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Actifio vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Actifio boosts productivity by reducing storage costs, improving data management, and enhancing disaster recovery, offering substantial ROI.
Sentiment score
7.2
Rubrik boosted productivity, reduced errors, and saved costs, despite initial expenses, by replacing legacy systems and automating processes.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
 

Customer Service

Sentiment score
5.5
Actifio's customer service is praised for quick response times, helpfulness, efficiency, and high satisfaction ratings of 7-8 out of 10.
Sentiment score
8.3
Rubrik is renowned for outstanding customer support, offering quick responses, knowledgeable assistance, and excellent issue resolution and communication.
Their knowledge isn't great.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
Rubrik provides excellent customer service and technical support.
 

Scalability Issues

Sentiment score
5.3
Actifio excels in scalable enterprise data management across industries, offering robust performance and flexibility, especially in cloud deployments.
Sentiment score
7.9
Rubrik offers efficient scalability, supporting cloud and on-premises growth, with users praising its easy expansion and architecture.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
 

Stability Issues

Sentiment score
7.5
Actifio is praised for stability, reliable support, and broad backup capabilities, but infrastructure issues were noted in multiple reviews.
Sentiment score
8.1
Rubrik is praised for high reliability, robust performance, and effective support, making it a preferred choice for seamless operations.
Once we sorted out all our problems with Actifio and our configuration of our database and other components, I would probably rate stability about a seven.
Rubrik has been stable, and we have not experienced any downtime.
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
 

Room For Improvement

Actifio needs better integration, broader platform support, improved recovery, detailed job stats, AIX support, and Portuguese language support.
Rubrik needs UI improvements, cost efficiency, better integration, enhanced security, multi-tenant support, and more comprehensive backup options.
The most concerning issue is IBM support.
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Including packaged training with the product at the time of purchase would be beneficial.
We need more efficient search capabilities that allow searching by last name or login ID.
 

Setup Cost

Rubrik is a premium solution with high costs, offering good value and scalability for medium to large enterprises.
There are no extra expansions or expenses after purchasing the product.
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Rubrik is expensive due to its robust hardware.
 

Valuable Features

Actifio offers cloud integration, rapid recovery, robust backups, user-friendly interface, efficient database management, comprehensive reporting, and strong support.
Rubrik excels with instant recovery, intuitive interface, strong security, cloud support, and SLA-driven automation for seamless IT operations.
What really stands out in Actifio is that it can provide us full copies of the database without having full copies of the database.
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
 

Categories and Ranking

Actifio
Ranking in Backup and Recovery
50th
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
9
Ranking in other categories
Test Data Management (8th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of October 2025, in the Backup and Recovery category, the mindshare of Actifio is 0.5%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 5.9%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik5.9%
Actifio0.5%
Other93.6%
Backup and Recovery
 

Featured Reviews

Jeff Poulton - PeerSpot reviewer
Has reduced storage requirements for development environments but presents challenges during upgrades and support interactions
The most concerning issue is IBM support. The issue I have with IBM support is that sometimes they don't seem to know their product very well at times. I don't know where the support is coming from, whether it's from IBM or from Google through IBM. I'm not sure who physically does the support. Their knowledge isn't great. Plus, the way we use it is not the focus of Google nowadays. Google, as I understand it, bought the product as an add-on to Google Cloud or whatever as a backup and that's not how we use it. I do see some problems with Actifio, specifically keeping current with operating systems. It can be tricky to upgrade Actifio. It can be a challenge. When we've had to do it, we've had to work with their support people, and some of them are just people reading a sheet of instructions. When those instructions are obviously wrong at times because you can tell if you have half a knowledge of what you're doing, it takes ages for them to go off and find someone to explain what's going wrong. So it can be very laborious.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Retailer
16%
Computer Software Company
15%
Insurance Company
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The product must provide AI features. Google has stopped supporting the on-premise version of the tool.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Actifio vs. Rubrik and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.