What is our primary use case?
I'm a pre-sales architect. I architect, and I sell them as a partner with Pure Storage on the VAR side. Our customers use it for storage, mainly block-based storage and virtualization storage. Some solutions have both block and file storage, and some solutions only have file storage from Pure.
How has it helped my organization?
It provides additional protection against ransomware threats. If you are hit by some kind of ransomware threat or some kind of malicious attack, you can revert your data back in time to a previous version or snapshot.
What is most valuable?
One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table.
Scalability, ease of use, and non-disruptive upgrades are also valuable. They're not using flash just for your tier one storage needs. They're recommending flash for data protection and archive backup, which is the way to go.
If you get the gold support, which is what I sell and recommend for my customers, Pure's support personnel will take care of both software and hardware upgrades, which is another feather in Pure's cap. They make several claims that once you move to Pure Storage, you can take your team of five dedicated storage admins and trim it down to just one person. Their mantra is getting customers out of the game of managing storage and letting the vendor manage the storage. They want to see their customers just consume storage. They have non-disruptive upgrades. You just set up the software and hardware and just consume the storage. They're continuously looking at the dial-homes, the logs that are automatically sent, and fingerprinting potential issues before they're even a problem. That cuts down on a lot of support tickets the customers have to open up. They'll proactively open up tickets when they see something in their analytics on a particular customer's array and recognize that one of their hosts might have a certain HBA with a fault or a bug. They reach out and open a ticket. So, you get your system upgrade, patched, or whatever is needed to resolve the potential problem.
What needs improvement?
I like what they're doing, but some of my customers complain that they do not have all the bells and whistles and knobs to fine-tune workloads that some of the competitors have. In my opinion, that's good. All customers don't have dedicated storage gurus, and they can get themselves into trouble if they fine-tune too many of those high-performance knobs, but they do get knocked down. Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE. I personally think 95% of my customers are better off letting the system fine-tune itself. That was something that you needed to do 12 or 15 years ago, but now with all-flash, the technology can handle what it needs to handle. Customers just end up shooting themselves in the foot if they are tweaking too many default settings.
Pure is typically more expensive than everyone else. They can work on the price to make it more competitive.
What do I think about the stability of the solution?
Its stability is very good. I have not heard any of my customers having issues with FlashArray. It is very solid. They claim 99.9999% availability. I haven't had any problems with outages with my customers.
They have another product called FlashBlade, which is a different type of storage appliance that Pure does for unstructured files. FlashBlade doesn't rank as high in reliability as their flagship FlashArray product does. The FlashBlade product is a notch below. It is a newer product or code, and I have heard of some issues with it.
What do I think about the scalability of the solution?
Its scalability is very good. It scales up instead of out, which is typical for a block-based appliance. It is very easy to add expansion shelves or disks. You don't need to worry about shuffling drives around and creating RAID groups. This is all legacy stuff. Most vendors are now the same, but I really think that Pure led the effort for non-disruptive upgrades. They coined the term, and other vendors have since followed suit. They're the leader in the industry for that.
How are customer service and technical support?
Their regular support is good. With gold support, Pure's support personnel takes care of both software and hardware upgrades. The only difference between free support and gold support is that you don't get free hardware upgrades with free support. If I understand the offering correctly, software upgrades are still included.
How was the initial setup?
If we're just talking about Pure Storage, it is straightforward and simple. You can get it up in minutes as opposed to hours that some of the other solutions take. Compared to its competitive solutions, Pure is very well known for its simplicity and ease of use, especially during setup and initialization.
A single 2U appliance from Pure Storage for block-based workloads, including rack stack and initialization, is ready to be provisioned to your servers in an hour or an hour and a half to the max. It is definitely straightforward.
If you get the gold support, Pure's support personnel will take care of both software and hardware upgrades. So, you don't have to manage storage. Pure takes care of that.
What's my experience with pricing, setup cost, and licensing?
Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing.
They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance.
What other advice do I have?
I would advise others to chose well. Prepare to have extra time on your hands to focus on your business's core needs and outcomes and not having to worry about the day-to-day maintenance of your storage appliance.
All my customers are pretty happy with most Pure Storage solutions. They might ask for customization level, but I think Pure is doing the right thing by its set-it-and-forget-it approach. Most customers don't need to fine-tune and customize their all-flash storage appliances anymore. It is not a legacy spinning disk appliance.
I would rate Pure Storage FlashArray a nine out of 10. Its pricing sometimes plays a big part where customers might go in a different direction, and that's the only reason why I'm not giving it a 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner