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Amazon Cognito vs F5 BIG-IP Access Policy Manager (APM) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
9th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
F5 BIG-IP Access Policy Man...
Ranking in Access Management
10th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
18
Ranking in other categories
Secure Web Gateways (SWG) (15th), Network Access Control (NAC) (7th), SSL VPN (5th), Remote Access (10th)
 

Mindshare comparison

As of February 2026, in the Access Management category, the mindshare of Amazon Cognito is 4.3%, down from 5.6% compared to the previous year. The mindshare of F5 BIG-IP Access Policy Manager (APM) is 2.1%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management Market Share Distribution
ProductMarket Share (%)
Amazon Cognito4.3%
F5 BIG-IP Access Policy Manager (APM)2.1%
Other93.6%
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
Solutions Architect & PMO at AS TV Play Baltics/TV3 Group
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
Senior Cyber Security Consultant at KoçSistem
Has provided reliable policy controls and secure web access for large enterprises
I consider Cloudflare when evaluating centralized access control features; Cloudflare utilizes multi-factor authentication and full API support, while F5 BIG-IP Access Policy Manager (APM) needs to enhance its API support. I recommend F5 BIG-IP Access Policy Manager (APM) for large companies such as Tüpraş and Ford. Tüpraş is one of the biggest companies in Turkey, along with other customers such as Tofaş, Euroko, Koç Holding, and more. For on-premises deployment, I would rate it a 10. For cloud deployment, I would rate it a seven. I primarily use it on-premises. I rate F5 BIG-IP Access Policy Manager (APM) eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cognito speeds up our development and saves us time."
"What is quite valuable is that we can outsource storage of the credentials to AWS, and they manage it quite securely."
"They offer a permission tool to help us manage multi-factor authentication."
"I appreciate Amazon Cognito's ability to scale with demand and its seamless user verification features."
"One of the key benefits of this software is its ease of integration with a wide range of applications, including mobile apps and web applications. This simplifies the process of integration, and it can be seamlessly incorporated with Azure, Kubernetes, and other software systems."
"The features most valuable to us are the ability to integrate with various IDPs and the capability to sync with multiple applications."
"This is a scalable solution. If our app or general usage increases, this solution can support it."
"The multi-factor authentication setup has room for improvement."
"On a scale from one to ten for stability, I would rate F5 BIG-IP Access Policy Manager (APM) a ten."
"F5 BIG-IP Access Policy Manager (APM) provides excellent WAF and bot defense solutions."
"In my opinion, the GUI is perfect with the configuration options provided. F5 BIG-IP has given customization options and policy configuration tools in the GUI. It's good and good enough to work."
"This is a product that is easy to install and integrate, and it is simple to use."
"The load balancing features are valuable."
"A lot of features are useful to me, including mostly the authentication, SAML, or SSO, with no sign-on."
"The portal access was very good."
"The tool is reliable and easy to configure."
 

Cons

"The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint."
"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."
"In a future release, we would like to have different methods to validate the characteristic of a user. For example, we would like to use biometric data to analyze the behavior of users."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT."
"What I found generally lacking in AWS is privileged access management (PAM)."
"You need to evaluate the export users. The multifactor authentication, much less this room for improving the configuration setup of that."
"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."
"Amazon Cognito’s UI needs improvement while onboarding new users."
"The initial setup was complex."
"Regarding price, I'm not directly involved in purchasing, but our CIO thinks the product is very expensive. He's considering moving from the tool to Citrix NetScaler WAF because it's cheaper, and we already have Citrix for VDI. We got NetScaler almost free as part of our VDI deal. Three years ago, I convinced him to use the solution because it's better, but now, with budget constraints, he may want to switch."
"The operational deployment is not great."
"The solution is quite costly."
"The solution’s GUI looks very old."
"F5 BIG-IP Access Policy Manager (APM) is not user-friendly and operates slowly."
"Integrating identity providers and single sign-on solutions can simplify user authentication and access control."
"If I could copy and paste objects instead of picking and configuring them from scratch each time, it would be great."
 

Pricing and Cost Advice

"We pay $600 monthly per user for licences and there are no other additional costs."
"The price of the solution depends on the number of users using it."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The pricing of this solution is good compared to other solutions on the market."
"The pricing is bad so I rate it a two out of ten."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"The product is relatively inexpensive compared to other tools."
"The tool is a little bit expensive."
"The product is very expensive."
"Recently, they have simplified the licensing"
"I rate the tool's pricing an eight out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
9%
Comms Service Provider
9%
Manufacturing Company
8%
Healthcare Company
6%
Financial Services Firm
14%
Manufacturing Company
12%
Government
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise4
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise9
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
Branding could be improved. When you use the Amazon Cognito domain and have a panel to login the user, I would add more customization options, such as icons or customization to the modal window whi...
What do you like most about F5 BIG-IP Access Policy Manager (APM)?
In my opinion, the GUI is perfect with the configuration options provided. F5 BIG-IP has given customization options and policy configuration tools in the GUI. It's good and good enough to work.
What is your experience regarding pricing and costs for F5 BIG-IP Access Policy Manager (APM)?
F5 products are more expensive than other solutions but are valued for their quality and reliability, akin to purchasing a Bentley as opposed to an Audi.
What needs improvement with F5 BIG-IP Access Policy Manager (APM)?
F5 BIG-IP Access Policy Manager (APM) is not user-friendly and operates slowly. Additional features for architecture such as Anycast would be beneficial. The ability to run the Anycast feature woul...
 

Also Known As

No data available
F5 Access Policy Manager
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Amazon Cognito vs. F5 BIG-IP Access Policy Manager (APM) and other solutions. Updated: December 2025.
881,757 professionals have used our research since 2012.