What is our primary use case?
My primary use case for Gophish is using it extensively for anti-phishing campaigns and awareness campaigns with employees. I believe it is an excellent tool to train users against phishing emails and awareness in general, as well as to understand how users are behaving when they receive a phishing email, if they end up clicking on that email, if they click on the links in that email, and if they end up entering information. I am able to have that level of granularity with Gophish.
What is most valuable?
The best features that Gophish offers are the ability to track these metrics in a detailed way. This includes the number of emails sent, the number of emails opened, the number of emails that were opened and had the link accessed, the number that had information entered, and the users who reported that email as phishing. The ability to customize this email as well, making it more professional-looking and less like a phishing email, is valuable. You can parameterize it using HTML, CSS, and some basic JavaScript, and you can do some cool things such as pointing to a link. In my case, I used a staging infrastructure and I was able to deploy what I needed, which was an authentication screen. I basically made a form with username, password, and a login button, actually simulating logging into the corporate system. You can format this entire email and much more. With this tracking, you can also send various campaigns in a targeted way. If you want to target, say, the sales team, support, development, the board of directors, HR, and human resources, and so on, you have that capability. I think Gophish is a fantastic tool that, at least for my use case, worked perfectly.
Gophish had a positive impact on my organization because I was able to run awareness campaigns, measure and present the data to the board, and also do more targeted work with users who were, let's say, more careless with entering sensitive information. Gophish itself gives us these metrics directly. The number of emails sent, opened, links clicked, information entered, and emails reported are all available directly through Gophish. Based on these metrics, I processed them and put them into an executive report, which I presented to the board so that we could also move forward with other layers of security and improvements, mainly focused on users.
What needs improvement?
Gophish can be improved in that it is an open-source solution and there is a bottleneck issue related to sending emails. You basically have to provide an external service and set up a connection to actually send the emails. You need a third-party service to make this connection so that you can actually use the full capabilities of Gophish. This part specifically is really complex and difficult. I think there could be options within Gophish itself that allow you to handle this in a more streamlined way. Of course, Gophish is a tool more obviously geared toward the IT team that will do all the configurations and create all the pages and contexts. However, the email-sending part, where I needed to use an external service, is a bottleneck that the development team could look into regarding how it might be improved.
I think Gophish could natively include templates for use in campaigns because you currently have to develop the whole campaign yourself. If you also had some pre-built email templates, maybe with the ability to integrate some AI agent, that would be an interesting feature as well. I believe the main improvement would be the inclusion of templates that you can use as pre-built models so you can get started faster with Gophish and also address the email-sending issue.
For how long have I used the solution?
I have been using Gophish for about two years.
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
The scalability of Gophish is very good, and I was impressed with it.
How are customer service and support?
Gophish's customer support is not something I investigated deeply since it is an open-source solution. Of course, you have the community on GitHub and many ways to research. There is also Gophish documentation, which I saw exists. However, Gophish is a very intuitive tool, so it does not raise major questions. I did not need any support from their team.
How was the initial setup?
There is no licensing cost, and because Gophish is open source, it gives you the flexibility to customize the tool itself the way you want. I do not give it a 10 because it is missing some refinements. For example, having some templates already available so you can get started faster would be helpful. Sometimes having ways to integrate email sending directly with some of the more popular services would also be useful, or enabling you to do everything you need directly on the platform without needing, as I did in my case, a third-party service for mass email sending.
What about the implementation team?
Gophish is deployed in my organization in a public cloud. I use AWS as my cloud provider. I did not acquire Gophish through the AWS Marketplace.
What was our ROI?
I have seen a return on investment with Gophish because I was able to run a phishing-awareness campaign in a cost-effective way. That is, I did not need to spend money on licenses or invest time in developing a technology or solution for this. The benefits were practically immediate. I configured and customized everything in about two days. Obviously, it was not two full days; it was part of one day and part of the next to configure and customize everything I needed. The return was very high. I was able to generate an executive report, present it to the board with an action plan, and then execute that action plan, which was to guide employees, especially focusing on those who fell for the phishing.
What's my experience with pricing, setup cost, and licensing?
My experience with Gophish regarding pricing, setup costs, and licensing is that because it is an open-source tool, I did not have any costs related to licensing with it.
Which other solutions did I evaluate?
Before choosing Gophish, I did look at SaaS solutions on the market and ready-made solutions. However, since the nature of the solution is phishing awareness campaigns, it is understood that I am not going to be doing this every month because otherwise users will say they already know this is phishing. When a real phishing attack comes, they might actually be more likely to fall for it. I believe it has to be targeted; you have to catch users by surprise. I do it periodically, but not on fixed intervals, that is, not exactly every two months or every three months, but every certain period of time I end up using Gophish.
What other advice do I have?
My advice to others who are thinking about using Gophish is that, especially in my context, which is a small company with about 50-plus employees, you should take into account the users' skill level and maybe run awareness campaigns even beforehand, informing users in advance, and then after some time, plan the execution and how you will actually use Gophish. I believe it will meet many of the scenarios that exist in the market today, at least for small companies. For small companies with about 10 to 50 employees, it works perfectly. Below that, you can still use it, but if you have very few employees, perhaps direct interaction or even creating an email yourself and sending it to the user to see if they will click on it or not, might even be faster. If you think about a very small team, you may not have any IT person at all. If it is a very large company, maybe a commercial solution will deliver more features that might be interesting for large enterprises. You have to analyze each situation based on your objectives and what you expect from the solution and what your goals are. If you want to run an awareness campaign, as in my case, and know your users' level of whether they are likely to click on the link, report it to the IT team, enter information, and especially what you do after completing the campaign, I think that is essential. You can get these metrics and deliver everything that is needed. I would rate my overall experience with Gophish as a 9 out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.