We use the solution to create a relational database for a client. They were running SQL on-premise and wanted to migrate to Azure and create a single data warehouse.
Founder at Druansh
A cost-effective solution that is easy to set up and easy to learn
Pros and Cons
- "The best thing about the solution is that it is tightly integrated with Azure Functions and Azure App Service, making it easy to deploy to the cloud."
- "Although the solution integrates well into Azure’s ecosystem, it has limited capability and is incompatible with many third-party applications or tools."
What is our primary use case?
What is most valuable?
The best thing about the solution is that it is tightly integrated with Azure Functions and Azure App Service, making it easy to deploy to the cloud.
What needs improvement?
The solution has a fully managed server, so the users have limited control over the underlying infrastructure. The customization options and flexibility are limited. The pricing structure is a bit complex because there are different pricing tiers based on database size, performance level, etc.
Although the solution integrates well into Azure’s ecosystem, it has limited capability and is incompatible with many third-party applications or tools.
For how long have I used the solution?
I have been using the solution for two to three years.
Buyer's Guide
Microsoft Azure SQL Database
June 2025

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What do I think about the stability of the solution?
The solution is pretty stable. I rate the solution’s stability a nine out of ten.
What do I think about the scalability of the solution?
I rate the scalability an eight out of ten. We have struggled to scale up the instances at times. Around 80 to 90 people in the organization use the solution.
How was the initial setup?
The initial setup is very easy. Anyone who understands SQL can set up the solution.
What about the implementation team?
The implementation time depends on the type of database we set up. It took us less than a day to deploy the solution. If we have a simple scenario, it will take less than an hour to set up the solution once we have all the subscriptions.
Good documentation is available on SQL, so we do not need a vendor team to deploy the solution.
What was our ROI?
We have seen an ROI on the solution. Cloud-based services reduce infrastructure cost straightaway. The solution provides scalability and flexibility.
Also, a subscription-based learning model can be cost-effective. The ROI will vary depending on an organization's needs and usage pattern.
What's my experience with pricing, setup cost, and licensing?
There is no licensing cost for the solution.
What other advice do I have?
I am using the latest version of the solution. Our client had data from websites like Flipkart and Amazon for product and price information, and they wanted a relational database between these. The solution is pretty competitive when compared to other relational databases. We could have used Amazon RDS, but SQL Azure is much better.
The learning curve of the solution is minimal. If you plan to have third-party applications with SQL Azure, you may not be able to use certain features. Overall, I rate the solution a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Account Manager at Jaffer Business Systems
A reliable and affordable solution to customize applications
Pros and Cons
- "The most valuable feature of the solution is that our customers do not have to manage the solution."
- "The solution has to scale up its expertise for hosting Oracle."
What is our primary use case?
Our customers in the bank sectors use the solution for their websites. Our private customers use the solution to customize their applications on the cloud because they do not want to buy separate hardware. Some of our customers also have their on-premise SAP hosted on Azure.
What is most valuable?
The most valuable feature of the solution is that our customers do not have to manage the solution. Partners manage and optimize the solutions for the customers.
The solution is also better cost-wise because if we host on hardware, we will have to change the hardware after four or five years. Also, if there is an issue with the hardware, the responsibility falls on the IT department. Customers do not like these responsibilities. With SQL Azure, everything is safe and secure. The clients pay a subscription fee and have fewer responsibilities.
What needs improvement?
Azure does not provide features like RDS for Oracle that AWS offers. The solution has to scale up its expertise for hosting Oracle.
For how long have I used the solution?
My organization has been a partner with Microsoft since 2008.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable. Almost ten to twelve of our customers are using the solution.
How are customer service and support?
The support is good. We go to Microsoft for every escalation.
How was the initial setup?
The initial setup is pretty easy. Our team is interested in working for Azure and other Microsoft products. We don't require much support from Microsoft for setup.
What about the implementation team?
The deployment doesn't take much time. We only have to check for our client’s requirements. We can provide the services to the client within 15 to 20 days.
Our technical team manages the deployment. The team checks all Microsoft policies before discussing them with the customer. We draw up a proposal and then present it to our customers. We explain to our customers how their data will be added to Azure.
We may need two or three people to deploy the solution. Depending on the environment, the deployment takes one or two months or even 15 days. Once the deployment is done, the solution can be managed through a partner portal. We might also need two or three people from the customer’s organization to refresh or optimize the solution.
What's my experience with pricing, setup cost, and licensing?
The price could be slightly cheaper. Our customers pay for licenses annually.
What other advice do I have?
AWS secured much business in Pakistan because of RDS for Oracle. There is not much difference between AWS and Azure’s prices. AWS and Azure differ in price by a few dollars. Technically both solutions have different capabilities. AWS has a far better capability. People prefer AD authentication by AWS over Azure. We have Microsoft-certified trainers in Pakistan.
We have been asking our customers to choose Azure because they will get a lot of benefits by adopting a cloud solution. Since hardware is not easily available within Pakistan due to dollar disparity, a lot of people are choosing Azure.
We have been pushing Azure very aggressively for the past four to five years. People continue to implement the solution despite policy challenges. One of our customers wants to host nine to ten applications on Azure. There is a lot of demand for AWS and Azure. Overall, I rate the solution a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Buyer's Guide
Microsoft Azure SQL Database
June 2025

Learn what your peers think about Microsoft Azure SQL Database. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
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Consultant at GBCom Consulting
Stable and scalable solution; could improve integrations with business intelligence software
Pros and Cons
- "My impression is that this solution is quite stable."
- "I think this product can improve its integrations with business intelligence software. The integrations are always cumbersome due to the approvals, passwords, et cetera."
What needs improvement?
I think this product can improve its integrations with business intelligence software. The integrations are always cumbersome due to the approvals, passwords, et cetera.
For how long have I used the solution?
I have been using this solution for the last three years.
What do I think about the stability of the solution?
My impression is that this solution is quite stable. I would rate its stability an eight, on a scale from one to 10, with one being the worst and 10 being the best.
What do I think about the scalability of the solution?
I would rate the scalability of this solution an eight, on a scale from one to 10, with one being the worst and 10 being the best. Currently, there are two users of this solution in our company.
What about the implementation team?
I will be doing the implementation myself with the help of a third party.
Which other solutions did I evaluate?
We evaluated the SQL Server in addition to this solution, but we ultimately chose Azure mainly to have everything on one platform.
What other advice do I have?
Overall, I would rate this solution an eight, on a scale from one to 10, with one being the worst and 10 being the best.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Vice President (Technology) at Shaligram Infotech LLP
Around-the-clock access to your database, maintenance-free, and good performance
Pros and Cons
- "The most valuable feature from the infra point of view is you don't have to keep any on-prem infrastructure, it is available all the time whenever you want to access it."
- "The solution can be improved by reducing the cost so more users can be added."
What is our primary use case?
Our primary use case of this solution is to host our databases and it is fulfilling our requirements.
What is most valuable?
The most valuable feature from the infra point of view is you don't have to keep any on-prem infrastructure, it is available all the time whenever you want to access it.
What needs improvement?
The solution can be improved by reducing the cost so more users can be added.
For how long have I used the solution?
I have been using the solution for 15 months.
What do I think about the stability of the solution?
Our customers work in the space of small and medium businesses area segment. For them, the way the solution is being offered and used is working and is considered to be stable.
What do I think about the scalability of the solution?
Not much is required in terms of scalability. So the foreign enterprises which are spanning the globe that requires scalability could be different. Small and medium businesses have a presence only in one location or maybe a couple of cities within a country. this is a reasonably scalable solution for them.
What's my experience with pricing, setup cost, and licensing?
The license is based on the number of users.
What other advice do I have?
I give the solution nine out of ten.
Currently, we have 25 to 30 developers using the solution.
There are alternative solutions available like Oracle or MySQL but I have not used any of them.
I recommend the solution.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
STI Data Leader at grupo gtd
Useful data query manipulating, reliable, and good support
Pros and Cons
- "The most useful feature of Azure SQL is the queries for manipulating the data, such as the tables and the storage processors."
- "Azure SQL can improve by adding more machine learning features like other databases, such as Cassandra or Cosmos DB."
What is our primary use case?
We use Azure SQL serverless or with virtual machines.
Azure SQL is used mostly by my clients for ETL.
What is most valuable?
The most useful feature of Azure SQL is the queries for manipulating the data, such as the tables and the storage processors.
What needs improvement?
Azure SQL can improve by adding more machine learning features like other databases, such as Cassandra or Cosmos DB.
For how long have I used the solution?
I have been using SQL Azure for approximately three years.
What do I think about the stability of the solution?
Azure SQL is a stable solution.
What do I think about the scalability of the solution?
The scalability of Azure SQL is good. However, it is limited by the infrastructure. The cloud version gives more scalability.
How are customer service and support?
The support from Azure SQL is good.
I rate the support from Azure SQL a four out of five.
How was the initial setup?
The initial setup of Azure SQL is of a medium level of difficulty. We need some expertise in installing, configuring, and deploying Azure SQL.
What about the implementation team?
We have approximately 20 to 30 specialists for the deployment of Azure SQL.
What's my experience with pricing, setup cost, and licensing?
The price in general of Azure SQL could improve.
What other advice do I have?
We have enterprises in Chile, Peru, Spain, Italy, and Colombia that provide IT services. We use this solution every day to maintain new projects and use the on-premise and cloud versions.
My advice to others is to review alternatives to Azure SQL. For example, SQL Serverless, SQL with a virtual machine, or Azure SQL Instances.
I rate Azure SQL a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
AVP at MIDDAY INFOMEDIA LIMITED
A managed cloud database cloud-based Microsoft SQL Servers, provided as part of Microsoft Azure services
Pros and Cons
- "The initial setup is straightforward."
- "Operational cost needs improvement."
What is our primary use case?
We use it for supporting an application from another platform to Azure.
What needs improvement?
Operational cost needs improvement.
For how long have I used the solution?
I have been using SQL Azure for 6-8 months.
What do I think about the stability of the solution?
It is a stable solution.
What do I think about the scalability of the solution?
It is a scalable solution.
How was the initial setup?
The initial setup is straightforward. The designing process is involved in the deployment.
What other advice do I have?
Overall, I would rate the solution an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Consultant at ProArch
Good stability with a straightforward deployment
Pros and Cons
- "The preset configuration switches we can select on SQL Azure should be made more liberal to work on."
What is our primary use case?
We usually work on a valuation basis. When a customer wants to get on to our cloud, we suggest SQL Azure to them.
What needs improvement?
The preset configuration switches we can select on SQL Azure should be made more liberal to work on. The licensing cost for the solution is very expensive and should be improved.
For how long have I used the solution?
I have been using SQL Azure for eight years.
What do I think about the stability of the solution?
SQL Azure is a stable solution.
What do I think about the scalability of the solution?
SQL Azure is a scalable solution. Around 30 to 40 customers are using the solution.
How are customer service and support?
Their customer support is not ok at all because sometimes the tickets we raise don't get authorized.
How was the initial setup?
The initial setup for the solution is easy. It takes around 10 to 15 minutes to set up the solution. The deployment of the solution is straightforward.
What was our ROI?
The ROI depends on the customer and the scenario.
What's my experience with pricing, setup cost, and licensing?
SQL Azure's licensing cost is expensive.
What other advice do I have?
SQL Azure is a cloud-based solution. We usually require one or two people to deploy and maintain the solution. I would recommend SQL Azure for other people who don’t want to manage their environment. The worst thing about Microsoft is that it has a very bad license agreement that nobody understands.
Overall, I rate SQL Azure an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
DB and Systems Engineer at JCC Payment Systems Ltd
Stable, scalable, and good support
Pros and Cons
- "SQL Azure is reliable and scales well."
- "The solution could improve by allowing the export of the data more seamlessly. It is difficult to copy and back up data."
What is our primary use case?
We are using SQL Azure for databases that are hosted in Microsoft Azure.
What is most valuable?
SQL Azure is reliable and scales well.
What needs improvement?
The solution could improve by allowing the export of the data more seamlessly. It is difficult to copy and back up data.
For how long have I used the solution?
I have been using SQL Azure for three years.
What do I think about the stability of the solution?
I rate the stability of SQL Azure an eight out of ten.
What do I think about the scalability of the solution?
We have approximately 1,000 people using the solution in my organization.
I rate the scalability of SQL Azure a nine out of ten.
How are customer service and support?
The support is good.
How was the initial setup?
I rate the initial setup of SQL Azure a nine out of ten.
What's my experience with pricing, setup cost, and licensing?
The solution is expensive.
What other advice do I have?
I rate SQL Azure a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: June 2025
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