HubSpot CRM vs LeadSquared comparison

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HubSpot CRM

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and HubSpot CRM are competing products in the customer relationship management space. LeadSquared offers better value for budget-conscious buyers due to its competitive pricing, while HubSpot CRM is favored for its extensive feature set, justifying its higher cost.

Features: LeadSquared provides advanced automation capabilities, customizable lead scoring, and robust third-party integrations. HubSpot CRM offers a wide range of marketing tools, powerful analytics, and seamless integration with its extensive ecosystem.

Room for Improvement: LeadSquared could improve by expanding its feature set and enhancing integration options. It could also benefit from a more intuitive user interface and better analytics capabilities. HubSpot CRM might enhance its affordability, simplify the learning curve for new users, and improve its reporting features.

Ease of Deployment and Customer Service: LeadSquared offers a straightforward setup process and solid customer support. HubSpot CRM features a user-friendly deployment model and comprehensive customer support, though it may require more customization for integration into existing workflows.

Pricing and ROI: LeadSquared has an attractive initial setup cost, providing a strong ROI through affordability and performance efficiency. HubSpot CRM requires a larger upfront investment but delivers substantial ROI with its feature-rich platform and scalability, making it cost-effective for larger enterprises with complex needs.

To learn more, read our detailed HubSpot CRM vs. LeadSquared Report (Updated: August 2026).

HubSpot CRM vs. LeadSquared

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

HubSpot CRM boosts ROI through improved lead generation, revenue enhancement, and process efficiency, making it valuable for many companies.

Sentiment score

5.7

LeadSquared improved ROI by automating campaigns, increasing conversions, shortening B2B times, enhancing productivity, and reducing costs.

No quotes available

For more quotes and insights, download the HubSpot CRM report

We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.

Anuj Tiwari

Gtm Operator, Lead Generator at 404Minds Technologies

With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.

Shakti Anand

Senior Manager- Admissions at Sector 125

For more quotes and insights, download the LeadSquared report

Customer Service

Sentiment score

7.1

HubSpot CRM's customer service is highly rated for responsiveness, but live agent availability and technical issues need improvement.

Sentiment score

6.2

LeadSquared offers proactive customer service with good technical support and improved response times, benefiting from account manager assistance.

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.

Charles Dickens

President at iCIO, Inc

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

They provide an account manager in addition to customer support that helps to build new automations or different processes or new integrations.

Hsapra Hsapra

Crm Analyst at Univo Edtech

The customer support for LeadSquared is great; they call on time and respond quickly to our inquiries.

Ashish Sharma_

CRM Expert

Initially, my experience with customer support was quite poor, with long wait times, fuzzy responses, and the right person not being assigned to handle specific questions, often leading to time lost transferring chats.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Scalability Issues

Sentiment score

7.4

HubSpot CRM is adaptable for different team sizes, integrates well, but some report scalability limitations in CRM features.

Sentiment score

6.2

LeadSquared is scalable with good adaptability, though costly for large-scale use and limited in international expansion.

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

For more quotes and insights, download the HubSpot CRM report

Reducing the headache and costs of integration involved when using services provided by the main service provider itself.

Shakti Anand

Senior Manager- Admissions at Sector 125

If you are working on a private cloud, then that is the best thing LeadSquared offers.

Hsapra Hsapra

Crm Analyst at Univo Edtech

Regarding scalability, I feel LeadSquared has enough potential, having already helped the organization.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Stability Issues

Sentiment score

8.5

HubSpot CRM is highly stable and reliable with minimal downtime and seamless integration, praised by users for performance.

Sentiment score

8.0

LeadSquared is highly regarded for stability and speed, with minimal downtime and user-rated reliability from five to eight.

Downtime is very rare.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

For more quotes and insights, download the HubSpot CRM report

LeadSquared is quite stable.

reviewer2856129

Growth Associate at a educational organization with 11-50 employees

LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.

Anuj Tiwari

Gtm Operator, Lead Generator at 404Minds Technologies

LeadSquared is stable, though I have experienced some downtime while downloading reports and creating workflow automation, but those issues are resolved quickly.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Room For Improvement

HubSpot CRM needs better integration, customization, pricing, interface scalability, support, and enhanced analytics, email, and mobile app features.

Users recommend improving LeadSquared's interface, reporting, automation, AI capabilities, integrations, support, dashboards, and enhancing AI-driven insights.

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

Charles Dickens

President at iCIO, Inc

A better CRM can be achieved by providing more customization features.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

The response time is slow.

Parag Negi

Founder | Technology Head at janusmaad.com

For more quotes and insights, download the HubSpot CRM report

Deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

If LeadSquared had an inbuilt third-party integration such as Ameyo or Exotel for calling, or if LeadSquared improved the calling mechanism within the platform itself instead of relying on a third party, that would be an improvement.

AmanK

Senior Manager Analytics at Infoedge

Governance is one of its strengths, especially for regulated industries.

Rishabh Kumar

Technical Project Manager at a tech vendor with 1,001-5,000 employees

Setup Cost

HubSpot CRM offers free and enterprise options, but its pricing is higher than competitors despite customization benefits.

LeadSquared offers competitive pricing with significant ROI, ideal for B2C, B2B, and SMBs, though less suited for large enterprises.

No quotes available

For more quotes and insights, download the HubSpot CRM report

The licenses cost is also very less as compared to other CRM platforms.

Hsapra Hsapra

Crm Analyst at Univo Edtech

LeadSquared provides significant ROI in tight budget scenarios as it balances functionality with ease of use.

Rishabh Kumar

Technical Project Manager at a tech vendor with 1,001-5,000 employees

Compared to other top-niche products, they are less, and it is good.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

Valuable Features

HubSpot CRM offers ease of use, lead tracking, marketing automation, and seamless integration, supporting businesses with customizable and user-friendly tools.

LeadSquared enhances efficiency with automation, customization, and integration, offering real-time insights, streamlined workflows, and improved lead management.

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

Charles Dickens

President at iCIO, Inc

For more quotes and insights, download the HubSpot CRM report

When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Previously, the sales lead conversion rate was about 3,000 to 4,000 monthly, but now it has increased to 5,000, 6,000, or even 7,000 monthly conversion rates, significantly boosting our sales.

Ashish Sharma_

CRM Expert

Lead scoring and prioritization stand out because they automatically score leads based on engagement and behavior, helping the sales team focus on conversion-ready prospects.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Categories and Ranking

HubSpot CRM

Ranking in CRM

7th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Marketing Automation (4th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of HubSpot CRM is 1.3%, down from 2.5% compared to the previous year. The mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
LeadSquared	0.9%
HubSpot CRM	1.3%
Other	97.8%

CRM

Featured Reviews

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Automation and integrated analytics have transformed how my team manages campaigns and deals

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

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Automation has strengthened lead hygiene and reporting and drives faster sales conversions

Senior Project Manager at Epicor Software

One area for further enhancement is advanced analytics and predictive insights. While the platform provides robust reporting, deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively. Improving user experience is another area; as organizations scale and workflows become more complex, simplifying configuration and creating more customizable dashboards could enhance adoption across business users. Additionally, expanding native integrations and reducing reliance on custom configurations for certain enterprise systems could streamline implementation further. Regarding support, I feel it should be more proactive, with spontaneous responses. Whenever I raised queries, I experienced longer wait times and had to wait for proper responses that were sometimes passed between multiple people. I believe when I ask a question, it should be assigned to the right person at the right time to reduce time consumption on both ends. LeadSquared automates many sales and marketing processes effectively, and there is an opportunity to strengthen its AI capabilities in areas such as predictive lead scoring, conversion forecasting, and next-best-action recommendations. AI-powered conversion analysis from calls, emails, and WhatsApp interactions could help identify customer intent, sentiments, and common objections, providing valuable insights for both the team and managers. For compliance and governance, a proper API should be created and integration should be structured to prevent lead leakage and data manipulation, which needs to be addressed by LeadSquared. I have noticed that it often does not provide accurate data and relies more on human intervention. When AI is integrated into any kind of software, it is expected to deliver the right outcomes and analyses. However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved.

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Top Industries

By visitors reading reviews

Construction Company

15%

Financial Services Firm

12%

Comms Service Provider

Manufacturing Company

University

24%

Construction Company

12%

Outsourcing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	3
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...

What advice do you have for others considering HubSpot CRM?

HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.

What is your experience regarding pricing and costs for LeadSquared?

Pricing depends on the account size, and the setup cost was quite minimal and it was a reasonable charge for the setup that they have done. The licenses cost is also very less as compared to other ...

What needs improvement with LeadSquared?

Everything is good and perfect with LeadSquared.

What is your primary use case for LeadSquared?

I have used LeadSquared for almost five years. It was primarily a CRM tool that we used for managing all lead data, call logs, and emails that would get logged into it. When new leads were generate...

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Product Reports

Download HubSpot CRM product report

HubSpot CRM

July 2026

Download LeadSquared product report

July 2026

Overview

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.

LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.

What are the key features of LeadSquared?

Customizable Integrations: Easily integrates with existing systems like Shopify and telephony apps
Automation: Streamlines tasks, saving time and increasing efficiency
Lead Management: Efficiently captures and manages leads
Insightful Dashboards: Provides in-depth performance tracking through call and email tracking

What benefits or ROI indicators should users check in reviews?

Lead Conversion Improvement: Noticeable increase in lead conversion rates
Efficiency Gains: Significant time savings and task automation
Customer Base Growth: Enhanced ability to expand customer reach
Ease of Use: Minimal training needed for CRM capabilities

Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,