BigQuery vs SAP Business Warehouse comparison

Google and SAP are both solutions in the Cloud Data Warehouse category. Google is ranked #3 with an average rating of 8.7, while SAP is ranked #15 with an average rating of 8.0. Google holds a 7.9% mindshare in CDW, compared to SAP’s 2.4% mindshare. Additionally, 100% of Google users are willing to recommend the solution, compared to 89% of SAP users who would recommend it.

BigQuery

Read 44 BigQuery reviews

5,305 Views
4,403 Comparison Views

100% willing to recommend

SAP Business Warehouse

Read 26 SAP Business Warehouse reviews

2,199 Views
1,297 Comparison Views

89% willing to recommend

BigQuery

SAP Business Warehouse

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Executive SummaryUpdated on Dec 18, 2024

SAP Business Warehouse and BigQuery compete in the data warehousing category. BigQuery seems to have the upper hand due to its scalability and integration with Google services, making it adept at handling large-scale data efficiently.

Features: SAP Business Warehouse provides robust analytics, data integration, and process automation suitable for businesses needing comprehensive reporting. BigQuery is known for its scalability, fast SQL queries, and seamless integration with the Google Cloud ecosystem. It also offers real-time data processing, which is beneficial for rapid insights.

Room for Improvement: SAP Business Warehouse could improve its real-time processing capabilities and ease of deployment. It may also benefit from more flexible system integrations. For BigQuery, enhancing support for complex data types and reducing dependency on Google's ecosystem would be beneficial. More competitive pricing options could improve its market appeal.

Ease of Deployment and Customer Service: SAP Business Warehouse generally requires more time for deployment due to customization and legacy system integration needs. It offers strong post-installation support. BigQuery, with its serverless architecture, allows fast and straightforward deployment, complemented by extensive Google Cloud support.

Pricing and ROI: SAP Business Warehouse often involves higher initial costs related to licensing and implementation, but it offers significant ROI for large organizations. BigQuery's pay-as-you-go pricing model provides flexibility with immediate scalability, proving cost-effective for cloud-based solutions with potential for compelling ROI.

To learn more, read our detailed BigQuery vs. SAP Business Warehouse Report (Updated: June 2026).

Buyer's Guide

BigQuery vs. SAP Business Warehouse

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BigQuery

Ranking in Cloud Data Warehouse

3rd

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP Business Warehouse

Ranking in Cloud Data Warehouse

15th

Average Rating

7.8

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the Cloud Data Warehouse category, the mindshare of BigQuery is 7.9%, up from 6.9% compared to the previous year. The mindshare of SAP Business Warehouse is 2.4%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Warehouse Mindshare Distribution
Product	Mindshare (%)
BigQuery	7.9%
SAP Business Warehouse	2.4%
Other	89.7%

Cloud Data Warehouse

Featured Reviews

Mikah Sellers

Principal at Sgt Suds

Has supported detailed policy and education analysis with low-code data exploration

I do not use AWS as my main cloud provider within the company and am not currently using it with AWS. My company did not buy it through the AWS Marketplace as I'm the founder of the company. I do not use BigQuery's integration with Google Analytics for custom behavior analysis. I have not utilized the geospatial analysis capabilities with BigQuery as I'm doing mostly human capital work, so geospatial wouldn't make sense. I would rate their service on a scale of one to 10 for Google as ten. I would rate BigQuery as nine out of 10. My experience with the pricing for BigQuery was through a grant from Google. Their pricing is fairly priced and pretty comparable to Microsoft's offering. I haven't had direct experience, but I did look at the pricing of the Microsoft offering and it's pretty similar. I do not deal with Google AI tools such as Vertex.

Read full review

VishnuReddy2

Consulting Enterprise Architect at R2V2.ai

Have encountered complexity with programming language while working on large-scale data integration and have experienced improved governance and reporting

The only complexity I find with the product is the programming language; people find it harder, but once you know the language, it's not that difficult. Regarding the future of SAP Business Warehouse, I would to see added features that simplify the product very well now. They are coming up with a terminology called SAP BDC where they are consolidating their tools, SAP Data Sphere for integration and SAP BW for the ETL and warehousing parts, and SAP Analytics Cloud. They are packaging these three features and calling it Business Data Cloud; they are fully coming on the cloud. We have to wait and watch; they have been speaking about BW/4HANA for quite some time now, but the customers or clients I work with are not finding great interest and it was seen as a candidate for evaluation. I have seen people looking at the latest technologies who are already on cloud who started building from scratch on cloud, such as Snowflake or Databricks, which can process very huge amounts of data and also address unstructured data, where SAP lags behind in cases where there is a need to bring in unstructured data. I have worked with SAP Data Intelligence, which earlier used to be called SAP Data Hub. The unstructured data is not greatly handled in SAP at this point in time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"To be frank, the performance, reliability, and everything else have improved, even the downtime."

"It's straightforward to set up."

"What I like most about BigQuery is that it's fast and flexible. Another advantage of BigQuery is that it's easy to learn."

"The product is serverless. We only need to write SQL queries to analyze the data. We need to pay based on the number of queries. The retrieval time is very less. Even if you write large queries, the tool is able to bring back data in a few seconds."

"BigQuery is a very nice product; it is a good product, scalable, and has high performance."

"Its integration with other tools like Atlan through a Google Chrome extension is highly beneficial."

"It's pretty stable. It's fast, and it is able to go through large quantities of data pretty quickly."

"BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI."

More BigQuery pros

"Predominantly, our company uses SAP Business Warehouse for reporting purposes across various departments, especially for managers to gain a quick understanding of their current standing and make informed decisions."

"We are currently in a basic stage of analytics and the first goal we have is to make sure the numbers are correct. BW has some features that help you to build factors and ETL in such a way that it's easy to get to correct responses. That's the number one condition that you have to have in an analytic solution."

"What I like most about SAP Business Warehouse is that it's a seamless integration platform. A valuable feature in the tool is the monitoring alert that makes you aware of what process chain has failed. There's no manual monitoring required if you have configured an alert system, so the process chain can run in the background, and you can get alerts about it. The functionalities I find good in SAP Business Warehouse are alerting and monitoring. If you have configured the tool and have integrated it with SAP Solution Manager, then it's a good product to use."

"With the technical support, the response has been pretty good from the SAP side."

"The warehouse is the solution's most valuable feature."

"The most valuable feature of SAP Business Warehouse is its hybrid functionality, allowing users to leverage both SQL-based data warehouse capabilities from HANA and feature-based data warehousing from BW."

"The fact that it can integrate with Microsoft Excel is the solution's most valuable feature."

"The product is very stable."

More SAP Business Warehouse pros

Cons

"BigQuery now only allows us to run queries. It doesn't provide us with any insights."

"The price could be better. Compared to competing solutions, BigQuery is expensive. It's only suitable for enterprise customers, not small and medium-sized businesses, as they cannot afford this kind of solution. In the next release, it would be better if they improved their AI bot. Although machine learning and artificial intelligence are doing wonders, there is still a lot of room to enhance them."

"The solution hinges on Google patterns so continued improvement is important."

"I am unsure of the scalability because I need to test it with a bigger project."

"I rate BigQuery six out of 10 for affordability. It could be cheaper."

"The product could benefit from improvements in user-friendliness, particularly in terms of the user interface."

"The solution should reduce its pricing."

"The processing capability can be an area of improvement."

More BigQuery cons

"I get all the information quickly, but it is one day old."

"The advanced structuring can be complicated and the interface is not very intuitive."

"The way the data is stored is kind of rigid in SAP BW as a product."

"The big minuses are its not being user friendly."

"It takes more work to get the data, including reporting on that data, because some coding is required, and a significant level of transformation is needed when using SAP Business Warehouse."

"One of our requirements is the ability to easily get answers regarding trends and exceptions. In BW, it is not that easy to get such information. I expect better trend and exception detection, better pattern detection."

"What I'd like improved in SAP Business Warehouse is its setup. It could be more flexible, and it could be a configuration-based setup."

"More integration with Microsoft Office products (not just Excel) would be helpful."

More SAP Business Warehouse cons

Pricing and Cost Advice

"BigQuery pricing can increase quickly. It's a high-priced solution."

"The pricing is good and there are no additional costs involved."

"The solution's pricing is cheaper compared to other solutions."

"The platform is inexpensive."

"Price-wise, I think that is very reasonable."

"We are above the free threshold, so we are paying around 40 euros per month for BigQuery."

"The solution is pretty affordable and quite cheap in comparison to PDP or Cloudera."

"The tool has competitive pricing."

More BigQuery pricing and cost advice

"It's moderately expensive, but definitely has its branding and price value for it."

"Overall, the pricing is not fixed and is expensive."

"The license for SAP Business Warehouse is paid yearly, and there's no extra cost in addition to the standard licensing fees."

"SAP Business Warehouse licensing is a bit expensive compared to other products in the market."

"The licensing cost for SAP Business Warehouse depends on your revenue. Its licensing structure is a little bit complicated. The more your revenue is, the higher the price, but SAP does have different pricing structures for various companies. For small businesses, licensing isn't based on revenue, but for big companies, it's revenue-based. There's some agreement regarding pricing for huge companies, so it's different, and SAP Business Warehouse pricing isn't fixed. On a scale of one to ten, I'm rating the licensing cost for SAP Business Warehouse as five because it's very high. As your revenue grows, your licensing cost also increases, so you have to factor that in when calculating your cost."

"The solution is quite expensive."

"It's quite pricey. SAP changed its pricing policy, so they give you one engine and then you have to buy everything next to it, like MSS, the BPC licenses, and everything else."

"I would not recommend it to small-scale companies. The price is too much."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Outsourcing Company

11%

Media Company

10%

Manufacturing Company

13%

Construction Company

11%

Healthcare Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	10
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	4
Large Enterprise	15

Questions from the Community

What is your experience regarding pricing and costs for BigQuery?

I believe the cost of BigQuery is competitive versus the alternatives in the market, but it can become expensive if the tool is not used properly. It is on a per-consumption basis, the billing, so ...

See all answers

What needs improvement with BigQuery?

The queries that BigQuery provides are not optimized at a greater level. For simple tasks it is good, but if I want to write complex analyzing queries, it doesn't give the queries up to the mark, s...

See all answers

What is your primary use case for BigQuery?

My main use case for BigQuery is the analysis of our data, creating dashboards from large datasets, and querying the databases that we have, including both structured and unstructured data imported...

See all answers

What is your experience regarding pricing and costs for SAP Business Warehouse?

The pricing for SAP Business Warehouse is on the expensive side. I am not sure about the current costing model as such. In my experience on cloud, I did not use BW HANA Cloud. I used the cloud prod...

See all answers

What needs improvement with SAP Business Warehouse?

See all answers

What is your primary use case for SAP Business Warehouse?

I am using SAP Business Warehouse in my organization for data warehousing as well as an ETL tool. Integration with SAP Business Warehouse's ETL tools is not straightforward. Integration with SAP ER...

See all answers

Comparisons

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Compared 10% of the time

Oracle Autonomous Data Warehouse vs BigQuery

Compared 10% of the time

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Compared 9% of the time

Snowflake Analytics vs BigQuery

Compared 7% of the time

Oxla vs BigQuery

Compared 4% of the time

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Compared 17% of the time

Microsoft Azure Synapse Analytics vs SAP Business Warehouse

Compared 12% of the time

SAP Business Data Cloud vs SAP Business Warehouse

Compared 8% of the time

Databricks vs SAP Business Warehouse

Compared 7% of the time

SAP BW4HANA vs SAP Business Warehouse

Compared 7% of the time

More SAP Business Warehouse Competitors

Product Reports

Buyer's Guide

BigQuery

August 2026

Download BigQuery product report

Buyer's Guide

SAP Business Warehouse

July 2026

Download SAP Business Warehouse product report

Also Known As

No data available

Overview

BigQuery is a powerful cloud-based data warehouse offering advanced SQL querying, seamless Google integration, and scalable handling of large datasets. Its serverless architecture and built-in AI capabilities facilitate efficient data processing and insights extraction.

BigQuery provides an efficient data analysis platform with low-latency performance and cost-effective on-demand pricing. Leveraging Google's cloud infrastructure for data storage, it offers robust security and high availability. While it excels in SQL support and caching features, it can improve on user accessibility, integration with diverse tools, and machine learning feature expansion. Making it more accessible for smaller entities through improved cost management and local data compliance is essential. Enhancements in query speed and intuitive interfaces can further optimize performance.

What features are offered by BigQuery?

User-friendly interface: Simplifies data interaction, making complex processes more manageable.
Serverless architecture: Eliminates the need for infrastructure management, improving scalability and efficiency.
Advanced SQL querying: Enables complex data retrieval and manipulation with ease.
Machine learning integration: Facilitates AI-driven insights directly from the platform.
Cost-effective pricing: On-demand pricing helps manage expenses by paying only for used resources.
Seamless Google integration: Works well with familiar Google services for a cohesive experience.
High availability and robust security: Ensures data is secure and accessible when needed.

What benefits should be considered when evaluating BigQuery?

Efficient data processing: Quickly handles large datasets, supporting fast data-driven decision-making.
Scalable infrastructure: Grows capacity alongside business needs without manual infrastructure adjustments.
Enhanced data analysis: SQL support and caching features improve analysis precision and speed.
AI and machine learning capabilities: Enable advanced data insights and predictive analytics.
Integration with existing tools: Ensures smooth workflow transitions with services such as Google Analytics and Tableau.

In industries like healthcare, finance, and marketing, BigQuery is extensively used for data storage, generating reports, and supporting ETL processes. Educational institutions leverage it for analytics, aligning seamlessly with Google Cloud for serverless infrastructure efficiencies.

Google

SAP Business Warehouse integrates real-time data access via HANA, with Microsoft Excel and SAP ERP for enhanced data transformation and reporting. Known for its speed and hybrid features, it meets diverse data governance needs.

SAP Business Warehouse is designed to streamline data access and transformation with its integration capabilities. Its speed and efficiency are complemented by advanced reporting features and a robust authorization model. Users benefit from drag-and-drop reporting and alert systems that enhance operational efficiency. Despite its strengths, improvements are necessary in user friendliness, data integration, and reporting speed. Users require better trend analysis tools, increased visualization capabilities, and a more flexible configuration to optimize use. Real-time data access remains an area for development.

What features define SAP Business Warehouse?

HANA Integration: Enables real-time data access
Excel and ERP Integration: Seamless interaction with popular tools
Advanced Reporting: Delivers high-quality reporting capabilities
Hybrid Functionality: Offers versatile use cases
Drag-and-Drop: Simplifies reporting and analysis tasks
Authorization Model: Ensures secure data handling

What benefits and ROI can users expect?

Operational Efficiency: Enhanced by alert and monitoring tools
Data Governance: Robust models meet diverse needs
Centralized Data: Comprehensive data storage and access
Decision-Making Support: BI tools inform strategic planning

SAP Business Warehouse plays a crucial role in industries like finance and supply chain, leveraging data warehousing, ETL processes, and powerful BI applications to enhance decision-making with tools like Business Objects, Tableau, and Power BI. It serves as a central data repository, facilitating extensive reporting and analysis capabilities.

SAP

Sample Customers

Information Not Available

Medtronic, Cirque du Soleil, Antarc, B&G Manufacturing, EarlySense, eBay, Ferrero, James Austin Company, Lenovo, Sagem, RAK Ceramics, Vodafone

Buyer's Guide

BigQuery vs. SAP Business Warehouse

June 2026

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