We use it as a backend product. We are using the Managed Instance and the SQL Database.
Head of Cloud Engineering at a financial services firm with 10,001+ employees
Easy setup, good backup features, and good stability and scalability
Pros and Cons
- "The backup features are the most valuable."
- "It is a good product for any new development or organization."
- "Its compatibility with existing applications can be improved. Its compatibility is currently a little bit imbalanced."
What is our primary use case?
What is most valuable?
The backup features are the most valuable.
What needs improvement?
Its compatibility with existing applications can be improved. Its compatibility is currently a little bit imbalanced.
For how long have I used the solution?
I have been using this solution for about two years.
Buyer's Guide
Microsoft Azure SQL Database
September 2026
Learn what your peers think about Microsoft Azure SQL Database. Get advice and tips from experienced pros sharing their opinions. Updated: September 2026.
913,806 professionals have used our research since 2012.
What do I think about the stability of the solution?
It is pretty good. It seems very stable.
What do I think about the scalability of the solution?
It has good scalability. We have about a thousand users.
How are customer service and support?
Technical support was very good. I would rate them a ten out of ten.
How was the initial setup?
The initial setup is pretty easy. The deployment took about a day.
What other advice do I have?
It is a good product for any new development or organization.
I would rate SQL Azure a nine out of ten. It is working fine right now, and I am pretty happy with this solution.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Manager at European University
Scalable and reliable with good processes and support
Pros and Cons
- "What I like the most is the processes and the easiness of deployments."
- "SQL Azure is perfectly scalable."
- "The configuration is the area that is most cumbersome."
What is most valuable?
What I like the most is the processes and the easiness of deployments.
What needs improvement?
What I don't like is the personalization of an instance is difficult to deploy. Sometimes it's hard if you want to make a cluster of SQLs on Azure; it's not a good approach, but sometimes it worked out for me.
If I have to do something very specific to the instance, sometimes I am not allowed to leave those types of configurations because they need it to be broader. They are not at the level that I need to make the configurations that I want.
The configuration is the only area to be improved. Everything else is what it is and what we expected. The configuration is the area that is most cumbersome.
For how long have I used the solution?
I have been using SQL Azure for two years.
I have the latest version. I always update to the latest version.
What do I think about the stability of the solution?
It's a very stable solution.
What do I think about the scalability of the solution?
SQL Azure is perfectly scalable.
We have a team of 20 to 25 developers who are using this solution for development.
Also, we have thousands of clients for the databases that are using it.
How are customer service and technical support?
Technical support is fast, it's reliable, and they are knowledgeable.
If your problem is in the knowledge base then support is very good. If it's not in the knowledge base, then it's central and not on the Microsoft roadmap.
How was the initial setup?
The initial setup is more complex than it is straightforward.
The easiest deployment requires an hour. If you have a one-by-one project that consists of migration and replication, it can take several weeks.
What other advice do I have?
Using SQL Azure really depends on the settings that you want to deploy, or the amount of money that you want to spend. If you are deploying and thinking that something will grow so that you can align your income to pay per use, then it's pretty good.
If you are considering something where your payments or your income is not related to pay-per-use, you may consider using it on-premises during the beginning. It really depends on your settings.
Overall, this solution is pretty good.
There are still some areas that have to develop, but I would rate SQL Azure an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Azure SQL Database
September 2026
Learn what your peers think about Microsoft Azure SQL Database. Get advice and tips from experienced pros sharing their opinions. Updated: September 2026.
913,806 professionals have used our research since 2012.
IT Manager at a financial services firm with 11-50 employees
Easy to scale and easy to integrate with our on-premises environment
Pros and Cons
- "We like the ease of integrating it with our on-premises environment. We use a hybrid model. We have a SQL Server on-premises, and we have an integration with the cloud version. We do CPU or disk intensive processes on-premises. For accessibility, we offload onto the cloud. When you do a lot of IO and things like that in the cloud, Microsoft charges for the CPU activity."
- "I would definitely recommend this solution."
- "Price definitely will be the negative point. It is quite expensive."
- "Price definitely may be a negative point. As for most of cloud based solution, certain cost components as CPU and IO usage may cause extremely hi costs."
What is most valuable?
We like the ease of integrating it with our on-premises environment. We use a hybrid model. We have a SQL Server on-premises, and we have an integration with the cloud version. We do CPU or disk intensive processes on-premises. For accessibility, we offload onto the cloud. When you do a lot of IO and things like that in the cloud, Microsoft charges for the CPU activity.
What needs improvement?
Price definitely may be a negative point. As for most of cloud based solution, certain cost components as CPU and IO usage may cause extremely hi costs.
For how long have I used the solution?
It has been a bit over a year.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is scalable. In fact, it is too easy to scale. It just scales and sends you the invoice. You have to tune it to lock it down, and then it doesn't go too far. These are the kind of things you have to take care of to avoid having bad surprises at the end of the month when they send you the resource usage invoice.
How are customer service and technical support?
I didn't contact them regarding SQL Server, but I have contacted them for Azure and Office 365 support. They are usually quite good.
How was the initial setup?
It is too easy. Initially, the database engine itself takes an hour, and that's it. Tuning it is another matter, but tuning is anyways a difficult task in itself.
What's my experience with pricing, setup cost, and licensing?
It is quite expensive. I would definitely recommend not using the pay-as-you-go model because this will just mean all your money will go to Microsoft. So, really make sure to control resource usage as much as possible.
What other advice do I have?
I would definitely recommend this solution. It is a very good product, and it is difficult to beat. I haven't got anything that I saw missing in it in terms of features. It is always integrated within Azure and Microsoft Office 365 ecosystems. If there is something that the database can't do, it is quite easy to have another path of the offering to take over. They are almost like AWS. They have so many services that it is really difficult not to be able to achieve things. There is always something or someone. It is just a matter of price. You also have access to the service, documentation, and even the user community.
I would rate SQL Azure an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
General Manager/MVP at Yotta Infrastructure Solutions LLP
A simpler database than its competitors
Pros and Cons
- "SQL is a simpler database. We use it more than other databases."
- "Microsoft technical support is good."
- "The price is a little higher."
- "Pricing is reasonable for a big enterprise. The price is a little higher. It should have a 20% discount."
What is most valuable?
We use it for a few databases that are deployed for our own purposes.
SQL is a simpler database. We use it more than other databases.
For how long have I used the solution?
I have been using SQL Azure for three to four months.
What do I think about the stability of the solution?
We haven't had any issues with performance.
What do I think about the scalability of the solution?
There are only three users who use it. Once we are more comfortable we will give it to more users. My technology team uses it.
How are customer service and technical support?
Microsoft technical support is good.
What's my experience with pricing, setup cost, and licensing?
Pricing is reasonable for a big enterprise. The price is a little higher. It should have a 20% discount.
What other advice do I have?
I would rate SQL Azure an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Co-Founder & Managing Director at a marketing services firm with 1-10 employees
A scalable solution for storing relational data in the cloud
Pros and Cons
- "I am very happy with this solution; right now, I don't think there is anything I would change."
- "Right now, with Azure, we have everything we need."
- "The only problem we have with Azure is regarding the price."
- "The power should increase more between each upgrade."
What is our primary use case?
I use SQL Azure strictly for active data rescue.
All of my work is stored in the Microsoft Azure Cloud.
I am working on a special product with another person — it's a secret product, so, unfortunately, I can't talk about it.
What needs improvement?
I am very happy with this solution; right now, I don't think there is anything I would change.
More power should be included between the upgrades. We started with a less costly service but we needed more power. We paid a lot and upgraded but we still needed more power. The power should increase more between each upgrade.
For how long have I used the solution?
I have been using SQL Azure for three years.
What do I think about the stability of the solution?
SQL Azure is both very stable and scalable.
How are customer service and technical support?
I have never had to contact customer support. There are several educational sites that I pay for that supply me with help.
How was the initial setup?
The initial setup was very straightforward. It's online, so I didn't need to install anything. I just had to choose options and activate them.
What's my experience with pricing, setup cost, and licensing?
How much we pay is determined by how much we upgrade or downgrade our services. If you downgrade the service you pay less if you upgrade the services you pay more.
Microsoft has a cheap license for developers. Still, it was expensive for us because we are not a company, and we don't use crowdfunding, we used our own money to pay for the license.
What other advice do I have?
I would recommend SQL Azure to others.
On a scale from one to ten, I would give this solution a rating of ten.
Right now, with Azure, we have everything we need. The only problem we have with Azure is regarding the price.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Chief Operating Officer at humancloud
A scalable platform with a lot of information and good technical support
Pros and Cons
- "Their technical support is the most valuable."
- "I would recommend SQL Azure."
- "There is so much information that it becomes confusing at times. The information can be more friendly. They could also provide additional training, especially at the beginning."
What is our primary use case?
We are using it for a database.
What is most valuable?
Their technical support is the most valuable.
What needs improvement?
There is so much information that it becomes confusing at times. The information can be more friendly. They could also provide additional training, especially at the beginning.
For how long have I used the solution?
I have been using SQL Azure for the last two years.
What do I think about the stability of the solution?
It is pretty stable.
What do I think about the scalability of the solution?
It is indeed scalable. We have around five people using it, and we plan to scale it.
How are customer service and technical support?
Their technical support is good.
What's my experience with pricing, setup cost, and licensing?
It is reasonable.
What other advice do I have?
I would recommend SQL Azure. It is a good platform to use, and it has a lot of information, whatever you want.
I would rate SQL Azure an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Development Manager at Incepta
Very reliable, versatile, simple to use and reasonably priced
Pros and Cons
- "The solution has become easier to use over time and it's also reasonably priced."
- "Every new version has new features and it pretty much covers everything in terms of memory, database, the caching, the redundancy, and high availability."
- "Some issues with scalability."
- "Microsoft doesn't provide technical support, the support structure is not good."
What is our primary use case?
As consultants, we deploy this solution to our customers both on cloud and on-prem. Most of our clients buy the solution as an application package which requires a database. If they are a "Microsoft shop," I recommend they use SQL Server. I'm the development manager and we are customers of Azure.
What is most valuable?
I like the reliability of SQL Server and the solution has become easier to use over time, and I believe it will become more popular in the future. It's also reasonably priced. As a competitor, Oracle may have 10% of the features that SQL Server cannot offer but those features are for high-end database and high-end applications. Most clients don't need those extras and shouldn't have to pay for high-end features like the redundancy.
SQL has become more versatile because of features they continue to add. Every new version has new features and it pretty much covers everything in terms of memory, database, the caching, the redundancy, and high availability. I would say MS SQL server fully meets the requirement of 95% of my clients out there.
What needs improvement?
If you use the solution in the Microsoft environment, it's fine. But if you're using Java then it seems to be out of place. AWS has a new product called Aurora, it's a new database that can deal with both types of workloads: transactional and analytical. That's a big challenge for all the other databases including SQL, because most of the databases out there are designed for either type of workload but the Amazon AWS Aurora does both. With SQL, if they do the BI normally, you then have to replicate the production database to another database which is no longer necessary with Aurora. It's something SQL could include.
For how long have I used the solution?
I've been using this solution for several years.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
I think they still have issues with scalability. For applications requiring scalability, I'd recommend using the database on the cloud and not on-premises. We have up to 200 users for this solution, mainly office workers and generally working in small to medium sized companies.
How are customer service and technical support?
Microsoft doesn't provide technical support, the support structure is not good. If you need something, you have to call them and the cost is $499 per incident ticket which is very expensive. The good thing about the SQL Server is that there is a lot of information out there in the community.
Which solution did I use previously and why did I switch?
I also used Oracle and I think it's a good solution for companies that already use Oracle. It makes sense for them to go with that solution as the database for their application. For a company that has no attachment, I recommend SQL.
How was the initial setup?
The initial setup was quite straightforward.
What other advice do I have?
If our clients are non-Microsoft clients and they have the money, then I recommend Oracle. But for ease of use, scalability, and value for money, I like SQL.
I would rate this solution an eight out of 10.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Analyst at a tech company with 51-200 employees
It is fast for replicating the data, but it is expensive
Pros and Cons
- "It is very fast in replicating the data from one database to another; we do some extractions from multiple databases to a target database that we use for visualization, and it has a good speed."
- "It is a little bit expensive for us. They can improve the price. It would also be very helpful if they can offer some free trial."
- "It is expensive for us. We are looking for something less expensive and thinking of migrating the whole system."
What is our primary use case?
It is a transactional system. We use it to visualize financial transactions, such as cash in, cash out, in real time.
What is most valuable?
It is very fast in replicating the data from one database to another. We do some extractions from multiple databases to a target database that we use for visualization. It has a good speed.
What needs improvement?
It is a little bit expensive for us. They can improve the price. It would also be very helpful if they can offer some free trial.
For how long have I used the solution?
I have been using this solution for around three years.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is very scalable. Around 14 developers in our company use it. They are responsible for business intelligence and databases.
How are customer service and technical support?
I never contacted them.
Which solution did I use previously and why did I switch?
I have used MySQL.
How was the initial setup?
The initial setup was straightforward. It was not a big deal. It took a few minutes for features like .NET.
What about the implementation team?
I installed it on my own.
What's my experience with pricing, setup cost, and licensing?
It is expensive for us. We are looking for something less expensive and thinking of migrating the whole system.
What other advice do I have?
I would rate SQL Azure a seven out of ten. In terms of experience, it is a very good product, but it is a little bit expensive.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Account Manager at a tech services company with 11-50 employees
Scalable and flexible with good pricing
Pros and Cons
- "Customers can benefit from a lot of cost savings if they go for Azure."
- "Support isn't that great. They need to work on this aspect of their service. It can be challenging to reach them."
What is most valuable?
The flexibility with regards to licensing is the most valuable aspect of the solution.
Customers can benefit from a lot of cost savings if they go for Azure.
What needs improvement?
The implementation process needs to be improved.
Support isn't that great. They need to work on this aspect of their service. It can be challenging to reach them.
The solution needs to be more flexible overall.
It would help if there were better reporting features on offer.
For how long have I used the solution?
I've been using the solution for a few years at this point.
What do I think about the stability of the solution?
The solution is quite stable. We don't have any problems with it in that sense. There aren't bugs. It doesn't glitch on us or freeze.
What do I think about the scalability of the solution?
The solution can scale quite well. It's very easy to scale, for example, on AWS.
We typically work with big enterprise clients such as banks and utilities. The projects are quite sizeable.
How are customer service and technical support?
We're only partly satisfied with technical support. They could work harder to improve themselves. They can be difficult to reach. They need to respond faster and be much more flexible.
How was the initial setup?
The implementation process only takes a few hours with Azure, however, they do need to make the process a bit better. The upside is you don't have to scroll through everything manually as you do with an on-premises deployment. It's not overly complex.
What's my experience with pricing, setup cost, and licensing?
The cost of the solution isn't too high. It's pretty reasonable.
What other advice do I have?
We're a partner. We have a business relationship with the client.
I use a few different versions of the solution, depending on my clients, and have worked with both the 2016 and 2019 versions, for example.
I would recommend the product.
Overall, on a scale from one to ten, I'd rate it at an eight.
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
Sr. Technical Architect - Business Intelligence / Data Warehouse at a computer software company with 1,001-5,000 employees
User-friendly, stable, and PolyBase makes it easier to work with
Pros and Cons
- "The most valuable feature is PolyBase."
- "Overall, I am happy with this product and I recommend it."
- "I feel that the price is high and it could be reduced."
What is our primary use case?
We are using SQL Server both on Azure and in a Spark environment, on-premises.
What is most valuable?
The most valuable feature is PolyBase.
The product is very user-friendly.
What needs improvement?
I feel that the price is high and it could be reduced.
For how long have I used the solution?
I have more than 14 years of experience in the Microsoft Data Warehouse platform.
What do I think about the stability of the solution?
SQL Azure is very stable.
What do I think about the scalability of the solution?
This is a very scalable product.
I am the only person in my company who uses it.
How are customer service and technical support?
I have not been in contact with technical support.
How was the initial setup?
The initial setup is straightforward and I don't find it complex.
What other advice do I have?
Overall, I am happy with this product and I recommend it.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
Buyer's Guide
Download our free Microsoft Azure SQL Database Report and get advice and tips from experienced pros
sharing their opinions.
Updated: September 2026
Product Categories
Database as a Service (DBaaS)Popular Comparisons
MongoDB Atlas
Microsoft Azure Cosmos DB
SingleStore
Google Cloud SQL
Azure Database for PostgreSQL
Oracle Database as a Service
Google Cloud Spanner
Couchbase Capella
Oracle Exadata Express Cloud Service
Oracle Exadata Cloud at Customer
Yugabyte Platform
IBM Db2 on Cloud
Buyer's Guide
Download our free Microsoft Azure SQL Database Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- When evaluating Database as a Service, what aspect do you think is the most important to look for?
- What would be the best application SQL optimizer over the WAN?
- Which database is the best for session cashing?
- What is the biggest difference between Google BigQuery and Oracle Database as Service?
- Which low-code (no-code) database solution do you prefer?
- Which databases are supported under DBaaS solutions?
- Why is Database as a Service important for companies?













