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AppInsights vs Splunk Cloud Platform comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AppInsights
Ranking in Data Visualization
41st
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Splunk Cloud Platform
Ranking in Data Visualization
3rd
Average Rating
8.4
Reviews Sentiment
5.7
Number of Reviews
90
Ranking in other categories
IT Alerting and Incident Management (3rd)
 

Mindshare comparison

As of September 2026, in the Data Visualization category, the mindshare of AppInsights is 0.6%, up from 0.3% compared to the previous year. The mindshare of Splunk Cloud Platform is 1.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Mindshare Distribution
ProductMindshare (%)
Splunk Cloud Platform1.1%
AppInsights0.6%
Other98.3%
Data Visualization
 

Featured Reviews

Karen Trinidad - PeerSpot reviewer
Jr data engineer at a healthcare company with 10,001+ employees
Cost-efficient, good analytics, and stable
Since our application is hosted in the cloud, there is no need for installation. I can simply access the portal and navigate to App Insights for easy access. I give the initial setup a ten out of ten. The deployment took approximately 24 hours to complete due to the large amount of data that had to be transferred. We had about fifteen people involved in the configuration, with two main people taking the lead and the rest on standby in case something happened.
reviewer2805510 - PeerSpot reviewer
Partner Account Manager at a wholesaler/distributor with 51-200 employees
Unified log analytics has transformed security monitoring and cuts breach detection to minutes
Splunk Cloud Platform has areas for improvement, including the fact that it is obviously an enterprise tool and can be expensive, which is the biggest complaint I have noted. Costs can rise due to high data ingestion and long retention periods, along with a complex licensing structure that makes pricing difficult to predict as usage grows, especially since more systems send logs. There are also performance concerns at scale where users have reported slower searches and expensive long-term storage needs, particularly in multi-terabyte environments. Additionally, operational complexity exists as enterprises still need to do data onboarding, create dashboards, handle retention policies, access control, and performance tuning. These are the three key areas of improvement I have identified.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the solution is analytics."
"The visualization feature in Splunk Cloud Platform is a pretty good feature because I did not need to go to any other vendors, for example, any.run or VirusTotal."
"It's made searching for data easier. Users like it. We're still in the migration process, but overall, it's a lot easier to use."
"Data Visualization and IT Alerting and Incident Management are the main valuable features, primarily to get a better idea of what's going on."
"Splunk Cloud Platform's ingest and visualization features help with data reporting, and the platform's alerting mechanism is valuable, as there is software that makes alarms in case of attacks."
"This is a complete log reporting tool."
"Splunk Cloud Platform's visibility into multiple environments offers excellent monitoring capabilities, whether I am using it in the cloud, on-premises, or in hybrid environments."
"The biggest thing I appreciate about Splunk Cloud Platform is the stability of this platform."
"Their promise to users is scalability and availability."
 

Cons

"The UI of the solution is not user-friendly and has room for improvement."
"The return on investment with Splunk Cloud Platform has been poor. There is a significant possibility we will be replacing it in the next quarter or two."
"The disadvantage of Splunk Cloud Platform is that its integration process should be improved."
"The dashboards should be easier to customize."
"The main drawbacks of Splunk Cloud Platform include that while it removes the infrastructure management overhead, it has limitations such as volume growth becoming expensive."
"First-time users may struggle with the user interface. When I first used Splunk, I entered my username and password. After that, we get a dashboard on the left side with apps. At the top, you can click the gear icon to view the settings. Within those settings, there's a distributed console option with several settings. It's a bit overwhelming for a beginner. The user knows what they want and can search for it in the search bar. If I see several apps, my first instinct is to scroll down to find the app, or perhaps you will find that search and report. That bugged me when I was learning."
"It would be nice to see more comparisons between Splunk and other log management tools. There are some legacy tools that people are often coming off. It will ease the transition if you are coming off a Windows LogViewer or any other logging tool. Splunk could offer more advice on how to transition into it or onboard it."
"The queries and pulling out the exact reports is a little challenging."
"The security connection should have a seamless integration. Other than that, the way we are using it, so far, it seems quite good."
 

Pricing and Cost Advice

"The solution is cost-efficient and I give it an eight out of ten."
"Currently, we have the ingest-based license. They are offering SVC-based licenses as well, but I am not a fan of SVC-based licensing. At the end of the day, I want to predict my budget and how much I am going to pay to the vendor so that I can plan my yearly budget."
"Splunk Cloud Platform's pricing is a little on the higher end."
"The price is something that people complain about."
"As far as the pricing goes, it was what was expected. It is a premium product. There were no surprises there."
"The pricing was negotiated through Trustwave and for our first contract in three years, we got a good deal."
"I do not personally deal with that side, but from discussions, I know that it is one of the more expensive tools. I do not have anything to compare it with."
"I do not know what that is anymore. I have not been involved with that for a couple of years, but I know we are paying a lot."
"The cost makes more sense for organizations that have a large amount of data ranges."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Construction Company
10%
Outsourcing Company
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise16
Large Enterprise57
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Splunk Cloud Platform?
Splunk Cloud Platform is a Gartner leading product. Splunk is superior in comparison with any other SIEM.
What needs improvement with Splunk Cloud Platform?
There is always room for improvement. Splunk can improve because it is a very expensive product. Because of the cost, we do not have as many skilled resources for Splunk, which makes it very diffic...
What is your primary use case for Splunk Cloud Platform?
I was a consumer using Splunk Cloud Platform at that time. I have been familiar with Splunk Cloud Platform. I was a user of Splunk Cloud Platform and a customer also.
 

Overview

 

Sample Customers

Swisscom , Telstra, ADP, COMCAST BUSINESS, Copper
Mindtouch
Find out what your peers are saying about Salesforce, Splunk, SAP and others in Data Visualization. Updated: September 2026.
912,517 professionals have used our research since 2012.