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BigQuery vs SAP Business Warehouse comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BigQuery
Ranking in Cloud Data Warehouse
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
No ranking in other categories
SAP Business Warehouse
Ranking in Cloud Data Warehouse
15th
Average Rating
7.8
Reviews Sentiment
6.1
Number of Reviews
26
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Cloud Data Warehouse category, the mindshare of BigQuery is 7.4%, down from 7.6% compared to the previous year. The mindshare of SAP Business Warehouse is 2.4%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Warehouse Mindshare Distribution
ProductMindshare (%)
BigQuery7.4%
SAP Business Warehouse2.4%
Other90.2%
Cloud Data Warehouse
 

Featured Reviews

Mikah Sellers - PeerSpot reviewer
Principal at Sgt Suds
Has supported detailed policy and education analysis with low-code data exploration
I do not use AWS as my main cloud provider within the company and am not currently using it with AWS. My company did not buy it through the AWS Marketplace as I'm the founder of the company. I do not use BigQuery's integration with Google Analytics for custom behavior analysis. I have not utilized the geospatial analysis capabilities with BigQuery as I'm doing mostly human capital work, so geospatial wouldn't make sense. I would rate their service on a scale of one to 10 for Google as ten. I would rate BigQuery as nine out of 10. My experience with the pricing for BigQuery was through a grant from Google. Their pricing is fairly priced and pretty comparable to Microsoft's offering. I haven't had direct experience, but I did look at the pricing of the Microsoft offering and it's pretty similar. I do not deal with Google AI tools such as Vertex.
VishnuReddy2 - PeerSpot reviewer
Consulting Enterprise Architect at R2V2.ai
Have encountered complexity with programming language while working on large-scale data integration and have experienced improved governance and reporting
The only complexity I find with the product is the programming language; people find it harder, but once you know the language, it's not that difficult. Regarding the future of SAP Business Warehouse, I would to see added features that simplify the product very well now. They are coming up with a terminology called SAP BDC where they are consolidating their tools, SAP Data Sphere for integration and SAP BW for the ETL and warehousing parts, and SAP Analytics Cloud. They are packaging these three features and calling it Business Data Cloud; they are fully coming on the cloud. We have to wait and watch; they have been speaking about BW/4HANA for quite some time now, but the customers or clients I work with are not finding great interest and it was seen as a candidate for evaluation. I have seen people looking at the latest technologies who are already on cloud who started building from scratch on cloud, such as Snowflake or Databricks, which can process very huge amounts of data and also address unstructured data, where SAP lags behind in cases where there is a need to bring in unstructured data. I have worked with SAP Data Intelligence, which earlier used to be called SAP Data Hub. The unstructured data is not greatly handled in SAP at this point in time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can analyze terabytes of data in a very small amount of time."
"The product is serverless. We only need to write SQL queries to analyze the data. We need to pay based on the number of queries. The retrieval time is very less. Even if you write large queries, the tool is able to bring back data in a few seconds."
"The query tool is scalable and allows for petabytes of data."
"It's similar to a Hadoop cluster, except it's managed by Google."
"Once we moved to BigQuery, we saw ROI in terms of cost savings, with 27% performance improvement in most of our queries and total costs reduced by about 17%."
"Its integration with other tools like Atlan through a Google Chrome extension is highly beneficial."
"The initial setup process is easy."
"As a cloud solution, it's easy to set up."
"The most useful feature has been he ability to feed data into multiple systems in various formats."
"The features that I have found most valuable are its capabilities to connect to Excel and to slice and dice."
"The best features of SAP Business Warehouse that I am fond of are how this technology handles navigational attributes and the hierarchy; these are two interesting features."
"I think BW is one of the best products at the moment."
"Technical support is good, and they were able to assist us in some specific issues we were experiencing."
"The product is very stable."
"My advice would be if you have a data block and if you really want a big solution on the reporting side of it with slicing and dicing, definitely go ahead with BW when it comes to SAP related data."
"The customer support is wonderful. If your technical team is stuck somewhere, they are there to help."
 

Cons

"There are many tools that you have to use with BigQuery that are different services also provided for by Google. They need to all be integrated into BigQuery to make the solution easier to use."
"The solution hinges on Google patterns so continued improvement is important."
"It would be beneficial to integrate additional tools, particularly from a business intelligence perspective."
"They could enhance the platform's user accessibility."
"With other columnar databases like Snowflake, you can actually increase your VM size or increase your machine size, and you can buy more memory and it will start working faster, but that's not available in BigQuery. You have to actually open a ticket and then follow it up with Google support."
"I would like to see version-based implementation and a fallback arrangement for data stored in BigQuery storage. These are some features I'm interested in."
"We'd like to see more local data residency."
"As a product, BigQuery still requires a lot of maturity to accommodate other use cases and to be widely acceptable across other organizations."
"The problem with BW, and the factor that differentiated it from the original BW, is that you only get limited functionality with your runtime license. So, you have to pay extra for extracting data."
"From a support perspective, SAP Business Warehouse is quite a complex module."
"What I'd like improved in SAP Business Warehouse is its setup. It could be more flexible, and it could be a configuration-based setup."
"More integration with Microsoft Office products (not just Excel) would be helpful."
"One of our requirements is the ability to easily get answers regarding trends and exceptions. In BW, it is not that easy to get such information. I expect better trend and exception detection, better pattern detection."
"The solution should be more open to the cloud."
"In the next release, my suggestion would be to have user-friendly interfaces and performance issues be addressed."
"People are getting frustrated as they have to spend lots of time - 10 minutes to 15 minutes - generating the report."
 

Pricing and Cost Advice

"The pricing is adaptable, ensuring that organizations can tailor their usage and costs based on their specific requirements and configurations within the Google Cloud Platform."
"1 TB is free of cost monthly. If you use more than 1 TB a month, then you need to pay 5 dollars extra for each TB."
"The tool has competitive pricing."
"BigQuery is inexpensive."
"The pricing is good and there are no additional costs involved."
"The platform is inexpensive."
"One terabyte of data costs $20 to $22 per month for storage on BigQuery and $25 on Snowflake. Snowflake is costlier for one terabyte, but BigQuery charges based on how much data is inserted into the tables. BigQuery charges you based on the amount of data that you handle and not the time in which you handle it. This is why the pricing models are different and it becomes a key consideration in the decision of which platform to use."
"The solution is pretty affordable and quite cheap in comparison to PDP or Cloudera."
"The licensing cost for SAP Business Warehouse depends on your revenue. Its licensing structure is a little bit complicated. The more your revenue is, the higher the price, but SAP does have different pricing structures for various companies. For small businesses, licensing isn't based on revenue, but for big companies, it's revenue-based. There's some agreement regarding pricing for huge companies, so it's different, and SAP Business Warehouse pricing isn't fixed. On a scale of one to ten, I'm rating the licensing cost for SAP Business Warehouse as five because it's very high. As your revenue grows, your licensing cost also increases, so you have to factor that in when calculating your cost."
"It's quite pricey. SAP changed its pricing policy, so they give you one engine and then you have to buy everything next to it, like MSS, the BPC licenses, and everything else."
"SAP Business Warehouse licensing is a bit expensive compared to other products in the market."
"The license for SAP Business Warehouse is paid yearly, and there's no extra cost in addition to the standard licensing fees."
"I would not recommend it to small-scale companies. The price is too much."
"The solution is quite expensive."
"It's moderately expensive, but definitely has its branding and price value for it."
"Overall, the pricing is not fixed and is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Outsourcing Company
14%
Media Company
10%
Construction Company
8%
Manufacturing Company
12%
Construction Company
11%
Outsourcing Company
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise10
Large Enterprise20
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for BigQuery?
I believe the cost of BigQuery is competitive versus the alternatives in the market, but it can become expensive if the tool is not used properly. It is on a per-consumption basis, the billing, so ...
What needs improvement with BigQuery?
The queries that BigQuery provides are not optimized at a greater level. For simple tasks it is good, but if I want to write complex analyzing queries, it doesn't give the queries up to the mark, s...
What is your primary use case for BigQuery?
My main use case for BigQuery is the analysis of our data, creating dashboards from large datasets, and querying the databases that we have, including both structured and unstructured data imported...
What is your experience regarding pricing and costs for SAP Business Warehouse?
The pricing for SAP Business Warehouse is on the expensive side. I am not sure about the current costing model as such. In my experience on cloud, I did not use BW HANA Cloud. I used the cloud prod...
What needs improvement with SAP Business Warehouse?
The only complexity I find with the product is the programming language; people find it harder, but once you know the language, it's not that difficult. Regarding the future of SAP Business Warehou...
What is your primary use case for SAP Business Warehouse?
I am using SAP Business Warehouse in my organization for data warehousing as well as an ETL tool. Integration with SAP Business Warehouse's ETL tools is not straightforward. Integration with SAP ER...
 

Also Known As

BQ
No data available
 

Overview

 

Sample Customers

Information Not Available
Medtronic, Cirque du Soleil, Antarc, B&G Manufacturing, EarlySense, eBay, Ferrero, James Austin Company, Lenovo, Sagem, RAK Ceramics, Vodafone
Find out what your peers are saying about BigQuery vs. SAP Business Warehouse and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.