Allbound vs Channeltivity comparison

Allbound and Channeltivity are both solutions in the Partner Relationship Management (PRM) category. Allbound is ranked #1 with an average rating of 8.8, while Channeltivity is ranked #8. Allbound holds a 5.6% mindshare in PRM, compared to Channeltivity’s 3.9% mindshare. Additionally, 100% of Allbound users are willing to recommend the solution, compared to 100% of Channeltivity users who would recommend it.

Allbound

Read 16 Allbound reviews

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114 Comparison Views

100% willing to recommend

Channeltivity

Read 2 Channeltivity reviews

168 Views
71 Comparison Views

100% willing to recommend

Allbound

Channeltivity

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Executive SummaryUpdated on Oct 6, 2024

Channeltivity and Allbound are leading platforms in partner relationship management. Many users favor Allbound due to better pricing and support, while Channeltivity is preferred for its extensive features.

Features: Channeltivity includes robust reporting tools, comprehensive partner management capabilities, and valuable customization options. Allbound offers intuitive setup, efficient communication tools, and ease of integration. Channeltivity shines in detailed analytics, while Allbound simplifies partner engagement with fast setup.

Room for Improvement: Channeltivity can improve interface speed, expand integration options, and enhance process flexibility. Allbound could benefit from more customization, improved reporting accuracy, and deeper analytics options.

Ease of Deployment and Customer Service: Channeltivity has a straightforward deployment model supported by strong support, although additional guidance may be required. Allbound provides a faster deployment process with extensive support resources, though some users seek more hands-on assistance.

Pricing and ROI: Channeltivity offers competitive setup costs and steady ROI with its detailed features. Allbound, though slightly more expensive, yields superior ROI through increased partner productivity and quicker results. Users find Channeltivity's value in long-term savings, while Allbound justifies its premium with immediate benefits.

To learn more, read our detailed Allbound vs. Channeltivity Report (Updated: June 2025).

Buyer's Guide

Allbound vs. Channeltivity

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Allbound

Ranking in Partner Relationship Management (PRM)

1st

Average Rating

8.6

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Channeltivity

Ranking in Partner Relationship Management (PRM)

8th

Average Rating

7.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Partner Relationship Management (PRM) category, the mindshare of Allbound is 5.6%, down from 6.0% compared to the previous year. The mindshare of Channeltivity is 3.9%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Partner Relationship Management (PRM)

Featured Reviews

Jessica Roja

Partner Enablement and Support Distribution at a tech services company with 51-200 employees

Helps increase partner engagement, enables rebranding, and is extremely intuitive

Allbound's user interface for administrators is extremely intuitive. The user-friendly interface and features make it easy for a typical user to navigate, which was what we were looking for in a partner platform. The daily and monthly releases from Allbound demonstrate their commitment to evolving with the market. After we integrated our systems, onboarding became seamless and as simple as signing up with an email address and enabling our APIs to communicate. Keeping the connection active and building within our system helped us ensure that we had everything we needed. We are able to customize the content that different partners see when they log in. It's as simple as creating a group and tagging that content with that group. The ability for customization is extremely important for us. Allbound enables our partners to rebrand our white-label collateral. We see many of our smaller and larger partners using it, but we plan to reach out to medium-sized partners to learn why they are not using the co-brand feature as much. We are currently investigating if it is because of a lack of knowledge or a lack of need. However, we know that the feature is being used regularly by those who are aware of it. Our channel account managers are using the channel insights features. They recently made a change to the feature that changed its visibility. As an admin, we are still producing those reports, but I can also say that we are producing them regularly for our CAM team. Allbound has helped us to increase partner engagement. We send our newsletter from there, and we can send reminder notifications for things like training. We can also create special programs for certain alliance partners that are different from our reseller partners.

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Slava Parshin

CRM Tech & Data Manager at Babbel

Straightforward to set up, and stable, but requires more granular control over permissions

We encountered an issue where we had different processes for working with partners based on region. For example, Europe and the United States had different processes, and Channeltivity had technical limitations that prevented us from having separate processes for each region. Therefore, we had to unify the processes across regions in order to implement them in Channeltivity. This was one of the main issues we faced. I believe that granting more granular control over permissions within the system would help to prevent the issue we encountered. Specifically, who should be able to view what within the system should be determined by field-level permissions, such as profile permissions. This is an area where I would like to see improvement.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What is our primary use case? Allbound is a partner relationship management tool. We use Allbound to manage content resources, playbooks, commissions, etc. Our enablement schedule is exclusively posted in Allbound. We're also evaluating Allbound's Marketing Development Fund module. We have around 150 users in multiple locations. How has it helped my organization? Business partners are critical for achieving growth, so a PRM solution is essential. It creates a platform for partners to deal with us and access work. They can register an account, log into Allbound, and get a commission. Partners can see important announcements and look at the playbooks. The number of partners has increased significantly, and partner engagement has improved by 10 to 20 percent. Business partners can filter and customize the profile set for them. We can log their activity to see what they have been using. That's a helpful feature we haven't leveraged much because most of our partners sell a whole suite of products. As we evolve and get more partners who specialize in a particular industry or subsection of our product, we will need to add the option to allow partners to filter the most relevant content. Customizing content isn't too difficult or easy. You need to build a case and send it to the Allbound team. We must schedule a call, and it might take one or two sessions to implement customization. Hypothetically, Allbound enables partners to rebrand white-labeled collaterals, but our company policy doesn't allow it. Allbound's Channel Insights feature gives us actionable intelligence on partner engagement. We use it weekly, and we've implemented some custom modules we developed in-house for the partners. That's all listed in Allbound's Channel Insights section, where we can see the number of partners, usage, and activity in the last 30 days. Using Channel Insights, we realized that a partner wasn't using our labels and wasn't engaged, so we started hosting training sessions to increase engagement. What is most valuable? I like Allbound's ease of use. For example, we have been implementing Allbound's Market Development Funds module. It's intuitive and easy for the partners. If the partners want to see which commissions have been paid, that information is readily accessible."

"What is important to us are our partners and clients. The user experience for those partners and clients, that they're able to quickly use it, is what I like about it. It's very simple to use."

"I like the fact that I can go into Allbound and quickly update what I need to update. And I like that when we have a new initiative, something that is really important for our partners to understand, I can feature it in different places on the portal."

"The most valuable feature is deal registration. We track, contribute, and monitor our leisure line activity through our deal registration process. This allows us to partner with others, submit register, and co-sell deals easily. We always look for new opportunities to engage with our partners."

"Deal registrations are huge for us because since we've been using Allbound, we are able to keep much better track of those."

"I like the content and resource section, where we can publish all sorts of videos, PDFs, PPTs, etc., and send automated notifications or emails to partners or user groups. We can form groups and design our courses or collaterals for them."

"The referral functionality has been the most valuable for us, meaning our partners can submit leads to us via Allbound. That is really critical for us because that is how we generate new business. When a partner submits a lead to us via Allbound, it's a really hot lead for us to work on and convert."

"I find it very easy to use. It has a pretty good UI. I'm relatively new, but I'm able to learn it very quickly. I'm definitely happy with the interface."

More Allbound pros

"This solution is very easy to use and does not take more than five minutes of playing around before you get a good understanding of how it works."

"The most valuable features are the all-in-one package solution and it was relatively straightforward to connect to Salesforce, our CRM solution."

Cons

"The user interface for admins could be a little bit better. Something that we appreciate a lot is that Allbound has increased some of the functionality that admins can do. That's good. But in terms of the user interface, there are still some improvements that can be made. Also from the user's perspective, the UI can be improved."

"They need to improve its reporting capabilities. They don't have all the possibilities to drill down in reporting."

"The solution's UI could be improved by providing externalized access to menus, which I sometimes have to dig into. The good thing is that Allbound is doing that, I made the suggestion a while ago, and they're already implementing it. Of course, as a user, I want it to be now, not in a few weeks. Some more flexibility in UI customization would also be a welcome feature; the ability to edit coloring and place images would be excellent."

"Better segmentation in terms of user rights and access. Both internal and external users can be given specific access rights and I don't feel that there are enough options and this impacts reporting and access."

"They could add an LMS component to the platform where we would have courses through Allbound and a record of whether partners pass or don't pass. The quiz feature would come in more handy at that point."

"Allbound could have more localization and customization. The templates work well, and maybe they don't want to target large enterprises by design. The solution is geared toward small and medium-sized enterprises, but they could allow more localization and deeper customization. Allbound is broad, but it could be deeper."

"On the design side, there could be some more updates to make it look a little bit more modern. We right now use the classic dashboard, but we're switching to the minimal dashboard that's available to try and make the UI look a little bit prettier for our partners. In the design area, there could definitely be some improvements that partners would appreciate."

"We would like to utilize partner automation more, but there is some troubleshooting and programming that needs to happen in the middleware to enable this."

More Allbound cons

"I believe that granting more granular control over permissions within the system would help to prevent the issue we encountered."

"Channeltivity are a small company and so we waited a long time for basic improvements."

Pricing and Cost Advice

"This is the highest price that you'll pay, but I am not comparing it with Salesforce, SAP, or Oracle. In the mid-level solutions, Allbound has one of the highest costs, but it also has higher capabilities and flexibility to customize things without developing."

"Allbound's price is a great deal."

"Its pricing is fair, especially because we can have as many partners create accounts as we want. It has a very fair price range compared to other companies that charge per partner. We've thousands, so it would just be too expensive to go with a different option."

"Considering the interface, the price is high, although Allbound offers a lot. Some of my negative opinion here is because we have yet to upgrade to using the tool's best-in-class features due to internal issues. As it stands, I don't personally see the value that supports the cost, but that could change when we turn on the features."

"It's reasonably priced for what it can do and how much time it can save. It's a big amount of money, but for the time that it can save for people from having to do the work, it's definitely worth it. Considering the constant improvements and the features they keep adding, its price is reasonable."

"I know it is much more affordable than going with some of the other services. For example, Salesforce has a partner portal option, but it is much more expensive, so I know Allbound is reasonable in that sense, but I do not know what the reasonability is across the board."

"Allbound has forced other vendors to be a little more competitive with their pricing. For what you get, which is a lot, the pricing of Allbound is fine."

"What we are paying for it is comparable to the market, but the price of PRMs is quite high for the value they deliver."

More Allbound pricing and cost advice

"The pricing is slightly above average."

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Top Industries

By visitors reading reviews

Computer Software Company

50%

Manufacturing Company

Financial Services Firm

University

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Allbound?

I like the content and resource section, where we can publish all sorts of videos, PDFs, PPTs, etc., and send automated notifications or emails to partners or user groups. We can form groups and de...

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What is your experience regarding pricing and costs for Allbound?

Allbound is reasonably priced, but I haven't compared it with any other solution. I like that Allbound charges a flat rate instead of charging by the number of partners or users, which is the model...

See all answers

What needs improvement with Allbound?

I would like to see more features for tracking training progress and quizzes. The progress report that Allbound generates isn't very helpful. I want to track how much a user has completed and who h...

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Comparisons

Impartner PRM vs Allbound

Compared 100% of the time

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Product Reports

Buyer's Guide

Allbound

June 2025

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Buyer's Guide

Partner Relationship Management (PRM)

June 2025

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Overview

Allbound’s partner-centric technology is driving the future of channel success. The company’s partner relationship management (PRM) platform is a powerful solution focused on the partner life cycle from onboarding, training, enablement, and pipeline management that together enable businesses to put partners first.

Allbound

Channeltivity is a cloud-based partner relationship management software platform that helps businesses build strong relationships, improve partner productivity, and encourage sales. Channeltivity streamlines the entire partner management lifecycle, from recruitment to lead management.

Users can use the built-in partner portal to access marketing or instructional content and customize the platform according to their specific requirements.

With Channeltivity, users can:

Streamline operations.
Deliver training material.
Monitor partners’ progress.
Add distributor-level access in the partner portal.
Receive referrals from partners.
Track commission payments.
Receive email reminders about partner leads, pending tasks.
Integrate with third-party applications.
Approve and deny funding requests.

Channeltivity Features

Below is a list of some of Channeltivity’s top features:

Integrations: Channeltivity enables businesses to integrate the platform with various third-party applications, including HubSpot, Zapier, and Salesforce CRM.

Channel partner portal: Engage and reach your channel partners with various channel management tools, including lead management, deal registration, training, and more.

Resources: Quickly provide channel partners with secure, on-demand access to marketing information and training material. Flexible permissions settings enable you to control access to documents by partner, role, and more. Track download activity to see which documents are downloaded.

Partner training and certification: Easily create and deliver user-friendly training materials and tests to your partners. Continuously track all training activity that occurs within Channeltivity and achieve visibility into partner progress via comprehensive reporting on all training activity.

Partner relationship management: Manage workflows, collaborate on deals, and create sales forecasts using insights on partners’ performance and sales.

Email marketing: Increase partner engagement with targeted and personalized messages. Track and report on opened emails, clicks, bounces, and more to help create effective and engaging email messages and content.

Lead management: Assign leads to your partners and track their progress to enable followup and provide the necessary support to help increase close rates.

Manage funding: Manage marketing funds, approve and deny funding requests, and keep track of ROI. Track account balances and reimbursement statuses.

Event-based notifications: Triggered email alert events, such as expiring MDF balances, unopened leads.

Distributor management: Grant your distributors access to deals and more, enabling partner, distributor, and vendor collaboration and increased sales.

Channel partner recruitment: Onboard and profile partners and analyze the performance of each partner with powerful reporting tools.

Referral and commission management: Track your channel partner's referrals, sales, commissions, and payments and provide real-time updates on referral statuses. Set up workflows to manage the acceptance and payment status of referrals while notifying the partner of the referrals commissions status.

Partner management dashboard: Gain visibility into your channel partner's performance. View opportunities for increased sales revenue and overall performance.

Joint business strategy planning: Use configurable templates to guide the process of jointly creating detailed business plans with your partners. Track progress and quickly identify successes and setbacks.

Social sharing: Enable partners to share content across social media.

Channeltivity

Sample Customers

Serko, Cambium Networks, Garland, Looking

Samsung, NEC Infor Kaspersky Labs TechSmith

Buyer's Guide

Allbound vs. Channeltivity

June 2025

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