We have multiple use cases for this solution, and it really depends on the application team requirements. Our analytics team uses it. We also use it for database migration.
Manager at UPL
Scalable and stable SQL database solution that's easy to install, with good technical support
Pros and Cons
- "Database services and Active Directory related functions for this solution are good. Stable, scalable, and easy to install. Its technical support is good."
- "What I found most valuable in Azure SQL are the functions related to Active Directory and the database services."
- "Integration needs to be improved for this solution."
- "Integration needs to be improved for this solution."
What is our primary use case?
What is most valuable?
What I found most valuable in Azure SQL are the functions related to Active Directory and the database services. You can do everything in Azure SQL.
What needs improvement?
Integration needs to be improved for this solution.
For how long have I used the solution?
We've been using Azure SQL since 2013.
Buyer's Guide
Microsoft Azure SQL Database
April 2026
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893,221 professionals have used our research since 2012.
What do I think about the stability of the solution?
Azure SQL is a stable solution.
What do I think about the scalability of the solution?
Azure SQL is scalable.
How are customer service and support?
We had to contact technical support about some of our issues, and it was good. They have good people.
How was the initial setup?
Installation for this solution is very easy, but you'll need to be a certified installer to find the setup easy.
What about the implementation team?
We implemented Azure SQL through an integrator and data partner.
What's my experience with pricing, setup cost, and licensing?
Azure SQL has licenses which you can pay yearly or monthly. You have the option to pay yearly or monthly for the license.
What other advice do I have?
Microsoft Azure is something that we are using. We are using Microsoft Azure from the Cloud. It's the public cloud we are using. We use multiple services on Azure, e.g. mDNS, Traffic Manager, Database, etc., depending upon the attributes and aspects. We're using Azure SQL.
We have a cloud team made up of 10 people who use this solution, then there are various application teams that also use Azure SQL. At the moment, we have no plans of increasing usage for this solution, but we're open to it.
I would recommend this solution to others looking into using it.
I'm rating Azure SQL a 10 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
AVP at MIDDAY INFOMEDIA LIMITED
A managed cloud database cloud-based Microsoft SQL Servers, provided as part of Microsoft Azure services
Pros and Cons
- "The initial setup is straightforward."
- "Operational cost needs improvement."
What is our primary use case?
We use it for supporting an application from another platform to Azure.
What needs improvement?
Operational cost needs improvement.
For how long have I used the solution?
I have been using SQL Azure for 6-8 months.
What do I think about the stability of the solution?
It is a stable solution.
What do I think about the scalability of the solution?
It is a scalable solution.
How was the initial setup?
The initial setup is straightforward. The designing process is involved in the deployment.
What other advice do I have?
Overall, I would rate the solution an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Azure SQL Database
April 2026
Learn what your peers think about Microsoft Azure SQL Database. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.
893,221 professionals have used our research since 2012.
Senior Consultant at ProArch
Good stability with a straightforward deployment
Pros and Cons
- "The preset configuration switches we can select on SQL Azure should be made more liberal to work on."
What is our primary use case?
We usually work on a valuation basis. When a customer wants to get on to our cloud, we suggest SQL Azure to them.
What needs improvement?
The preset configuration switches we can select on SQL Azure should be made more liberal to work on. The licensing cost for the solution is very expensive and should be improved.
For how long have I used the solution?
I have been using SQL Azure for eight years.
What do I think about the stability of the solution?
SQL Azure is a stable solution.
What do I think about the scalability of the solution?
SQL Azure is a scalable solution. Around 30 to 40 customers are using the solution.
How are customer service and support?
Their customer support is not ok at all because sometimes the tickets we raise don't get authorized.
How was the initial setup?
The initial setup for the solution is easy. It takes around 10 to 15 minutes to set up the solution. The deployment of the solution is straightforward.
What was our ROI?
The ROI depends on the customer and the scenario.
What's my experience with pricing, setup cost, and licensing?
SQL Azure's licensing cost is expensive.
What other advice do I have?
SQL Azure is a cloud-based solution. We usually require one or two people to deploy and maintain the solution. I would recommend SQL Azure for other people who don’t want to manage their environment. The worst thing about Microsoft is that it has a very bad license agreement that nobody understands.
Overall, I rate SQL Azure an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
DB and Systems Engineer at JCC Payment Systems Ltd
Stable, scalable, and good support
Pros and Cons
- "SQL Azure is reliable and scales well."
- "The solution could improve by allowing the export of the data more seamlessly. It is difficult to copy and back up data."
What is our primary use case?
We are using SQL Azure for databases that are hosted in Microsoft Azure.
What is most valuable?
SQL Azure is reliable and scales well.
What needs improvement?
The solution could improve by allowing the export of the data more seamlessly. It is difficult to copy and back up data.
For how long have I used the solution?
I have been using SQL Azure for three years.
What do I think about the stability of the solution?
I rate the stability of SQL Azure an eight out of ten.
What do I think about the scalability of the solution?
We have approximately 1,000 people using the solution in my organization.
I rate the scalability of SQL Azure a nine out of ten.
How are customer service and support?
The support is good.
How was the initial setup?
I rate the initial setup of SQL Azure a nine out of ten.
What's my experience with pricing, setup cost, and licensing?
The solution is expensive.
What other advice do I have?
I rate SQL Azure a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Account Manager at Jaffer Business Systems
A reliable and affordable solution to customize applications
Pros and Cons
- "The most valuable feature of the solution is that our customers do not have to manage the solution."
- "The solution has to scale up its expertise for hosting Oracle."
What is our primary use case?
Our customers in the bank sectors use the solution for their websites. Our private customers use the solution to customize their applications on the cloud because they do not want to buy separate hardware. Some of our customers also have their on-premise SAP hosted on Azure.
What is most valuable?
The most valuable feature of the solution is that our customers do not have to manage the solution. Partners manage and optimize the solutions for the customers.
The solution is also better cost-wise because if we host on hardware, we will have to change the hardware after four or five years. Also, if there is an issue with the hardware, the responsibility falls on the IT department. Customers do not like these responsibilities. With SQL Azure, everything is safe and secure. The clients pay a subscription fee and have fewer responsibilities.
What needs improvement?
Azure does not provide features like RDS for Oracle that AWS offers. The solution has to scale up its expertise for hosting Oracle.
For how long have I used the solution?
My organization has been a partner with Microsoft since 2008.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable. Almost ten to twelve of our customers are using the solution.
How are customer service and support?
The support is good. We go to Microsoft for every escalation.
How was the initial setup?
The initial setup is pretty easy. Our team is interested in working for Azure and other Microsoft products. We don't require much support from Microsoft for setup.
What about the implementation team?
The deployment doesn't take much time. We only have to check for our client’s requirements. We can provide the services to the client within 15 to 20 days.
Our technical team manages the deployment. The team checks all Microsoft policies before discussing them with the customer. We draw up a proposal and then present it to our customers. We explain to our customers how their data will be added to Azure.
We may need two or three people to deploy the solution. Depending on the environment, the deployment takes one or two months or even 15 days. Once the deployment is done, the solution can be managed through a partner portal. We might also need two or three people from the customer’s organization to refresh or optimize the solution.
What's my experience with pricing, setup cost, and licensing?
The price could be slightly cheaper. Our customers pay for licenses annually.
What other advice do I have?
AWS secured much business in Pakistan because of RDS for Oracle. There is not much difference between AWS and Azure’s prices. AWS and Azure differ in price by a few dollars. Technically both solutions have different capabilities. AWS has a far better capability. People prefer AD authentication by AWS over Azure. We have Microsoft-certified trainers in Pakistan.
We have been asking our customers to choose Azure because they will get a lot of benefits by adopting a cloud solution. Since hardware is not easily available within Pakistan due to dollar disparity, a lot of people are choosing Azure.
We have been pushing Azure very aggressively for the past four to five years. People continue to implement the solution despite policy challenges. One of our customers wants to host nine to ten applications on Azure. There is a lot of demand for AWS and Azure. Overall, I rate the solution a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Head, Information Technology at a manufacturing company with 10,001+ employees
Integrates well with Microsoft products and can expand but needs to have mobile capabilities
Pros and Cons
- "We're a Microsoft customer, so it fits in with everything else we work with."
- "The product could be more competitive in terms of features, security, and scalability."
What is our primary use case?
We have HR applications including a lead system and also traveling expenses. We're using SQL for items like that.
What is most valuable?
The solution offers good plugin capabilities. We're a Microsoft customer, so it fits in with everything else we work with.
The solution can scale.
What needs improvement?
From a user standpoint, there isn't really any need for improvement.
We'd like the solution to be available on mobile phones.
The product could be more competitive in terms of features, security, and scalability.
For how long have I used the solution?
We've been using the solution for around three years.
What do I think about the scalability of the solution?
The scalability would be a bit better. That said, right now, I am happy with how it can scale. As a user, you always want it to be better; however, as of now, it's not too bad.
I'm not sure how many people are using the solution in our company at this time.
How are customer service and support?
I've never used technical support services. I can't speak to how well they respond when a customer has an issue.
What other advice do I have?
We're a Microsoft customer.
I'm not part of the development team. I'm not sure which version our company is on.
I'd rate the solution six out of ten. While it's fine for use online, we'd like it to be more mobile. If it were on mobile, I would rate it higher.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Subject Matter Expert at Vision Software
A Cloud solution, with ensured availability, and performance
Pros and Cons
- "The administration console in Azure, all in one is the most valuable feature."
- "The administration console in Azure, all in one is the most valuable feature."
- "I think that the cost management in SQL is not clear because we may use some tax to identify products, but in some cases identifying the transactions in SQL is not easy for some financial cost centers."
- "I think that the cost management in SQL is not clear because we may use some tax to identify products, but in some cases identifying the transactions in SQL is not easy for some financial cost centers."
What is our primary use case?
The primary use case is to pass services for applications of some customers, where they have maybe the front end in dot net and another language, and SQL service in Azure.
What is most valuable?
The administration console in Azure, all in one is the most valuable feature. Monitoring the transactions in Azure and the elasticity when we need to grow the databases for our customers.
What needs improvement?
I think that the cost management in SQL is not clear because we may use some tax to identify products, but in some cases identifying the transactions in SQL is not easy for some financial cost centers. Perhaps if in Azure cost management we have the opportunity to monitor the SQL cost in more detail, it will be helpful.
For how long have I used the solution?
I have been using the solution for around four years.
What other advice do I have?
I give the solution a nine out of ten.
In some cases, our customers need to move forward with their SQL projects and when they try to budget in the Azure pricing calculator some costs appear that in the production environment are very different. This becomes problematic for customers when they use SQL Pass services.
We are an IT company, so I'm an architect for that company using Azure solutions. Many users in many companies use SQL. I estimate maybe around 1,000 final users and technical staff from each company are using SQL Azure.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
IT Manager at European University
East to deploy with good documentation but can be expensive
Pros and Cons
- "The solution is quite straightforward to set up."
- "The initial setup is very straightforward; it's not complex at all, and for us, it did not take more than one or two hours, so it was quick to deploy."
- "I want the pricing to be improved."
- "I want the pricing to be improved. They should try to lower it for their customers."
What is our primary use case?
We decided to implement some forms for different purposes. We needed to implement it on-premises, so we did this on Azure to support the data from the forms implemented on a SQL server, and on Azure on several databases. It's very easy.
What is most valuable?
The solution is quite straightforward to set up.
It can scale.
The solution is stable and reliable.
What needs improvement?
I want the pricing to be improved. They should try to lower it for their customers.
For how long have I used the solution?
I've used the solution for one year.
What do I think about the stability of the solution?
The stability is good. There are no bugs or glitches, and it doesn't crash or freeze.
What do I think about the scalability of the solution?
The solution can scale. I can't say how much as I don't have a comparable use case on the cloud and on-premises.
We have about five people using the solution right now. For now, we do not have plans to increase usage.
How are customer service and support?
The support is good. They have a good document library. If there is a problem, we can figure it out.
How was the initial setup?
The initial setup is very straightforward. It's not complex at all. For us, it did not take more than one or two hours. It was quick to deploy.
We only need one person on hand for deployment and maintenance. They are a developer.
What about the implementation team?
We did not use a consultant for the implementation process. We have a lot of experience in Azure and a lot of systems in Azure as well.
What's my experience with pricing, setup cost, and licensing?
We have a yearly licensing fee we need to pay. It's not a cheap solution.
What other advice do I have?
I'd recommend the solution to other users.
Based on the experience I've had, I would rate it seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: April 2026
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