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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
57th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (6th), Data Governance (47th), BI on Hadoop (2nd)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
11th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
162
Ranking in other categories
Embedded BI (3rd)
 

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.4%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.3%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
MicroStrategy1.3%
AtScale Adaptive Analytics (A3)0.4%
Other98.3%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Lead Software Engineer at Momentus
Provides strong data visualization and security while easing deployment across multiple sectors
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements. MicroStrategy's data visualization capabilities are great, and I would rate them nine out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"It is scalable and integration-friendly."
"Reports are very easy to create. It takes a very short amount of time to build a report, which is very useful."
"The hyperintelligence is the most valuable feature."
"It was easy to install and implement a report with it."
"Provides seamless integration between browser-based BI and Mobile BI."
"This solution is the most scalable BI platform in the world."
"It's an open platform. That's also important. You can create your own data connectors. There's everything you can do with APIs. It's not closed like, perhaps, an SAP system might be."
"Having the intelligence server sit in the middle is huge for us. It is going to save us a lot of time, make our work a lot simpler, make it easier for deployment, and getting the reports in the hands of our users sooner."
 

Cons

"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"There was an issue with the incremental aggregation not working as indicated."
"The solution lacks good visualization. They should work on the user interface to make it more slick and modern."
"MicroStrategy is dragging behind other tools on the self-service visualizations, like Tableau. I would rate Tableau as a 10. For the same visualizations, I would say MicroStrategy is an eight, maybe nine. They're still behind on the self-service visualizations,"
"We haven't invested in the mobile platform. We want to invest, but the problem is the security. We are in the health domain, so we have PHI data."
"I would like to see a feature where migrations are easier. When you migrate from certain environments, it could probably be a little cleaner. Sometimes it seems to be somewhat clunky when you migrate from one environment, say a development to a test or production environment."
"We had some problems with customer service and support."
"Training would be an area that they could improve upon."
"They need to improve on distribution services. There are lack of features which were there earlier with Narrowcast, but they are not there in the distribution services."
"The product could be improved by adding additional visualization."
 

Pricing and Cost Advice

Information not available
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"The price was good. We have had great support along the way."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"Now, the price is high."
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
17%
Healthcare Company
14%
Manufacturing Company
11%
Media Company
10%
Financial Services Firm
13%
Marketing Services Firm
9%
Retailer
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise100
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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