SugarCRM Platform vs Zoho CRM comparison

SugarCRM and Zoho are both solutions in the CRM category. SugarCRM is ranked #24 with an average rating of 8.5, while Zoho is ranked #5 with an average rating of 8.3. SugarCRM holds a 0.4% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 50% of SugarCRM users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

SugarCRM Platform

Read 12 SugarCRM Platform reviews

347 Views
164 Comparison Views

50% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

2,597 Views
1,190 Comparison Views

88% willing to recommend

SugarCRM Platform

Zoho CRM

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Executive SummaryUpdated on Jan 12, 2025

SugarCRM Platform and Zoho CRM are competing products in the CRM market, both offering distinct advantages. Zoho CRM often emerges as a preferred choice due to its extensive features, while SugarCRM excels in pricing and support satisfaction.

Features: SugarCRM offers highly customizable workflows, robust reporting tools, and default reports that are easy to customize. Zoho CRM features comprehensive integration capabilities, AI-driven insights, and highly configurable workflows with extensive integration options within its ecosystem.

Room for Improvement: SugarCRM could improve its integration flexibility and more intuitive user interface while expanding the online resource support. Zoho CRM might enhance its pricing structure to be more competitive, improve ease of use for complex operations, and provide more direct customer support options.

Ease of Deployment and Customer Service: SugarCRM provides flexible deployment options, including on-premise and cloud solutions with strong customer support. Zoho CRM offers a straightforward cloud-based deployment, complemented by extensive online resources for self-service support.

Pricing and ROI: SugarCRM offers competitive pricing with a potentially lower initial setup cost. Zoho CRM may involve a higher upfront investment but provides a ROI through its comprehensive features, justifying the cost in the long term.

To learn more, read our detailed SugarCRM Platform vs. Zoho CRM Report (Updated: April 2025).

Buyer's Guide

SugarCRM Platform vs. Zoho CRM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SugarCRM Platform

Ranking in CRM

24th

Ranking in Sales Force Automation

9th

Average Rating

7.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (8th), Marketing Automation (8th)

Zoho CRM

Ranking in CRM

5th

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Opportunity Management (3rd)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of SugarCRM Platform is 0.4%, down from 0.6% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Styliana Araouzou

Senior Operations Analyst at Etoro

Customizable, easy to configure, and reliable

My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It works well with Jira. You can customize it to fit your needs."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

"The most valuable aspect of this solution is its low cost."

"It has sales email campaigns, plus integration with Active Directory."

"I like the solution's reminder feature which is helpful for big projects. There are many tasks that run at the same time. The reminder feature makes things easy for me since I use Zoho's mobile version as well."

"Zoho CRM handles the entire customer relationship management, from lead generation to workflows, reports, and lead qualification."

"The whole forecasting and pipeline management is very good."

"Its initial setup process for the cloud-based version is straightforward."

"I like that it is easy to get data in and out of it. We can export and import CSV files. I also like that the database is hierarchical, which allows me to be able to look at a parent and multiple children."

"Customer tracking, order management, sales tracking and PO tracking provide efficiency."

"The most valuable feature of Zoho CRM is emailing. You can send emails to customers directly from Zoho CRM. The marketing team in my company uses this feature, and it's effective."

"I like Zoho CRM's automatic lead assignment and automated workflows."

More Zoho CRM pros

Cons

"I would appreciate it if SugarCRM could support us in on-premise implementation."

"It lacks customization, and this is the main reason that we are switching to a different solution."

"I would like to see more integration on a mobile platform in the next release."

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

"You cannot include all your entities under one instance at the moment."

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"I would like to see more integrations and customization options in the next release."

"There was a challenge while deploying Zoho when we brought an API code. Because integrations "aren't perfect" for every organization."

"The process of creating reports is not very user-friendly - it takes time, and it's confusing."

"Zoho CRM’s customer service can be a little difficult to reach sometimes."

"The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized."

"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."

"I'd like the solution to offer more integrations with other products."

"I'm not sure that there is scalability potential for enterprises."

More Zoho CRM cons

Pricing and Cost Advice

"Licensing fees are paid on a yearly basis."

"I rate the product a four out of ten. The cost for Zoho CRM is not fixed; different editions are available, and the features depend on the edition chosen. Some capabilities, such as integrating with workflows, might incur additional costs, but these are well-documented and not hidden."

"Zoho CRM is an expensive tool."

"It is around $1000 a month."

"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."

"We pay for an annual license to use this solution."

"Compared to other CRMs, it is very cheap."

"This solution is less expensive than Salesforce."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

32%

Engineering Company

15%

Computer Software Company

13%

Real Estate/Law Firm

Educational Organization

81%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Sugar Enterprise?

The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.

See all answers

What needs improvement with Zoho CRM?

Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...

See all answers

Comparisons

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Product Reports

Buyer's Guide

SugarCRM Platform

March 2025

Download SugarCRM Platform product report

Buyer's Guide

Zoho CRM

March 2025

Download Zoho CRM product report

Overview

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

SugarCRM Platform vs. Zoho CRM

April 2025

Free Report: SugarCRM Platform vs. Zoho CRM

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