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Amazon Cognito vs F5 BIG-IP Access Policy Manager (APM) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
10th
Average Rating
7.6
Reviews Sentiment
6.5
Number of Reviews
17
Ranking in other categories
No ranking in other categories
F5 BIG-IP Access Policy Man...
Ranking in Access Management
11th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
18
Ranking in other categories
Secure Web Gateways (SWG) (13th), Network Access Control (NAC) (8th), SSL VPN (5th), Remote Access (11th)
 

Mindshare comparison

As of March 2026, in the Access Management category, the mindshare of Amazon Cognito is 4.1%, down from 5.6% compared to the previous year. The mindshare of F5 BIG-IP Access Policy Manager (APM) is 2.2%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management Mindshare Distribution
ProductMindshare (%)
Amazon Cognito4.1%
F5 BIG-IP Access Policy Manager (APM)2.2%
Other93.7%
Access Management
 

Featured Reviews

BM
Staff Software Engineer at Visa
Custom authentication has enabled secure multi-factor logins and unified access across apps
The features or capabilities of Amazon Cognito that I have found the most valuable so far include its seamless operation and the requirement of fewer integrations from the client side. All the features are there, enabling us to create the users, manage the groups, and manage access. Mostly, the access management is very good in Amazon Cognito, I would say. The benefits and positive impacts that Amazon Cognito has had in my experience include the fact that earlier we needed to implement so many things on behalf of the product itself. Now, the go-to-market strategy requires less than a week to complete integrations of the user flow, specifically mentioning that a basic authentication flow could be completed in a week itself. We don't have to care about how we manage the passwords, how we manage groups, and how we manage access management because all those things are there. It's handy, the documentation is very good, and it is easy to integrate. That's the reason I would say that the impact AWS is building on the product is great.
Senior Cyber Security Consultant at KoçSistem
Has provided reliable policy controls and secure web access for large enterprises
I consider Cloudflare when evaluating centralized access control features; Cloudflare utilizes multi-factor authentication and full API support, while F5 BIG-IP Access Policy Manager (APM) needs to enhance its API support. I recommend F5 BIG-IP Access Policy Manager (APM) for large companies such as Tüpraş and Ford. Tüpraş is one of the biggest companies in Turkey, along with other customers such as Tofaş, Euroko, Koç Holding, and more. For on-premises deployment, I would rate it a 10. For cloud deployment, I would rate it a seven. I primarily use it on-premises. I rate F5 BIG-IP Access Policy Manager (APM) eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Amazon Cognito are OTP validation and email validation."
"The solution is proto connective and integrates well with other AWS services."
"They offer a permission tool to help us manage multi-factor authentication."
"The most valuable features of Amazon Cognito are the pre and post-token generation, and the different Cognito triggers. It has lots of functionality and flexibility."
"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."
"I rate Amazon Cognito nine out of ten."
"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."
"The features or capabilities of Amazon Cognito that I have found the most valuable so far include its seamless operation and the requirement of fewer integrations from the client side."
"We have seen a return on investment from F5 BIG-IP Access Policy Manager. It provided access at a time when we didn't have it."
"We have had a good experience with customer service and support."
"The F5 Access Policy Manager is something that I have experience with and I am happy with it."
"In my opinion, the GUI is perfect with the configuration options provided. F5 BIG-IP has given customization options and policy configuration tools in the GUI. It's good and good enough to work."
"I recommend F5 BIG-IP Access Policy Manager (APM) to others due to its reliability, and it is perceived as critical to security infrastructure."
"F5 BIG-IP APM is relatively easy to use."
"This is a product that is easy to install and integrate, and it is simple to use."
"Stickiness is the most valuable feature of the product."
 

Cons

"The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."
"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."
"The MFA related to the solution's side is nonexistent."
"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT."
"I think Amazon Cognito provides less flexibility to customize at the moment."
"Amazon Cognito’s UI needs improvement while onboarding new users."
"The solution’s GUI looks very old."
"F5 BIG-IP APM disconnects when you leave it for long enough, but that is natural for IT solutions to do. That's a little bit frustrating."
"If I could copy and paste objects instead of picking and configuring them from scratch each time, it would be great."
"F5 BIG-IP Access Policy Manager (APM) does not have a direction for SaaS."
"The price of this product can be improved."
"Integrating identity providers and single sign-on solutions can simplify user authentication and access control."
"The operational deployment is not great and can be improved."
"In my opinion, the GUI side needs some improvement based on my usage. Sometimes, it doesn't work as efficiently as the CLI side."
 

Pricing and Cost Advice

"The price of the solution depends on the number of users using it."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"We pay $600 monthly per user for licences and there are no other additional costs."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The product is relatively inexpensive compared to other tools."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The pricing of this solution is good compared to other solutions on the market."
"The pricing is bad so I rate it a two out of ten."
"The product is very expensive."
"Recently, they have simplified the licensing"
"I rate the tool's pricing an eight out of ten."
"The tool is a little bit expensive."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Computer Software Company
8%
Manufacturing Company
7%
Healthcare Company
7%
Financial Services Firm
13%
Manufacturing Company
12%
Government
9%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise5
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise9
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
Branding could be improved. When you use the Amazon Cognito domain and have a panel to login the user, I would add more customization options, such as icons or customization to the modal window whi...
What do you like most about F5 BIG-IP Access Policy Manager (APM)?
In my opinion, the GUI is perfect with the configuration options provided. F5 BIG-IP has given customization options and policy configuration tools in the GUI. It's good and good enough to work.
What is your experience regarding pricing and costs for F5 BIG-IP Access Policy Manager (APM)?
F5 products are more expensive than other solutions but are valued for their quality and reliability, akin to purchasing a Bentley as opposed to an Audi.
What needs improvement with F5 BIG-IP Access Policy Manager (APM)?
F5 BIG-IP Access Policy Manager (APM) is not user-friendly and operates slowly. Additional features for architecture such as Anycast would be beneficial. The ability to run the Anycast feature woul...
 

Also Known As

No data available
F5 Access Policy Manager
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Amazon Cognito vs. F5 BIG-IP Access Policy Manager (APM) and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.