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Adobe Target vs BloomReach comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Target
Ranking in Personalization Engines
1st
Average Rating
7.8
Number of Reviews
19
Ranking in other categories
No ranking in other categories
BloomReach
Ranking in Personalization Engines
10th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Automation (14th), Digital Experience Platforms (DXP) (12th)
 

Mindshare comparison

As of October 2025, in the Personalization Engines category, the mindshare of Adobe Target is 10.9%, down from 29.6% compared to the previous year. The mindshare of BloomReach is 2.9%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Personalization Engines Market Share Distribution
ProductMarket Share (%)
Adobe Target10.9%
BloomReach2.9%
Other86.2%
Personalization Engines
 

Featured Reviews

Elavarasan Devarajan - PeerSpot reviewer
Useful for A/B or multi-variate testing and helps to offer personalized experiences
This is a significant concern due to the absence of a lower environment for testing activities. This can lead to issues if changes are pushed to production by mistake. Additionally, the effectiveness of Adobe Target is heavily dependent on the Target library; if the library files are blocked, no changes will be visible on the website or mobile app. We have some bugs. For example, suppose I'm creating the activity because of all the activities we create. In that case, we have to get the data from user interaction and understand how this activity was performed. In some rare scenarios, we couldn't capture the data after the activity was published in production because of some issues on Adobe Target's end. It doesn't provide the proper data in Adobe Analytics. After that, we have to contact the Adobe customer support team and work with them to get that data. A few times, the particular libraries' location is also not properly detected. For example, if I were in London, it would take some other location, like Scotland or some other place. In a few of the implementations, I noticed that the library also is not taking the proper location.
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Top Industries

By visitors reading reviews
Financial Services Firm
26%
Manufacturing Company
9%
Computer Software Company
9%
Healthcare Company
8%
Financial Services Firm
12%
Manufacturing Company
9%
Healthcare Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise12
No data available
 

Questions from the Community

What needs improvement with Adobe Target?
The customer support team is very slow in responding to queries. If the support team could be quicker in responding, it would be much improved. Sometimes the system slows down, and we need to move ...
What is your primary use case for Adobe Target?
I use Adobe Target primarily for creating A/B tests and doing personalization.
What advice do you have for others considering Adobe Target?
Adobe Target is the simplest tool for A/B testing. The user interface is very easy to use, and it is self-explanatory. Just go and start by looking into the documentation provided on the Adobe site...
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Also Known As

Episerver Personalization
Exponea
 

Overview

 

Sample Customers

Philips, Swisscom, Progrexion
Neiman Marcus, Nordstrom, Staples, Wayfair, Toys R Us