SugarCRM Platform vs Zoho CRM comparison

SugarCRM and Zoho are both solutions in the CRM category. SugarCRM is ranked #24 with an average rating of 8.5, while Zoho is ranked #5 with an average rating of 8.0. SugarCRM holds a 0.6% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 50% of SugarCRM users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

SugarCRM Platform

Read 12 SugarCRM Platform reviews

390 Views
145 Comparison Views

50% willing to recommend

Zoho CRM

Read 53 Zoho CRM reviews

1,877 Views
883 Comparison Views

88% willing to recommend

SugarCRM Platform

Zoho CRM

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Executive SummaryUpdated on Apr 20, 2025

SugarCRM Platform and Zoho CRM are key players in the CRM industry, competing for business growth solutions. Zoho CRM often has the advantage due to its comprehensive features.

Features: SugarCRM Platform offers customizable dashboards, strong automation capabilities, and easy integration with open APIs. Zoho CRM includes AI-driven analytics, extensive integration options, and mobile CRM capabilities that enhance flexibility and data management.

Room for Improvement: SugarCRM could improve its user interface, documentation, and mobile application features. Zoho CRM may benefit from optimizing initial setup processes, refining its user interface for better navigation, and enhancing customer support response times.

Ease of Deployment and Customer Service: SugarCRM provides flexibility with on-premise and cloud hosting options, supported by dedicated channels. Zoho CRM offers a cloud-based model with a global support network, simplifying implementation and maintenance.

Pricing and ROI: SugarCRM provides affordable pricing with moderate setup costs, yielding good ROI in large-scale deployments. Zoho CRM may be pricier initially but delivers quicker ROI through its robust features and workflow efficiency.

To learn more, read our detailed SugarCRM Platform vs. Zoho CRM Report (Updated: May 2025).

Buyer's Guide

SugarCRM Platform vs. Zoho CRM

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SugarCRM Platform

Ranking in CRM

24th

Ranking in Sales Force Automation

5th

Average Rating

7.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (8th), Marketing Automation (7th)

Zoho CRM

Ranking in CRM

5th

Ranking in Sales Force Automation

4th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Opportunity Management (5th)

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of SugarCRM Platform is 0.6%, down from 0.6% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Styliana Araouzou

Senior Operations Analyst at Etoro

Customizable, easy to configure, and reliable

My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable aspect of this solution is its low cost."

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

"It works well with Jira. You can customize it to fit your needs."

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"It has sales email campaigns, plus integration with Active Directory."

"I think the whole pipeline tracking is most useful for us."

"We use the solution for different projects. We use it to patch lead details from clients' sources."

"CRM software that's simple to use, with good technical support, scalability, and stability."

"The user interface, especially the dashboard, offers good navigation."

"The initial setup is pretty fast."

"The whole forecasting and pipeline management is very good."

"The most valuable feature of Zoho CRM is emailing. You can send emails to customers directly from Zoho CRM. The marketing team in my company uses this feature, and it's effective."

"The solution has an efficient notification feature."

More Zoho CRM pros

Cons

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"You cannot include all your entities under one instance at the moment."

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"I would like to see more integration on a mobile platform in the next release."

"It lacks customization, and this is the main reason that we are switching to a different solution."

"I would appreciate it if SugarCRM could support us in on-premise implementation."

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

"The customization options for roles in Zoho CRM are currently limited."

"I have issues with the tool's scalability."

"The analytics and AI suggestion features need improvement."

"The solution's feature for forecast has limitations."

"The solution can improve by having a policy that allows us to integrate with the cloud."

"We would like to always email users as soon as any new features are launched."

"Custom development is often necessary to make such extensive changes, and it does come with associated costs."

"Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective."

More Zoho CRM cons

Pricing and Cost Advice

"Licensing fees are paid on a yearly basis."

"Zoho CRM is available at a fairly average price"

"The solution is cost-effective."

"We consider it a good value and found it to be cost-effective."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

"The product costs $35 per user per year."

"This solution is less expensive than Salesforce."

"There is a license required for this solution."

"The solution has standard pricing plans."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Engineering Company

17%

Educational Organization

14%

Computer Software Company

14%

Real Estate/Law Firm

Educational Organization

49%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Sugar Enterprise?

The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

No data available

SAP CRM vs Zoho CRM

Compared 52% of the time

Odoo vs Zoho CRM

Compared 8% of the time

Salesforce Sales Cloud vs Zoho CRM

Compared 6% of the time

Bitrix24 vs Zoho CRM

Compared 6% of the time

Oracle CRM vs Zoho CRM

Compared 6% of the time

More Zoho CRM Competitors

Product Reports

Buyer's Guide

SugarCRM Platform

June 2025

Download SugarCRM Platform product report

Buyer's Guide

Zoho CRM

June 2025

Download Zoho CRM product report

Overview

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

SugarCRM Platform vs. Zoho CRM

May 2025

Free Report: SugarCRM Platform vs. Zoho CRM

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