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Microsoft Analytics Platform System vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 5, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
20th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Data Warehouse
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
83
Ranking in other categories
Customer Experience Management (6th), Backup and Recovery (14th), Data Integration (12th), Relational Databases Tools (5th), BI (Business Intelligence) Tools (7th), Marketing Management (6th), Cloud Data Warehouse (2nd), Database Management Systems (DBMS) (4th)
 

Mindshare comparison

As of May 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.2%, up from 0.8% compared to the previous year. The mindshare of Teradata is 8.8%, down from 15.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Teradata8.8%
Microsoft Analytics Platform System2.2%
Other89.0%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
David Durand Velásquez - PeerSpot reviewer
Engineers at a consultancy with 11-50 employees
Delivers consistent performance and enables advanced analytics across complex data environments
Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"This is a well-integrated solution and that integration empowers results."
"I like that it's integrated with other Azure products."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"The tool's most valuable feature is the warehousing model."
"Our business processes are much more efficient with Teradata's speed."
"It is a stable program."
"Teradata appeared to be way faster than a similarly configured (in terms of hardware) Oracle server."
"Teradata can be easily used in ETL mode transformations, so there is no need for expensive and inconvenient ETL tools"
"It has given our business the ability to gain insights into the data and create data labs for analysis and PoCs."
"We switched because of TD distributed architecture and it is the best product for EDW."
"The most valuable features are the large volume of data and the structuring of the data to optimize it and get very optimal data warehouse solutions for customers."
 

Cons

"However, centralized EDW tends to be extremely expensive and very inflexible."
"The pricing model needs to be improved."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Functionality needs to be more up-to-date with competing products."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"Hybrid environments are complex to manage."
"Data ingestion is done via external utilities and not by the query language itself. It would be more convenient to have that functionality within its SQL dialect."
"From my perspective, it would be good if they gave better ITIN/R plugins to use the data for AI modeling, or data science modeling."
"My experience with pricing, setup cost, and licensing indicates that while it was not part of my work, I found Teradata to be somewhat costlier when considering other options."
"The initial setup is complex because there are a lot of factors that come into play, including the amount of software and applications that require access."
"Teradata could improve by being less complicated. There are some aspects that are not available on the Unix server and a Unix system is required to access some data, such as in case of an emergency."
"Apart from Control-M, it would be nice if it could integrate with other tools."
"I truly believe that in five years, we will breach the effective limits of Teradata to perform in a multi-petabyte environment, i.e., without significant changes to its underlying architecture."
"There is some improvement required on OLTP level and some analytical function is missing."
 

Pricing and Cost Advice

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"Teradata is a very expensive solution."
"In this day and age, we want to get things done quickly. So, we go to the AWS Marketplace."
"We had a lot of parties involved when purchasing from the AWS Marketplace. They are very flexible and aggressive in trying to close the deal. They are good at what they have to offer and listening to the customer. It's a two-way street."
"The price of Teradata could be less expensive."
"The price needs to be more competitive as Hadoop, Redshift, Snowflake, etc are constantly making way into EDW space."
"We are looking for a more flexible cost model for the next version that we use, whether it be cloud or on-premise."
"The cost is significantly high."
"Teradata pricing is fine, and it's competitive with all the legacy models. On a scale of one to five, with one being the worst and five being the best, I'm giving Teradata a three, because it can be a little expensive, when compared to other solutions."
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Comparison Review

it_user232068 - PeerSpot reviewer
Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
8%
Comms Service Provider
6%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise13
Large Enterprise52
 

Questions from the Community

Ask a question
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Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

Microsoft APS, MS Analytics Platform System
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Netflix
Find out what your peers are saying about Microsoft Analytics Platform System vs. Teradata and other solutions. Updated: April 2026.
893,164 professionals have used our research since 2012.