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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
45th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), Data Governance (44th), BI on Hadoop (1st)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.5%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
AtScale Adaptive Analytics (A3)0.5%
Other98.3%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"There are people who are using MicroStrategy as transaction services."
"It is always nice to have one solution in a single platform, because you can do pretty much everything instead of having to get a little bit here or a little bit there."
"I have followed MSTR's development for nearly 20 years and find the totality of the product to be the best in the business because of scalability, single metadata, SQL generator, and end user usability."
"The interactive features that appear in the report were good. The external rendering option they give with multi servers was also good."
"Provides us charts and graphs for reporting."
"It is providing both internal and external reporting for the business that was not previously possible."
"The dashboard features and functionalities that come through the MicroStrategy Suite are the most valuable, and it can be used by end users with minimum knowledge of the product, as they can run a report or create a dashboard on their phones, which is kind of cool."
"Speed for high level aggregation by using Intelligent Cubes."
 

Cons

"There was an issue with the incremental aggregation not working as indicated."
"The product was not able to meet our 10 second refresh requirements."
"The organization of the icons is not saved across users."
"Data access could be improved. MicroStrategy has a data import capability but it only works for data in an Excel spreadsheet or a CSV file."
"Transaction Services is a new field which allows users to have interaction with the databases. I am pretty sure MicroStrategy has improvements lined up in this section."
"Another feature to consider in the future would be adding some additional offline capabilities without using desktops."
"MicroStrategy should become more user friendly. It should behave more like Tableau."
"They should provide more tutorials and include some project files."
"Scalability issues have been the most significant which we have faced."
"And yes, it will cost you."
"However, this tool needs to improve to add more analytical functions, and an easy solution to use third-party graphs and maps."
 

Pricing and Cost Advice

Information not available
"We have one of the best pricing available, but we can't disclose that information."
"They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"Pricing, in general, is high. With Power BI, you get mobile with the license, whereas with MicroStrategy, you have to purchase mobile for extra."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"The pricing is fair."
"There is no subscription, I am using the free version."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Healthcare Company
14%
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
10%
Financial Services Firm
15%
Construction Company
11%
Outsourcing Company
8%
Marketing Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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