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Microsoft Analytics Platform System vs Teradata comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Apr 5, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
18th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Data Warehouse
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
83
Ranking in other categories
Customer Experience Management (9th), Backup and Recovery (23rd), Data Integration (23rd), Relational Databases Tools (7th), BI (Business Intelligence) Tools (15th), Marketing Management (6th), Cloud Data Warehouse (5th), Database Management Systems (DBMS) (8th)
 

Mindshare comparison

As of November 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 1.7% compared to the previous year. The mindshare of Teradata is 9.1%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Teradata9.1%
Microsoft Analytics Platform System2.4%
Other88.5%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
David Durand Velásquez - PeerSpot reviewer
Engineers at a consultancy with 11-50 employees
Delivers consistent performance and enables advanced analytics across complex data environments
Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"It is closely integrated with other products in the MS portfolio."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"I like that it's integrated with other Azure products."
"I think Microsoft Stack offers the end-to-end solution I need."
"The most valuable feature of Teradata was actually the fact that it controls everything on a database."
"It's stable and reliable."
"Viewpoint, the detailed query logs and performance statistics are valuable features."
"The best features Teradata offers, in my experience, include fast performance during multi-parallel processing, very good scalability, support for linear scalability, and its suitability for handling large volumes of data; additionally, it facilitates data integration, where we integrate and analyze data from various sources, making it a powerful and high-quality reliable solution for the company."
"It has reduced a lot of reworking on maintaining indexes, partitions, etc."
"Teradata's capabilities enhance data management efficiency, support scalability, and contribute to faster query performance."
"Intelliflex is very scalable. In fact, scalability has improved 100 times by Intelliflex, in my personal opinion."
"The product is reliable."
 

Cons

"Microsoft Analytics Platform System could have better support."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"In general, I am not really very satisfied with the tutorials that are out there."
"​Hybrid environments are complex to manage."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"The pricing model needs to be improved."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Data ingestion is done via external utilities and not by the query language itself. It would be more convenient to have that functionality within its SQL dialect."
"Needs compatibility with more Big Data platforms."
"The capability to implement it with comparable performance across various private cloud environments, ensuring adaptability to different infrastructure setups would be beneficial."
"My experience with pricing, setup cost, and licensing indicates that while it was not part of my work, I found Teradata to be somewhat costlier when considering other options."
"An area that needs improvement is the cloud-based version of the solution because it's designed for on-prem and then transferred to the cloud version."
"Since I was working on the very basic, legacy systems, the memory thing was always a challenge."
"It's primarily designed for big projects and therefore, the pricing is pretty high. It's not suitable for smaller companies."
"It could use some more advanced analytics relating to structured and semi-structured data."
 

Pricing and Cost Advice

"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"The cost is substantial, totaling around $1.2 million, solely dedicated to upgrading the hardware."
"It's a very expensive product."
"Teradata is a very expensive solution."
"Make sure you have the in-house skills to design and support the solution, as relying on external sources is extremely costly and tends to lock you into specific platforms, tools, and paradigms."
"In this day and age, we want to get things done quickly. So, we go to the AWS Marketplace."
"The price needs to be more competitive as Hadoop, Redshift, Snowflake, etc are constantly making way into EDW space."
"The product cost is high for what the client gets. There may be more cost-effective solutions for small and medium-sized organizations."
"Teradata pricing is fine, and it's competitive with all the legacy models. On a scale of one to five, with one being the worst and five being the best, I'm giving Teradata a three, because it can be a little expensive, when compared to other solutions."
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Comparison Review

it_user232068 - PeerSpot reviewer
Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
Comms Service Provider
17%
Financial Services Firm
13%
Educational Organization
9%
Manufacturing Company
9%
Financial Services Firm
16%
Outsourcing Company
10%
Manufacturing Company
9%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise13
Large Enterprise53
 

Questions from the Community

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Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

Microsoft APS, MS Analytics Platform System
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Netflix
Find out what your peers are saying about Microsoft Analytics Platform System vs. Teradata and other solutions. Updated: October 2026.
920,574 professionals have used our research since 2012.