As a Customer Advocacy professional, we all have that goal to create as many case studies as possible – find the right brand, the story that showcases the epitome of success, validation of why customers choose our respective companies… It can become a routine cycle: create, publish, and proceed to the next story.
But what if we took a step back and asked ourselves, are we just adding to the digital pile? When prospects and customers browse our respective websites, do they actually scroll through all of these amazing stories and reach their a-ha moment?
I started thinking about all this and how I measure success for myself– the number of stories I publish in a year does not define my success, but did I capture that golden story that shows off why our customers are knocking it out of the park with our help? Is it relatable to the reader and show why they too can achieve similar results? Nailing that ‘one’ is where the true value lies.
In light of this revelation, I decided, less is more and better is best! It’s like decluttering your closet – keep the outfits that make you look and feel fabulous and ditch the rest. Adopting the 'less is more' philosophy, the focus shifts towards quality. A carefully selected, well-told story has far-reaching effects—it not only enhances the perceived value of our customer's success but also provides them with a powerful narrative for their own promotional use.
Bottom line? A killer case study does more than just show off – it becomes a part of our customers’ success.
