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Adobe Target vs BloomReach comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Target
Ranking in Personalization Engines
1st
Average Rating
7.8
Number of Reviews
19
Ranking in other categories
No ranking in other categories
BloomReach
Ranking in Personalization Engines
7th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Automation (11th), Digital Experience Platforms (DXP) (14th)
 

Mindshare comparison

As of May 2025, in the Personalization Engines category, the mindshare of Adobe Target is 31.3%, up from 26.0% compared to the previous year. The mindshare of BloomReach is 5.3%, up from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Personalization Engines
 

Featured Reviews

Harshit Gaur - PeerSpot reviewer
Used to perform A/B testing or make recommendations for website development
Adobe is currently working on some things. There are two types of composers. There's a visual composer, and then you have a code-based form composer where you can set up your experience. The user interface for the form-based composer is slow, and the loading time is not optimized. Optimization is needed for the tool as the requirements are rapid, and the client asks to implement the solution in a week or so. Secondly, there is a need for integrations because when you have data coming from Adobe Target, you might want to put it into some visualization tools. Currently, we can use a component called A4T in Adobe Analytics to import the data directly. We can put the data in Adobe Analytics, but it needs some connectors or APIs to Adobe Target through which we can connect it to multiple platforms. This could be very feasible and handy if I want to visualize the data in Power BI or other tools. These kinds of things and optimization are needed for Adobe Target to become the number one tool for personalization.
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Top Industries

By visitors reading reviews
Financial Services Firm
33%
Computer Software Company
13%
Retailer
9%
Healthcare Company
7%
Educational Organization
29%
Computer Software Company
14%
Financial Services Firm
14%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Adobe Target?
The customer support team is very slow in responding to queries. If the support team could be quicker in responding, it would be much improved. Sometimes the system slows down, and we need to move ...
What is your primary use case for Adobe Target?
I use Adobe Target primarily for creating A/B tests and doing personalization.
What advice do you have for others considering Adobe Target?
Adobe Target is the simplest tool for A/B testing. The user interface is very easy to use, and it is self-explanatory. Just go and start by looking into the documentation provided on the Adobe site...
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Also Known As

Episerver Personalization
Exponea
 

Overview

 

Sample Customers

Philips, Swisscom, Progrexion
Neiman Marcus, Nordstrom, Staples, Wayfair, Toys R Us
Find out what your peers are saying about Adobe Target vs. Dialogue and other solutions. Updated: April 2025.
851,823 professionals have used our research since 2012.