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Salesforce Sales Cloud vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Sales Cloud
Ranking in CRM
2nd
Ranking in Sales Force Automation
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
117
Ranking in other categories
Opportunity Management (1st), Conversation Intelligence Software (3rd)
SugarCRM Platform
Ranking in CRM
23rd
Ranking in Sales Force Automation
5th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (8th), Marketing Automation (8th)
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of Salesforce Sales Cloud is 8.1%, down from 10.6% compared to the previous year. The mindshare of SugarCRM Platform is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Q&A Highlights

it_user128490 - PeerSpot reviewer
Jan 18, 2016
 

Featured Reviews

Kamal Deep - PeerSpot reviewer
Experience exceptional project enhancements and seamless automation integration
Salesforce Sales Cloud itself is a wonderful solution, and there are two different versions: Lightning and classic. The Lightning version is a new generation version compatible with any mobile device, whether it's a phone, iPad, or any size of screen. The reporting and analytics functionalities, especially with the Einstein feature, are wonderful because it allows for analysis of data regarding your opportunity pipeline, giving insight into how long it will take to close deals. This gives a great understanding of running different levels of campaigns and defining smart workflows, where if one task is done, the other task can automatically get created and assigned to different team members. This flexibility is a key benefit of Salesforce Sales Cloud. Lead management is a great feature in Salesforce Sales Cloud because if you go for enterprise and above licenses, you can define different record types. For example, if one company is into two different businesses such as real estate and car reselling, both being opposite, this can be defined in Salesforce Sales Cloud, allowing for different workflows, fields, and mechanisms that do not affect each other's operations. The predictive insight feature known as forecasting is a very old feature of Salesforce Sales Cloud, giving predictions based on your pipeline and previous opportunity closings. The new Einstein analytics feature is more advanced and is enabled with AI, providing better forecasting based on your current pipeline. Salesforce Sales Cloud is working smartly with AI to help close more deals based on opportunity stages, trends, and industries, advising on the steps to take next. Lead generation is the most important thing because every sale starts from the lead. At the lead level, different stages and resources can be defined. You can capture leads from various resources, with Salesforce Sales Cloud offering a web-to-lead feature and integrations with LinkedIn to fetch data. Once a lead is qualified and converted into opportunities, there are stages with percentages, and workflows can help in easily closing deals.
Styliana Araouzou - PeerSpot reviewer
Customizable, easy to configure, and reliable
My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I can see activity per customer. I can find out quickly and easily who was the last person I talked to, when it was, and what we were talking about."
"Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios."
"The features of Sales Cloud most useful for testing and running email campaigns are highly valuable."
"Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things."
"The tracking and monitoring of daily activities within each account is the most valuable aspect of Salesforce Sales Cloud. It allows for staying informed about ongoing activities, ensuring comprehensive visibility into the progress made within each account on a regular basis. Additionally, the plugins that are available, such as ZoolInfo are useful."
"One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well."
"Salesforce is such a widespread software in terms of what it can do and its scope. Theoretically, you can run a whole company off of it. There are many valuable features, such as reporting and analytics. You can customize almost the whole environment is what appeals to so many companies the most."
"This is a stable product."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable aspect of this solution is its low cost."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
 

Cons

"Sometimes they refresh the production environment, which can be a bit of a challenge."
"The solution's configuration could be improved because getting a purchase order and administrating the right fields can be a real headache for us, especially when the Sales Cloud system enters an error stage."
"As a cloud solution with web browser, it's different than my classical way of thinking. It's modern, but for older people, maybe it's not that understandable. It could be more user-friendly, maybe with an option to switch between interfaces."
"I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client. Salesforce should look at the common customizations each client wants and see how much of that can be standardized into industry-specific specific solutions. That would speed up implementation, so we don't need to go through the same steps a hundred times. Salesforce could do it once and put it out for the rest of the clients to use it."
"The scalability could improve by a small amount."
"It would be nice if they had an ERP offering or a firm strategic partnership with a best-in-class ERP. So rather than say they're just ERP agnostic, you would pick whichever ERP you want, which is very generic. I think it would have a lot of merit if they partnered strategically with a best-in-class trusted ERP platform or acquired an ERP platform."
"The licensing price could be cheaper."
"Applications that can help with migrating data over from the sandbox to production would make it easier because sometimes change sets can be bulky and they're not always as effective. This can be frustrating when you make a lot of changes and try to put those changes into production."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"You cannot include all your entities under one instance at the moment."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"I would like to see more integration on a mobile platform in the next release."
 

Pricing and Cost Advice

"The subscription is on a monthly basis."
"We must pay for the licenses."
"In terms of investment value and return of the investment, Salesforce right now is pretty good on the Western markets where the price of the employees is pretty high."
"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."
"The licensing fees are reasonable."
"I've seen the prices for Salesforce Sales Cloud, but I haven't been the one to handle the money. As someone who's only visually looked at the price, I would imagine it's on the pricier side, but they do have a ton of leverage, and seeing that everyone I've worked for has always been dedicated to continuing Salesforce. I've never worked for anyone who has threatened to leave. Everyone has accepted the pricing for what they offer."
"The price of Salesforce Sales Cloud could be reduced. It is expensive."
"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."
"Licensing fees are paid on a yearly basis."
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Answers from the Community

it_user128490 - PeerSpot reviewer
Jan 18, 2016
Jan 18, 2016
Hello Pratyush. Now that you are 1.5 years out from this post, just wondered how the project is working for you. Sounded like you were leaning towards Salesforce with custom development. Is that where you ended up? Are you meeting your goals? Looking forward to your reply. Steve
2 out of 11 answers
it_user131094 - PeerSpot reviewer
Jun 26, 2014
I will respond over the weekend
it_user105723 - PeerSpot reviewer
Jun 26, 2014
Hi, I can only really comment on Oracle Siebel, interesting why it isn’t on your list? Regards Simon Collins
 

Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
8%
University
6%
Engineering Company
20%
Computer Software Company
9%
Manufacturing Company
9%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
With today's generative AI capabilities like ChatGPT ( /products/chatgpt-reviews ), it should be possible to directly communicate with the software rather than navigating through the entire system ...
What is your primary use case for Salesforce Sales Cloud?
I generally use Salesforce Sales Cloud ( /products/salesforce-sales-cloud-reviews ) for our sales process, setting up the entire opportunity lifecycle from lead generation to contract closure. It h...
What do you like most about Sugar Enterprise?
The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
 

Also Known As

Sales Cloud, SFDC, Salesforce
No data available
 

Overview

 

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Salesforce Sales Cloud vs. SugarCRM Platform and other solutions. Updated: August 2025.
865,295 professionals have used our research since 2012.