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AppInsights vs Splunk Cloud Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AppInsights
Ranking in Data Visualization
45th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Splunk Cloud Platform
Ranking in Data Visualization
3rd
Average Rating
8.4
Reviews Sentiment
5.7
Number of Reviews
89
Ranking in other categories
IT Alerting and Incident Management (3rd)
 

Mindshare comparison

As of August 2026, in the Data Visualization category, the mindshare of AppInsights is 0.5%, up from 0.3% compared to the previous year. The mindshare of Splunk Cloud Platform is 1.0%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Mindshare Distribution
ProductMindshare (%)
Splunk Cloud Platform1.0%
AppInsights0.5%
Other98.5%
Data Visualization
 

Featured Reviews

Karen Trinidad - PeerSpot reviewer
Jr data engineer at a healthcare company with 10,001+ employees
Cost-efficient, good analytics, and stable
Since our application is hosted in the cloud, there is no need for installation. I can simply access the portal and navigate to App Insights for easy access. I give the initial setup a ten out of ten. The deployment took approximately 24 hours to complete due to the large amount of data that had to be transferred. We had about fifteen people involved in the configuration, with two main people taking the lead and the rest on standby in case something happened.
reviewer2805510 - PeerSpot reviewer
Partner Account Manager at a wholesaler/distributor with 51-200 employees
Unified log analytics has transformed security monitoring and cuts breach detection to minutes
Splunk Cloud Platform has areas for improvement, including the fact that it is obviously an enterprise tool and can be expensive, which is the biggest complaint I have noted. Costs can rise due to high data ingestion and long retention periods, along with a complex licensing structure that makes pricing difficult to predict as usage grows, especially since more systems send logs. There are also performance concerns at scale where users have reported slower searches and expensive long-term storage needs, particularly in multi-terabyte environments. Additionally, operational complexity exists as enterprises still need to do data onboarding, create dashboards, handle retention policies, access control, and performance tuning. These are the three key areas of improvement I have identified.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the solution is analytics."
"The best thing about Splunk Cloud Platform is that you can bring any data and store it in one place."
"Since Splunk Cloud Platform is a fully managed service, there is no need to handle servers, upgrades, or maintenance."
"I have done health checks several times now, and those have been very valuable in getting more information about what is going on in my platform. There are also recommendations on what is going on in my environment."
"UBA is a great application within Splunk Cloud Platform."
"The most valuable feature is the SPL because without it we wouldn't be able to correlate and build our use cases and manage what we have for our data inside Splunk."
"Splunk Cloud Platform's search capabilities are quite effective in uncovering operational insights."
"We use Splunk Cloud primarily as a troubleshooting tool, so the most valuable features are the analysis and visualization."
"The ability to correlate data and then present it in a meaningful and valuable way is crucial."
 

Cons

"The UI of the solution is not user-friendly and has room for improvement."
"It needs to mature; it's just getting established in the industry on a wider scale."
"I think the tool has some scalability issues, especially when used in larger organizations."
"I have not come across anything that I would consider missing as such. If anything, sometimes we have dashboards that would not go into the dark mode. It is a minor issue, but it is the only thing that I wish was there. The dark mode would definitely help."
"In my opinion, there is room for improvement, as we used to raise multiple issues via the process, but they pick them up slowly, and the response times are not as prompt as we would like."
"Using basic natural language in English instead of writing a regex expression will be helpful."
"Sometimes, the technical support case persons are not sufficiently technical; they are not technical enough or not understanding the issues."
"Splunk Cloud Platform should improve its integrations and consider multiple integrations or direct integration with other platforms like Microsoft Azure, Google Cloud, or AWS."
"Splunk Cloud Platform could improve in how quickly it reacts to users reporting issues."
 

Pricing and Cost Advice

"The solution is cost-efficient and I give it an eight out of ten."
"We were involved in the renewal process, and our organization does reviews of all our partnerships that we have every two to three years to ensure they are meeting our needs, there isn't a better solution out there, and we won't save money by going somewhere else."
"The licensing costs depend on the state of your environment and the fees are paid on a monthly basis."
"It is not that expensive."
"The price is something that people complain about."
"I am familiar with the pricing and licensing model a little bit. I am not sure about the particulars of the actual price that we have, but I do like the idea of going towards a more CPU-based approach rather than the ingest approach because it allows us the ability to ingest more data if we need it."
"Splunk is a bit more expensive than some solutions, but customers can derive more value from it due to the features it has."
"The licensing is based on the amount of data that we send to the cloud on a daily basis."
"As far as the pricing goes, it was what was expected. It is a premium product. There were no surprises there."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
18%
Construction Company
12%
Computer Software Company
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise16
Large Enterprise56
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Splunk Cloud Platform?
The pricing of Splunk Cloud Platform is a concern for me; it is very costly, making it hard for small to medium vendors to afford. Splunk does not actually save resources for us because it only hel...
What needs improvement with Splunk Cloud Platform?
Splunk Cloud Platform has room for improvement because managing the architecture for a newcomer, such as an intern, can be hard. They could provide better documentation and videos to help with lear...
What is your primary use case for Splunk Cloud Platform?
My use case for Splunk Cloud Platform involves working in an organization that provides a daily full dashboard showing daily searches, daily ingestion, daily alerts, and more.
 

Overview

 

Sample Customers

Swisscom , Telstra, ADP, COMCAST BUSINESS, Copper
Mindtouch
Find out what your peers are saying about Salesforce, Splunk, SAP and others in Data Visualization. Updated: August 2026.
909,948 professionals have used our research since 2012.