What is our primary use case?
I have been associated with contact center business operations for over a decade. In the early stages of my career, we used traditional contact center solutions such as Avaya and Cisco. Over time, we transitioned to AWS in my previous organization, adopting Amazon Connect as a SaaS-based solution for our end clients and customers.
With Amazon Connect, we integrated various third-party tools to enhance functionality across different applications, including workforce management, real-time and post-call recordings, and advanced analytics. These integrations enabled us to deliver more, which were critical for quality management and performance improvement processes.
We actively use Amazon Q within Amazon Connect, primarily for business applications related to contact center operations. Our setup includes real-time call recordings and data collection that support workforce management activities such as forecasting and scheduling as well.
While we haven’t yet integrated Amazon Q AI, we are well-versed in its capabilities, including real-time AI features. As a client, we are planning to implement Amazon Q AI features soon, particularly in analytics. We expect to work with real-time use cases in the coming months, which will provide deeper insights and help refine our approach.
Our focus remains on optimizing contact center operations through end-to-end solution integration. Our goals include enhancing quality monitoring, leveraging speech and text analytics, deploying bots and GenAI techs, and enabling seamless cross-platform integration with CRM tools. Additionally, we are exploring AI-powered workforce management solutions offered by other platforms to further boost operational efficiency.
What is most valuable?
Amazon Q offers a wide range of valuable features that set it apart from other tools and technologies in the market. One of its standout advantages is the built-in redundancy, which ensures reliability and consistent performance. I particularly appreciate the agility and speed that Amazon Q delivers—especially when compared to other platforms offering similar solutions. Its openness to GenAI-based text capabilities and support for extensive cross-platform integrations are also unique strengths that many competitors lack.
A feature that has significantly helped us attract and retain clients is Amazon Q’s robust recording solution. In scenarios where real-time recording fails, Amazon Q automatically stores the recording in an S3 bucket. This allows us to retrieve and push the recording to our desired solution later—an invaluable capability that is not readily available with most other market offerings.
One of the greatest advantages of Amazon Q is the simplicity and speed of deployment. We can onboard new customers in just a few hours, which is exceptional. The product’s uptime is outstanding, enabling us to confidently promise maximum availability to our clients. The interface is user-friendly and intuitive, making it easy for both our teams and our clients to use without extensive training.
From a reliability standpoint, Amazon Q is nearly flawless. I have never experienced downtime, thanks to its redundant backend infrastructure that ensures consistent availability. Its performance in terms of service-level optimization has been highly consistent, which is vital when making commitments to end clients.
Moreover, the brand value of Amazon plays a crucial role. The strong reputation behind the Amazon name significantly simplifies the upselling process. When clients recognize they are using an Amazon product, it builds immediate trust. The combination of product quality and brand recognition makes Amazon Q a compelling and persuasive choice for our customers.
What needs improvement?
While Amazon Q offers many powerful capabilities, there is room for improvement—particularly in its speech analytics component. Currently, the accuracy of speech recognition and transcription lags behind some competing solutions in the market. Enhanced accuracy in this area is essential, and we are hopeful that continued product development will close this gap over time.
There are also notable features available in tools like Microsoft Copilot and Microsoft Teams that are currently missing in Amazon Q. One such feature is the ability to generate real-time AI summaries or wrap-up notes during or immediately after a conversation. For example, after a recorded interaction between two parties, it would be extremely beneficial to receive a real-time AI-generated summary along with live transcription. This would streamline documentation for agents, enabling them to quickly copy and paste relevant information into CRM or record-keeping systems.
Another area where Amazon Connect could improve is in its knowledge management integration. In today’s contact center environment, having robust and accessible knowledge bases integrated with live calls is critical for delivering accurate and timely information to both agents and customers. We would like to see more seamless and intelligent integration of knowledge management systems within Amazon Connect, especially during real-time interactions.
For how long have I used the solution?
We have been using this solution for four to five years.
Buyer's Guide
Amazon Q
October 2025
Learn what your peers think about Amazon Q. Get advice and tips from experienced pros sharing their opinions. Updated: October 2025.
868,787 professionals have used our research since 2012.
What do I think about the scalability of the solution?
One of the standout strengths of Amazon Q is its exceptional scalability. When it comes to infrastructure management and data provisioning, Amazon Q offers clear advantages over traditional on-premise systems.
Unlike legacy solutions that often demand specific hardware, lengthy procurement processes, and complex configurations, Amazon Q enables rapid and seamless scalability. Infrastructure can be expanded within minutes or hours, not days or weeks, to meet growing data demands.
For example, if data requirements increase significantly—from handling 100 bits to a much larger volume—Amazon Q has the capability to scale instantly and maintain performance without disruption. This level of responsiveness is crucial in dynamic environments like contact centers, where data loads can change unpredictably.
This flexibility allows organizations to stay agile, reduce operational overhead, and focus more on business outcomes rather than infrastructure limitations.
How are customer service and support?
The customer service provided by Amazon has been consistently positive. The support team is knowledgeable, responsive, and helpful, making interactions both efficient and pleasant.
I’ve had the opportunity to work with Amazon support teams across different regions, including India, Australia, and New Zealand. In every case, the teams have demonstrated a high level of professionalism and expertise, contributing to a smooth and reliable support experience.
Their commitment to resolving issues and providing guidance reinforces confidence in Amazon Q as a dependable solution—not just in terms of technology, but also in post-deployment support.
How would you rate customer service and support?
What other advice do I have?
My recommendation is to avoid blindly adopting any product, whether it’s Amazon Q or another contact center solution. It's critical to thoroughly assess whether the tool aligns with your specific operational needs and solves real-time business challenges.
While many vendors offer basic functionalities like call recording at minimal licensing costs, the true value lies in how well the solution addresses everyday operational issues, supports resource management, and integrates into your existing workflows.
Before adopting any platform, organizations should consider the following key factors:
-
Problem-Solving Capability: Does the solution effectively address your day-to-day and real-time challenges?
-
Return on Investment (ROI): Are you getting measurable value compared to the cost of implementation and maintenance?
-
Team Adaptability: How quickly and efficiently can your current team adopt and utilize the new technology?
In my experience, Amazon Q scores an 8 out of 10. It’s a powerful tool with excellent potential, but like any solution, it requires a thoughtful evaluation to ensure it fits your unique business needs.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.