Microsoft Analytics Platform System vs Teradata comparison

Microsoft Analytics Platfor...

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Executive SummaryUpdated on Apr 20, 2025

Teradata and Microsoft Analytics Platform System compete in the data analytics solutions sector. Microsoft Analytics Platform System appears to have an advantage due to its ease of integration and user-friendly setup.

Features: Teradata excels in advanced analytics, vast data warehousing, and real-time capabilities. Microsoft Analytics Platform System features seamless integration with Azure, SQL Server support, and effective hybrid cloud analytics.

Room for Improvement: Teradata could enhance its user interface and reduce complexity in deployment. Better integration with third-party services would be beneficial. Reducing dependency on specialized personnel could improve adoption. Microsoft Analytics Platform System could improve in-depth customization options. Enhancing performance for on-premises solutions and offering more distinct support for non-Microsoft environments could broaden its appeal.

Ease of Deployment and Customer Service: Teradata offers a detailed deployment model needing expert involvement, focusing on customization and on-premises solutions. Microsoft Analytics Platform System provides a more streamlined deployment with significant cloud integration, reducing complexity and support requirements, particularly benefiting those with existing Microsoft infrastructure.

Pricing and ROI: Teradata's initial setup costs are high due to its tailored enterprise solutions, potentially prolonging ROI. Microsoft Analytics Platform System offers competitive pricing, especially for cloud deployments, enhancing ROI with cost-effective scaling options.

To learn more, read our detailed Microsoft Analytics Platform System vs. Teradata Report (Updated: May 2025).

Microsoft Analytics Platform System vs. Teradata

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Analytics Platfor...

Ranking in Data Warehouse

17th

Average Rating

6.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Teradata

Ranking in Data Warehouse

3rd

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (15th), Relational Databases Tools (8th), BI (Business Intelligence) Tools (9th), Marketing Management (6th), Cloud Data Warehouse (4th)

Mindshare comparison

As of July 2025, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 1.1%, up from 0.6% compared to the previous year. The mindshare of Teradata is 15.5%, up from 15.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Warehouse

Featured Reviews

MahmoudMohamed1

Senior Data Engineer at Tatweer Educational Technologies Company - TETCO

Offers smooth data integration between systems, but requires better real-time analytics capabilities

We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.

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RajeshKumar25

Principal Consultant & Director at Quensulting

Harnessing advanced parallelism for top performance while embracing cloud trends

Teradata is primarily used for data warehousing across all customers. My clients have built-in applications that use Teradata, and their use varies from customer to customer, depending on the industry and database size. The primary function is as an OLAP analytical ecosystem Scalability is…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."

"Helps our customers to discover trends, which provides useful information based on their business."

"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."

"This is a well-integrated solution and that integration empowers results."

"I like that it's integrated with other Azure products."

"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."

"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."

"It is closely integrated with other products in the MS portfolio."

"Teradata's most valuable feature is that it's easy to use."

"Things have started moving faster in my company, such as data retrieval happens more quickly."

"There are several features of Teradata that I like. One of the most basic is the indexes. I also like that it provides lower TCO. It also has the optimizer feature which is a good feature and isn't found in other legacy systems. Parallelism is also another feature I like in Teradata because when you are running or hosting on multiple systems, you have this shared-nothing architecture that helps. Loading and unloading in Teradata are also really helpful compared to other systems."

"Teradata features high productivity and reliability because it has several redundancy options, so the system is always up and running."

"It is quick, secure, and has less hassles because we don't have to involve our networking team, infrastructure, etc. It is very easy to deploy and make market ready."

"The ease of deployment is useful so clients are up and running quickly in comparison to other products."

"We did performance testing. We had a set of real life MicroStrategy reports. Our conditions were: Not allowed to redesign data model, not allowed to rewrite the queries, all queries should be generated by MicroStrategy, no aggregates. Teradata appeared to be way faster than a similarly configured (in terms of hardware) Oracle server."

"The solution's banking model, called FSLDM (Financial Services Logical Data Model), is sophisticated and good."

More Teradata pros

Cons

"Microsoft Analytics Platform System could have better support."

"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."

"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."

"Hybrid environments are complex to manage."

"The pricing model needs to be improved."

"Functionality needs to be more up-to-date with competing products."

"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."

"We need better real-time analytics capabilities. It's a bit challenging for us."

More Microsoft Analytics Platform System cons

"The following could be better: licensing, architecture openness, integration with other tools."

"Teradata's pricing is quite high compared to Redshift, Synapse, or GCP alternatives."

"The SQL Assistant is very basic. This tool can be improved for usability."

"GUI of administrative tools is really outdated."

"From my perspective, it would be good if they gave better ITIN/R plugins to use the data for AI modeling, or data science modeling. We can do it now; however, it could be more elegant in terms of interfacing."

"Query language and its functionality are rather limited, compared to Oracle or even SQL Server. However, it is possible to perform any kind of logic in it (though some workarounds may be required)."

"It's primarily designed for big projects and therefore, the pricing is pretty high. It's not suitable for smaller companies."

"Teradata hardly supports unstructured data or semi-structured data"

More Teradata cons

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."

"I rate Microsoft Analytics Platform System a seven out of ten for pricing."

"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."

"Users have to pay a yearly licensing fee for Teradata IntelliFlex, which is very expensive."

"I rate the product price a nine on a scale of one to ten, where one is cheap and ten is expensive."

"I am using the free version of Teradata."

"The price of Teradata could be less expensive."

"The cost is substantial, totaling around $1.2 million, solely dedicated to upgrading the hardware."

"The price of Teradata is on the higher side, and I think that it where they lose out on some of their business."

"The cost is significantly high."

"Teradata is currently making improvements in this area."

More Teradata pricing and cost advice

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

26%

Computer Software Company

11%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Microsoft Analytics Platform System?

We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services.

What is your experience regarding pricing and costs for Microsoft Analytics Platform System?

It's not too confusing. It's based on features, and we don't have to buy additional licenses.

What needs improvement with Microsoft Analytics Platform System?

We need better real-time analytics capabilities. It's a bit challenging for us. Moreover, there are some permission limitations.

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

Microsoft Azure Synapse Analytics vs Microsoft Analytics Platform System

Comparisons

Compared 50% of the time

More Microsoft Analytics Platform System Competitors

Oracle Exadata vs Teradata

Compared 13% of the time

SQL Server vs Teradata

Compared 9% of the time

IBM Db2 Database vs Teradata

Compared 7% of the time

Snowflake vs Teradata

Compared 7% of the time

Amazon Redshift vs Teradata

Compared 5% of the time

More Teradata Competitors

Product Reports

Microsoft Analytics Platform System

June 2025

Microsoft Analytics Platform System report

Download Microsoft Analytics Platform System product report

Download Teradata product report

June 2025

Also Known As

Microsoft APS, MS Analytics Platform System

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture

Overview

The Microsoft Analytics Platform System can meet the demands of your evolving data warehouse environment with its scale-out, massively parallel processing integrated system supporting hybrid data warehouse scenarios. It provides the ability to query across relational and non-relational data by leveraging Microsoft PolyBase and industry-leading big data technologies. It offers the lowest price per terabyte for large data warehouse workloads.

Microsoft

Teradata is a scalable data analytics platform designed to meet enterprise demands for large-scale data management and processing, focusing on performance, scalability, and security for complex query executions.

As a leading data warehousing solution, Teradata integrates advanced analytics enabling organizations to derive insights from massive datasets. It supports high-volume data workloads with its architecture optimized for analytical queries. Users benefit from its robust scalability, allowing seamless expansion as data grows. Teradata's SQL engine is compatible with a wide range of data types, ensuring flexibility in data analysis. With advanced security measures, it protects sensitive data across various environments, providing peace of mind to users handling critical information.

What are the most important features of Teradata?

Linear Scalability: Easily expands data processing capabilities to handle increasing data loads without performance degradation.
Advanced Analytics: Supports complex analytical operations integrating machine learning and AI for predictive insights.
SQL Compatibility: Offers a comprehensive SQL interface that supports complex queries across diverse data types.
Data Security: Implements rigorous security protocols to protect data integrity and confidentiality.

What benefits and ROI should users look for?

Improved Decision-Making: Derive actionable insights quickly for strategic business decisions.
Cost Efficiency: Optimized resource usage reduces operational costs associated with data processing.
Increased Productivity: Streamlined data operations save time, allowing teams to focus on analysis.
Enhanced Scalability: Seamless growth without significant additional investment as data volumes increase.

Teradata is widely used in industries like finance, telecommunications, and healthcare, where data-driven decisions are critical. Companies leverage its robust analytics capabilities to enhance customer experiences, streamline operations, and ensure compliance with regulatory requirements. In these sectors, quick access to data insights can significantly impact competitive advantage.

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International

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