I am an analytics developer, and I was responsible for building integration between systems and making Adobe Target available for other users. I train them on how to use this platform and help them create experiences within this platform. Mostly, we were doing AB testing and personalization based on building old instances that we target.
With the years of using it, it became very easy to use and very simple. So if you overcome compressor issues and things related to this, then it is very smooth to implement and use it. I think ease of use is one of the best features.
I believe that there is still a need to improve on optimization, like the way Adobe works. However, Adobe Target affects the performance of the websites whenever I use it, and it has to omit or mitigate the impact of performance.
This is the place where the team should still work on improvement. For example, when I use Adobe Target, I have to use individual libraries for every single part of analytics is separate and targeted separately. I'm not using Alloy JS, which makes the entire system work sometimes not in the optimal way. Also, regarding the identification of the visitors, I think that this is another idea that Target should be more straightforward about. For example, when you have your profiles, you can upload them, but it's very hard or impossible to actually get the actual information about the individual profiles or partial profiles. You can still create and upload them, but I think that these areas are where I would see a benefit if Target would give you more visibility into what profiles you currently have and how you could optimize them and things like this. A little bit is going in the direction of CDP, or something like that, where you have the proper information, and Odion's creation is under better control.
I have been using Adobe Target since 2019
I haven't experienced any issues with the stability. So I would say it is a very stable product.
They are very unresponsive and with the lines of support, the first initial line directed me back to docs while I already went through that set and couldn't find it.
Neutral
For me, the setup is easy because I learned the way to do it. I've heard from others that it's a bit clunky and complicated. I don't see this as difficult to implement on any website. I think the worst part is that you still need to involve people from web owners or dev teams, especially when you want to mitigate the flickering. Then, they also have to implement the snippets. This is always the most complicated part, but otherwise, it's very simple.
I think ROI depends on how you are going to use it because I worked for two organizations that were merely not using it or were trying to find the use cases for themselves, but they weren't ready yet. If you have prepared personalization compliance or if you would like to do some more advanced things like recommendations, like e-commerce, I think it's really worth it. But if you are just thinking of maybe buying it as a combo, I would reconsider going that path unless you really need personalization or targeting.
If you haven't had any experience with cloud products yet, I would consider trying some different solutions. Maybe one has a free trial because, in the end, I think that many of these tools are very alike. But if you have already paid Target for the license, then it's a different story.
It works very well and has never failed me. It's easy to install. But I wouldn't give it the highest score because it's expensive. It is very hard to get started if you don't have other cloud products. I would rate it eight out of ten overall.
