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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
38th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (6th), Data Governance (39th), BI on Hadoop (2nd)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
12th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
161
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.5%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 2.0%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
MicroStrategy2.0%
AtScale Adaptive Analytics (A3)0.5%
Other97.5%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The most valuable feature is the ability to actually embed actions, comments, being able to leverage Transaction Services to embed the tool into a business process."
"There are people who are using MicroStrategy as transaction services."
"Has a great semantic layer."
"Comprehensive security control and more."
"I like the user interface and the experience has been great."
"MicroStrategy's best feature is that it is a user-friendly tool."
"On our mobile solution you can deploy up to 100,000 users. In our case, we're up to about 10,000 active users, and MicroStrategy's server technology behind the scenes, the Intelligence Server and the Mobile Servers, are very robust and they can handle the workload."
"I haven't come across any bugs."
 

Cons

"The organization of the icons is not saved across users."
"There was an issue with the incremental aggregation not working as indicated."
"The product was not able to meet our 10 second refresh requirements."
"MicroStrategy should become more user friendly. It should behave more like Tableau."
"Scalability is something which will need to be improved when it goes to a bigger audience."
"They need to improve on distribution services. There are lack of features which were there earlier with Narrowcast, but they are not there in the distribution services."
"Enterprise Manager should be a little bit less quirky when you build out-of-the-box customization reports for it."
"Data writeback, and on-the-fly predictive analysis results from R and Python could be improved."
"Its price should be lower. In terms of features, what we have is quite encompassing right now."
"We've found the scalability to be very good. However, it depends on the environment. In general, it could be much better."
"The online community page of the product is an area of concern where improvements are required."
 

Pricing and Cost Advice

Information not available
"We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
"It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
"For larger businesses, the pricing is logical."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
20%
Healthcare Company
12%
Manufacturing Company
11%
Media Company
9%
Financial Services Firm
14%
Computer Software Company
10%
Retailer
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise99
 

Questions from the Community

Ask a question
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What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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