HubSpot CRM vs LeadSquared comparison

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HubSpot CRM

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and HubSpot CRM are competing products in the customer relationship management space. LeadSquared offers better value for budget-conscious buyers due to its competitive pricing, while HubSpot CRM is favored for its extensive feature set, justifying its higher cost.

Features: LeadSquared provides advanced automation capabilities, customizable lead scoring, and robust third-party integrations. HubSpot CRM offers a wide range of marketing tools, powerful analytics, and seamless integration with its extensive ecosystem.

Room for Improvement: LeadSquared could improve by expanding its feature set and enhancing integration options. It could also benefit from a more intuitive user interface and better analytics capabilities. HubSpot CRM might enhance its affordability, simplify the learning curve for new users, and improve its reporting features.

Ease of Deployment and Customer Service: LeadSquared offers a straightforward setup process and solid customer support. HubSpot CRM features a user-friendly deployment model and comprehensive customer support, though it may require more customization for integration into existing workflows.

Pricing and ROI: LeadSquared has an attractive initial setup cost, providing a strong ROI through affordability and performance efficiency. HubSpot CRM requires a larger upfront investment but delivers substantial ROI with its feature-rich platform and scalability, making it cost-effective for larger enterprises with complex needs.

To learn more, read our detailed HubSpot CRM vs. LeadSquared Report (Updated: June 2026).

HubSpot CRM vs. LeadSquared

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

HubSpot CRM boosts ROI through improved lead generation, revenue enhancement, and process efficiency, making it valuable for many companies.

Sentiment score

5.8

LeadSquared enhances efficiency by centralizing data, automating tasks, and improving conversion rates, sales, and lead management, with varied ROI.

No quotes available

For more quotes and insights, download the HubSpot CRM report

We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.

Gtm Operator, Lead Generator at 404Minds Technologies

With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.

For more quotes and insights, download the LeadSquared report

Senior Manager- Admissions at Sector 125

Customer Service

Sentiment score

7.1

HubSpot CRM's customer service is highly rated for responsiveness, but live agent availability and technical issues need improvement.

Sentiment score

6.9

LeadSquared's customer service is highly praised for responsive, friendly, and professional assistance, despite occasional long technical resolution times.

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.

Charles Dickens

President at iCIO, Inc

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

It is easy to reach the team over a call if needed.

Senior Manager- Admissions at Sector 125

My issue was resolved professionally and I was very satisfied with the assistance I received.

Growth Associate at a educational organization with 11-50 employees

Customer support for LeadSquared is responsive and helpful.

For more quotes and insights, download the LeadSquared report

Gtm Operator, Lead Generator at 404Minds Technologies

Scalability Issues

Sentiment score

7.4

HubSpot CRM is adaptable for different team sizes, integrates well, but some report scalability limitations in CRM features.

Sentiment score

6.5

LeadSquared is scalable and effective for diverse businesses, though potentially costly for large enterprises expanding globally.

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

For more quotes and insights, download the HubSpot CRM report

Reducing the headache and costs of integration involved when using services provided by the main service provider itself.

Senior Manager- Admissions at Sector 125

Regarding LeadSquared's scalability, I think it should expand more internationally.

For more quotes and insights, download the LeadSquared report

Growth Associate at a educational organization with 11-50 employees

Stability Issues

Sentiment score

8.5

HubSpot CRM is highly stable and reliable with minimal downtime and seamless integration, praised by users for performance.

Sentiment score

8.0

LeadSquared is praised for its stability and reliability, with most users rating its performance highly despite minor downtime.

Downtime is very rare.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

For more quotes and insights, download the HubSpot CRM report

LeadSquared is quite stable.

Growth Associate at a educational organization with 11-50 employees

LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.

For more quotes and insights, download the LeadSquared report

Gtm Operator, Lead Generator at 404Minds Technologies

Room For Improvement

HubSpot CRM needs better integration, customization, pricing, interface scalability, support, and enhanced analytics, email, and mobile app features.

LeadSquared requires user interface improvements, enhanced integrations, simplified analytics, reliable automation, seamless vendor integration, and faster support.

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

Charles Dickens

President at iCIO, Inc

A better CRM can be achieved by providing more customization features.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

The response time is slow.

Parag Negi

Founder | Technology Head at janusmaad.com

For more quotes and insights, download the HubSpot CRM report

I think we have workflows, but they are lacking compared to platforms such as GHL and others.

Gtm Operator, Lead Generator at 404Minds Technologies

Improving the Converse feature, which is currently complex, will impact costing; however, if Converse is implemented, there would be no need to associate with other life or chatbots.

Senior Manager- Admissions at Sector 125

It would be great if LeadSquared allowed hosting a complete website with front-end UI/UX integration alongside the CRM.

For more quotes and insights, download the LeadSquared report

Growth Associate at a educational organization with 11-50 employees

Setup Cost

HubSpot CRM offers free and enterprise options, but its pricing is higher than competitors despite customization benefits.

LeadSquared is cost-effective with annual user-based licensing, suitable for small to medium businesses; larger firms consider alternatives.

No quotes available

For more quotes and insights, download the HubSpot CRM report

Compared to other top-niche products, they are less, and it is good.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.

Gtm Operator, Lead Generator at 404Minds Technologies

However, the basic problem with LeadSquared is that they tend to project pricing on the higher side and want to compensate by getting clients to take additional services that are required.

For more quotes and insights, download the LeadSquared report

Senior Manager- Admissions at Sector 125

Valuable Features

HubSpot CRM offers ease of use, lead tracking, marketing automation, and seamless integration, supporting businesses with customizable and user-friendly tools.

LeadSquared streamlines operations with customizable automation, robust CRM functions, and seamless app integration, boosting productivity and conversion rates.

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

Charles Dickens

President at iCIO, Inc

For more quotes and insights, download the HubSpot CRM report

When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

LeadSquared provides a bot facility that sends leads in real-time, which are considered hot leads because students directly land on the website to search for programs at Amity University, leading to high conversion chances.

Senior Manager- Admissions at Sector 125

Once I create a segment or label of contacts, I can use the automation for that label, which significantly reduces my workload.

For more quotes and insights, download the LeadSquared report

Growth Associate at a educational organization with 11-50 employees

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in CRM

24th

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

Marketing Automation (7th)

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 2.4% compared to the previous year. The mindshare of LeadSquared is 0.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.2%
LeadSquared	0.8%
Other	98.0%

CRM

Featured Reviews

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Automation and integrated analytics have transformed how my team manages campaigns and deals

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

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Automation has transformed admissions follow-up and now drives higher lead-to-fee conversions

Senior Manager- Admissions at Sector 125

LeadSquared can be improved on various parameters. The platform should onboard various other vendors, such as a voice bot, which is a crucial requirement in the current market. LeadSquared is currently in the development phase of a voice bot, which is essential for connecting with prospective leads in a short duration. Improving the Converse feature, which is currently complex, will impact costing; however, if Converse is implemented, there would be no need to associate with other life or chatbots. Converse would suffice the requirement for voice and chatbots, and the voice AI could also replace the voice bot currently sought in the market. Regarding reporting, it has become easier with the new UI platform, but the reporting section can still be improved by providing an easier view for the analytics section. The current setup is slightly complex for a normal sales user to access and understand reports pulled from LeadSquared. The analytics section needs improvement, and there are filters that also require work. Triggering the number of leads that have not been connected after multiple dialing attempts requires multiple combinations through advanced filter options to pull out that data, which is complex for sales users. Certain tabs based on customer requirements and customization should become more accessible for the calling team to help them achieve connected call goals.

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Top Industries

By visitors reading reviews

Construction Company

13%

Financial Services Firm

12%

Comms Service Provider

Manufacturing Company

University

23%

Construction Company

16%

Outsourcing Company

10%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	16

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...

What advice do you have for others considering HubSpot CRM?

HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.

What is your experience regarding pricing and costs for LeadSquared?

The pricing and setup cost were challenging to negotiate; LeadSquared provided high pricing but this was managed through negotiation. However, the basic problem with LeadSquared is that they tend t...

What needs improvement with LeadSquared?

What is your primary use case for LeadSquared?

LeadSquared is utilized to capture leads and call on the data for lead to form conversion. When a prospective candidate searches for courses at one of the Amity University campuses on the website, ...

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Product Reports

HubSpot CRM

Download HubSpot CRM product report

Download LeadSquared product report

Overview

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.

LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.

What are the key features of LeadSquared?

Customizable Integrations: Easily integrates with existing systems like Shopify and telephony apps
Automation: Streamlines tasks, saving time and increasing efficiency
Lead Management: Efficiently captures and manages leads
Insightful Dashboards: Provides in-depth performance tracking through call and email tracking

What benefits or ROI indicators should users check in reviews?

Lead Conversion Improvement: Noticeable increase in lead conversion rates
Efficiency Gains: Significant time savings and task automation
Customer Base Growth: Enhanced ability to expand customer reach
Ease of Use: Minimal training needed for CRM capabilities

Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

HubSpot CRM vs. LeadSquared