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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
45th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), Data Governance (43rd), BI on Hadoop (1st)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of September 2026, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.5%, up from 0.5% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
AtScale Adaptive Analytics (A3)0.5%
Other98.3%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"It's user-friendly, also the MTDI cube is a very good approach, as it helps you to use the pre-format instead of using the standard objects from the schema of MicroStrategy."
"The technical support is quite good."
"We have ramped up user adoption."
"I think the total cost of ownership is lower than other products, it is flexible and enterprise class."
"More interactive in terms of visualization, it gets rid of old transactional reports and Grid reports."
"It keeps BI in the hands of everyone, rather than a developer or an analyst."
"Underwriters love the transactional side."
"We are using it for operations analysis and sales data analysis."
 

Cons

"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"There was an issue with the incremental aggregation not working as indicated."
"The most expensive position is license cost. It is very expensive so this one of the reason why we can't expand the solution more widely in the company."
"MicroStrategy could improve its scalability. When comparing the scalability options to other solutions they are not very good."
"With Cube partition (v10.1 and above) scalability has not been an issue, but the Cube publish time, and temporary space consumption while the Cube is being published, has almost doubled during implementation of Cube partition."
"Lacks a thriving community"
"At the time we moved away from relying on it, the solution was really lagging as far as visualizations and ease of dashboard creation."
"Our users tend to say the interface is a pain, which I can go either way."
"Visual Insight is still not mature and does not have as much flexibility as its competitors."
"I think they're still lacking on customer service. I think historically, MicroStrategy's customer service was a lot better than it is today."
 

Pricing and Cost Advice

Information not available
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"The price of MicroStrategy is reasonable."
"It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think."
"Additional costs are associated with maintenance."
"For larger businesses, the pricing is logical."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
"We have a license with packages, and there are additional costs for extra components."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Healthcare Company
14%
Comms Service Provider
14%
Manufacturing Company
12%
Construction Company
10%
Financial Services Firm
14%
Outsourcing Company
11%
Construction Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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