In the current landscape where organizations prioritize cloud solutions like Google Cloud, BigQuery plays a pivotal role in delivering scalability, flexibility, and numerous benefits for data management and analysis for our clients.
Senior Managing Consultant at Abacus Cambridge Partners
Excellent scalability and AI-driven analytics with robust security
Pros and Cons
- "BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI."
- "For greater flexibility and ease of use, it would be beneficial if BigQuery offered more third-party add-ons and connectors, particularly for databases that don't have built-in integration options."
What is our primary use case?
How has it helped my organization?
BigQuery's managed nature ensures that it's always up-to-date and maintained by Google on its cloud platform. This aspect makes it an ideal choice for organizations seeking cloud-based solutions instead of on-premises ones.
What is most valuable?
It allows our customers to adapt to various data types, including unstructured and flat data sets. BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI. It seamlessly integrates with Duarte AI, enabling the use of simple SQL queries to access Vertex AI foundation models directly within BigQuery. This unique capability is especially valuable for text-processing tasks, such as sentiment analysis. It provides a unified interface for all data practitioners, making it versatile for both traditional and sentiment analysis tasks. It's particularly adept at extracting specific entities from large datasets without the need for specialized models. Another notable aspect of BigQuery is its serverless architecture, which means there's no need for dedicated servers which is a great benefit.
What needs improvement?
SQL queries remain a preferred choice for many IT database administrators, and BigQuery's ability to handle SQL queries efficiently enhances its appeal. However, there's a challenge when it comes to integrating BigQuery with homegrown database solutions, which some medium and small-sized clients rely on. While it's possible to test database integration with it using a sandbox environment, achieving seamless integration can be complex, especially for open data solutions. For greater flexibility and ease of use, it would be beneficial if BigQuery offered more third-party add-ons and connectors, particularly for databases that don't have built-in integration options.
Buyer's Guide
BigQuery
June 2025

Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,592 professionals have used our research since 2012.
For how long have I used the solution?
In my previous roles at different organizations, I had around three to four years of experience with GCP products. During the last five months, my engagement has focused on BigQuery specifically.
What do I think about the stability of the solution?
All GCP products, including BigQuery, are known for their stability and reliability. In instances where issues arise, such as product bugs or challenges, Google steps in with its robust support and maintenance services. They provide a direct helpline for organizations, allowing clients to reach out to Google and swiftly address their queries. The product itself has reached a level of maturity where most challenges have been addressed.
What do I think about the scalability of the solution?
It provides impressive scalability capabilities.
How are customer service and support?
Google's support services, particularly for GCP (Google Cloud Platform) products, are known for their agility and effectiveness. As a partner, we place a significant reliance on Google's support system, which is highly responsive and adaptable. Certain challenges can still surface, particularly in the realm of integration. Issues may arise if there's a mismatch in languages, systems, or configurations within the integration layer. These technical challenges can be addressed through thorough investigation and resolution. It's worth noting that not only does Google offer comprehensive support, but partners also contribute to providing excellent support and managed services for BigQuery and other GCP products.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
In my previous organization, I had experience working with IBM's data warehouse solution, specifically IBM Db2 on Cloud. However, it's important to note that IBM's solution was primarily a database service, whereas BigQuery serves a different purpose. Users find it exceptionally user-friendly, allowing them to request data in plain language, with Google's machine learning and artificial intelligence taking care of the technical aspects. BigQuery also offers robust integration options. It seamlessly connects with various data sources and tools, including Google Cloud Storage, Google Sheets, Google Data Studios, and third-party BI tools like Tableau and Looker.
How was the initial setup?
To acquire and use BigQuery, the typical process involves obtaining a GCP (Google Cloud Platform) license specific to the product. The initial setup of the product is relatively straightforward and static. Typically, it takes around one to two weeks to integrate BigQuery into your existing architecture.
What was our ROI?
BigQuery stands out as an attractive option for organizations seeking a hassle-free, plug-and-play solution. It's a robust choice that delivers strong returns on investment and addresses various needs efficiently.
What's my experience with pricing, setup cost, and licensing?
The pricing is adaptable, ensuring that organizations can tailor their usage and costs based on their specific requirements and configurations within the Google Cloud Platform. You don't need multiple licenses; a single GCP BigQuery license suffices. Once you have this license in place, you will be billed according to your chosen pricing model. Google offers flexibility in pricing models to accommodate the unique needs of different customers, making it a versatile and customer-centric solution.
Which other solutions did I evaluate?
When it comes to evaluating competitors in the data warehouse and analytics space, it's essential to consider the strengths and differences among major players, especially Google, Amazon, and Microsoft. Google's BigQuery, Amazon's Redshift, and Microsoft's Azure Synapse Analytics are three prominent contenders in this market. Redshift is a robust database and analytics platform known for its scalability and tight integration with AWS services. BigQuery shares several strengths with Amazon Redshift and Microsoft Azure Synapse Analytics. All three are scalable and capable of handling large datasets. However, where Google shines is in its integration capabilities and architectural design, which many users find straightforward and user-friendly.
What other advice do I have?
My advice would be to first understand your client's weak points, the challenges they face, their ambitions, vision, and data-related dreams. It's crucial to identify their desired analytical capabilities for informed decision-making within their organization. Once these critical aspects are on the table, the choice between BigQuery or any other data warehouse and analytical platform can be made. Through this approach, clients will gradually build their understanding of how BigQuery can serve as a database house and analytical platform within their architecture. It empowers them to efficiently store, analyze, and query large datasets, making it an ideal choice for organizations dealing with substantial data volumes and the need for rapid, data-driven decision-making. I would rate it nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller

Google Cloud Architect at Capgemini
Easy-to-use product with valuable integration capabilities
Pros and Cons
- "The initial setup process is easy."
- "They could enhance the platform's user accessibility."
What is our primary use case?
We use the product as a data warehouse to store metrics data.
What is most valuable?
At the enterprise level, the pricing for storing data in BigQuery is practically free.
What needs improvement?
They could enhance the platform's user accessibility. Currently, the structure of BigQuery leans more towards catering to hard-code developers, making it less user-friendly for data analysts or non-technical users.
For how long have I used the solution?
We have been using BigQuery for four years.
What do I think about the stability of the solution?
It is a very stable product.
What do I think about the scalability of the solution?
It is a scalable platform.
Which solution did I use previously and why did I switch?
The decision to use BigQuery was likely influenced by the new project's alignment with Google Cloud services.
How was the initial setup?
The initial setup process is easy and similar to any other database product.
What's my experience with pricing, setup cost, and licensing?
The platform is inexpensive.
What other advice do I have?
I recommend BigQuery. It offers low costs and is quite easy to use, compared to other options like AWS or Azure. If you're already working within the Google Cloud ecosystem, it's a perfect match. However, if you're primarily focused on data warehousing and need something more accessible, Snowflake might be a better option.
The integration with other tools has greatly enhanced our data visualization capabilities. It's tightly integrated across various components.
The serverless architecture has been immensely beneficial for our projects. We no longer have to concern ourselves with infrastructure management or maintenance, as everything is automated. It makes our team smaller and alleviates worries about infrastructure or downtime.
For a beginner learning to use it for the first time, it's relatively straightforward.
I rate it an eight out of ten.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company has a business relationship with this vendor other than being a customer. customer/partner
Buyer's Guide
BigQuery
June 2025

Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,592 professionals have used our research since 2012.
Data Engineer at a recreational facilities/services company with 10,001+ employees
Offers multi-region support, one-stop solution allows to build applications, organize data, structure and structure, and create reporting solutions
Pros and Cons
- "BigQuery can be used for any type of company. It has the capability of building applications and storing data. It can be used for OLTP or OLAP. It has many other products within the Google space."
- "The processing capability can be an area of improvement."
What is our primary use case?
What is most valuable?
BigQuery has got a lot of traditional functionalities. You can store the data. You can process the data.
What needs improvement?
In Teradata, it's very fast compared to BigQuery. The processing capability and inbuilt MPP architecture support processing millions or billions of records in a few seconds. BigQuery faces challenges in processing and retrieving the same data.
So, the processing capability can be an area of improvement.
Another area of improvement is in terms of the storage area, as BigQuery does support some limited types of data storage file format. In order to see the data, we need to store the data in a relational database. So, in the future, they should be capable of querying the data from the data lake.
Before storing it in the RDBMS. At the moment, they don't have this feature for how my raw data looks unless you store the data in tables. Never know what sort of data.
That's one thing, like, definitely they need to improve because before we model the data to explore what kind of data I'm getting in the raw stage then it's easy to, like model and process the data.
For how long have I used the solution?
What do I think about the scalability of the solution?
It supports petabytes of data like Teradata. One advantage of using BigQuery is that it's cloud-based. You don't need additional space or nodes to process growing data. It's auto-scalable, eliminating the need to plan and expand infrastructure as your organization's data grows.
How are customer service and support?
We never had any major issues. However, when comparing technical support between Teradata and BigQuery, Teradata has a larger global support team. BigQuery has comparatively less support from the company to the customer.
We haven't experienced major issues or outages, so it's always available. It's multi-region, and if one server goes down, another server in that region takes over.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
BigQuery can be used for any type of company. It has the capability of building applications and storing data. It can be used for OLTP or OLAP. It has many other products within the Google space.
Teradata, on the other hand, mainly focuses on building databases, storing and processing SysTrack data. BigQuery is an analytical platform where you can store and process data, and Google Cloud Platform has different products for other purposes.
You can build your application or organize data, structure, and structure. You can build reporting solutions on the Google Cloud Platform itself. It has everything - storing, processing, integrating, and building solutions, all in one product.
When comparing BigQuery with Azure scenarios, there are differences. It depends on the organization's requirements and use case.
What's my experience with pricing, setup cost, and licensing?
There are two types of pricing: the storage price and the processing price. Storage is very, very cheap compared to Teradata. But processing, it depends, like, how much of an amount of data you are processing. They charge the query you run on the big query.
What other advice do I have?
In terms of the data warehousing, and data analytical platform, BigQuery is one of the products in the Google Cloud platform. So, I would rate it a nine out of ten in terms of data warehousing.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Quality Specialist at a energy/utilities company with 201-500 employees
Facilitate data exploration with centralized data and table visualization
Pros and Cons
- "Its integration with other tools like Atlan through a Google Chrome extension is highly beneficial."
- "It can be slower and more problematic compared to other platforms such as Snowflake."
What is our primary use case?
I usually need to catalog. In my case, it's more related to data governance. I need to catalog information from BigQuery. I want to ensure the data quality tool is in sync with BigQuery, so I go to BigQuery and do queries to make sure it was synced with Atlan, for example, for data quality tools. I create validation rules and need to write the rule in BigQuery to create a query there, see how long it takes to run, and evaluate its performance in a data quality tool.
How has it helped my organization?
What I have seen is that they are using BigQuery as a central repository. They bring dispersed information to BigQuery, which facilitates exploring the data and gaining insights. Consequently, it improves operations, response time, and the business overall.
What is most valuable?
As a user, I have liked using BigQuery to create queries. They have a table explorer feature that allows you to select a table, choose fields, and generate queries easily, which significantly facilitates my workflow. I also appreciate the lineage feature, which shows how tables relate to each other and enables end-to-end usage visualization.
Furthermore, its integration with other tools like Atlan through a Google Chrome extension is highly beneficial. Using BigQuery's central repository brings dispersed information together, which facilitates exploring the data and gaining insights. Consequently, it improves operations, response time, and the business overall.
What needs improvement?
There are integration challenges, particularly with performance when exporting data to BigQuery from other tools like Qualitics. It can be slower and more problematic compared to other platforms such as Snowflake.
For how long have I used the solution?
I have been working with BigQuery for one year.
What do I think about the stability of the solution?
I have not seen a lot of problems, so I would say BigQuery is quite stable.
What do I think about the scalability of the solution?
In my opinion, BigQuery is very scalable yet has some limitations regarding performance that are not always as required.
How are customer service and support?
I don't have direct contact with BigQuery's support team. Our organization manages this through internal communication, and I contact my company’s team when issues arise.
How would you rate customer service and support?
Positive
What other advice do I have?
I would recommend using BigQuery because it's a very good tool, easy to manage, and similar to other databases. Those familiar with SQL Server or Oracle can adapt to BigQuery easily. It's a scalable cloud solution.
Overall, I would rate BigQuery as nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Dec 3, 2024
Flag as inappropriateSr Manager at a transportation company with 10,001+ employees
Everything they advertised worked exactly as promised
Pros and Cons
- "We basically used it to store server data and generate reports for enterprise architects. It was a valuable tool for our enterprise design architect."
- "I would like to see version-based implementation and a fallback arrangement for data stored in BigQuery storage. These are some features I'm interested in."
What is our primary use case?
We basically used it to store server data and generate reports for enterprise architects. It was a valuable tool for our enterprise design architect.
What is most valuable?
Everything they advertised or listed worked exactly as promised. That was advantageous to us.
What needs improvement?
In future releases, I would like to see more pre-defined aggregated forms. After using BigQuery, we need to use the data in an enterprise architecture dimensional data model. So, having pre-defined aggregated forms would be helpful.
Additionally, I would like to see version-based implementation and a fallback arrangement for data stored in BigQuery storage. These are some features I'm interested in.
For how long have I used the solution?
I have experience with BigQuery.
What about the implementation team?
When I joined the company, BigQuery was already implemented by our team.
What's my experience with pricing, setup cost, and licensing?
It is a cheap solution.
What other advice do I have?
I would recommend getting a clear understanding of BigQuery's functionalities and what it's best suited for. If your needs align with its capabilities, then you should definitely proceed.
BigQuery offers fantastic features, but it's important to understand its purpose beforehand. Otherwise, you might face difficulties later on.
Overall, I would rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Vice President - Data Engineering and Analytics at a financial services firm with 10,001+ employees
Good for processing broader and larger data, but lags in query latency
Pros and Cons
- "The integrated data storage features are good."
- "There are some limitations in the query latency compared to what it was three years ago."
What is our primary use case?
The primary use case of BigQuery is within banking applications in the CDP. The front-end system pushes data, specifically mobile and net banking data, into BigQuery for processing and analysis. It involves significant data and requires specialized tools to utilize it fully. For example, we use AMS reports, breaking the data into various layers rather than using it in a single database.
How has it helped my organization?
At our company, the adoption is still in progress at various layers, but it was recently restarted and put into production. There are less than 200 users currently, but we need to figure out why we even have all this data we send out and whether we should rely on vendor-based databases.
We would want a great database for any new products we develop or if we need to send out an application from one store to another.
What is most valuable?
The integrated data storage features are good. Altogether, it provides the required functionality.
BigQuery is a single platform that can support different use cases and data bandwidths, whereas other platforms may require additional data platforms for each use case.
What needs improvement?
There are some limitations in the query latency compared to what it was three years ago. Despite this, BigQuery still provides the necessary functionality as compared to the other platforms.
An additional feature I would like is the one available in AWS, where you have a framework to onboard past services and start building analytical models and data design. The framework makes it easier for any new organization to adopt cloud computing quickly.
For how long have I used the solution?
I have been working with BigQuery for nine-plus years.
What do I think about the stability of the solution?
There is a lot of room for improvement in stability.
So they're quickly catching up with the business and marketing needs. I know Google BigQuery started very late in the game, and they covered a lot. However, there is room to improve a lot on that. I rate the stability a seven out of ten.
What do I think about the scalability of the solution?
It is a very scalable solution. I would rate it a ten out of ten.
How are customer service and support?
Sometimes the tickets take time to go through. I would rate it an eight out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Our organization has a multi-cloud strategy, and we use different data transmission and storage tools depending on the cloud provider. For example, in Azure, we use Databricks for data transmission and Sines for storing data. In AWS, we use DynamoDB for specific use cases. Regarding Google, we use the CDP platform, specifically BigQuery, for their data storage and analysis needs.
We have various tools across the different platforms to meet the specific use case needs. We use BigQuery within the Google CDP platform for their data storage and analysis needs. It varies from use case to use case, and we use different platforms accordingly.
How was the initial setup?
The initial setup is very simple.
What's my experience with pricing, setup cost, and licensing?
The costing model is a bit expensive as compared to its equivalent partners. If they can optimize the cost, it would be much better. Otherwise, people would step back.
I would rate it a seven on a scale of one to ten, where ten is for the cheapest, and one is for being high priced.
Which other solutions did I evaluate?
Our organization has solutions independent of the cloud-native solution, and Microsoft encourages that. For instance, Database is one of the tools which can be deployed across different clouds.
In terms of storing data, we prefer to go with the table as compared to Synapse as the database. Then, in terms of enabling the porter on Databricks, which is much faster compared to any other database in the current industry.
BigQuery scores pretty well for trusting the larger as well as broader data. Across all the 99 security queries, the benchmark can be pretty impressive. And that is the only reason we eventually did the Databricks with Azure. The partnership with Databricks and Azure was great.
What other advice do I have?
BigQuery is a tool wherein it can support your structured, unstructured, secured, and unsecured data, and it can support the server if you use any right-level services from BigQuery.
However, data encryption and integration could be difficult if you want to transfer data to another cloud. For example, when I have data from the other cloud, it would be difficult to bring that data into the data systems for me. Even if I consider doing it, it will cost me and might be expensive.
When you try to import data from one vendor to another, it also results in additional data transfer costs and data integration issues.
If you keep the solution in the same platform and the same data fabric level, then the data from that level get joined and maintained locally to that cloud. And if you're sending some data across the cloud, only use the basics to connect the data. That way it'll detect the fabric. So if you go with the native tool, that is the limitation we'll have. Cloud diagnostics does get you out of it.
When it comes to BigQuery, it is deployed in one cloud. It is native to Google and can only stay on Google; that is the only drawback.
Overall, I would rate it a seven out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Enterprise Data Architect with 10,001+ employees
Easy to use with quite good performance
Pros and Cons
- "The feature called calibrating the capacity is valuable."
- "We would like to be able to calibrate the solution to run on top of a raw file."
What is our primary use case?
Our company uses the solution as a data warehouse. We have ten to twenty users who consume the solution from reports.
What is most valuable?
The feature called calibrating the capacity is valuable.
The solution is easy to use and has quite good performance.
What needs improvement?
We would like to be able to calibrate the solution to run on top of a raw file. Currently, we have to move raw files from Google storage to the solution and load them for transformation. We shouldn't need to move data first to get an analysis.
For how long have I used the solution?
I have been using the solution for five years.
What do I think about the stability of the solution?
The solution is stable so I rate stability a nine out of ten.
We have experienced a few glitches in our company only. When we run queries, they take a few to five minutes when they should only take one minute. There is a problem with the services in Indonesia.
What do I think about the scalability of the solution?
The solution is scalable and has quite good performance. You scale at the same time you execute a user's role and can easily get one to ten million pro.
I rate scalability a nine out of ten.
How are customer service and support?
Technical support was quite responsive and handled our issue.
I rate support an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The setup is quite simple so I rate it a nine out of ten.
What's my experience with pricing, setup cost, and licensing?
The solution is pretty affordable and quite cheap in comparison to PDP or Cloudera.
The solution could be less expensive. You have to be careful how you design, query, or partition because it could cost you a lot of money.
I rate pricing an eight out of ten.
Which other solutions did I evaluate?
When we decided to move to the cloud, we compared the solution to KWS. We found that the performance of Google Cloud and the solution were better than KWS. The setup and configuration were also simpler.
What other advice do I have?
I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Sr. Manager - TAAS at a manufacturing company with 10,001+ employees
Issue-free, straightforward to set up and offers good expansion capabilities
Pros and Cons
- "It's straightforward to set up."
- "We'd like to have more integrations with other technologies."
What is our primary use case?
We primarily use the solution for data analytics.
What is most valuable?
I enjoy the scalability of the solution. Its scalability is very impressive.
It's straightforward to set up.
The solution has been stable.
What needs improvement?
We'd like to have more integrations with other technologies. We'd like something like CrossCloud - something that can be on AWS and Azure and can be easily integrated.
It would be great if they added data anonymization to their list of features. We'd like to see data compliance and masking so we can enforce things region by region.
For how long have I used the solution?
I've been using the solution since around 2019.
What do I think about the stability of the solution?
I haven't seen any tickets relating to trouble with scalability. It seems to be reliable. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The scalability is excellent. It can handle large datasets and scale up pretty easily as the data volume grows. It expands very easily.
We have 80 to 100 people using the solution right now. It's used on a daily basis.
How are customer service and support?
I haven't used technical support just yet. I haven't come across any problems which would require me to reach out.
Which solution did I use previously and why did I switch?
I've used Data Warehouse in the past and am familiar with Teradata and Snowflake.
If I have to compare BigQuery with Teradata in terms of performance, capabilities, ease of use, and integrations, BigQuery scales up better. However, in terms of licensing and paper use, Teradata is quite good.
If we compare it with other things like Snowflake, Snowflake has its own unique architectural advantages. However, I haven't seen Snowflake over on Google Cloud. I have seen Snowflake over on AWS and Azure. The architecture of Snowflake has its own unique advantages and is largely on other clouds.
How was the initial setup?
The initial setup is very simple and straightforward. I'd rate the ease of implementation a four out of five.
What's my experience with pricing, setup cost, and licensing?
We find the pricing reasonable enough for our use cases. However, it's too early to comment on if it will be good in the long run. We have to properly plan data around different tiers, including which to archive where so that we use it in a more optimized fashion. We will need to properly plan everything and we haven't really done that yet.
I'd rate it a four out of five in terms of its competitive pricing.
What other advice do I have?
I'm an end-user. I'm still new to the company. I'm not sure which version of the solution we're on.
All cloud systems have more or less the same functionality. It's just a matter of choosing one that makes sense for your business.
When it comes to how to leverage analytics, some of the AI and machine learning from Google come ahead of the competition. Other than that, the other analytics options are fairly competitive between Google, AWS, and Microsoft. It's just that, when it comes to extending the analytics to AI/ML, Google is ahead of the competition there.
I'd recommend the solution to others.
I would rate it eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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