AppInsights vs Splunk Cloud Platform comparison

AppDirect and Splunk are both solutions in the Data Visualization category. AppDirect is ranked #47, while Splunk is ranked #3 with an average rating of 8.4. AppDirect holds a 0.4% mindshare in DV, compared to Splunk’s 1.0% mindshare. Additionally, 100% of AppDirect users are willing to recommend the solution, compared to 94% of Splunk users who would recommend it.

AppInsights

Read 1 AppInsights review

194 Views
190 Comparison Views

100% willing to recommend

Splunk Cloud Platform

Read 59 Splunk Cloud Platform reviews

2,204 Views
661 Comparison Views

94% willing to recommend

AppInsights

Splunk Cloud Platform

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Executive Summary

We performed a comparison between AppInsights and Splunk Cloud Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Apache, Splunk and others in Data Visualization.

To learn more, read our detailed Data Visualization Report (Updated: January 2026).

Buyer's Guide

Data Visualization

January 2026

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Helped 881,665 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AppInsights

Ranking in Data Visualization

47th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Splunk Cloud Platform

Ranking in Data Visualization

3rd

Average Rating

8.2

Reviews Sentiment

5.6

Number of Reviews

Ranking in other categories

IT Alerting and Incident Management (2nd)

Mindshare comparison

As of February 2026, in the Data Visualization category, the mindshare of AppInsights is 0.4%, up from 0.3% compared to the previous year. The mindshare of Splunk Cloud Platform is 1.0%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Market Share Distribution
Product	Market Share (%)
Splunk Cloud Platform	1.0%
AppInsights	0.4%
Other	98.6%

Data Visualization

Featured Reviews

Karen Trinidad

Jr data engineer at a healthcare company with 10,001+ employees

Cost-efficient, good analytics, and stable

Since our application is hosted in the cloud, there is no need for installation. I can simply access the portal and navigate to App Insights for easy access. I give the initial setup a ten out of ten. The deployment took approximately 24 hours to complete due to the large amount of data that had to be transferred. We had about fifteen people involved in the configuration, with two main people taking the lead and the rest on standby in case something happened.

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Job Asiimwe

Sr Manager at Continued

Needs better cybersecurity features but offers robust log ingestion

Splunk Cloud Platform needs improvement in its security offerings, specifically in cybersecurity. It has not kept pace with competitors over recent years, and integration with the Cisco ecosystem after Cisco's acquisition of Splunk has also been slow. The product should incorporate more readily available features, especially in security monitoring. The federated search feature is costly. Extracting meaningful insights beyond essential log data proves challenging due to the product's reliance on manual processes. Users must manually configure detections, develop logic for insights, and manage dashboards. While the product boasts numerous out-of-the-box capabilities, these often require extensive modification to align with specific user needs, limiting their practical applicability. Splunk Cloud Platform doesn't inherently provide visibility as a standalone product. It's a platform for building custom visibility solutions. We need to feed it data and then write logic to define what insights we want to extract. While pre-built solutions might be available in the marketplace, Splunk doesn't offer out-of-the-box visibility. If we know our requirements, we can utilize code and research to create custom dashboards, but it requires effort and expertise. The pre-built reports in Splunk Cloud Platform are generic and require manual adjustments to extract specific, granular information, which requires the user to be knowledgeable.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is analytics."

"The most valuable feature of Splunk Cloud Platform is the ability to correlate events together and combine the data into one event."

"The most valuable feature of Splunk Cloud Platform is its flexibility and readiness because it's already prebuilt, and everything is click-to-go."

"The log search capabilities are very good."

"Dashboards and alerting are the most valuable features. The dashboards let us see how the system looks in terms of anomalies, and the alerts trigger us to go and look at what possible problems are happening."

"For my current requirements, the tool theme seems to be meeting my requirements, from a cost and requirements perspective."

"Alerts are a huge benefit because we can customize them to each business unit's needs."

"Splunk reduced our mean time to resolve by 30%. If an application starts misbehaving, we send logs to Splunk and check to see what's going on and see what's happening."

"The cloud is very fast."

More Splunk Cloud Platform pros

Cons

"The UI of the solution is not user-friendly and has room for improvement."

"The only thing that is missing from Splunk Cloud is the command-line interface."

"In the case of knowledge objects, even a Splunk admin does not have access to delete them. If we want to remove a knowledge object, we need to contact Splunk support and raise a case. After that, they delete it. They should give us access to delete knowledge objects."

"There are a lot of functionalities that are missing for Splunk Cloud hosted on GCP but they are available on AWS. Adding more IPs to allow lists and many other functionalities are not supported on Splunk Cloud hosted on GCP. One good example is the ingest action which is not there in Splunk Cloud hosted on GCP. I wish they would add these missing features to the GCP platform."

"It would be nice to see more comparisons between Splunk and other log management tools. There are some legacy tools that people are often coming off. It will ease the transition if you are coming off a Windows LogViewer or any other logging tool. Splunk could offer more advice on how to transition into it or onboard it."

"Splunk Cloud's SVC licensing model lacks transparency."

"The disadvantage of Splunk Cloud Platform is that its integration process should be improved."

"The only thing I would say is an issue is the cost. It matches other products. The costs can be justified for the value that we gain. The entire threat analysis stack should come in a bundle. If the cost was matchable with other products I think Splunk would pick up in the market."

"The expensive nature of the product is an area of concern that needs to be considered for improvement."

More Splunk Cloud Platform cons

Pricing and Cost Advice

"The solution is cost-efficient and I give it an eight out of ten."

"The pricing was negotiated through Trustwave and for our first contract in three years, we got a good deal."

"I do not know what that is anymore. I have not been involved with that for a couple of years, but I know we are paying a lot."

"The cost of using Splunk Cloud Platform is high, but the value it provides is worth the investment."

"The cost of the Splunk Cloud Platform is high, and in addition to the standard licensing fee, we also have a premium support fee."

"The price is something that people complain about."

"Splunk Cloud Platform's pricing is a little on the higher end."

"Currently, we have the ingest-based license. They are offering SVC-based licenses as well, but I am not a fan of SVC-based licensing. At the end of the day, I want to predict my budget and how much I am going to pay to the vendor so that I can plan my yearly budget."

"The cost makes more sense for organizations that have a large amount of data ranges."

More Splunk Cloud Platform pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

16%

Financial Services Firm

11%

Manufacturing Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	6
Large Enterprise	43

Questions from the Community

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What do you like most about Splunk Cloud Platform?

Splunk has sped up our response and reduced the time we spend manually monitoring any logs for ticketing tools or servers. It saves us around two hours daily.

See all answers

What is your experience regarding pricing and costs for Splunk Cloud Platform?

If I were to rate the price for the product from 1 to 10, I would rate it nine.

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What needs improvement with Splunk Cloud Platform?

The disadvantage of Splunk Cloud Platform is that its integration process should be improved. The challenges I have encountered while integrating Splunk Cloud Platform include that integration is a...

See all answers

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Product Reports

Buyer's Guide

Data Visualization

January 2026

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Buyer's Guide

Splunk Cloud Platform

January 2026

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Overview

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform efficiently powers all sales, direct or indirect, lowering customer acquisition costs, and uniquely unifies identity, data, mobile, and billing management for digital services to increase customer lifetime value. Our platform opens up endless opportunities for digital commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.

AppDirect

Splunk Cloud Platform enhances operational efficiency with streamlined log management and real-time data analysis, offering customizable dashboards, seamless system integration, and a user-friendly interface that simplifies infrastructure management.

Splunk Cloud Platform stands out for its robust indexing and powerful search capabilities, delivering end-to-end visibility across environments. AI-driven security measures enhance cybersecurity intelligence, while its flexible log management reduces resolution times. The platform integrates effortlessly with diverse systems, supporting centralized log management, security monitoring, and application performance analysis. Users leverage its comprehensive analytics for troubleshooting, alerting, and visualization, optimizing costs and ensuring compliance with unified data sources.

What are the key features of Splunk Cloud Platform?

Customizable Dashboards: Personalized insights with adaptable visualizations.
Powerful Search Capabilities: Advanced search functions that simplify data retrieval.
Seamless Integration: Easily connects with various systems to consolidate data.
Quick Setup: Accelerated deployment process, reducing time to value.
AI-driven Security Measures: Advanced protection with automated threat detection.
Real-Time Data Analysis: Instant insights for timely decision-making.

What benefits and ROI should users expect?

Enhanced Operational Efficiency: Streamlined processes reduce workload.
Reduced Resolution Times: Faster issue identification and resolution.
Cost-Effectiveness: Optimize resources and reduce expenses.
End-to-End Visibility: Comprehensive understanding across environments.
Flexibility in Log Management: Adaptable to business needs with ease.

In many industries, Splunk Cloud Platform is implemented primarily for unified log management, cybersecurity initiatives, and application performance monitoring. Businesses utilize it to streamline IT operations, integrate data sources, and leverage insights for troubleshooting and strategic decision-making, ensuring compliance and optimized resource use.

Splunk

Sample Customers

Swisscom , Telstra, ADP, COMCAST BUSINESS, Copper

Mindtouch

Find out what your peers are saying about Salesforce, Apache, Splunk and others in Data Visualization. Updated: January 2026.

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