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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
44th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), Data Governance (41st), BI on Hadoop (1st)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
13th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of November 2026, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.5%, down from 0.5% compared to the previous year. The mindshare of MicroStrategy is 1.3%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.3%
AtScale Adaptive Analytics (A3)0.5%
Other98.2%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"Our primary use case is to deliver all data insights to our company."
"I usually recommend MicroStrategy to my customers."
"It has had a direct impact on bottomline improvements."
"We leverage it, not only for reporting but for analytics and also for geospatial reporting."
"Reports are very easy to create. It takes a very short amount of time to build a report, which is very useful."
"​Technical support is knowledgeable. The right person gets back to us whenever we email them."
"I have never had any problems with the stability."
"MicroStrategy sites have a great education part, with a lot of meetings, a lot of video, etc."
 

Cons

"The product was not able to meet our 10 second refresh requirements."
"The organization of the icons is not saved across users."
"There was an issue with the incremental aggregation not working as indicated."
"Scalability is something which will need to be improved when it goes to a bigger audience."
"We have the mobile server. We have not used it. That is because the people on our team have not been trained on it yet, but that is something that we want to do."
"Technical support is poor. You have to read their manuals and that's pretty much everything you have."
"If I am trying to do a test study or test case at an enterprise level, I am not able to do it on my own, I would have to use my company's resources, which is a bit costly."
"The graphs available for the new dashboard of version 10 are weak."
"Straightforward and simple, but takes long to install."
"If they can make it more stable, in terms of the connectivity, that would help."
"Long way to go to explore complete suite."
 

Pricing and Cost Advice

Information not available
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
"We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
"All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."
"We have one of the best pricing available, but we can't disclose that information."
"The pricing is fair."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"The price of MicroStrategy is reasonable."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Comms Service Provider
15%
Healthcare Company
13%
Manufacturing Company
11%
Construction Company
10%
Financial Services Firm
14%
Outsourcing Company
11%
Construction Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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