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Access Management Market Share Distribution
Product	Market Share (%)
Auth0 Platform	8.0%
Amazon Cognito	4.8%
Other	87.2%

Access Management

Featured Reviews

Wojciech Doganowski

Solutions Architect & PMO at AS TV Play Baltics/TV3 Group

International setup localization challenges drive custom development while outsourcing credential management enhances security

We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.

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Vishal Chopade

Senior Software Engineer at Charter Communications

Secure API access for enterprises has improved and provides dynamic authentication for users

The best features Auth0 offers are its scalability and it is a better way of authenticating a user compared to just a tokenized version of authentication where the token is static and does not offer dynamic authentication compared to how Auth0 offers it. While working in a dynamic environment where there are many enterprises involved in the service, you need a tool that can authenticate them on the go, which is why I like it. Auth0 has positively impacted my organization. Previously we used the tokenized version of authentication. The work was simple, but when you push this code to deployment and enterprises are involved, it makes much more sense to authenticate them through Auth0 so that you can just get a login for yourself when you are authenticated, which helps to dynamically scale depending on the product and its viability. The specific outcomes since I started using Auth0 include time-saving, more security, and scalability, which are the three things I would emphasize.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What is quite valuable is that we can outsource storage of the credentials to AWS, and they manage it quite securely."

"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."

"The multi-factor authentication setup has room for improvement."

"The features most valuable to us are the ability to integrate with various IDPs and the capability to sync with multiple applications."

"I appreciate Amazon Cognito's ability to scale with demand and its seamless user verification features."

"The most valuable features of Amazon Cognito are OTP validation and email validation."

"I rate Amazon Cognito nine out of ten."

More Amazon Cognito pros

"The specific outcomes since I started using Auth0 include time-saving, more security, and scalability, which are the three things I would emphasize."

"It is easily connected and easy to put our app in single sign-on."

"It offers stronger security and flexibility with API keys, which are generated on runtime."

"The valuable features are that it is extremely secure and that it's developer-friendly."

"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."

"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."

"It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process."

"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."

More Auth0 Platform pros

Cons

"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."

"I believe this product could improve by enriching user profiles."

"Amazon Cognito could improve by simplifying the configuration."

"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."

"The setup and configuration can be complex, especially for advanced use cases."

"There is room for improvement in Amazon Cognito."

"The secure authentication of Amazon Cognito has benefited our company. We were previously using legacy signup systems."

"The MFA related to the solution's side is nonexistent."

More Amazon Cognito cons

"The pricing should be lower. A reduction of 20-25% would be great."

"I find it surprising that there is no access to a standard user profile."

"The Management API could be improved so it's easier to get user information."

"There could be easy integration with IoT devices for the product."

"This is a costly solution and the price of it should be reduced."

"There are indeed areas where the product could improve. For instance, Okta offers various application configurations, enabling access management, which the tool could consider implementing."

"The product support for multi-tenancy could be improved."

"The price modelling is a bit confusing on the site and can be costly."

More Auth0 Platform cons

Pricing and Cost Advice

"The price of Amazon Cognito is low. The pricing model is based on the users."

"The pricing is bad so I rate it a two out of ten."

"The product is relatively inexpensive compared to other tools."

"The pricing of this solution is good compared to other solutions on the market."

"The price of the solution depends on the number of users using it."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"We pay $600 monthly per user for licences and there are no other additional costs."

"The price of Amazon Cognito is expensive. We are on an annual subscription."

"It is a relatively inexpensive product in the industry."

"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."

"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."

"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."

"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Comms Service Provider

Manufacturing Company

Healthcare Company

Manufacturing Company

Comms Service Provider

Computer Software Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

What do you like most about Amazon Cognito?

The most valuable feature of the solution is its swift authentication.

See all answers

What is your experience regarding pricing and costs for Amazon Cognito?

The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...

See all answers

What needs improvement with Amazon Cognito?

Branding could be improved. When you use the Amazon Cognito domain and have a panel to login the user, I would add more customization options, such as icons or customization to the modal window whi...

See all answers

What do you like most about Auth0?

It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.

See all answers

What is your experience regarding pricing and costs for Auth0?

The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.

See all answers

What needs improvement with Auth0?

I do not think there are any improvements needed for Auth0, other than maybe making it more visible to beginners. Auth0 could be made more accessible to beginners.

See all answers

Comparisons

Microsoft Entra ID vs Amazon Cognito

Compared 48% of the time

Cloudflare One vs Amazon Cognito

Compared 11% of the time

OneLogin vs Amazon Cognito

Compared 5% of the time

ForgeRock vs Amazon Cognito

Compared 4% of the time

SecureAuth Identity Platform vs Amazon Cognito

Compared 3% of the time

More Amazon Cognito Competitors

Microsoft Entra ID vs Auth0 Platform

Compared 14% of the time

Okta Platform vs Auth0 Platform

Compared 10% of the time

Cloudflare One vs Auth0 Platform

Compared 6% of the time

Microsoft Entra External ID vs Auth0 Platform

Compared 5% of the time

SAP Customer Data Cloud vs Auth0 Platform

Compared 2% of the time

More Auth0 Platform Competitors

Product Reports

Buyer's Guide

Amazon Cognito

January 2026

Download Amazon Cognito product report

Buyer's Guide

Auth0 Platform

January 2026

Download Auth0 Platform product report

Overview

Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices. You can create unique identities for your users through a number of public login providers (Amazon, Facebook, and Google) and also support unauthenticated guests. You can save app data locally on users’ devices allowing your applications to work even when the devices are offline. With Amazon Cognito, you can save any kind of data in the AWS Cloud, such as app preferences or game state, without writing any backend code or managing any infrastructure. This means you can focus on creating great app experiences instead of having to worry about building and managing a backend solution to handle identity management, network state, storage, and sync.

Amazon Web Services (AWS)

Auth0 Platform utilizes JWT-based authentication and supports over 30 social logins, enabling integration with various codebases. Known for robust security, compliance, and scalability, it's tailored for enterprises needing customizable, efficient authentication solutions.

Auth0 Platform is a comprehensive identity management system used for customer, business-to-business, and API authentication across cloud infrastructures like AWS, Azure, and GCP. It simplifies user logins and identity management with features like Single Sign-On, identity federation, and multi-tenancy. Enterprises rely on it for its dynamic authentication capabilities and efficient management of user roles. However, areas for enhancement include authorization features, flexible pricing for small developers, and enhanced documentation for machine-to-machine authentication. Improving multi-tenancy support and customizable login experiences could elevate its appeal.

What are the key features of Auth0 Platform?

JWT-Based Authentication: Simplifies infrastructure with secure token-based access.
Social Logins: Supports over 30 social platforms for seamless user experiences.
Customizability: Tailors authentication flows to meet enterprise specifications.
Multi-Factor Authentication: Adds layers of security to authentication processes.
API Integration: Facilitates robust connections between applications and services.
User-Friendly Documentation: Provides clear guidance for developers implementing Auth0 features.

What benefits and ROI should users look for when evaluating Auth0?

Scalability: Handles growth while maintaining performance.
Security Compliance: Meets multiple regulatory requirements with ease.
Integration Flexibility: Adapts to diverse environments and codebases.
Enhanced User Management: Offers tools for efficient user role handling.
Dynamic Authentication Processes: Accommodates varying enterprise authentication needs.

In industries deploying Auth0 Platform, such as cloud-based service providers and enterprises using API-driven architectures, its implementation focuses on secure and seamless user logins. Many leverage its readiness for scaling authentication processes and its extensibility, including support for Single Sign-On and identity federation, to create streamlined user experiences across businesses. Expanding multi-factor authentication beyond traditional methods and refining social login integrations are common approaches to address specific industry needs.

Okta

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota

Buyer's Guide

Amazon Cognito vs. Auth0 Platform

December 2025

Free Report: Amazon Cognito vs. Auth0 Platform

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