Adobe Target Reviews

Adobe Target has a user-friendly interface, which makes it easy to use. Plus, there's a supportive community and comprehensive documentation available. These features make it accessible to anyone and facilitate seamless integration with different systems. It's like a one-stop solution, making Adobe Target impressive and efficient.    

For modeling purposes, we use a different platform as Adobe Target doesn't offer custom machine learning model building. This separation of tasks among different systems makes sense. I don't see any significant disadvantages, as Adobe Target is a leading tool in the market and offers a great set of features compared to other tools.

I've been using various Adobe technologies like Adobe Analytics, Adobe Launch, Adobe AP, and specifically Adobe Target for about four years now. In total, I've been using the Adobe Stack for the past ten years.

Adobe Target is a stable product overall. I've extensively used features like product recommendations, which are premium and work excellently. One limitation is in profile scripts, where there's a time limit to prevent long website loading times, ensuring a good user experience. These limitations are more about maintaining a positive customer experience rather than disadvantages.

I haven't encountered any scalability issues with Adobe Target. It's a managed service, and Adobe ensures the performance scales as needed, especially when segmenting users or adjusting computing resources.

I've contacted Adobe Target support a few times, mostly regarding feature limitations or questions. They have been helpful.

Positive

Deploying Adobe Target is simple and quick. Developers just need to add the JavaScript to the website, and if using a tag manager, the process becomes even easier. It only requires a few steps to get it up and running smoothly.

Adobe Target is a managed service. It's not like a software you deploy or a local/cloud database you run. With Adobe Target, you use JavaScript provided by Adobe on your website to collect data and personalize it. This data then goes into Adobe's systems, likely stored on AWS or other cloud platforms. As users, we don't need to know where exactly Adobe stores its data; it's managed by Adobe.

For me, the cost is worth it considering the value Adobe Target brings. Its segmentation capabilities are top-notch, offering both out-of-the-box options and the ability to bring in custom data for segmentation, which greatly enhances our marketing efforts.

There's no fixed price with Adobe; it depends on negotiations and business arrangements. 

If you're already using Adobe's suite of products like Adobe Analytics, Adobe Launch, or Adobe Data Collection, then definitely go for Adobe Target without hesitation. It's seamlessly integrated with Adobe's ecosystem. However, if you're not using Adobe products yet, I recommend starting with other Adobe products first to benefit from the interconnected features and smoother integration. It's always advantageous to have all your digital products within the same ecosystem for better integration and data flow.

Adobe Target is fairly easy for beginners to pick up, especially on the reporting side. Implementation might require a bit more familiarity, but with the extensive documentation, videos, and resources available, anyone can learn to use it effectively.

I'd rate Adobe Target at ten out of ten for its excellent features like product recommendations, automated personalization, and user-friendly interface.

I use Adobe Target to create personalized experiences for different user groups. I set up these experiences based on audience segments and analyze their effectiveness using analytics. I also manage content through Adobe Target. 

With Adobe Target, I can replace existing content with new or enhanced content, such as pop-ups, banners, or buttons. AB testing functionality in Adobe Target helps us gradually introduce potential offers or content variations to a portion of our audience. We monitor the interactions and gradually increase the exposure if the results are positive.

Integrating Adobe Target with other tools posed challenges, particularly in obtaining accurate analytics data. While using it for testing and analytics, I found that the analytics reports provided by the tool did not accurately reflect the specific changes made in the tests. Instead, it included broader data from the overall experience.

The recent user experience update is glitchy. 

I have been using the product for four to five years. 

I rate the tool's stability an eight to nine out of ten. 

I rate Adobe Target's scalability a ten out of ten.

We contacted their technical support regarding the new audience and segments we were adding. We could not see those reflected in Adobe Analytics because the unspecified data was much larger than our segments. We got a knowledge transfer, and they found that the issue was being created within their system, so they resolved it.

The solution's deployment is straightforward. You need to have front-end development skills to work with the platform. If you have those skills, it becomes easier to understand and utilize the functionalities of the platform.

Many companies are using Adobe Analytics, but if they want to personalize more and enhance their consumer and business capabilities, Adobe Target should be considered. The future of customer journey analytics will likely involve using AI to make customized changes, and Adobe Target can help with that transition. However, it's not easy and can be costly. Starting with Adobe Target allows companies to move in that direction gradually, making it a very good choice.

I rate the overall product a nine out of ten. 

I use Adobe Target primarily for creating A/B tests and doing personalization.

The best features are the form-based and visual-based methods. The form-based method allows us to use languages like JavaScript, HTML, and CSS to create campaigns, while the visual-based method offers a user-friendly drag-and-drop interface to create campaigns. The audience segmentation feature is very useful as it integrates with Adobe Audience, allowing for better filtering and targeting of audience segments. These features are particularly useful for creating campaigns and personalizing them based on audience segments, targeting particular audiences easily after using Adobe Audience.

The customer support team is very slow in responding to queries. If the support team could be quicker in responding, it would be much improved. Sometimes the system slows down, and we need to move certain campaigns into the archive folder to prevent lag. Major lag occurs when there are a large number of campaigns.

I have been using Adobe Target for over eight years.

Sometimes the performance gets reduced, but overall, it is quite good.

Scalability is good, but performance can dip at times.

Customer support is quite slow and needs to be available 24/7. It is necessary to wait more than a day for a solution to a query.

Neutral

I am not using a previous solution.

The initial setup was straightforward.

I have already shared it. In two weeks, we achieved a six to seven percent increase in revenue.

It is not my part. It is the manager's part.

I evaluated Optimizely, VWO, Google Optimization, and AB Tasty.

Adobe Target is the simplest tool for A/B testing. The user interface is very easy to use, and it is self-explanatory. Just go and start by looking into the documentation provided on the Adobe site. I rate the overall solution a seven out of ten.

I've used Adobe Target with my previous client for A/B testing and regression testing. We have been running campaigns on the website and running some audience tests for the traffic coming to the website.

The main concept I like in Adobe Target is creating segments.

Adobe Target is an expensive solution.

I have been using Adobe Target for four years.

Around 11 to 12 people use the solution in my organization.

The solution’s initial setup is easy.

Adobe Target is an expensive solution. Only big, high-budget finance companies prefer to use Adobe Target. Small e-commerce companies use Google Optimize, which is cheaper.

Adobe Target is deployed on the cloud for our organization.

I look at the stats from the Adobe Analytics reports in the project I have connected to so far. I currently generate a lot of dashboards and send them to the business teams. I sit with them and take a look at all these reports to see where exactly we have to implement Adobe Target and where we have to run campaigns.

If any long weekend is coming up, we consider what banners or offers we can get to our e-commerce website. I would start picking up an event that's happening around and then go from there by taking a look at the reports of Adobe Analytics.

It is easy for a beginner to learn to use Adobe Target for the first time because it's like a cloud platform tool. All you have to know is some theory and basic knowledge about what it is and what it does. I have been working a lot with the data analytics side, and I also create tagging for websites. I know exactly which button is needed and which form is useful for a website in order to implement the solution.

Adobe Target has impacted our marketing ROI or conversion rates. A lot of useful metrics or data have been generated through Adobe Target because the audience plays a really important role. If somebody's searching for a Ford car on a website, the Adobe Target statistics help me understand which target audience I should target first.

Adobe is making a lot of structural changes to the whole product they're providing to clients. I feel a lot of more automated methods will come up for the solution in the future, making it more convenient and effective for clients.

Overall, I rate Adobe Target an eight out of ten.

I am an analytics developer, and I was responsible for building integration between systems and making Adobe Target available for other users. I train them on how to use this platform and help them create experiences within this platform. Mostly, we were doing AB testing and personalization based on building old instances that we target.

With the years of using it, it became very easy to use and very simple. So if you overcome compressor issues and things related to this, then it is very smooth to implement and use it. I think ease of use is one of the best features.

I believe that there is still a need to improve on optimization, like the way Adobe works. However, Adobe Target affects the performance of the websites whenever I use it, and it has to omit or mitigate the impact of performance. 

This is the place where the team should still work on improvement. For example, when I use Adobe Target, I have to use individual libraries for every single part of analytics is separate and targeted separately. I'm not using Alloy JS, which makes the entire system work sometimes not in the optimal way. Also, regarding the identification of the visitors, I think that this is another idea that Target should be more straightforward about. For example, when you have your profiles, you can upload them, but it's very hard or impossible to actually get the actual information about the individual profiles or partial profiles. You can still create and upload them, but I think that these areas are where I would see a benefit if Target would give you more visibility into what profiles you currently have and how you could optimize them and things like this. A little bit is going in the direction of CDP, or something like that, where you have the proper information, and Odion's creation is under better control.

I have been using Adobe Target since 2019

I haven't experienced any issues with the stability. So I would say it is a very stable product.

They are very unresponsive and with the lines of support, the first initial line directed me back to docs while I already went through that set and couldn't find it.

Neutral

For me, the setup is easy because I learned the way to do it. I've heard from others that it's a bit clunky and complicated. I don't see this as difficult to implement on any website. I think the worst part is that you still need to involve people from web owners or dev teams, especially when you want to mitigate the flickering. Then, they also have to implement the snippets. This is always the most complicated part, but otherwise, it's very simple. 

I think ROI depends on how you are going to use it because I worked for two organizations that were merely not using it or were trying to find the use cases for themselves, but they weren't ready yet. If you have prepared personalization compliance or if you would like to do some more advanced things like recommendations, like e-commerce, I think it's really worth it. But if you are just thinking of maybe buying it as a combo, I would reconsider going that path unless you really need personalization or targeting.

If you haven't had any experience with cloud products yet, I would consider trying some different solutions. Maybe one has a free trial because, in the end, I think that many of these tools are very alike. But if you have already paid Target for the license, then it's a different story. 

It works very well and has never failed me. It's easy to install. But I wouldn't give it the highest score because it's expensive. It is very hard to get started if you don't have other cloud products. I would rate it eight out of ten overall.

The solution is mainly required for personalization. I recommend products to users based on their history. Users visit the website and view a few products. Based on their search results, I recommend similar products or other relevant products to them on the home page or the product page. I also use the solution for A/B testing. If a feature goes well and can be converted permanently using the EVM, it can be shown to all users across the group. We use the solution for personalization and A/B testing.

Today, users want everything at their fingertips. With the solution's personalization, we can recommend to users the relevant products they are searching for.

Since we are currently shifting to the server side, some browsers are going to block the third-party cookies. Right now, we have web-based VPN and mobile-based VPN for the server side, which still need to be improved. It will probably take some time. I think it is on their radar right now. The solution currently lacks more personalization through the server side.

I have been using Adobe Target for more than seven years.

Adobe Target is a stable product that properly reaches out to its audience. I haven't experienced any breakage with the tool.

Adobe Target is a scalable solution. Around 15 users are working with the solution in our organization.

The solution's initial setup is a bit time-consuming. We need some experience with Adobe Launch or any tag management solution. You should know how to implement it. Although the extension of Adobe Target is available, setting it up needs some experience.

Adobe Target is deployed on the cloud in our organization. Adobe Target can be implemented through different tag management solutions. We can utilize the product data in Adobe Target irrespective of the vendor from which it comes. Since we can write custom code, we can also write JavaScript code to fetch the API responses and show the relevant ones to the users.

I would recommend the solution to other users because it is a great tool to use. The world is moving towards personalization and digitalization. Adobe Target is a very good tool for showing relevant content, especially for e-commerce sites and people who want to increase their revenue in their company.

When you show relevant data to users coming to the web page, they'll be interested and eventually convert. Adobe provides good documentation to teach first-time users about the product, how to implement it, and its use cases. A new user joining our team would need two weeks of knowledge transfer to understand the process and the tool.

Adobe Target is a great and flexible tool. Compared to its competitors, Adobe is still leading in the digital market personalization sector. There is still some work to be done on the server side, but Adobe is still working on that.

Overall, I rate the solution seven and a half out of ten.

I mainly use the product for A/B testing and personalization. We base our tests on customer journeys, sometimes getting insights from other teams about customer segments. The business comes up with test scenarios, and we develop and compare different experiences, gathering feedback and making adjustments until they are satisfied. Once approved, we move it to production, closely monitoring the results and customer interactions.

The platform's most valuable feature is deploying code live instantly and retracting it just as quickly. The user interface is good and allows connections to various analytics and reporting tools, such as Adobe Analytics and Google Analytics. Adobe Target has many built-in features that simplify implementation without extensive coding.

The product is expensive for small-scale businesses. This particular area needs improvement. 

I have been using Adobe Target for around four years.

I rate the product stability an eight.

Adobe imposes some limitations based on the contract regarding the number of audience interactions and calls. Generally, it is scalable. 

I rate the scalability an eight.

The technical support services are generally good, with extensive documentation available. However, the support level depends on the contract, and initial integration might require more technical assistance. It is effective but could benefit from increased availability during the initial setup.

Positive

The initial setup is not very easy, but it is not extremely difficult either. It requires technical expertise, particularly for managing flicker and integrating with websites or mobile apps.

The return on investment is good if a business has a large customer base. Our customer engagement rates and the impact of our personalization efforts have been positive, making the platform worth the investment.

The platform is quite expensive, which has been a concern for some businesses. However, its features justify the cost, particularly for large enterprises with extensive customer bases.

Adobe Target's A/B testing functionality has been pivotal for our marketing strategy. It allows for quick implementation of out-of-the-box features based on segments or geolocation, enhancing our ability to personalize customer experiences effectively.

While I haven't personally faced many technical challenges, I have heard from colleagues that occasionally, the server can be down during the integration process, causing activities to go into draft instead of being saved. This can delay go-live schedules. Additionally, during peak times, the shared servers managed by Adobe can become slow.

I would recommend Adobe Target, especially for enterprises with a large customer base and the need for robust personalization and A/B testing capabilities.

I rate it an eight out of ten.

We use the solution mostly for A/B testing and personalization.

The most valuable features of the solution are automated personalization, AI, and machine learning algorithms.

Adobe Target is an expensive solution.

I have been using Adobe Target for three years.

I rate the solution’s stability ten out of ten.

Adobe Target is a scalable solution. Around seven to eight people are using the solution in our organization.

I rate the solution an eight out of ten for scalability.

Whenever we face an issue, the technical support team typically resolves it within a day or two.

Positive

I have previously used Google Optimize.

The solution’s initial setup is easy.

You need some coding and developer experience to deploy the solution. The analysis takes a lot of time, but the solution's deployment doesn't take much time.

Compared to other tools, Adobe Target's A/B testing functionality has been good for our marketing strategy. Initially, we had pre-hiding snippet issues with Adobe Target and needed to tweak the code a bit. Now, Adobe has fixed that issue from their end. Adobe Target is worth the money you pay for it.

We have used the solution's AI feature internally for our organization but not for the clients. Users should spend more time on analysis before choosing the solution. It's better to learn everything and start using the tool because it will take a lot of time to get the results. Depending on your data, it typically takes a month or two. So, that's a waste of data if you don't analyze it.

Overall, I rate Adobe Target a nine out of ten.