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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
57th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (6th), Data Governance (47th), BI on Hadoop (1st)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
162
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of March 2026, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.4%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
AtScale Adaptive Analytics (A3)0.4%
Other98.4%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Lead Software Engineer at Momentus
Provides strong data visualization and security while easing deployment across multiple sectors
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements. MicroStrategy's data visualization capabilities are great, and I would rate them nine out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The most valuable feature is the ability to actually embed actions, comments, being able to leverage Transaction Services to embed the tool into a business process."
"I am a report developer and find it a very useful tool."
"Tech support has been great, very responsive. We usually hear back within a day.​ We usually email them and that works out perfect. The right person always gets back to us."
"Stability is great, especially with package deployments. It is very consistent and stable."
"I really like the visualizations. I like how you can put large data sets in there, then the user can quickly go through the data and drill down at various levels to understand things."
"We prefer having our analytics capabilities in a single platform, which MicroStrategy's offers."
"The product is very mature. It's quite robust and an excellent enterprise-level solution."
"Project Schema/metadata- Very flexible, connects to a variety of different data sources and is very flexible for many specific tasks. Attributes/metrics/filters created once used by everyone."
 

Cons

"There was an issue with the incremental aggregation not working as indicated."
"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"Sometimes you can do something in reports, but you cannot do the same thing in documents."
"The solution lacks good visualization. They should work on the user interface to make it more slick and modern."
"Customer Service: 4 out of 5 – they have great tech support but are sometimes challenging to work with on contracts and pricing."
"I don't think that they will, but I'd like to see parallel processing, scalable parallel processing."
"MicroStrategy lacks that community support. You're either stuck figuring things out yourself or paying expensive fees to MicroStrategy consultants for help."
"The problem is the way that their metrics are designed. It can be difficult to understand what you're actually looking at. Then when you're comparing a document against the VI, you can't actually do that properly. So there are components, and there is a huge learning curve in the Enterprise Manager space. I think it would benefit them greatly if they were to exercise a significant amount of research and development in that space."
"The solution has a very non-logical user usage part. It has a library mode where users can access all the data, reports, and dashboards, but they also can be accessed from a platform. They have to log into the platform. The user experience is confusing for the users. MicroStrategy needs to define which one they will use. Some functionality isn’t available in library mode but is available in the portal. There should be Office integration. For example, if I do a presentation, then I should be able to add a chart to my presentation."
"This solution is missing enhanced features in the dashboards."
 

Pricing and Cost Advice

Information not available
"Additional costs are associated with maintenance."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"The solution’s licensing cost is expensive."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"Now, the price is high."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"We have a license with packages, and there are additional costs for extra components."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Healthcare Company
13%
Manufacturing Company
12%
Computer Software Company
11%
Financial Services Firm
11%
Marketing Services Firm
10%
Retailer
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise100
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...
What is your primary use case for MicroStrategy?
I use MicroStrategy to build reports for my client, and in IQVIA, we work with pharmaceutical data and I build some reports in MicroStrategy. I built some cards for my client using MicroStrategy. T...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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884,873 professionals have used our research since 2012.