LeadSquared vs SugarCRM Platform comparison

LeadSquared and SugarCRM are both solutions in the CRM category. LeadSquared is ranked #33 with an average rating of 7.5, while SugarCRM is ranked #25 with an average rating of 7.0. LeadSquared holds a 0.7% mindshare in CRM, compared to SugarCRM’s 0.8% mindshare. Additionally, 83% of LeadSquared users are willing to recommend the solution, compared to 50% of SugarCRM users who would recommend it.

LeadSquared

Read 5 LeadSquared reviews

991 Views
793 Comparison Views

83% willing to recommend

SugarCRM Platform

Read 12 SugarCRM Platform reviews

1,298 Views
935 Comparison Views

50% willing to recommend

LeadSquared

SugarCRM Platform

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Executive SummaryUpdated on Dec 19, 2024

SugarCRM Platform and LeadSquared are competing solutions in the CRM category. SugarCRM Platform has the upper hand in customization and integration capabilities, while LeadSquared is stronger in marketing automation and lead management.

Features: SugarCRM Platform supports flexible integrations and customization, allowing businesses to tailor the CRM to specific needs. It includes fields, layouts, and dashboard customizations, making it versatile. Integration with other software is straightforward if those have open APIs. LeadSquared excels with robust lead management tools and comprehensive marketing automation, assisting with streamlined campaigns and conversions. It has a user-friendly interface and basic CRM feature set, easily integrating with existing systems.

Room for Improvement:SugarCRM Platform could improve in reducing the complexity of setup and integration processes. Enhancing the user interface for more intuitiveness would benefit users. Expanding its marketing automation features could make it more appealing. LeadSquared can work on offering more customization options outside of marketing capabilities. Increasing flexibility for integration with more diverse third-party tools would enhance its utility. Adding advanced reporting features could improve its data analysis capabilities.

Ease of Deployment and Customer Service: SugarCRM Platform offers flexible deployment options but might require technical support for setup. Its customization might lead to a steeper learning curve for users unfamiliar with CRM systems. LeadSquared provides a straightforward deployment process with strong customer support. This makes it easier for businesses to implement and manage their CRM operations smoothly without extensive technical assistance.

Pricing and ROI: SugarCRM Platform may incur higher initial setup costs due to advanced customization options, which can yield substantial ROI for businesses needing highly tailored solutions. LeadSquared offers competitive pricing, with excellent value in marketing automation capabilities. It provides significant ROI for businesses with a focus on marketing, benefiting from its cost-effective approach.

To learn more, read our detailed LeadSquared vs. SugarCRM Platform Report (Updated: January 2026).

Buyer's Guide

LeadSquared vs. SugarCRM Platform

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

33rd

Ranking in Marketing Automation

9th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

SugarCRM Platform

Ranking in CRM

25th

Ranking in Marketing Automation

10th

Average Rating

7.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (11th), Sales Force Automation (6th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of LeadSquared is 0.7%, down from 0.8% compared to the previous year. The mindshare of SugarCRM Platform is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
SugarCRM Platform	0.8%
LeadSquared	0.7%
Other	98.5%

CRM

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

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reviewer1345677

Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees

Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us

It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is very easy."

"The most valuable feature of LeadSquared is the customization."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

"It works well with Jira. You can customize it to fit your needs."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

"The most valuable aspect of this solution is its low cost."

"It has sales email campaigns, plus integration with Active Directory."

Cons

"The solution's report section is not very capable and could be improved."

"The notifications and workflow management can be improved in LeadSquared."

"The solution’s UI could be more user-friendly."

"The solution can get quite expensive, especially as you add more users."

"I would appreciate it if SugarCRM could support us in on-premise implementation."

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"I would like to see more integration on a mobile platform in the next release."

"It lacks customization, and this is the main reason that we are switching to a different solution."

"You cannot include all your entities under one instance at the moment."

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"Licensing fees are paid on a yearly basis."

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Top Industries

By visitors reading reviews

No data available

Engineering Company

16%

Manufacturing Company

13%

Computer Software Company

10%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...

See all answers

What advice do you have for others considering Sugar Enterprise?

To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...

See all answers

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Product Reports

Buyer's Guide

CRM

January 2026

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Buyer's Guide

SugarCRM Platform

January 2026

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Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

Buyer's Guide

LeadSquared vs. SugarCRM Platform

January 2026

Free Report: LeadSquared vs. SugarCRM Platform

Find out what your peers are saying about LeadSquared vs. SugarCRM Platform and other solutions. Updated: January 2026.

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