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Business Manager at RESRG automotive
Real User
Top 10
Aug 4, 2025
Designated access rights improve control over user actions and prevent mistakes
Pros and Cons
  • "The most important feature from Campfire Interactive is its ability to work together with other different applications that we use in our company, and I think that's one of the best features it has."
  • "It could be a little bit more user-friendly."

What is our primary use case?

I'm responsible for different tasks at Campfire Interactive. From one side, I'm a business manager, so I use it to create new business opportunities for the company. On the other side, I'm a Campfire Interactive administrator too, so I'm involved in actual mappings, month-end processes, and everything that is done regarding the upload from IHS in data. All those administrative tasks, and I also add someone new coming in, and I normally have a one or two-hour training so that the people understand how Campfire Interactive works, and that's more or less the tasks I'm involved in. We have role access management, where specific individuals are only able to view certain aspects of the solution. Having designated access rights is great and quite important because we have control over what some people can do or cannot do to avoid any mistakes or failures. Sometimes that happens, and it has happened in our case. For example, we used to have one of the features available for everyone, and then we realized that sometimes with that feature, we made other users make mistakes because they didn't know how to use it, and it wasn't really needed. So we took that opportunity away from the people.

We work with IHS with S&P Global; we upload data from there, and then we have the opportunity to manage different rates or any other changes. It's quite good. One thing that I see, for example, now we are working with medium-heavy trucks and also with light vehicles, and we're just starting to get data from IHS for the medium-heavy trucks. We've seen that we need to have separate forecasts for all those things. I believe there should be some points of improvement there to manage everything together. Many times we reach out to the Campfire Interactive team for support, and we may find out that there are things we didn't even think would work, and Campfire Interactive knows how to do it.

The opportunity management and sales forecasting module is quite useful. Sometimes I think the fields are a little bit repetitive to fill in. We are working with the Campfire Interactive team to improve that. It's not wrong at Campfire Interactive because I know this can be improved or changed or managed. Having that option is really interesting because we can personalize the different features and different fields. It's really good how it works because it has the price tab, the volume tab for us to manage different volumes and the take rates. It's a way to have everything in one place. It gives us the opportunity to track the different statuses that each opportunity goes through. This is something we need to do; we need to make reports to understand the business, to understand trends, and it's a very powerful tool for that. Maybe 40 people work with Campfire Interactive.

What is most valuable?

I don't have too much experience with different tools. In fact, the only similar tool I used in previous positions was Excel, but I think Campfire is much better. We have all the IHS information, we get to combine it with other information coming from our finance, for example, all the sales and the actual sales that we have; we can include them in Campfire Interactive and see everything together, and make the reporting quite useful too. Creating opportunities and things are very useful, but that's something that many people work with in an Excel file. The most important feature from Campfire Interactive is its ability to work together with other different applications that we use in our company, and I think that's one of the best features it has. The opportunity management and sales forecasting module is quite useful. It gives us the opportunity to track the different statuses that each opportunity goes through. This is something we need to do; we need to make reports to understand the business, to understand trends, and it's a very powerful tool for that.

What needs improvement?

It could be a little bit more user-friendly. I know that there is a version that is more user-friendly than the one we are using, but for different circumstances, we haven't moved to the new version yet. That's something I'm eager to see soon. We sometimes face trouble with space because there is a lot of information saved there, and the system sometimes gets stuck, but I don't think it's a problem from Campfire Interactive itself. It's more about all the applications that are feeding information into Campfire Interactive. Optimizing that would be very useful. For the rest of the things, I've seen the team working closely with us every time we need or request help to make changes or to do things differently, and I really enjoy working with them.

For how long have I used the solution?

I have been using the solution for around five years.

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What do I think about the stability of the solution?

I would rate the stability as an eight; it's not perfect, but it's good enough.

What do I think about the scalability of the solution?

Managing data through business processes and workflows is 100% required. We really need the stability to have trustful data and information, tracking whatever we need to track for stability is essential for us, especially because we have Campfire Interactive connected with other applications we use in the company.

How are customer service and support?

I would rate the technical support a nine. Sometimes we want to get answers immediately, but we understand that it's not always possible. I must say that sometimes we need technical support even on weekends, and we get the help we requested. That's really something I appreciate.

Which solution did I use previously and why did I switch?

I don't know how Campfire Interactive changed the way my organization functions because I've only been working with it for five years, and I think we have had Campfire Interactive for much more than five years. At the moment that there was a change from the previous status to the starting of Campfire Interactive use, I was not involved. I know many people who had worked before with Excel files, and Campfire Interactive is more accurate, safer, and has the ability to bring everything together. I think it's a nice improvement, but I haven't experienced that because I started this job with Campfire Interactive.

What's my experience with pricing, setup cost, and licensing?

I cannot answer that because I don't know how much we paid for those licenses. That's managed by the purchasing department.

Which other solutions did I evaluate?

I don't know any other vendor.

What other advice do I have?

Once you get to know it, it's more or less easy, but I would prefer something friendlier for people who are new to Campfire Interactive. I've been working with it for some years, and I understand it, but for people coming new to the company needing training in Campfire Interactive, sometimes they see there are so many things, and it's not so friendly to use. There are aspects that can be repetitive when filling in those things every time. I would recommend Campfire Interactive to other users, especially if they are working with Excel. I would recommend moving to the Campfire Interactive application because it's much safer, better for tracking, and better for reporting everything from the application. I don't think Excel has the same stability that an application system like Campfire Interactive can have. Overall, I would rate Campfire Interactive an eight out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
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reviewer2649393 - PeerSpot reviewer
Sales Analyst at a manufacturing company with 1,001-5,000 employees
Real User
Top 20
Feb 18, 2025
Increases visibility of global opportunities and improves communication across regions
Pros and Cons
  • "I like the visibility of global opportunities. Prior to using Campfire Interactive, we would conduct Excel-based reporting and sales meetings with everyone bringing their information. Now, we can check it daily, look at the reports daily, and see what is coming into the system and what needs to be managed."
  • "Campfire Interactive has saved us time because the data that we are collecting is the same."
  • "Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid. I would like to see some more fluidness from one module to the other."
  • "Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid."

What is our primary use case?

I started using it in 2011 when we purchased the Opportunity Management and Sales Forecasting module for forecast purposes, specifically for sales forecasts. We purchased it at a regional level in North America and then, in 2015, expanded it to all of our regions, including Europe and China.

How has it helped my organization?

We all speak the same language now. We talk about PLM programs, opportunity IDs, and RFQ IDs and use these as our touchpoints instead of everyone using their own jargon and comments. This is more uniform, and everyone knows exactly what they are referring to when using these terms.

On the Opportunity Management side, there is a database source where we can bring in a third-party vendor, which we use in two of our forecasts. We have not integrated anything else. We just enter the information manually.

Campfire Interactive gives us a good starting point for forecasting. It is as accurate as the data that is provided there. Overall, we base a lot of our decisions on the forecast and review it on a quarterly basis to make sure that it stays as accurate as possible based on our own business intelligence.

Campfire Interactive has saved us time because the data that we are collecting is the same. We used to spend extra time clarifying questions, but now, all the attributes are there for the information we need. From a time perspective, there have been savings, but I do not know about the cost savings.

We were able to see its benefits after some time as an organization. People are resistant to change, but we definitely saw the value at the regional level and wanted to replicate that at the global level. It took a little bit of time, but there was definitely value in it.

What is most valuable?

I like the visibility of global opportunities. Prior to using Campfire Interactive, we would conduct Excel-based reporting and sales meetings with everyone bringing their information. Now, we can check it daily, look at the reports daily, and see what is coming into the system and what needs to be managed. Our Requests for Quotes in the BP process are wonderful. We have global meetings related to this every week to prioritize the business and opportunities coming in. All of that is helping us daily to manage our business better.

What needs improvement?

Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid. I would like to see some more fluidness from one module to the other.

For how long have I used the solution?

We started with a module from the product offering in, I believe, the early 2000s, probably 2007, and then added additional modules over time.

What do I think about the stability of the solution?

We have had minimal issues. It is stable.

What do I think about the scalability of the solution?

Certain modules are better than others.

How are customer service and support?

We have a crisis-type customer support number, but we do not use that too often. We have their customer success team that we meet with regularly to make sure that everything is flowing the way it needs to. It is for just touch-point questions and answers.

Overall, their support is good to excellent, but if the issue is a little more complex, it can take a little longer. I would rate them a nine out of ten. They are responsive. They cannot sometimes give us the result we want, but they are responsive.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We did use another solution. 

I have used Campfire-like software at a previous company. I have found Campfire Interactive to be comparable and even better because of the fact that it is global and easy to use.

How was the initial setup?

It is user-friendly. They do most of the maintenance. We provide feedback, but they maintain.

What other advice do I have?

To those who are evaluating project management or opportunity software solutions, I would say that the Opportunity Management and Sale Forecasting (OMSF) module is a value add. The data is consistent. It is in a format that is easy to manage, and the visibility is worthy.

The best thing is to look at every module and see how they are interconnected so that when you are putting data in, it satisfies not just the one that you are working on but also the other modules going forward. 

It is very user-friendly, although certain modules are more user-friendly than others. The more you use, the better you get. I was a heavy user, so I learned rather quickly. We have some users who are only in and out of the software on a weekly basis, and they tend to need a little bit of a refresher on where to go, but overall, it is easy to use.

I do not use all the modules on a daily basis. Based on the modules I use, it is an eight out of ten.

Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
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Buyer's Guide
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Updated: May 2026
Buyer's Guide
Download our free Campfire Interactive Report and get advice and tips from experienced pros sharing their opinions.