What is our primary use case?
I use it to deal a lot with marketing, specifically Google Ads, YouTube, and Google Analytics. But mostly, I utilize it for its capabilities to sync directly up with Google ads transfers.
How has it helped my organization?
Instead of having to go directly into the platform, pull various reports after and save those reports, port them over into Google Sheets, and then import ranges and queries. Then, having to transform the data to my needs, I can build a SQL script that is to my needs directly within the platform so that when the data comes out at the platform, it's already essentially punched into the format that I needed.
What is most valuable?
Its SQL editor is very easy to use and very easy to conceptualize. The way that it breaks data down into silos is easily discernible. So, I guess that's really it.
What needs improvement?
There is a good amount of documentation out there, but they're consistently making changes to the platform, and, like, their literature hasn't been updated on some plans.
For how long have I used the solution?
I have been using BigQuery for a little over a year.
What do I think about the stability of the solution?
It's pretty stable. It's fast, and it is able to go through large quantities of data pretty quickly.
What do I think about the scalability of the solution?
I think that it's easy to scale. For instance, when I need the data for a new client, I just ask to have their account added to my MCC, and the MCC deploys through basically, rolls out all the accounts available really quickly.
I am the sole user of the solution in my company.
How are customer service and support?
I've tried getting in touch with the support, and that's actually the difficult part. So, unless you're using a higher-tiered version of the platform, getting support can be problematic.
Which solution did I use previously and why did I switch?
I got into Google Big Query since it met my needs.
How was the initial setup?
Regarding the deployment model, I work in its native GUI. I'm not sure what the SaaS version is, so I just utilize it with Google Cloud's native console.
Regarding the deployment process, I would have to create your own instance within Google Cloud. You create a project, that project. Then, you start nesting your data streams into that project. And then we do have to backfill some of the data because it'll only start grabbing data from the date that you tell it to in thirty days before. So if you need data that is previous to thirty days, then you've got it going to backfill it. After that, I found that it was a pretty easy and quick deployment.
Speaking about the time for deployment, I would say that having the knowledge I have now, it wouldn't take me even an afternoon. But at the time, because I didn't know what I was doing, it took about two-three days.
What about the implementation team?
I did the deployment myself.
What's my experience with pricing, setup cost, and licensing?
Price-wise, I think that is very reasonable. Like, I don't use a ton of computing when it comes to the platform, so I haven't ever really had to pay when it comes to the product. I really don't have to pay from month to month.
Which other solutions did I evaluate?
I did not go through other solutions.
What other advice do I have?
I would tell those planning to use the solution to just go out and utilize as much information as possible. There's a ton of great information on the platform and how it can be best utilized.
The solution doesn't necessarily require maintenance.
It's a great platform. It's pretty easy to use. You do have to have some skill and uptake when it comes to actually writing SQL and writing queries. But then it does need better support capabilities. But aside from that, it's a pretty good platform.
I rate the solution a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.