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Microsoft Analytics Platform System vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 30, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
17th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Data Warehouse
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
77
Ranking in other categories
Customer Experience Management (6th), Backup and Recovery (21st), Data Integration (17th), Relational Databases Tools (8th), BI (Business Intelligence) Tools (13th), Marketing Management (5th), Cloud Data Warehouse (4th)
 

Mindshare comparison

As of October 2025, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 1.6%, up from 0.6% compared to the previous year. The mindshare of Teradata is 12.1%, down from 16.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Market Share Distribution
ProductMarket Share (%)
Teradata12.1%
Microsoft Analytics Platform System1.6%
Other86.3%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
Kirk Robinson - PeerSpot reviewer
Has improved data quality, optimized reporting processes, and enabled predictive insights across business units
The limitation we encountered was related to speed, prompting us to increase our AWS cloud thresholds and benchmarks on the servers, adding more throughput. We have been testing that, but speed remains one of our key issues. The integration has been awesome because of the platforms and their usage, and usability is great. The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts. If Teradata could provide a list of certified experts, that would be fantastic. I rated Teradata a nine because the main area for improvement is the bandwidth of resources that could assist us in applying to our projects, specifically more certified and expert resources. The market share of Teradata professionals is limited, creating an issue for us.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that it's integrated with other Azure products."
"Helps our customers to discover trends, which provides useful information based on their business."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"This is a well-integrated solution and that integration empowers results."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"It is closely integrated with other products in the MS portfolio."
"The ease of deployment is useful so clients are up and running quickly in comparison to other products."
"A conventional and easily defined way to build a data warehouse or a layer of data marts."
"The flexibility in design is very good."
"It's a pre-configured appliance that requires very little in terms of setting-up."
"Teradata can be deployed on-premise, on the cloud, or in a virtual machine, which means customers can move without having to create their architecture all over again."
"The product's scalability is great. Scalability-wise, I rate the solution a ten out of ten."
"It's very, very fast"
"The feature that we find most valuable is its ability to perform Massive Parallel Processing."
 

Cons

"Functionality needs to be more up-to-date with competing products."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Microsoft Analytics Platform System could have better support."
"​Hybrid environments are complex to manage."
"The pricing model needs to be improved."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"Apart from Control-M, it would be nice if it could integrate with other tools."
"If I want to implement an upgrade, I'd like to see how it will be different. Ideally, Data Lab should help me test production items and also do future things. Future releases should be downloadable and testable in Data Lab."
"I would like to see more integration with many different types of data."
"An additional feature I would you like to see included in the next release, is that it needs to be more cloud-friendly."
"The SQL Assistant is very basic. This tool can be improved for usability."
"Data ingestion is done via external utilities and not by the query language itself. It would be more convenient to have that functionality within its SQL dialect."
"Teradata's UI could be more user-friendly."
"The limitation we encountered was related to speed, prompting us to increase our AWS cloud thresholds and benchmarks on the servers, adding more throughput."
 

Pricing and Cost Advice

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"​When looking into implementing this product, pricing is the main issue followed by technical expertise​."
"We are looking for a more flexible cost model for the next version that we use, whether it be cloud or on-premise."
"Teradata used to be expensive, but they have been lowering their prices."
"The initial cost may seem high, but the TCO is low."
"The cost is significantly high."
"In the past, it turned out that other solutions, in order to provide the full range of abilities that the Teradata platform provides plus the migration costs, would end up costing more than Teradata does."
"The price needs to be more competitive as Hadoop, Redshift, Snowflake, etc are constantly making way into EDW space."
"Teradata is a very expensive solution."
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Comparison Review

it_user232068 - PeerSpot reviewer
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
25%
Computer Software Company
9%
Manufacturing Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business26
Midsize Enterprise12
Large Enterprise49
 

Questions from the Community

What do you like most about Microsoft Analytics Platform System?
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services.
What is your experience regarding pricing and costs for Microsoft Analytics Platform System?
It's not too confusing. It's based on features, and we don't have to buy additional licenses.
What needs improvement with Microsoft Analytics Platform System?
We need better real-time analytics capabilities. It's a bit challenging for us. Moreover, there are some permission limitations.
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

Microsoft APS, MS Analytics Platform System
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Netflix
Find out what your peers are saying about Microsoft Analytics Platform System vs. Teradata and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.