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AppInsights vs Splunk Cloud Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AppInsights
Ranking in Data Visualization
45th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Splunk Cloud Platform
Ranking in Data Visualization
3rd
Average Rating
8.4
Reviews Sentiment
5.7
Number of Reviews
89
Ranking in other categories
IT Alerting and Incident Management (3rd)
 

Mindshare comparison

As of August 2026, in the Data Visualization category, the mindshare of AppInsights is 0.5%, up from 0.3% compared to the previous year. The mindshare of Splunk Cloud Platform is 1.0%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Mindshare Distribution
ProductMindshare (%)
Splunk Cloud Platform1.0%
AppInsights0.5%
Other98.5%
Data Visualization
 

Featured Reviews

Karen Trinidad - PeerSpot reviewer
Jr data engineer at a healthcare company with 10,001+ employees
Cost-efficient, good analytics, and stable
Since our application is hosted in the cloud, there is no need for installation. I can simply access the portal and navigate to App Insights for easy access. I give the initial setup a ten out of ten. The deployment took approximately 24 hours to complete due to the large amount of data that had to be transferred. We had about fifteen people involved in the configuration, with two main people taking the lead and the rest on standby in case something happened.
reviewer2805510 - PeerSpot reviewer
Partner Account Manager at a wholesaler/distributor with 51-200 employees
Unified log analytics has transformed security monitoring and cuts breach detection to minutes
Splunk Cloud Platform has areas for improvement, including the fact that it is obviously an enterprise tool and can be expensive, which is the biggest complaint I have noted. Costs can rise due to high data ingestion and long retention periods, along with a complex licensing structure that makes pricing difficult to predict as usage grows, especially since more systems send logs. There are also performance concerns at scale where users have reported slower searches and expensive long-term storage needs, particularly in multi-terabyte environments. Additionally, operational complexity exists as enterprises still need to do data onboarding, create dashboards, handle retention policies, access control, and performance tuning. These are the three key areas of improvement I have identified.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the solution is analytics."
"Splunk has sped up our response and reduced the time we spend manually monitoring any logs for ticketing tools or servers. It saves us around two hours daily."
"After Splunk Cloud Platform was introduced to us, we saved a considerable amount of time, and our team size went from more than 300 people to less than 30 people over five years because fewer employees are needed and we spend little effort since logs track everything and help us in our day-to-day tasks."
"The most valuable feature is the SPL because without it we wouldn't be able to correlate and build our use cases and manage what we have for our data inside Splunk."
"The cloud is very fast."
"Splunk Cloud Platform is a market leader known for its strengths in enterprise-scale log analysis, advanced security monitoring, complex event correlation, and deep search capabilities."
"Previously when in our company, we had logs everywhere on multiple systems, it was a really big pain for me trying to find what I wanted. Now that it is all aggregated and centralized in one place with one interface, it is just a lot easier to get the information that I need."
"The biggest benefit we have seen from Splunk Cloud Platform is that it has made troubleshooting and monitoring much faster."
"Splunk Cloud Platform's ingest and visualization features help with data reporting, and the platform's alerting mechanism is valuable, as there is software that makes alarms in case of attacks."
 

Cons

"The UI of the solution is not user-friendly and has room for improvement."
"The documentation available could be improved as there is sometimes no documentation or updated documentation available."
"They can offer more self-service capability to their customers. Currently, most of the things happen behind the Splunk Cloud Platform. As a customer, I do not have an opportunity to see my platform. If they can offer more self-service to see the health of my endpoints and stack, it would be appreciated."
"The expensive nature of the product is an area of concern that needs to be considered for improvement."
"Customization could be simplified."
"Recently, we got stuck somewhere in an error, but because of the less documentation available in ChatGPT or in any LLM, we had to go through every documentation and then we got the result."
"Sometimes, the support team may not be fully knowledgeable about the challenge you face, but through their internal escalation structure, they manage to find viable solutions sooner or later or provide updates on when issues will be fixed."
"The dislike about Splunk Cloud Platform is the learning resources and the learning materials that they have."
"The pricing models should be improved and optimized. Right now, the pricing is a bit too expensive."
 

Pricing and Cost Advice

"The solution is cost-efficient and I give it an eight out of ten."
"I am familiar with the pricing and licensing model a little bit. I am not sure about the particulars of the actual price that we have, but I do like the idea of going towards a more CPU-based approach rather than the ingest approach because it allows us the ability to ingest more data if we need it."
"Splunk Cloud Platform fell within our budget so we pulled the trigger and implemented it."
"Currently, we have the ingest-based license. They are offering SVC-based licenses as well, but I am not a fan of SVC-based licensing. At the end of the day, I want to predict my budget and how much I am going to pay to the vendor so that I can plan my yearly budget."
"Splunk is a bit more expensive than some solutions, but customers can derive more value from it due to the features it has."
"We were on ingest. We were on-prem, and when we switched to the cloud, we went to an SVC model, and that has been a huge help. We are now able to ingest more data than before."
"There are additional features that you would need to purchase depending on your use case."
"It is a touchy subject because we are locked into it. That goes back to the rehydrating data. We cannot have the retention that we want to store for legal and compliance purposes because that is seven years' worth of data for some of the indexes, so we ship them off into S3 buckets and install them there, at which point they are invisible to Splunk, so we have to rehydrate them, but we cannot rehydrate those pockets into Splunk Cloud. We have to rehydrate them into a self-hosted version of Splunk, which can take days to set up and get going. I would not call Splunk's licensing and pricing predatory, but they have made it very difficult to maintain the independence of your own data."
"I know that Splunk Cloud Platform is an expensive product."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
18%
Construction Company
12%
Computer Software Company
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise16
Large Enterprise56
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Splunk Cloud Platform?
The pricing of Splunk Cloud Platform is a concern for me; it is very costly, making it hard for small to medium vendors to afford. Splunk does not actually save resources for us because it only hel...
What needs improvement with Splunk Cloud Platform?
Splunk Cloud Platform has room for improvement because managing the architecture for a newcomer, such as an intern, can be hard. They could provide better documentation and videos to help with lear...
What is your primary use case for Splunk Cloud Platform?
My use case for Splunk Cloud Platform involves working in an organization that provides a daily full dashboard showing daily searches, daily ingestion, daily alerts, and more.
 

Overview

 

Sample Customers

Swisscom , Telstra, ADP, COMCAST BUSINESS, Copper
Mindtouch
Find out what your peers are saying about Salesforce, Splunk, SAP and others in Data Visualization. Updated: August 2026.
908,800 professionals have used our research since 2012.