Try our new research platform with insights from 80,000+ expert users
Sathishkumar Jayaprakash - PeerSpot reviewer
Engineer at HTC Global Services (INDIA) Private
Real User
Top 5
Nov 4, 2024
Efficient large dataset handling with seamless service integration
Pros and Cons
  • "BigQuery allows for very fast access, and it is efficient in handling large datasets compared to other SQL databases."
  • "There is a limitation when copying data directly from BigQuery; it only supports up to ten MB when copying data to the clipboard."

What is our primary use case?

We use Cloud SQL for our web applications. Previously, we used Microsoft Cloud, but we transitioned due to cost benefits. We find Google Cloud Platform (GCP) to be more cost-effective. For BigQuery, we store data in a message queue similar to Kafka, and when an event occurs, that data is triggered to be inserted into a BigQuery table through subscriptions.

How has it helped my organization?

We have seen significant improvements in data management processes, particularly with integration capabilities that allow us to easily retrieve and manipulate data through simple queries. This enhances our workflow significantly.

What is most valuable?

BigQuery allows for very fast access, and it is efficient in handling large datasets compared to other SQL databases. It integrates well with other GCP products, and creating subscriptions in the UI is straightforward. The whole ecosystem of GCP products makes BigQuery beneficial for our data-handling tasks. Additionally, it is more cost-effective compared to alternatives like AWS.

What needs improvement?

There is a limitation when copying data directly from BigQuery; it only supports up to ten MB when copying data to the clipboard. For larger data, we have to download it as JSON or Excel files. This limitation could be addressed for better usability.

Buyer's Guide
BigQuery
March 2026
Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,933 professionals have used our research since 2012.

For how long have I used the solution?

I have been working with Google Cloud SQL for over one year.

What do I think about the stability of the solution?

I have not experienced any downtime issues with the solution; it has been stable.

What do I think about the scalability of the solution?

There are some limitations in scalability, particularly when dealing with very large datasets. However, the cost savings we gain often balance this out.

How are customer service and support?

We haven't had much interaction with technical support outside of accessing documentation available online.

Which solution did I use previously and why did I switch?

Before using BigQuery, we were utilizing Azure Warehouse. We switched to BigQuery as GCP services were slightly cheaper and more cost-effective. The cost savings were a significant factor in our decision.

How was the initial setup?

The initial setup process for BigQuery was straightforward. By using Terraform, we were able to manage the entire setup efficiently and keep track of who is making changes.

What about the implementation team?

We have a team of developers who manage the platform. Infrastructure changes are tracked, and project owners approve updates.

What was our ROI?

I can't provide concrete documentation on ROI, but GCP's evolving services have been more cost-effective compared to AWS.

What's my experience with pricing, setup cost, and licensing?

AWS has a large number of users and has built a model with high costs, whereas GCP offers cost-effective solutions.

Which other solutions did I evaluate?

AWS was another option considered, but due to cost considerations, we opted for GCP.

What other advice do I have?

I recommend BigQuery, especially if you're already using GCP products, as the integration with other Google services is seamless.

I'd rate the solution nine out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1659204 - PeerSpot reviewer
Senior Manager.Marketing Strategy & Analysis. at a computer software company with 10,001+ employees
Reseller
Top 10
Aug 28, 2024
Dynamically allocates resources based on data size and efficiently handles complex queries on large datasets
Pros and Cons
  • "The product's most valuable features include its scalability and the ability to handle complex queries on large datasets."
  • "The product could benefit from improvements in user-friendliness, particularly in terms of the user interface."

What is our primary use case?

My primary use case for the solution is as a powerful tool for handling and analyzing large datasets. The transition to GA4, which uses an event-based measurement framework, necessitated a more robust solution for detailed reporting and data analysis. It serves as both the storage and querying framework for this data.

How has it helped my organization?

The platform has significantly improved the organization's ability to analyze detailed and scalable data. It efficiently handles large volumes of data, crucial for timely decision-making and in-depth analytics. However, the shift from free reporting tools to a pay-for-use model has introduced additional costs.

What is most valuable?

The product's most valuable features include its scalability and the ability to handle complex queries on large datasets. The system's capacity to dynamically allocate resources based on data size and query complexity ensures efficient performance.

What needs improvement?

The product could benefit from improvements in user-friendliness, particularly in terms of the user interface. An easier, more intuitive graphical user interface (GUI) with drag-and-drop functionality for creating reports and segments would enhance usability.

For how long have I used the solution?

I have been using BigQuery for approximately five to six years. My usage has increased recently, especially after the launch of GA4 (Google Analytics 4).

What do I think about the stability of the solution?

The platform's stability is commendable. As part of Google's infrastructure, it benefits from robust reliability and failover mechanisms, ensuring consistent performance and data integrity.

What do I think about the scalability of the solution?

This solution is highly scalable and can efficiently handle vast amounts of data and complex queries. Its dynamic resource allocation ensures that performance scales with data size and query demands.

How are customer service and support?

Google offers limited customer service and support. For detailed assistance, users may need to consult external experts or partners. Support primarily directs users to documentation and community resources.

How would you rate customer service and support?

Negative

Which solution did I use previously and why did I switch?

Before using BigQuery, I relied on native analytics tools, which offered less detailed reporting. The switch was driven by the need for more comprehensive and scalable reporting capabilities.

How was the initial setup?

The initial setup is relatively straightforward as it is a SaaS offering. However, preparing data for import and setting up queries can require considerable effort and technical knowledge.

What about the implementation team?

Implementation was handled in-house. The expertise required for effectively using this platform often involves extensive reading and self-learning, as the process is quite technical.

What's my experience with pricing, setup cost, and licensing?

The product operates on a pay-for-use model. Costs include storage and query execution, which can accumulate based on data volume and complexity.

Which other solutions did I evaluate?

While exploring options, I considered various analytics platforms and frameworks, but BigQuery was selected due to its integration with Google's ecosystem and its robust handling of large datasets.

What other advice do I have?

While BigQuery offers powerful capabilities, managing costs effectively and considering the investment required to use the platform at scale is crucial. Additionally, investing in training or consulting services may be necessary to maximize the solution's benefits.

I rate it a ten out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
PeerSpot user
Buyer's Guide
BigQuery
March 2026
Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,933 professionals have used our research since 2012.
Gonzalo Di Ascenzi - PeerSpot reviewer
Red Team Operator at Argentina Red Team
Real User
Top 5
Jun 26, 2024
Analyzes logs from systems to identify the severity of issues but lacks integrations
Pros and Cons
  • "BigQuery excels at data analysis. It processes vast amounts of information using its advanced architecture and sophisticated querying capabilities, making it crucial for critical insights and safe for handling sensitive data."
  • "BigQuery should integrate with other tools, such as Cloud Logging and Local Studio, to enhance its capabilities further and enable powerful and innovative analyses."

What is our primary use case?

BigQuery allows you to quickly analyze logs from your systems to identify the severity of issues. It integrates well with other Google Cloud services, such as Cloud Logging, where you can easily manipulate various data types and analyze all logs.

What is most valuable?

BigQuery excels at data analysis. It processes vast amounts of information using its advanced architecture and sophisticated querying capabilities, making it crucial for critical insights and safe for handling sensitive data. 

What needs improvement?

BigQuery should integrate with other tools, such as Cloud Logging and Local Studio, to enhance its capabilities further and enable powerful and innovative analyses.

For how long have I used the solution?

I have been using BigQuery for two years.

Which solution did I use previously and why did I switch?

I have opted for Fireye, Elasticsearch, and Alcon. One principal difference is that BigQuery starts with machine learning and WAN implementations, while you can implement VMware or other active boxes. Therefore, it is recommended that cloud VMs be used for BigQuery processes. You can execute jobs in the cloud, such as VMware.

For instance, you can compute analytics for email, apply filters, and manipulate weather data. It provides higher efficiency, though exact benchmarks are unclear. Additionally, starting the query flow login request can also be advantageous.

How was the initial setup?

The initial setup is automatic. It requires one person. You need to log in to the Google Cloud platform, import the necessary package into your query, and then you can start querying your data. 

If you need a solid CRM solution integrated with Azure, you'll need knowledgeable people to support it. Three individuals can form a strong CRM team connected to Azure, leveraging BigQuery.

What was our ROI?

You can use BigQuery to generate and manage large datasets efficiently. Whether using a flexible integrated environment like Dataflow or a local studio, BigQuery provides powerful tools for querying and analyzing data.

What's my experience with pricing, setup cost, and licensing?

The product is free of cost.

What other advice do I have?

Setting up BigQuery on GCP is crucial. When creating a service account, you define the permissions required for project identification or access monitoring systems.

You configure policies using IAM roles to manage access permissions effectively within GCP. These roles govern the service accounts created for specific tasks such as data processing, system monitoring, or other service integrations. When you activate these policies, a JSON token is generated. This token can authenticate and authorize access to Google services like BigQuery or other third-party applications.

Moreover, by configuring VMs to match data processing requirements, you ensure that the data is securely handled by the applications associated with the service accounts. This setup enables seamless communication between your applications and Google services, facilitating efficient data acquisition and processing.

Overall, I rate the solution a seven out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1510875 - PeerSpot reviewer
Sr Data Architect at a comms service provider with 10,001+ employees
Real User
Top 10
Dec 6, 2023
A powerful and user-friendly solution for efficient data analytics and processing with serverless architecture, seamless scalability, SQL-like queries and cost-effective pay-as-you-go model
Pros and Cons
  • "One of the most significant advantages lies in the decoupling of storage and compute which allows to independently scale storage and compute resources, with the added benefit of extremely cost-effective storage akin to object storage solutions."
  • "The main challenges are in the areas of performance and cost optimizations."

What is our primary use case?

It is a pivotal component in enterprise data architecture, and crucial in data lake operations, whether supporting data warehouses or functioning as part of a broader data lake ecosystem.

What is most valuable?

One of the most significant advantages lies in the decoupling of storage and compute which allows to independently scale storage and compute resources, with the added benefit of extremely cost-effective storage akin to object storage solutions. Its unique architecture not only provides robust enterprise data warehouse capabilities but also seamlessly integrates with data lake functionalities.

What needs improvement?

The main challenges are in the areas of performance and cost optimizations. Achieving optimal results demands a certain level of familiarity with the platform's internals. The key point for improvement lies in the performance optimization.

For how long have I used the solution?

I have been working with it for three months.

What do I think about the stability of the solution?

It exhibits a high level of stability and security, there are no notable issues in these aspects. I would rate it nine out of ten.

What do I think about the scalability of the solution?

It is designed to seamlessly scale with the growing demands of data processing, there are no issues with it. I would rate it nine out of ten.

How are customer service and support?

The technical support is commendable. However, there is room for improvement in the availability of resources and documentation from a technological standpoint. I would rate it seven out of ten.

How would you rate customer service and support?

Neutral

Which solution did I use previously and why did I switch?

In the landscape of enterprise data warehouses, BigQuery stands out as a superior choice when compared to alternatives like Azure Synapse, AWS Redshift, and Snowflake. While Snowflake is known for its higher costs, and Redshift is perceived as both complex and expensive, Azure Synapse presents its own set of constraints with its MPP architecture and reliance on an RDBMS in-between. BigQuery, on the other hand, has a distinct edge with its seamless migration process, vast capabilities, and a harmonious balance of storage, computing, cost-effectiveness, and performance efficiency. This is particularly evident as organizations and professionals, including myself, have experienced ease in migrating from other vendors to BigQuery. Drawing from my extensive experience working across various cloud platforms such as AWS, Azure, and Snowflake, BigQuery consistently emerges as a robust and preferable solution.

How was the initial setup?

The initial setup is straightforward.

What's my experience with pricing, setup cost, and licensing?

Its cost structure operates on a pay-as-you-go model. I would rate it seven out of ten.

What other advice do I have?

Whether for small, medium, or large enterprises, it is a recommendable choice. Its pricing model makes it accessible and manageable based on your usage. Given that many individuals and businesses already have Gmail accounts and utilize Google Cloud workspaces, incorporating BigQuery into operations is seamless. Moreover, a complimentary reporting tool, Looker Studio, is available for free, enhancing the reporting capabilities on BigQuery or via Google Sheets. Overall, I would rate it eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Syed WaqasKazi - PeerSpot reviewer
Senior Managing Consultant at Abacus Cambridge Partners
Real User
Oct 6, 2023
Excellent scalability and AI-driven analytics with robust security
Pros and Cons
  • "BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI."
  • "For greater flexibility and ease of use, it would be beneficial if BigQuery offered more third-party add-ons and connectors, particularly for databases that don't have built-in integration options."

What is our primary use case?

In the current landscape where organizations prioritize cloud solutions like Google Cloud, BigQuery plays a pivotal role in delivering scalability, flexibility, and numerous benefits for data management and analysis for our clients.

How has it helped my organization?

BigQuery's managed nature ensures that it's always up-to-date and maintained by Google on its cloud platform. This aspect makes it an ideal choice for organizations seeking cloud-based solutions instead of on-premises ones.

What is most valuable?

It allows our customers to adapt to various data types, including unstructured and flat data sets. BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI. It seamlessly integrates with Duarte AI, enabling the use of simple SQL queries to access Vertex AI foundation models directly within BigQuery. This unique capability is especially valuable for text-processing tasks, such as sentiment analysis. It provides a unified interface for all data practitioners, making it versatile for both traditional and sentiment analysis tasks. It's particularly adept at extracting specific entities from large datasets without the need for specialized models. Another notable aspect of BigQuery is its serverless architecture, which means there's no need for dedicated servers which is a great benefit.

What needs improvement?

SQL queries remain a preferred choice for many IT database administrators, and BigQuery's ability to handle SQL queries efficiently enhances its appeal. However, there's a challenge when it comes to integrating BigQuery with homegrown database solutions, which some medium and small-sized clients rely on. While it's possible to test database integration with it using a sandbox environment, achieving seamless integration can be complex, especially for open data solutions. For greater flexibility and ease of use, it would be beneficial if BigQuery offered more third-party add-ons and connectors, particularly for databases that don't have built-in integration options.

For how long have I used the solution?

In my previous roles at different organizations, I had around three to four years of experience with GCP products. During the last five months, my engagement has focused on BigQuery specifically.

What do I think about the stability of the solution?

All GCP products, including BigQuery, are known for their stability and reliability. In instances where issues arise, such as product bugs or challenges, Google steps in with its robust support and maintenance services. They provide a direct helpline for organizations, allowing clients to reach out to Google and swiftly address their queries. The product itself has reached a level of maturity where most challenges have been addressed.

What do I think about the scalability of the solution?

It provides impressive scalability capabilities.

How are customer service and support?

Google's support services, particularly for GCP (Google Cloud Platform) products, are known for their agility and effectiveness. As a partner, we place a significant reliance on Google's support system, which is highly responsive and adaptable. Certain challenges can still surface, particularly in the realm of integration. Issues may arise if there's a mismatch in languages, systems, or configurations within the integration layer. These technical challenges can be addressed through thorough investigation and resolution. It's worth noting that not only does Google offer comprehensive support, but partners also contribute to providing excellent support and managed services for BigQuery and other GCP products.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

In my previous organization, I had experience working with IBM's data warehouse solution, specifically IBM Db2 on Cloud. However, it's important to note that IBM's solution was primarily a database service, whereas BigQuery serves a different purpose. Users find it exceptionally user-friendly, allowing them to request data in plain language, with Google's machine learning and artificial intelligence taking care of the technical aspects. BigQuery also offers robust integration options. It seamlessly connects with various data sources and tools, including Google Cloud Storage, Google Sheets, Google Data Studios, and third-party BI tools like Tableau and Looker.

How was the initial setup?

To acquire and use BigQuery, the typical process involves obtaining a GCP (Google Cloud Platform) license specific to the product. The initial setup of the product is relatively straightforward and static. Typically, it takes around one to two weeks to integrate BigQuery into your existing architecture.

What was our ROI?

BigQuery stands out as an attractive option for organizations seeking a hassle-free, plug-and-play solution. It's a robust choice that delivers strong returns on investment and addresses various needs efficiently.

What's my experience with pricing, setup cost, and licensing?

The pricing is adaptable, ensuring that organizations can tailor their usage and costs based on their specific requirements and configurations within the Google Cloud Platform. You don't need multiple licenses; a single GCP BigQuery license suffices. Once you have this license in place, you will be billed according to your chosen pricing model. Google offers flexibility in pricing models to accommodate the unique needs of different customers, making it a versatile and customer-centric solution.

Which other solutions did I evaluate?

When it comes to evaluating competitors in the data warehouse and analytics space, it's essential to consider the strengths and differences among major players, especially Google, Amazon, and Microsoft. Google's BigQuery, Amazon's Redshift, and Microsoft's Azure Synapse Analytics are three prominent contenders in this market. Redshift is a robust database and analytics platform known for its scalability and tight integration with AWS services. BigQuery shares several strengths with Amazon Redshift and Microsoft Azure Synapse Analytics. All three are scalable and capable of handling large datasets. However, where Google shines is in its integration capabilities and architectural design, which many users find straightforward and user-friendly.

What other advice do I have?

My advice would be to first understand your client's weak points, the challenges they face, their ambitions, vision, and data-related dreams. It's crucial to identify their desired analytical capabilities for informed decision-making within their organization. Once these critical aspects are on the table, the choice between BigQuery or any other data warehouse and analytical platform can be made. Through this approach, clients will gradually build their understanding of how BigQuery can serve as a database house and analytical platform within their architecture. It empowers them to efficiently store, analyze, and query large datasets, making it an ideal choice for organizations dealing with substantial data volumes and the need for rapid, data-driven decision-making. I would rate it nine out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
PeerSpot user
Matt Costa - PeerSpot reviewer
Owner & Digital Marketing Manager at MPCosta
Real User
Jun 21, 2023
A very easy-to-use and easy-to-conceptualize tool that is reasonably priced but needs to improve its documentation
Pros and Cons
  • "It's pretty stable. It's fast, and it is able to go through large quantities of data pretty quickly."
  • "There is a good amount of documentation out there, but they're consistently making changes to the platform, and, like, their literature hasn't been updated on some plans."

What is our primary use case?

I use it to deal a lot with marketing, specifically Google Ads, YouTube, and Google Analytics. But mostly, I utilize it for its capabilities to sync directly up with Google ads transfers.

How has it helped my organization?

Instead of having to go directly into the platform, pull various reports after and save those reports, port them over into Google Sheets, and then import ranges and queries. Then, having to transform the data to my needs, I can build a SQL script that is to my needs directly within the platform so that when the data comes out at the platform, it's already essentially punched into the format that I needed.

What is most valuable?

Its SQL editor is very easy to use and very easy to conceptualize. The way that it breaks data down into silos is easily discernible. So, I guess that's really it.

What needs improvement?

There is a good amount of documentation out there, but they're consistently making changes to the platform, and, like, their literature hasn't been updated on some plans.

For how long have I used the solution?

I have been using BigQuery for a little over a year.

What do I think about the stability of the solution?

It's pretty stable. It's fast, and it is able to go through large quantities of data pretty quickly.

What do I think about the scalability of the solution?

I think that it's easy to scale. For instance, when I need the data for a new client, I just ask to have their account added to my MCC, and the MCC deploys through basically, rolls out all the accounts available really quickly.

I am the sole user of the solution in my company.

How are customer service and support?

I've tried getting in touch with the support, and that's actually the difficult part. So, unless you're using a higher-tiered version of the platform, getting support can be problematic.

Which solution did I use previously and why did I switch?

I got into Google Big Query since it met my needs.

How was the initial setup?

Regarding the deployment model, I work in its native GUI. I'm not sure what the SaaS version is, so I just utilize it with Google Cloud's native console.

Regarding the deployment process, I would have to create your own instance within Google Cloud. You create a project, that project. Then, you start nesting your data streams into that project. And then we do have to backfill some of the data because it'll only start grabbing data from the date that you tell it to in thirty days before. So if you need data that is previous to thirty days, then you've got it going to backfill it. After that, I found that it was a pretty easy and quick deployment.

Speaking about the time for deployment, I would say that having the knowledge I have now, it wouldn't take me even an afternoon. But at the time, because I didn't know what I was doing, it took about two-three days.

What about the implementation team?

I did the deployment myself.

What's my experience with pricing, setup cost, and licensing?

Price-wise, I think that is very reasonable. Like, I don't use a ton of computing when it comes to the platform, so I haven't ever really had to pay when it comes to the product. I really don't have to pay from month to month.

Which other solutions did I evaluate?

I did not go through other solutions.

What other advice do I have?

I would tell those planning to use the solution to just go out and utilize as much information as possible. There's a ton of great information on the platform and how it can be best utilized.

The solution doesn't necessarily require maintenance.

It's a great platform. It's pretty easy to use. You do have to have some skill and uptake when it comes to actually writing SQL and writing queries. But then it does need better support capabilities. But aside from that, it's a pretty good platform.

I rate the solution a seven out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Data Engineer at a recreational facilities/services company with 10,001+ employees
Real User
Nov 5, 2023
Offers multi-region support, one-stop solution allows to build applications, organize data, structure and structure, and create reporting solutions
Pros and Cons
  • "BigQuery can be used for any type of company. It has the capability of building applications and storing data. It can be used for OLTP or OLAP. It has many other products within the Google space."
  • "The processing capability can be an area of improvement."

What is our primary use case?


What is most valuable?

BigQuery has got a lot of traditional functionalities. You can store the data. You can process the data.

What needs improvement?

In Teradata, it's very fast compared to BigQuery. The processing capability and inbuilt MPP architecture support processing millions or billions of records in a few seconds. BigQuery faces challenges in processing and retrieving the same data.

So, the processing capability can be an area of improvement. 

Another area of improvement is in terms of the storage area, as BigQuery does support some limited types of data storage file format. In order to see the data, we need to store the data in a relational database. So, in the future, they should be capable of querying the data from the data lake. 

Before storing it in the RDBMS. At the moment, they don't have this feature for how my raw data looks unless you store the data in tables. Never know what sort of data. 

That's one thing, like, definitely they need to improve because before we model the data to explore what kind of data I'm getting in the raw stage then it's easy to, like model and process the data.

For how long have I used the solution?

 

What do I think about the scalability of the solution?

It supports petabytes of data like Teradata. One advantage of using BigQuery is that it's cloud-based. You don't need additional space or nodes to process growing data. It's auto-scalable, eliminating the need to plan and expand infrastructure as your organization's data grows.

How are customer service and support?

We never had any major issues. However, when comparing technical support between Teradata and BigQuery, Teradata has a larger global support team. BigQuery has comparatively less support from the company to the customer.

We haven't experienced major issues or outages, so it's always available. It's multi-region, and if one server goes down, another server in that region takes over.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

BigQuery can be used for any type of company. It has the capability of building applications and storing data. It can be used for OLTP or OLAP. It has many other products within the Google space.

Teradata, on the other hand, mainly focuses on building databases, storing and processing SysTrack data. BigQuery is an analytical platform where you can store and process data, and Google Cloud Platform has different products for other purposes.

You can build your application or organize data, structure, and structure. You can build reporting solutions on the Google Cloud Platform itself. It has everything - storing, processing, integrating, and building solutions, all in one product.

When comparing BigQuery with Azure scenarios, there are differences. It depends on the organization's requirements and use case.

What's my experience with pricing, setup cost, and licensing?

There are two types of pricing: the storage price and the processing price. Storage is very, very cheap compared to Teradata. But processing, it depends, like, how much of an amount of data you are processing. They charge the query you run on the big query.

What other advice do I have?

In terms of the data warehousing, and data analytical platform, BigQuery is one of the products in the Google Cloud platform. So, I would rate it a nine out of ten in terms of data warehousing.  

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
MandarGarge - PeerSpot reviewer
V.P. Digital Transformation at e-Zest Solutions
Real User
Jun 30, 2022
Cost-effective Cloud data platform based on Google Cloud that is fully managed service, very easy to set up and manage
Pros and Cons
  • "It has a proprietary way of storing and accessing data in its own data store and is 100% managed without you needing to install anything. There is no need to arrange for any infrastructure to be able to use this solution."
  • "BigQuery is similar to Snowflake in the way it manages data analytics and completely decouples storage from compute, offering a 100% managed, infrastructure-free solution where you can build an end-to-end data platform directly from a browser console."
  • "There are many tools that you have to use with BigQuery that are different services also provided for by Google. They need to all be integrated into BigQuery to make the solution easier to use."
  • "Although BigQuery is completely managed on cloud, one has to use many services of BigQuery and GCP in order to create the end-to-end data setup."

What is our primary use case?

This is a solution from Google that is 100% cloud-based, based on GCP. BigQuery is similar to Snowflake in the way it manages data analytics. It completely decouples storage from Compute. It has a proprietary way of storing and accessing data in its own data store and is 100% managed without you needing to install or deploy anything. There is no need to arrange for any infrastructure in order to use this solution. Go to BigQuery.com, create an account and you will get a console on your browser where you can start creating the end to end data platform - databases, data warehouses, roles, users, ETL / ELT pipelines and write transformations - all via the workspace.

What needs improvement?

Although BigQuery in completely managed on cloud, one has to use many services of BigQuery and GCP in order to create the end-to-end data setup. BigQuery acts as the core Data Warehouse mechanism, but it needs additional services like - Google Cloud Dataflow, Cloud pub/sub, Cloud BigTable, Cloud DataPrep, Cloud DataProc, Cloud SQL. Being different from the traditional way of setting up end-to-end data engineering platform, the learning curve for BigQuery is a bit steeper. Google BigQuery ecosystem can surely make the ecosystem a bit more leaner.  

For how long have I used the solution?

I have been using this solution for 3 years. 

What do I think about the stability of the solution?

A very stable solution. All native abilities of Google solutions are inbuilt in BigQuery. I would predict that Snowflake and BigQuery will occupy a much larger share of the cloud data analytics space in the coming years than Azure Synapse in the future. 

What do I think about the scalability of the solution?

This is a very scalable solution. BigQuery's pricing is more suitable for large operations that plan to scale. For smaller businesses, this may be an expensive solution. Creating a BigQuery account is free, but as soon as you start using computations and data capabilities, charges start adding up.

How was the initial setup?

There is no installation involved while using BigQuery. It is as simple as opening a Gmail account and creating your own end-to-end setup. You can start creating a database schema, data bases, create pipelines with step-by-step activities ranging from ingestion to transformation to updating the data marts. Its completely managed and one does not need to worry about licenses of installations.

At e-Zest, in our projects for our enterprise customers, typically between 2 to 8 people were needed for end-to-end data platform development. This included one or two admins, 2-3 ETL developers and 2-3 data warehouse members with strong SQL and database skills.

What's my experience with pricing, setup cost, and licensing?

One terabyte of data costs $20 to $22 per month for storage on BigQuery and $25 on Snowflake. Snowflake is costlier for one terabyte but only marginally. Both charge differently for compute. BigQuery charges based on how much data is inserted into the tables. Reading values from tables has no cost.

BigQuery charges you based on the amount of data that you handle and not the time in which you handle it. This is why the pricing models of Snowflake and BigQuery are different and this becomes a key consideration in the decision of which platform to use. 

Which other solutions did I evaluate?

We evaluated Snowflake, Azure Synapse and Amazon Redshift along with BigQuery. Snowflake and BigQuery are very similar in the way they operate. However, I would rate Snowflake slightly higher than BigQuery. I would rate Azure Synapse third and AWS Redshift fourth. The way Snowflake operates, and allows integration with other systems makes it a better alternative to BigQuery. Also Snowflake's and BigQuery's underlying architectures are quite different, although for the end user they may be appearing similar for use.

What other advice do I have?

BigQuery takes a different approach to design and this is important to consider. BigQuery on its own is not enough and you need other tools also offered by Google to transform data (some of which I have mentioned in an earlier section).

The BigQuery ecosystem is a little more complex than the Snowflake ecosystem. Those who have traditionally worked on on-premise data warehouses, find Snowflake much easier to set up. Those who are trying to establish warehouses for the first time, find Google easier. 

I would rate this solution a 7 out of 10. 

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free BigQuery Report and get advice and tips from experienced pros sharing their opinions.
Updated: March 2026
Product Categories
Cloud Data Warehouse
Buyer's Guide
Download our free BigQuery Report and get advice and tips from experienced pros sharing their opinions.