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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
45th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), Data Governance (43rd), BI on Hadoop (1st)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of September 2026, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.5%, up from 0.5% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
AtScale Adaptive Analytics (A3)0.5%
Other98.3%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"It scales well. It used to have only a max of four I-servers, but I think recently, somewhere in version 10, they doubled that, so you can have eight I-servers now."
"It is always nice to have one solution in a single platform, because you can do pretty much everything instead of having to get a little bit here or a little bit there."
"There are lots of features that provide very robust functionalities."
"My advice would be that it's a great product especially for reporting but you should also keep in mind that in the end it is still a product and it can't replicate all that can be achieved through a code or a full fledged database."
"More interactive in terms of visualization, it gets rid of old transactional reports and Grid reports."
"If you are trying to do analytics, it is a fantastic product, a top-tier product."
"On our mobile solution you can deploy up to 100,000 users. In our case, we're up to about 10,000 active users, and MicroStrategy's server technology behind the scenes, the Intelligence Server and the Mobile Servers, are very robust and they can handle the workload."
"Saves time and empowers business users."
 

Cons

"There was an issue with the incremental aggregation not working as indicated."
"The product was not able to meet our 10 second refresh requirements."
"The organization of the icons is not saved across users."
"From a stability standpoint, from MicroStrategy, I would say it's fairly consistent. I would give it a "B" because there are times where we have issues that are just inexplicable. They go away and then we have no resolution. To me, that's not acceptable. There are just times where our users can't access things and we're not sure why, and that's a problem to me."
"Sometimes you can do something in reports, but you cannot do the same thing in documents."
"MicroStrategy is not cloud native today and some of their APIs are a little limiting.​"
"When we come to them with a problem, they might know more of a generalized solution, but not one targeted to our industry."
"The servers fall quite easily."
"If they can make it more stable, in terms of the connectivity, that would help."
"MicroStrategy's mobile dashboard is still not a RESTful design."
"If the Enterprise Manager was a little bit less quirky when you build out-of-the-box customization reports for it, I probably would give it a 10, but just those small things bring it down a little bit for me."
 

Pricing and Cost Advice

Information not available
"The price of MicroStrategy is reasonable."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
"We have a license with packages, and there are additional costs for extra components."
"For larger businesses, the pricing is logical."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Healthcare Company
14%
Comms Service Provider
14%
Manufacturing Company
12%
Construction Company
10%
Financial Services Firm
14%
Outsourcing Company
11%
Construction Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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