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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
37th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (4th), Data Governance (34th), BI on Hadoop (7th)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
9th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
160
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of April 2025, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.3%, up from 0.2% compared to the previous year. The mindshare of MicroStrategy is 3.2%, down from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"On our mobile solution you can deploy up to 100,000 users. In our case, we're up to about 10,000 active users, and MicroStrategy's server technology behind the scenes, the Intelligence Server and the Mobile Servers, are very robust and they can handle the workload."
"In the past, when we had so many legacy systems, with Cognos and others, it was took multiple steps to get what we wanted. Now, it's a seamless integration. We can connect directly, in the form of In-Memory Cubes or live-publish cubes, to the data warehouse, and blend in the data with big data. Not only relational databases, but we can also integrate other third-party files, and create a single-source software."
"The data governance leads people to trust the data that they have, and they know where to get it."
"There are people who are using MicroStrategy as transaction services."
"The most valuable feature is the ability to actually embed actions, comments, being able to leverage Transaction Services to embed the tool into a business process."
"The stability of the product is good."
"It is definitely customizable. We have been able to put in key metrics and performance indicators, thus it is customizable."
"It is always nice to have one solution in a single platform. You can do pretty much everything, instead of having to get a little bit here or a little bit there."
 

Cons

"The organization of the icons is not saved across users."
"There was an issue with the incremental aggregation not working as indicated."
"The product was not able to meet our 10 second refresh requirements."
"When we come to them with a problem, they might know more of a generalized solution, but not one targeted to our industry."
"They need to do a better job In its ability to allow end users to produce their own reports, metrics, and self-service business intelligence."
"Consolidate the functional offering to be more concise in the front-end for web reports, dashboards, and self-service."
"Getting our data to work with the tool is where we are having issues.​"
"The In-Memory Capability (cubes) needs a lot of improvement."
"Preparation, data loading and data management application is challenging with MicroStrategy. It lacks cube-based analytics as it is outdated, meaning there is no memory or fast processing analytics or MMA deployment."
"I would like to see the enterprise version available in a demo or as a trial version."
"Scalability is something which will need to be improved when it goes to a bigger audience."
 

Pricing and Cost Advice

Information not available
"The licensing is a bit high per user."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"Additional costs are associated with maintenance."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
"Pricing, in general, is high. With Power BI, you get mobile with the license, whereas with MicroStrategy, you have to purchase mobile for extra."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
12%
Computer Software Company
11%
Healthcare Company
8%
Financial Services Firm
17%
Computer Software Company
11%
Retailer
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
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What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
MicroStrategy could learn from Power BI's user-friendly interface. I find the user interface lacking when compared to Power BI. Additionally, their hyperintelligence could be improved in certain as...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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