ActiveMQ vs VMware Tanzu Data Solutions comparison

Apache and Broadcom are both solutions in the Message Queue (MQ) Software category. Apache is ranked #2 with an average rating of 8.5, while Broadcom is ranked #5 with an average rating of 8.6. Apache holds a 22.0% mindshare in MQ, compared to Broadcom’s 7.5% mindshare. Additionally, 89% of Apache users are willing to recommend the solution, compared to 89% of Broadcom users who would recommend it.

ActiveMQ

Read 28 ActiveMQ reviews

4,376 Views
4,157 Comparison Views

89% willing to recommend

VMware Tanzu Data Solutions

Read 85 VMware Tanzu Data Solutions reviews

4,732 Views
1,420 Comparison Views

89% willing to recommend

ActiveMQ

VMware Tanzu Data Solutions

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Executive SummaryUpdated on Jan 27, 2025

VMware Tanzu Data Solutions and ActiveMQ are both open-source tools catering to different IT needs. VMware Tanzu leads in database performance and analytics, while ActiveMQ stands out in messaging and ease of use.

Features: VMware Tanzu excels with high performance, scalability, and integration with Hadoop and Big Data. Its robust parallel processing capabilities make it extremely efficient for analytics. ActiveMQ is notable for message queuing, providing features like message persistence, clustering, and support for multiple protocols.

Room for Improvement: VMware Tanzu could improve stability and integration features, and simplify complex administrative tasks. ActiveMQ can refine clustering capabilities, improve its monitoring console, and enhance documentation and support for additional protocols.

Ease of Deployment and Customer Service: VMware Tanzu offers hybrid and public cloud deployment options, with customer service varying in quality. ActiveMQ is mainly deployed on-premises, with support that is generally robust but often reliant on community forums.

Pricing and ROI: Both VMware Tanzu and ActiveMQ are cost-effective due to their open-source nature. VMware Tanzu's paid features offer flexibility and value for advanced functionalities, whereas ActiveMQ's affordability remains appealing, providing significant functionality at no cost.

To learn more, read our detailed ActiveMQ vs. VMware Tanzu Data Solutions Report (Updated: March 2026).

Buyer's Guide

ActiveMQ vs. VMware Tanzu Data Solutions

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveMQ

Ranking in Message Queue (MQ) Software

2nd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

VMware Tanzu Data Solutions

Ranking in Message Queue (MQ) Software

5th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Database Development and Management (5th), Relational Databases Tools (12th), Data Warehouse (10th)

Mindshare comparison

As of March 2026, in the Message Queue (MQ) Software category, the mindshare of ActiveMQ is 22.0%, down from 26.2% compared to the previous year. The mindshare of VMware Tanzu Data Solutions is 7.5%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Message Queue (MQ) Software Mindshare Distribution
Product	Mindshare (%)
ActiveMQ	22.0%
VMware Tanzu Data Solutions	7.5%
Other	70.5%

Message Queue (MQ) Software

Q&A Highlights

Miriam Tover

Service Delivery Manager at PeerSpot

Jun 27, 2019

What is the biggest difference between ActiveMQ and RabbitMQ?

RabbitMQ has a larger installed base and more active OSS community.

See all answers

Featured Reviews

MoumitaDas

Software Engineer III at a financial services firm with 10,001+ employees

Integration capabilities enhance message handling without human interaction

With ActiveMQ there should be more options. If you work with other technologies, for example, Java, there are many options. We can integrate the way we want ActiveMQ. We can create partitions and clusters, but AP is not providing such options currently. It only provides time, request response timing, the number of requests that need to be handled, and protocol types. The configuration needs to be broadened inside AP to perform in a better way. Sometimes issues arise in production with ActiveMQ due to the number of requests. For example, if you have configured one thousand requests at a time and it receives one thousand and one messages at a time, it breaks. The configuration aspect is tricky. When configurations are proper, ActiveMQ almost has zero errors.

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Karthik Shivaram

Sr. Manager at STI INFOTECH PVT LTD

Improved multi-cloud data management has simplified operations and supports seamless Kubernetes

From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those alternatives come with a bit more complexity, customers are often more willing to accept that than the current VMware pricing model. In the past, VMware used a socket-based licensing model, which was easier for customers to understand and budget for. Now the shift to a core-based licensing model has significantly increased costs for many environments, especially for organizations running modern high-core CPUs. One positive aspect of the new model is that VMware has bundled several components together. For example, earlier when deploying vSphere, customers also had to purchase vCenter separately for management. Now multiple components are packaged into a single SKU, which simplifies some aspects of procurement and deployment. While this consolidation has its benefits, the overall licensing and commercial costs remain very high. Pricing is not the only issue. I believe Broadcom also needs to reconsider its strategy in light of the current market conditions. The approach they are taking may be strategic from a business perspective, but from what I see in the field, it is leading to lost opportunities. Many customers who previously relied on VMware are now actively exploring alternative virtualization platforms. I’m not sure where this direction will ultimately lead, but based on my experience, it is already affecting adoption. Since you’ve been trying to reach me for some time—and we also had a discussion a couple of years ago—I hope this feedback helps Broadcom understand the current sentiment in the market and potentially make adjustments. Another important concern is the way features are bundled. In many cases, customers only need basic virtualization and high availability capabilities. However, the current packaging often includes additional features that they may not need. A good analogy is that if a customer only needs an entry-level car, we shouldn’t be forced to sell them a Rolls-Royce. VMware could benefit from adopting a more modular or à la carte licensing model, where customers can choose only the components they truly require. For example, if a customer only needs core virtualization functionality, they should be able to purchase just that. This would allow partners and solution providers to better align solutions with customer requirements and position VMware more competitively in the market. Another challenge I want to highlight is the pricing model based on U.S. dollars and the way multi-year licensing is handled. In many enterprise and government projects, customers prefer to commit to three-year or five-year licenses and pay the full amount upfront. However, in approximately 20% of the deals I work on, we lose opportunities because VMware only provides dollar-based pricing for the first year. When it comes to the following years, the contract requires renewals annually rather than allowing a fixed multi-year upfront payment. This approach is particularly problematic for government and public sector customers. Many of them are ready and willing to pay for three or five years in advance, but the current VMware model does not support that structure effectively. Because pricing is tied to the U.S. dollar and subject to yearly adjustments, VMware does not lock in pricing for the full term. From a customer’s perspective, this introduces uncertainty and makes procurement more complicated. Ideally, if a price is quoted—for example, $100 per year—it should remain consistent across a multi-year agreement. Customers would be comfortable committing to a five-year term if the price were fixed and predictable. Unfortunately, that flexibility is currently not available across VMware products, whether it is vSphere, VMware Tanzu solutions, or other offerings. For large enterprise environments, one-year commitments are usually not practical. Many enterprise customers prefer longer-term agreements for budgeting and procurement reasons. Even when they are willing to accept the higher cost associated with the core-based licensing model, the lack of a clear multi-year upfront option often becomes a deal-breaker.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The main function I find valuable in ActiveMQ is facilitating message transfer within the client's internal network. ActiveMQ handles the message transfer from the internal network to the cloud. Regarding multi-protocols, we use different approaches based on client capabilities. Some clients connect for real-time data transfer, using database queries for periodic updates every ten minutes. We collect data from multiple clients, ensuring we get real-time sensor values where possible and periodic updates for others."

"I'm impressed, I think that Active MQ is great."

"The initial setup is straightforward and only takes a few minutes."

"It’s a JMS broker, so the fact that it can allow for asynchronous communication is valuable."

"It provides the best support services."

"The installation was pretty straightforward, and it was also easy setting up HA using an NFS share for hosting the KahaDB."

"There is a vibrant community, and it is one of the strongest points of this product. We always get answers to our problems. So, my experience with the community support has been good."

"The database and message queuing are valuable features."

More ActiveMQ pros

"With VMware Tanzu Greenplum, one can make a huge database table and analyze the queries by adding in the SQL command. Some hint or command for the query goes over the multi-parallel execution."

"After almost two years' usage in our production environment, I am impressed by how stable the platform is - even when running on Windows Server 2012."

"This is a great product; it is lightweight, supports cloud native applications, is easy to implement, is easily manageable, and has excellent support."

"MPP (Massive Parallel Processing); processing large amount of data."

"Greenplum is a high powered, multi-node database that was chosen for its capacity to ingest and query data at extremely high rates of speed, enabling in-database analytics and statistical output on granular levels of data that was otherwise inaccessible before its deployment."

"Applying message queues in general has helped my company, BuzzNumber, to scale easily with the load."

"Pivotal Greenplum's shared-nothing architecture."

"It's a very good product for reducing the time and man power needed for database optimization for datawarehousing purposes."

Cons

"Configuring ActiveMQ brokers for working in a cluster is difficult and has many constraints."

"I would rate the stability a five out of ten because sometimes it gets stuck, and we have to restart it. We"

"It would be great if it is included as part of the solution, as Kafka is doing. Even though the use case of Kafka is different, If something like data extraction is possible, or if we can experiment with partition tolerance and other such things, that will be great."

"We ran into various stability problems with our implementations over the years."

"We have had problems with the message selector as when the queue size reaches a certain level, the message selector does not have enough time to run and finish before the JMS reply timeout."

"Distributed message processing would be a nice addition."

"I would like the tool to improve compliance and stability. We will encounter issues while using the central applications. In the solution's future releases, I want to control and set limitations for databases."

"Needs to focus on a certain facet and be good at it, instead of handling support for most of the available message brokers."

More ActiveMQ cons

"Initial setup is a little complex. It took around two weeks to deploy."

"Some integration with other platforms like design tools, and ETL development tools, that will enable some advanced functionality (like fully down processing, etc.) would be helpful in future releases."

"Some integration with other platforms like design tools, and ETL development tools, that will enable some advanced functionality, like fully down processing, etc."

"ORCA optimizer when turned on is not showing consistency. Some workloads shows improved performance and some workloads became very slow."

"I saw some limitation with respect to the column store, and removing this would be an improvement."

"Difficult to integrate with automated test and CICD Moving beyond basic configurations can be challenging Not clear how to implement durable subscriber connections Not clear how a Rabbit service restart allows subscriber auto re-connect Service cluster failover depends on shared disk infrastructure."

"Temporarily stopping shovels is also not possible in the web interface."

"I’d like this dashboard to use web sockets, so it would actually be in real time. It would slightly increase debugging, etc."

Pricing and Cost Advice

"ActiveMQ is open source, so it is free to use."

"The solution is less expensive than its competitors."

"The tool's pricing is reasonable and competitive compared to other solutions."

"There are no fees because it is open-source."

"I think the software is free."

"We are using the open-source version, so we have not looked at any pricing."

"I use open source with standard Apache licensing."

"We use the open-source version."

More ActiveMQ pricing and cost advice

"It is an open-source product."

"The solution's pricing is cost-effective as it does not involve significant expenses. Licensing is required only for the server, while clients do not need any licensing. Therefore, it proves to be a cost-efficient option."

"The pricing for RabbitMQ is reasonable. It is worth the cost."

"It is the best product with best fit for price/performance customer objectives."

"Pricing is good compared to other products. It's fine."

"We are using the open-source version of this solution."

"This is an open source solution."

"It’s an open-source solution."

More VMware Tanzu Data Solutions pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

28%

Computer Software Company

10%

Manufacturing Company

Government

Financial Services Firm

13%

Manufacturing Company

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	4
Large Enterprise	17

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	11
Large Enterprise	49

Questions from the Community

What do you like most about ActiveMQ?

For reliable messaging, the most valuable feature of ActiveMQ for us is ensuring prompt message delivery.

See all answers

What needs improvement with ActiveMQ?

Pricing is something to consider with ActiveMQ, though cloud pricing is not costly and depends upon the compute selection. Focusing on AI is essential nowadays. AI capabilities require improvement ...

See all answers

What is your primary use case for ActiveMQ?

In my current organization, I'm only working with ActiveMQ. I previously worked with IBM WebSphere MQ.

See all answers

How does IBM MQ compare with VMware RabbitMQ?

IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...

See all answers

What do you like most about VMware RabbitMQ?

RabbitMQ provides access to SDKs for development and the ability to raise and log tickets if we encounter issues. We can integrate RabbitMQ using various languages like Java or Python using the pro...

See all answers

What is your experience regarding pricing and costs for VMware RabbitMQ?

The product is free of cost.

See all answers

Comparisons

IBM MQ vs ActiveMQ

Compared 52% of the time

Red Hat AMQ vs ActiveMQ

Compared 11% of the time

MuleSoft Anypoint Platform vs ActiveMQ

Compared 8% of the time

Amazon SQS vs ActiveMQ

Compared 5% of the time

PubSub+ Platform vs ActiveMQ

Compared 5% of the time

More ActiveMQ Competitors

Nutanix Database Service vs VMware Tanzu Data Solutions

Compared 6% of the time

Oracle Exadata vs VMware Tanzu Data Solutions

Compared 5% of the time

IBM MQ vs VMware Tanzu Data Solutions

Compared 5% of the time

Snowflake vs VMware Tanzu Data Solutions

Compared 4% of the time

Oracle Database Appliance vs VMware Tanzu Data Solutions

Compared 4% of the time

More VMware Tanzu Data Solutions Competitors

Product Reports

Buyer's Guide

ActiveMQ

March 2026

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Buyer's Guide

VMware Tanzu Data Solutions

February 2026

Download VMware Tanzu Data Solutions product report

Also Known As

AMQ

Greenplum, Pivotal Greenplum, VMware RabbitMQ, VMware Tanzu GemFire, VMware Postgres

Overview

Apache ActiveMQ is the most popular and powerful open source messaging and Integration Patterns server.

Apache ActiveMQ is fast, supports many Cross Language Clients and Protocols, comes with easy to use Enterprise Integration Patterns and many advanced features while fully supporting JMS 1.1 and J2EE 1.4. Apache ActiveMQ is released under the Apache 2.0 License

Apache

VMware Tanzu is a robust platform tailored for data warehousing, complex analytics, BI applications, and predictive analytics. It excels in scalability, performance, and parallel processing, enhancing data handling efficiency. Users report significant productivity improvements and streamlined operations, making it ideal for comprehensive data solutions.

Broadcom

Sample Customers

University of Washington, Daugherty Systems, CSC, STG Technologies, Inc.

General Electric, Conversant, China CITIC Bank, Aridhia, Purdue University

Buyer's Guide

ActiveMQ vs. VMware Tanzu Data Solutions

March 2026

Free Report: ActiveMQ vs. VMware Tanzu Data Solutions

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