BigQuery vs SAP Business Warehouse comparison

Google and SAP are both solutions in the Cloud Data Warehouse category. Google is ranked #4 with an average rating of 8.5, while SAP is ranked #14 with an average rating of 8.0. Google holds a 8.0% mindshare in CDW, compared to SAP’s 2.3% mindshare. Additionally, 100% of Google users are willing to recommend the solution, compared to 89% of SAP users who would recommend it.

BigQuery

Read 43 BigQuery reviews

3,228 Views
2,615 Comparison Views

100% willing to recommend

SAP Business Warehouse

Read 26 SAP Business Warehouse reviews

1,176 Views
670 Comparison Views

89% willing to recommend

BigQuery

SAP Business Warehouse

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Executive SummaryUpdated on Dec 18, 2024

SAP Business Warehouse and BigQuery compete in the data warehousing category. BigQuery seems to have the upper hand due to its scalability and integration with Google services, making it adept at handling large-scale data efficiently.

Features: SAP Business Warehouse provides robust analytics, data integration, and process automation suitable for businesses needing comprehensive reporting. BigQuery is known for its scalability, fast SQL queries, and seamless integration with the Google Cloud ecosystem. It also offers real-time data processing, which is beneficial for rapid insights.

Room for Improvement: SAP Business Warehouse could improve its real-time processing capabilities and ease of deployment. It may also benefit from more flexible system integrations. For BigQuery, enhancing support for complex data types and reducing dependency on Google's ecosystem would be beneficial. More competitive pricing options could improve its market appeal.

Ease of Deployment and Customer Service: SAP Business Warehouse generally requires more time for deployment due to customization and legacy system integration needs. It offers strong post-installation support. BigQuery, with its serverless architecture, allows fast and straightforward deployment, complemented by extensive Google Cloud support.

Pricing and ROI: SAP Business Warehouse often involves higher initial costs related to licensing and implementation, but it offers significant ROI for large organizations. BigQuery's pay-as-you-go pricing model provides flexibility with immediate scalability, proving cost-effective for cloud-based solutions with potential for compelling ROI.

To learn more, read our detailed BigQuery vs. SAP Business Warehouse Report (Updated: March 2026).

Buyer's Guide

BigQuery vs. SAP Business Warehouse

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BigQuery

Ranking in Cloud Data Warehouse

4th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP Business Warehouse

Ranking in Cloud Data Warehouse

14th

Average Rating

7.8

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Cloud Data Warehouse category, the mindshare of BigQuery is 8.0%, up from 7.3% compared to the previous year. The mindshare of SAP Business Warehouse is 2.3%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Warehouse Mindshare Distribution
Product	Mindshare (%)
BigQuery	8.0%
SAP Business Warehouse	2.3%
Other	89.7%

Cloud Data Warehouse

Featured Reviews

Luís Silva

Chief Technical Lead at a consultancy with 201-500 employees

Handles large data sets efficiently and offers flexible data management capabilities

The features I find most valuable in this solution are the ability to run and handle large data sets in a very efficient way with multiple types of data, relational as SQL data. It is kind of difficult to explain, but structured data and the ability to handle large data sets are key features. The data integration capabilities in BigQuery were, in fact, an issue at the beginning. There are two types of integrations. As long as integration is within Google, it is pretty simple. When you start to try to connect external clients to that data, it becomes more complex. It is not related to BigQuery, it is related to Google security model, which is not easy to manage. I would not call it an integration issue of BigQuery, I would call it an integration issue of Google security model.

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VishnuReddy2

Consulting Enterprise Architect at R2V2.ai

Have encountered complexity with programming language while working on large-scale data integration and have experienced improved governance and reporting

The only complexity I find with the product is the programming language; people find it harder, but once you know the language, it's not that difficult. Regarding the future of SAP Business Warehouse, I would to see added features that simplify the product very well now. They are coming up with a terminology called SAP BDC where they are consolidating their tools, SAP Data Sphere for integration and SAP BW for the ETL and warehousing parts, and SAP Analytics Cloud. They are packaging these three features and calling it Business Data Cloud; they are fully coming on the cloud. We have to wait and watch; they have been speaking about BW/4HANA for quite some time now, but the customers or clients I work with are not finding great interest and it was seen as a candidate for evaluation. I have seen people looking at the latest technologies who are already on cloud who started building from scratch on cloud, such as Snowflake or Databricks, which can process very huge amounts of data and also address unstructured data, where SAP lags behind in cases where there is a need to bring in unstructured data. I have worked with SAP Data Intelligence, which earlier used to be called SAP Data Hub. The unstructured data is not greatly handled in SAP at this point in time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We like the machine learning features and the high-performance database engine."

"BigQuery is a powerful tool for managing and analyzing large datasets. The versatility of BigQuery extends to its compatibility with external data visualization tools like Power BI and Tableau. This means you not only get query results but can also seamlessly integrate and visualize your data for better insights."

"BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI."

"BigQuery can be used for any type of company. It has the capability of building applications and storing data. It can be used for OLTP or OLAP. It has many other products within the Google space."

"The initial setup is straightforward."

"The features I have found most valuable in BigQuery include the query cache, which is good and scales well; it handles huge amounts of data quite well, and the multi-regions feature works well."

"The most valuable features of this solution, in my opinion, are speed and performance, as well as cost-effectiveness."

"It has a proprietary way of storing and accessing data in its own data store and is 100% managed without you needing to install anything. There is no need to arrange for any infrastructure to be able to use this solution."

More BigQuery pros

"The most valuable feature of this solution is the advanced structuring of data capabilities. You can get different structures of data to suit your needs."

"Having the back-end data set with the right information is the best qualification for this solution."

"The most valuable feature of SAP Business Warehouse is transformation, where I extract data from different sources, particularly the raw data. Then I do some transformations and store that in a format that allows me to do reporting easily."

"Having the integration with the reporting tool which is provided by SAP is great."

"The best features of SAP Business Warehouse that I am fond of are how this technology handles navigational attributes and the hierarchy; these are two interesting features."

"Out-of-the-box reports are very useful."

"Predominantly, our company uses SAP Business Warehouse for reporting purposes across various departments, especially for managers to gain a quick understanding of their current standing and make informed decisions."

"The key element in this solution is its rapid response. If you have a question about prices, buyers, customers, providers, or services, you need the answer in a minute or two. That's the key benefit for us that a solution like BW gives us."

More SAP Business Warehouse pros

Cons

"It would be beneficial if BigQuery could be made more affordable."

"We would like to be able to calibrate the solution to run on top of a raw file."

"When I open many of the Google Cloud products, I am in an environment that I do not feel familiar with; it is a little overwhelming."

"I would like to see version-based implementation and a fallback arrangement for data stored in BigQuery storage. These are some features I'm interested in."

"They could enhance the platform's user accessibility."

"BigQuery should integrate with other tools, such as Cloud Logging and Local Studio, to enhance its capabilities further and enable powerful and innovative analyses."

"So our challenge in Yemen is convincing many people to go to cloud services."

"With other columnar databases like Snowflake, you can actually increase your VM size or increase your machine size, and you can buy more memory and it will start working faster, but that's not available in BigQuery. You have to actually open a ticket and then follow it up with Google support."

More BigQuery cons

"The big minuses are its not being user friendly."

"SAP Business Warehouse could improve by having more out-of-the-box use cases to cover more business types or operations."

"There is room for improvement from a technical perspective."

"Integration with SAP Business Warehouse's ETL tools is not straightforward."

"You can start quickly but, when you have to get a little more detailed, when you have to change something, when you have to solve problems, it's not that easy."

"Integration with SAP Business Warehouse's ETL tools is not straightforward."

"The way the data is stored is kind of rigid in SAP BW as a product. It could be more flexible so that when we are designing a solution, we can design our own data structures and try to improve performance."

"A few things which are missing include the visualization of reports. That's where your costs and licensing become heavy. When it comes to this database compared Microsoft Warehouse, it's an expensive solution."

More SAP Business Warehouse cons

Pricing and Cost Advice

"BigQuery is inexpensive."

"Price-wise, I think that is very reasonable."

"One terabyte of data costs $20 to $22 per month for storage on BigQuery and $25 on Snowflake. Snowflake is costlier for one terabyte, but BigQuery charges based on how much data is inserted into the tables. BigQuery charges you based on the amount of data that you handle and not the time in which you handle it. This is why the pricing models are different and it becomes a key consideration in the decision of which platform to use."

"I have tried my own setup using my Gmail ID, and I think it had a $300 limit for free for a new user. That's what Google is offering, and we can register and create a project."

"We are above the free threshold, so we are paying around 40 euros per month for BigQuery."

"Its cost structure operates on a pay-as-you-go model."

"The platform is inexpensive."

"The pricing is good and there are no additional costs involved."

More BigQuery pricing and cost advice

"It's moderately expensive, but definitely has its branding and price value for it."

"Overall, the pricing is not fixed and is expensive."

"The license for SAP Business Warehouse is paid yearly, and there's no extra cost in addition to the standard licensing fees."

"It's quite pricey. SAP changed its pricing policy, so they give you one engine and then you have to buy everything next to it, like MSS, the BPC licenses, and everything else."

"The licensing cost for SAP Business Warehouse depends on your revenue. Its licensing structure is a little bit complicated. The more your revenue is, the higher the price, but SAP does have different pricing structures for various companies. For small businesses, licensing isn't based on revenue, but for big companies, it's revenue-based. There's some agreement regarding pricing for huge companies, so it's different, and SAP Business Warehouse pricing isn't fixed. On a scale of one to ten, I'm rating the licensing cost for SAP Business Warehouse as five because it's very high. As your revenue grows, your licensing cost also increases, so you have to factor that in when calculating your cost."

"The solution is quite expensive."

"I would not recommend it to small-scale companies. The price is too much."

"SAP Business Warehouse licensing is a bit expensive compared to other products in the market."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Manufacturing Company

14%

Computer Software Company

10%

Media Company

Manufacturing Company

13%

Retailer

Healthcare Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	4
Large Enterprise	15

Questions from the Community

What do you like most about BigQuery?

The initial setup process is easy.

See all answers

What is your experience regarding pricing and costs for BigQuery?

I believe the cost of BigQuery is competitive versus the alternatives in the market, but it can become expensive if the tool is not used properly. It is on a per-consumption basis, the billing, so ...

See all answers

What needs improvement with BigQuery?

With what I have seen in BigQuery, I had some response times problems, but then it is an analytical database and not a transactional database, so it comes with eventual consistency. I cannot have e...

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What is your experience regarding pricing and costs for SAP Business Warehouse?

The pricing for SAP Business Warehouse is on the expensive side. I am not sure about the current costing model as such. In my experience on cloud, I did not use BW HANA Cloud. I used the cloud prod...

See all answers

What needs improvement with SAP Business Warehouse?

See all answers

What is your primary use case for SAP Business Warehouse?

I am using SAP Business Warehouse in my organization for data warehousing as well as an ETL tool. Integration with SAP Business Warehouse's ETL tools is not straightforward. Integration with SAP ER...

See all answers

Comparisons

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Compared 16% of the time

Teradata vs BigQuery

Compared 10% of the time

Snowflake vs BigQuery

Compared 10% of the time

OpenText Analytics Database (Vertica) vs BigQuery

Compared 8% of the time

Dremio vs BigQuery

Compared 4% of the time

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Databricks vs SAP Business Warehouse

Compared 15% of the time

Snowflake vs SAP Business Warehouse

Compared 12% of the time

SAP Business Data Cloud vs SAP Business Warehouse

Compared 11% of the time

Microsoft Azure Synapse Analytics vs SAP Business Warehouse

Compared 11% of the time

SAP BW4HANA vs SAP Business Warehouse

Compared 10% of the time

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Product Reports

Buyer's Guide

BigQuery

March 2026

Download BigQuery product report

Buyer's Guide

SAP Business Warehouse

February 2026

Download SAP Business Warehouse product report

Overview

BigQuery is an enterprise data warehouse that solves this problem by enabling super-fast SQL queries using the processing power of Google's infrastructure. ... You can control access to both the project and your data based on your business needs, such as giving others the ability to view or query your data.

Google

Reporting, analysis and interpretation of business data are crucial to preserve and enhance the competitive edge of companies by optimizing processes and enabling them to react quickly and in line with market needs. SAP Business Warehouse (SAP BW) provides tools and functions that enable companies to attain these goals. In SAP BW, you can integrate, transform, and consolidate relevant business information from productive SAP applications and external data sources. SAP BW provides you with a high-performance infrastructure that helps you evaluate and interpret data. Decision makers can make well-founded decisions and identify target-orientated activities on the basis of the analyzed data.

SAP

Sample Customers

Information Not Available

Medtronic, Cirque du Soleil, Antarc, B&G Manufacturing, EarlySense, eBay, Ferrero, James Austin Company, Lenovo, Sagem, RAK Ceramics, Vodafone

Buyer's Guide

BigQuery vs. SAP Business Warehouse

March 2026

Free Report: BigQuery vs. SAP Business Warehouse

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