Campfire Interactive pros and cons

3.6 out of 5

7 reviews
75% willing to recommend

Pros & Cons summary

Campfire Interactive offers a flexible, customer-focused service with dynamic non-coding adjustments and unique IHS forecast integration for better automotive predictions. Enhanced global opportunity visibility and data consolidation across plants improve management, although module interactions and report executions face challenges. Workforce constraints can slow operations, and role-based access controls are complex. The forecasting module boosts planning, yet creating separate opportunities for each part is required, limiting efficiency for tech buyers.

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Prominent pros & cons

PROS

Campfire Interactive is highly flexible and customer-oriented, providing quick changes without requiring coding.

The predictive capabilities powered by the IHS forecast in the automotive sector are unique.

The system allows for easy daily visibility and management of global opportunities, streamlining processes previously reliant on Excel-based reporting.

It significantly enhances commercial strategy, leading to substantial additional revenue through effective planning.

Campfire Interactive integrates deeply with SAP, facilitating efficient data management across business processes and workflows.

CONS

Campfire Interactive requires creating separate opportunities for each part instead of listing multiple parts within a single opportunity.

The role-based access controls pose challenges for companies where individuals have multiple roles, complicating task assignment.

Executing reports may not always generate expected data, leading to inaccuracies.

The process of entering opportunities is cumbersome compared to more streamlined systems.

BI Reporting in Campfire Interactive provides limited visualizations, prompting users to rely on external tools like Microsoft Power BI.

Campfire Interactive Pros review quotes

Bianca Gaida

Global Manager of Sales Excellence at a manufacturing company with 10,001+ employees

Jan 23, 2025

I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented.

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Tom Beach

Market Intelligence & Sales Forecasting at RESRG Automotive

May 29, 2025

When it comes to opportunity management and sales forecasting, I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world. Different companies have adopted different aspects of Campfire Interactive and have been happy with the solution.

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Cole Allen

Global Director, Business Development & Marketing at Chassix Inc.

Jun 13, 2025

The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast.

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reviewer2727627

Director of Sales Planning at a manufacturing company with 5,001-10,000 employees

Jun 23, 2025

It fixed an issue where we are able to get all of our information in one spot. We have 23 different manufacturing plants whose systems do not communicate with each other. Campfire Interactive allowed us to bring all of our data into one platform.

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reviewer2726082

Vice President Business Development at a manufacturing company with 10,001+ employees

Jun 19, 2025

I appreciate that Campfire Interactive has deep integration with SAP, which helps a lot.

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reviewer2649393

Sales Analyst at a manufacturing company with 1,001-5,000 employees

Feb 12, 2025

I like the visibility of global opportunities. Prior to using Campfire Interactive, we would conduct Excel-based reporting and sales meetings with everyone bringing their information. Now, we can check it daily, look at the reports daily, and see what is coming into the system and what needs to be managed.

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reviewer2715126

Director of Sales at a manufacturing company with 1,001-5,000 employees

Jun 3, 2025

I appreciate the dashboard features and widget features of Campfire Interactive because it has the ability to consolidate data in bar graphs or pie charts, making it very easy to visualize the situation with new opportunities.

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Campfire Interactive Cons review quotes

Bianca Gaida

Global Manager of Sales Excellence at a manufacturing company with 10,001+ employees

Jan 23, 2025

I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle.

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Tom Beach

Market Intelligence & Sales Forecasting at RESRG Automotive

May 29, 2025

From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected.

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Cole Allen

Global Director, Business Development & Marketing at Chassix Inc.

Jun 13, 2025

I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that.

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reviewer2727627

Director of Sales Planning at a manufacturing company with 5,001-10,000 employees

Jun 23, 2025

Regarding BI Reporting, the standard reporting module within Campfire Interactive primarily gives you an Excel data dump, and while there are some visualizations for creating dashboards, I found those limited for my needs. We started presenting the data to Microsoft Power BI, which is much better for generating the reports I want.

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reviewer2726082

Vice President Business Development at a manufacturing company with 10,001+ employees

Jun 19, 2025

The areas of improvement for Campfire Interactive are in cycle plan management, forward model and backlog planning, user interface and usability, records management, price bump chart flexibility, and creation and facilitation of reports management.

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reviewer2649393

Sales Analyst at a manufacturing company with 1,001-5,000 employees

Feb 12, 2025

Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid. I would like to see some more fluidness from one module to the other.

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reviewer2715126

Director of Sales at a manufacturing company with 1,001-5,000 employees

Jun 3, 2025

One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part.

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Product Categories

Opportunity Management

Project Management Software

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Product Categories

Opportunity Management

Project Management Software

Popular Comparisons

Salesforce Sales Cloud vs Campfire Interactive

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