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Mediha Šiljić - PeerSpot reviewer
Lead Data Engineer at Sensilab
Real User
Top 5
Works fast, making it effective for large data analytics projects
Pros and Cons
  • "BigQuery's querying capabilities are very optimized for large datasets."
  • "It would be beneficial if BigQuery could be made more affordable."

What is our primary use case?

Right now, we are downloading raw Google Analytics four data to BigQuery and then manipulating it. It's mostly used for behavioral data in online datasets.

How has it helped my organization?

It has not impacted our operational costs and productivity much; however, it offers a valuable solution for our use case.

What is most valuable?

BigQuery's querying capabilities are very optimized for large datasets. It generally works faster, making it effective for large data analytics projects.

What needs improvement?

It would be beneficial if BigQuery could be made more affordable.

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BigQuery
May 2025
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For how long have I used the solution?

I have been familiar with BigQuery for at least four years, probably around six.

What do I think about the stability of the solution?

I would rate the stability of BigQuery as seven out of ten.

What do I think about the scalability of the solution?

Scalability is easier with BigQuery, and I would rate it as ten out fo ten.

How are customer service and support?

We haven't really needed to use Google's technical support.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We previously worked with Redshift. We found BigQuery to be the only option for our current use case. Redshift is mostly cheaper, especially if you want to manage your own data warehouse. 

We had some issues with BigQuery, which, when combined with cost, influenced our decision to move back to Redshift as our main data warehouse.

How was the initial setup?

No cloud solution is straightforward. We faced difficulties in configuration, permissions, etc. All cloud providers use their own terminology, and while documented, adapting to their terminology takes time.

What about the implementation team?

We have internal people for maintenance, so we don't pay for additional support.

What's my experience with pricing, setup cost, and licensing?

We are above the free threshold, so we are paying around 40 euros per month for BigQuery. It is generally low cost.

Which other solutions did I evaluate?

In addition to working with Redshift earlier, we also had integration with Alooma as an ETL solution. However, Alooma doesn't exist anymore.

What other advice do I have?

I would recommend BigQuery to others. However, making it more affordable would be appreciated.

I'd rate the solution eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Syed WaqasKazi - PeerSpot reviewer
Senior Managing Consultant at Abacus Cambridge Partners
Real User
Top 10
Excellent scalability and AI-driven analytics with robust security
Pros and Cons
  • "BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI."
  • "For greater flexibility and ease of use, it would be beneficial if BigQuery offered more third-party add-ons and connectors, particularly for databases that don't have built-in integration options."

What is our primary use case?

In the current landscape where organizations prioritize cloud solutions like Google Cloud, BigQuery plays a pivotal role in delivering scalability, flexibility, and numerous benefits for data management and analysis for our clients.

How has it helped my organization?

BigQuery's managed nature ensures that it's always up-to-date and maintained by Google on its cloud platform. This aspect makes it an ideal choice for organizations seeking cloud-based solutions instead of on-premises ones.

What is most valuable?

It allows our customers to adapt to various data types, including unstructured and flat data sets. BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI. It seamlessly integrates with Duarte AI, enabling the use of simple SQL queries to access Vertex AI foundation models directly within BigQuery. This unique capability is especially valuable for text-processing tasks, such as sentiment analysis. It provides a unified interface for all data practitioners, making it versatile for both traditional and sentiment analysis tasks. It's particularly adept at extracting specific entities from large datasets without the need for specialized models. Another notable aspect of BigQuery is its serverless architecture, which means there's no need for dedicated servers which is a great benefit.

What needs improvement?

SQL queries remain a preferred choice for many IT database administrators, and BigQuery's ability to handle SQL queries efficiently enhances its appeal. However, there's a challenge when it comes to integrating BigQuery with homegrown database solutions, which some medium and small-sized clients rely on. While it's possible to test database integration with it using a sandbox environment, achieving seamless integration can be complex, especially for open data solutions. For greater flexibility and ease of use, it would be beneficial if BigQuery offered more third-party add-ons and connectors, particularly for databases that don't have built-in integration options.

For how long have I used the solution?

In my previous roles at different organizations, I had around three to four years of experience with GCP products. During the last five months, my engagement has focused on BigQuery specifically.

What do I think about the stability of the solution?

All GCP products, including BigQuery, are known for their stability and reliability. In instances where issues arise, such as product bugs or challenges, Google steps in with its robust support and maintenance services. They provide a direct helpline for organizations, allowing clients to reach out to Google and swiftly address their queries. The product itself has reached a level of maturity where most challenges have been addressed.

What do I think about the scalability of the solution?

It provides impressive scalability capabilities.

How are customer service and support?

Google's support services, particularly for GCP (Google Cloud Platform) products, are known for their agility and effectiveness. As a partner, we place a significant reliance on Google's support system, which is highly responsive and adaptable. Certain challenges can still surface, particularly in the realm of integration. Issues may arise if there's a mismatch in languages, systems, or configurations within the integration layer. These technical challenges can be addressed through thorough investigation and resolution. It's worth noting that not only does Google offer comprehensive support, but partners also contribute to providing excellent support and managed services for BigQuery and other GCP products.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

In my previous organization, I had experience working with IBM's data warehouse solution, specifically IBM Db2 on Cloud. However, it's important to note that IBM's solution was primarily a database service, whereas BigQuery serves a different purpose. Users find it exceptionally user-friendly, allowing them to request data in plain language, with Google's machine learning and artificial intelligence taking care of the technical aspects. BigQuery also offers robust integration options. It seamlessly connects with various data sources and tools, including Google Cloud Storage, Google Sheets, Google Data Studios, and third-party BI tools like Tableau and Looker.

How was the initial setup?

To acquire and use BigQuery, the typical process involves obtaining a GCP (Google Cloud Platform) license specific to the product. The initial setup of the product is relatively straightforward and static. Typically, it takes around one to two weeks to integrate BigQuery into your existing architecture.

What was our ROI?

BigQuery stands out as an attractive option for organizations seeking a hassle-free, plug-and-play solution. It's a robust choice that delivers strong returns on investment and addresses various needs efficiently.

What's my experience with pricing, setup cost, and licensing?

The pricing is adaptable, ensuring that organizations can tailor their usage and costs based on their specific requirements and configurations within the Google Cloud Platform. You don't need multiple licenses; a single GCP BigQuery license suffices. Once you have this license in place, you will be billed according to your chosen pricing model. Google offers flexibility in pricing models to accommodate the unique needs of different customers, making it a versatile and customer-centric solution.

Which other solutions did I evaluate?

When it comes to evaluating competitors in the data warehouse and analytics space, it's essential to consider the strengths and differences among major players, especially Google, Amazon, and Microsoft. Google's BigQuery, Amazon's Redshift, and Microsoft's Azure Synapse Analytics are three prominent contenders in this market. Redshift is a robust database and analytics platform known for its scalability and tight integration with AWS services. BigQuery shares several strengths with Amazon Redshift and Microsoft Azure Synapse Analytics. All three are scalable and capable of handling large datasets. However, where Google shines is in its integration capabilities and architectural design, which many users find straightforward and user-friendly.

What other advice do I have?

My advice would be to first understand your client's weak points, the challenges they face, their ambitions, vision, and data-related dreams. It's crucial to identify their desired analytical capabilities for informed decision-making within their organization. Once these critical aspects are on the table, the choice between BigQuery or any other data warehouse and analytical platform can be made. Through this approach, clients will gradually build their understanding of how BigQuery can serve as a database house and analytical platform within their architecture. It empowers them to efficiently store, analyze, and query large datasets, making it an ideal choice for organizations dealing with substantial data volumes and the need for rapid, data-driven decision-making. I would rate it nine out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company has a business relationship with this vendor other than being a customer: Reseller
PeerSpot user
Buyer's Guide
BigQuery
May 2025
Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
851,604 professionals have used our research since 2012.
reviewer1659204 - PeerSpot reviewer
Senior Manager.Marketing Strategy & Analysis. at a computer software company with 10,001+ employees
Reseller
Top 20
Dynamically allocates resources based on data size and efficiently handles complex queries on large datasets
Pros and Cons
  • "The product's most valuable features include its scalability and the ability to handle complex queries on large datasets."
  • "The product could benefit from improvements in user-friendliness, particularly in terms of the user interface."

What is our primary use case?

My primary use case for the solution is as a powerful tool for handling and analyzing large datasets. The transition to GA4, which uses an event-based measurement framework, necessitated a more robust solution for detailed reporting and data analysis. It serves as both the storage and querying framework for this data.

How has it helped my organization?

The platform has significantly improved the organization's ability to analyze detailed and scalable data. It efficiently handles large volumes of data, crucial for timely decision-making and in-depth analytics. However, the shift from free reporting tools to a pay-for-use model has introduced additional costs.

What is most valuable?

The product's most valuable features include its scalability and the ability to handle complex queries on large datasets. The system's capacity to dynamically allocate resources based on data size and query complexity ensures efficient performance.

What needs improvement?

The product could benefit from improvements in user-friendliness, particularly in terms of the user interface. An easier, more intuitive graphical user interface (GUI) with drag-and-drop functionality for creating reports and segments would enhance usability.

For how long have I used the solution?

I have been using BigQuery for approximately five to six years. My usage has increased recently, especially after the launch of GA4 (Google Analytics 4).

What do I think about the stability of the solution?

The platform's stability is commendable. As part of Google's infrastructure, it benefits from robust reliability and failover mechanisms, ensuring consistent performance and data integrity.

What do I think about the scalability of the solution?

This solution is highly scalable and can efficiently handle vast amounts of data and complex queries. Its dynamic resource allocation ensures that performance scales with data size and query demands.

How are customer service and support?

Google offers limited customer service and support. For detailed assistance, users may need to consult external experts or partners. Support primarily directs users to documentation and community resources.

How would you rate customer service and support?

Negative

Which solution did I use previously and why did I switch?

Before using BigQuery, I relied on native analytics tools, which offered less detailed reporting. The switch was driven by the need for more comprehensive and scalable reporting capabilities.

How was the initial setup?

The initial setup is relatively straightforward as it is a SaaS offering. However, preparing data for import and setting up queries can require considerable effort and technical knowledge.

What about the implementation team?

Implementation was handled in-house. The expertise required for effectively using this platform often involves extensive reading and self-learning, as the process is quite technical.

What's my experience with pricing, setup cost, and licensing?

The product operates on a pay-for-use model. Costs include storage and query execution, which can accumulate based on data volume and complexity.

Which other solutions did I evaluate?

While exploring options, I considered various analytics platforms and frameworks, but BigQuery was selected due to its integration with Google's ecosystem and its robust handling of large datasets.

What other advice do I have?

While BigQuery offers powerful capabilities, managing costs effectively and considering the investment required to use the platform at scale is crucial. Additionally, investing in training or consulting services may be necessary to maximize the solution's benefits.

I rate it a ten out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer: Reseller
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Pravin Gadekar - PeerSpot reviewer
Google Cloud Architect at Capgemini
Real User
Top 5
Easy-to-use product with valuable integration capabilities
Pros and Cons
  • "The initial setup process is easy."
  • "They could enhance the platform's user accessibility."

What is our primary use case?

We use the product as a data warehouse to store metrics data.

What is most valuable?

At the enterprise level, the pricing for storing data in BigQuery is practically free.

What needs improvement?

They could enhance the platform's user accessibility. Currently, the structure of BigQuery leans more towards catering to hard-code developers, making it less user-friendly for data analysts or non-technical users.

For how long have I used the solution?

We have been using BigQuery for four years.

What do I think about the stability of the solution?

It is a very stable product.

What do I think about the scalability of the solution?

It is a scalable platform.

Which solution did I use previously and why did I switch?

The decision to use BigQuery was likely influenced by the new project's alignment with Google Cloud services.

How was the initial setup?

The initial setup process is easy and similar to any other database product.

What's my experience with pricing, setup cost, and licensing?

The platform is inexpensive.

What other advice do I have?

I recommend BigQuery. It offers low costs and is quite easy to use, compared to other options like AWS or Azure. If you're already working within the Google Cloud ecosystem, it's a perfect match. However, if you're primarily focused on data warehousing and need something more accessible, Snowflake might be a better option.

The integration with other tools has greatly enhanced our data visualization capabilities. It's tightly integrated across various components.

The serverless architecture has been immensely beneficial for our projects. We no longer have to concern ourselves with infrastructure management or maintenance, as everything is automated. It makes our team smaller and alleviates worries about infrastructure or downtime.

For a beginner learning to use it for the first time, it's relatively straightforward. 

I rate it an eight out of ten.

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company has a business relationship with this vendor other than being a customer: customer/partner
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Matt Costa - PeerSpot reviewer
Owner & Digital Marketing Manager at MPCosta
Real User
Top 10
A very easy-to-use and easy-to-conceptualize tool that is reasonably priced but needs to improve its documentation
Pros and Cons
  • "It's pretty stable. It's fast, and it is able to go through large quantities of data pretty quickly."
  • "There is a good amount of documentation out there, but they're consistently making changes to the platform, and, like, their literature hasn't been updated on some plans."

What is our primary use case?

I use it to deal a lot with marketing, specifically Google Ads, YouTube, and Google Analytics. But mostly, I utilize it for its capabilities to sync directly up with Google ads transfers.

How has it helped my organization?

Instead of having to go directly into the platform, pull various reports after and save those reports, port them over into Google Sheets, and then import ranges and queries. Then, having to transform the data to my needs, I can build a SQL script that is to my needs directly within the platform so that when the data comes out at the platform, it's already essentially punched into the format that I needed.

What is most valuable?

Its SQL editor is very easy to use and very easy to conceptualize. The way that it breaks data down into silos is easily discernible. So, I guess that's really it.

What needs improvement?

There is a good amount of documentation out there, but they're consistently making changes to the platform, and, like, their literature hasn't been updated on some plans.

For how long have I used the solution?

I have been using BigQuery for a little over a year.

What do I think about the stability of the solution?

It's pretty stable. It's fast, and it is able to go through large quantities of data pretty quickly.

What do I think about the scalability of the solution?

I think that it's easy to scale. For instance, when I need the data for a new client, I just ask to have their account added to my MCC, and the MCC deploys through basically, rolls out all the accounts available really quickly.

I am the sole user of the solution in my company.

How are customer service and support?

I've tried getting in touch with the support, and that's actually the difficult part. So, unless you're using a higher-tiered version of the platform, getting support can be problematic.

Which solution did I use previously and why did I switch?

I got into Google Big Query since it met my needs.

How was the initial setup?

Regarding the deployment model, I work in its native GUI. I'm not sure what the SaaS version is, so I just utilize it with Google Cloud's native console.

Regarding the deployment process, I would have to create your own instance within Google Cloud. You create a project, that project. Then, you start nesting your data streams into that project. And then we do have to backfill some of the data because it'll only start grabbing data from the date that you tell it to in thirty days before. So if you need data that is previous to thirty days, then you've got it going to backfill it. After that, I found that it was a pretty easy and quick deployment.

Speaking about the time for deployment, I would say that having the knowledge I have now, it wouldn't take me even an afternoon. But at the time, because I didn't know what I was doing, it took about two-three days.

What about the implementation team?

I did the deployment myself.

What's my experience with pricing, setup cost, and licensing?

Price-wise, I think that is very reasonable. Like, I don't use a ton of computing when it comes to the platform, so I haven't ever really had to pay when it comes to the product. I really don't have to pay from month to month.

Which other solutions did I evaluate?

I did not go through other solutions.

What other advice do I have?

I would tell those planning to use the solution to just go out and utilize as much information as possible. There's a ton of great information on the platform and how it can be best utilized.

The solution doesn't necessarily require maintenance.

It's a great platform. It's pretty easy to use. You do have to have some skill and uptake when it comes to actually writing SQL and writing queries. But then it does need better support capabilities. But aside from that, it's a pretty good platform.

I rate the solution a seven out of ten.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Enterprise Data Architect with 10,001+ employees
Real User
Easy to use with quite good performance
Pros and Cons
  • "The feature called calibrating the capacity is valuable."
  • "We would like to be able to calibrate the solution to run on top of a raw file."

What is our primary use case?

Our company uses the solution as a data warehouse. We have ten to twenty users who consume the solution from reports. 

What is most valuable?

The feature called calibrating the capacity is valuable.

The solution is easy to use and has quite good performance.

What needs improvement?

We would like to be able to calibrate the solution to run on top of a raw file. Currently, we have to move raw files from Google storage to the solution and load them for transformation. We shouldn't need to move data first to get an analysis.

For how long have I used the solution?

I have been using the solution for five years. 

What do I think about the stability of the solution?

The solution is stable so I rate stability a nine out of ten. 

We have experienced a few glitches in our company only. When we run queries, they take a few to five minutes when they should only take one minute. There is a problem with the services in Indonesia. 

What do I think about the scalability of the solution?

The solution is scalable and has quite good performance. You scale at the same time you execute a user's role and can easily get one to ten million pro. 

I rate scalability a nine out of ten. 

How are customer service and support?

Technical support was quite responsive and handled our issue. 

I rate support an eight out of ten. 

How would you rate customer service and support?

Positive

How was the initial setup?

The setup is quite simple so I rate it a nine out of ten. 

What's my experience with pricing, setup cost, and licensing?

The solution is pretty affordable and quite cheap in comparison to PDP or Cloudera. 

The solution could be less expensive. You have to be careful how you design, query, or partition because it could cost you a lot of money.

I rate pricing an eight out of ten. 

Which other solutions did I evaluate?

When we decided to move to the cloud, we compared the solution to KWS. We found that the performance of Google Cloud and the solution were better than KWS. The setup and configuration were also simpler.

What other advice do I have?

I rate the solution an eight out of ten. 

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
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reviewer1998315 - PeerSpot reviewer
Sr. Manager - TAAS at a manufacturing company with 10,001+ employees
Real User
Issue-free, straightforward to set up and offers good expansion capabilities
Pros and Cons
  • "It's straightforward to set up."
  • "We'd like to have more integrations with other technologies."

What is our primary use case?

We primarily use the solution for data analytics. 

What is most valuable?

I enjoy the scalability of the solution. Its scalability is very impressive.

It's straightforward to set up.

The solution has been stable.

What needs improvement?

We'd like to have more integrations with other technologies. We'd like something like CrossCloud - something that can be on AWS and Azure and can be easily integrated.

It would be great if they added data anonymization to their list of features. We'd like to see data compliance and masking so we can enforce things region by region.

For how long have I used the solution?

I've been using the solution since around 2019.

What do I think about the stability of the solution?

I haven't seen any tickets relating to trouble with scalability. It seems to be reliable. There are no bugs or glitches. It doesn't crash or freeze. 

What do I think about the scalability of the solution?

The scalability is excellent. It can handle large datasets and scale up pretty easily as the data volume grows. It expands very easily.

We have 80 to 100 people using the solution right now. It's used on a daily basis. 

How are customer service and support?

I haven't used technical support just yet. I haven't come across any problems which would require me to reach out. 

Which solution did I use previously and why did I switch?

I've used Data Warehouse in the past and am familiar with Teradata and Snowflake.

If I have to compare BigQuery with Teradata in terms of performance, capabilities, ease of use, and integrations, BigQuery scales up better. However, in terms of licensing and paper use, Teradata is quite good.

If we compare it with other things like Snowflake, Snowflake has its own unique architectural advantages. However, I haven't seen Snowflake over on Google Cloud. I have seen Snowflake over on AWS and Azure. The architecture of Snowflake has its own unique advantages and is largely on other clouds.

How was the initial setup?

The initial setup is very simple and straightforward. I'd rate the ease of implementation a four out of five.

What's my experience with pricing, setup cost, and licensing?

We find the pricing reasonable enough for our use cases. However, it's too early to comment on if it will be good in the long run. We have to properly plan data around different tiers, including which to archive where so that we use it in a more optimized fashion. We will need to properly plan everything and we haven't really done that yet.

I'd rate it a four out of five in terms of its competitive pricing. 

What other advice do I have?

I'm an end-user. I'm still new to the company. I'm not sure which version of the solution we're on.

All cloud systems have more or less the same functionality. It's just a matter of choosing one that makes sense for your business.

When it comes to how to leverage analytics, some of the AI and machine learning from Google come ahead of the competition. Other than that, the other analytics options are fairly competitive between Google, AWS, and Microsoft. It's just that,  when it comes to extending the analytics to AI/ML, Google is ahead of the competition there.

I'd recommend the solution to others. 

I would rate it eight out of ten.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Data Engineer at a recreational facilities/services company with 10,001+ employees
Real User
Top 5
Offers multi-region support, one-stop solution allows to build applications, organize data, structure and structure, and create reporting solutions
Pros and Cons
  • "BigQuery can be used for any type of company. It has the capability of building applications and storing data. It can be used for OLTP or OLAP. It has many other products within the Google space."
  • "The processing capability can be an area of improvement."

What is our primary use case?


What is most valuable?

BigQuery has got a lot of traditional functionalities. You can store the data. You can process the data.

What needs improvement?

In Teradata, it's very fast compared to BigQuery. The processing capability and inbuilt MPP architecture support processing millions or billions of records in a few seconds. BigQuery faces challenges in processing and retrieving the same data.

So, the processing capability can be an area of improvement. 

Another area of improvement is in terms of the storage area, as BigQuery does support some limited types of data storage file format. In order to see the data, we need to store the data in a relational database. So, in the future, they should be capable of querying the data from the data lake. 

Before storing it in the RDBMS. At the moment, they don't have this feature for how my raw data looks unless you store the data in tables. Never know what sort of data. 

That's one thing, like, definitely they need to improve because before we model the data to explore what kind of data I'm getting in the raw stage then it's easy to, like model and process the data.

For how long have I used the solution?

 

What do I think about the scalability of the solution?

It supports petabytes of data like Teradata. One advantage of using BigQuery is that it's cloud-based. You don't need additional space or nodes to process growing data. It's auto-scalable, eliminating the need to plan and expand infrastructure as your organization's data grows.

How are customer service and support?

We never had any major issues. However, when comparing technical support between Teradata and BigQuery, Teradata has a larger global support team. BigQuery has comparatively less support from the company to the customer.

We haven't experienced major issues or outages, so it's always available. It's multi-region, and if one server goes down, another server in that region takes over.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

BigQuery can be used for any type of company. It has the capability of building applications and storing data. It can be used for OLTP or OLAP. It has many other products within the Google space.

Teradata, on the other hand, mainly focuses on building databases, storing and processing SysTrack data. BigQuery is an analytical platform where you can store and process data, and Google Cloud Platform has different products for other purposes.

You can build your application or organize data, structure, and structure. You can build reporting solutions on the Google Cloud Platform itself. It has everything - storing, processing, integrating, and building solutions, all in one product.

When comparing BigQuery with Azure scenarios, there are differences. It depends on the organization's requirements and use case.

What's my experience with pricing, setup cost, and licensing?

There are two types of pricing: the storage price and the processing price. Storage is very, very cheap compared to Teradata. But processing, it depends, like, how much of an amount of data you are processing. They charge the query you run on the big query.

What other advice do I have?

In terms of the data warehousing, and data analytical platform, BigQuery is one of the products in the Google Cloud platform. So, I would rate it a nine out of ten in terms of data warehousing.  

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Download our free BigQuery Report and get advice and tips from experienced pros sharing their opinions.
Updated: May 2025
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Buyer's Guide
Download our free BigQuery Report and get advice and tips from experienced pros sharing their opinions.