AppInsights vs Splunk Cloud Platform comparison

AppDirect and Splunk are both solutions in the Data Visualization category. AppDirect is ranked #47, while Splunk is ranked #3 with an average rating of 8.4. AppDirect holds a 0.4% mindshare in DV, compared to Splunk’s 1.0% mindshare. Additionally, 100% of AppDirect users are willing to recommend the solution, compared to 94% of Splunk users who would recommend it.

AppInsights

Read 1 AppInsights review

194 Views
190 Comparison Views

100% willing to recommend

Splunk Cloud Platform

Read 59 Splunk Cloud Platform reviews

2,204 Views
661 Comparison Views

94% willing to recommend

AppInsights

Splunk Cloud Platform

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Executive Summary

We performed a comparison between AppInsights and Splunk Cloud Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Apache, Splunk and others in Data Visualization.

To learn more, read our detailed Data Visualization Report (Updated: January 2026).

Buyer's Guide

Data Visualization

January 2026

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Helped 881,707 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AppInsights

Ranking in Data Visualization

47th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Splunk Cloud Platform

Ranking in Data Visualization

3rd

Average Rating

8.2

Reviews Sentiment

5.6

Number of Reviews

Ranking in other categories

IT Alerting and Incident Management (2nd)

Mindshare comparison

As of February 2026, in the Data Visualization category, the mindshare of AppInsights is 0.4%, up from 0.3% compared to the previous year. The mindshare of Splunk Cloud Platform is 1.0%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Market Share Distribution
Product	Market Share (%)
Splunk Cloud Platform	1.0%
AppInsights	0.4%
Other	98.6%

Data Visualization

Featured Reviews

Karen Trinidad

Jr data engineer at a healthcare company with 10,001+ employees

Cost-efficient, good analytics, and stable

Since our application is hosted in the cloud, there is no need for installation. I can simply access the portal and navigate to App Insights for easy access. I give the initial setup a ten out of ten. The deployment took approximately 24 hours to complete due to the large amount of data that had to be transferred. We had about fifteen people involved in the configuration, with two main people taking the lead and the rest on standby in case something happened.

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Job Asiimwe

Sr Manager at Continued

Needs better cybersecurity features but offers robust log ingestion

Splunk Cloud Platform needs improvement in its security offerings, specifically in cybersecurity. It has not kept pace with competitors over recent years, and integration with the Cisco ecosystem after Cisco's acquisition of Splunk has also been slow. The product should incorporate more readily available features, especially in security monitoring. The federated search feature is costly. Extracting meaningful insights beyond essential log data proves challenging due to the product's reliance on manual processes. Users must manually configure detections, develop logic for insights, and manage dashboards. While the product boasts numerous out-of-the-box capabilities, these often require extensive modification to align with specific user needs, limiting their practical applicability. Splunk Cloud Platform doesn't inherently provide visibility as a standalone product. It's a platform for building custom visibility solutions. We need to feed it data and then write logic to define what insights we want to extract. While pre-built solutions might be available in the marketplace, Splunk doesn't offer out-of-the-box visibility. If we know our requirements, we can utilize code and research to create custom dashboards, but it requires effort and expertise. The pre-built reports in Splunk Cloud Platform are generic and require manual adjustments to extract specific, granular information, which requires the user to be knowledgeable.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is analytics."

"Splunk Cloud Platform has greatly improved my daily operations through enhanced integration with third-party tools."

"Alerts are a huge benefit because we can customize them to each business unit's needs."

"This is a complete log reporting tool."

"Splunk Cloud has helped us to be able to focus on getting more information out of our data."

"I like the fact that we do not have to maintain all the cloud infrastructure. That is probably the main thing about the Splunk Cloud Platform."

"We only buy the services we need. We don't have to pay for other things we don't."

"The most valuable feature of Splunk Cloud Platform is its robustness and ability to ingest logs."

"The most valuable feature is the SPL because without it we wouldn't be able to correlate and build our use cases and manage what we have for our data inside Splunk."

More Splunk Cloud Platform pros

Cons

"The UI of the solution is not user-friendly and has room for improvement."

"From an enterprise standpoint, we are more limited in terms of what data we can export and how we can present it."

"Every time they launch new versions, we experience a few bugs. The most recent version had a couple of bugs in the databases. We contacted the vendor and got assistance solving these bugs, so the environment is more stable."

"I have not come across anything that I would consider missing as such. If anything, sometimes we have dashboards that would not go into the dark mode. It is a minor issue, but it is the only thing that I wish was there. The dark mode would definitely help."

"In my opinion, there is room for improvement, as we used to raise multiple issues via the process, but they pick them up slowly, and the response times are not as prompt as we would like."

"I want to have the ability to process the ingestion before it is sent to the back end and Splunk just announced that the feature is coming, so now it just needs to be released."

"The administration could use improvement. We have to rely on support more often than we're used to."

"The Splunk Cloud Platform deployment process could be improved to reduce the time required."

"Customization could be simplified."

More Splunk Cloud Platform cons

Pricing and Cost Advice

"The solution is cost-efficient and I give it an eight out of ten."

"The certifications are costly."

"As far as the pricing goes, it was what was expected. It is a premium product. There were no surprises there."

"It is a touchy subject because we are locked into it. That goes back to the rehydrating data. We cannot have the retention that we want to store for legal and compliance purposes because that is seven years' worth of data for some of the indexes, so we ship them off into S3 buckets and install them there, at which point they are invisible to Splunk, so we have to rehydrate them, but we cannot rehydrate those pockets into Splunk Cloud. We have to rehydrate them into a self-hosted version of Splunk, which can take days to set up and get going. I would not call Splunk's licensing and pricing predatory, but they have made it very difficult to maintain the independence of your own data."

"I do not personally deal with that side, but from discussions, I know that it is one of the more expensive tools. I do not have anything to compare it with."

"The cost makes more sense for organizations that have a large amount of data ranges."

"The lack of transparency around the SVC licensing makes it difficult to explain the costs to our clients."

"There are additional features that you would need to purchase depending on your use case."

"Splunk Cloud Platform is an expensive solution."

More Splunk Cloud Platform pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

16%

Financial Services Firm

11%

Manufacturing Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	6
Large Enterprise	43

Questions from the Community

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What do you like most about Splunk Cloud Platform?

Splunk has sped up our response and reduced the time we spend manually monitoring any logs for ticketing tools or servers. It saves us around two hours daily.

See all answers

What is your experience regarding pricing and costs for Splunk Cloud Platform?

If I were to rate the price for the product from 1 to 10, I would rate it nine.

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What needs improvement with Splunk Cloud Platform?

The disadvantage of Splunk Cloud Platform is that its integration process should be improved. The challenges I have encountered while integrating Splunk Cloud Platform include that integration is a...

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Product Reports

Buyer's Guide

Data Visualization

January 2026

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Buyer's Guide

Splunk Cloud Platform

January 2026

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Overview

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform efficiently powers all sales, direct or indirect, lowering customer acquisition costs, and uniquely unifies identity, data, mobile, and billing management for digital services to increase customer lifetime value. Our platform opens up endless opportunities for digital commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.

AppDirect

Splunk Cloud Platform enhances operational efficiency with streamlined log management and real-time data analysis, offering customizable dashboards, seamless system integration, and a user-friendly interface that simplifies infrastructure management.

Splunk Cloud Platform stands out for its robust indexing and powerful search capabilities, delivering end-to-end visibility across environments. AI-driven security measures enhance cybersecurity intelligence, while its flexible log management reduces resolution times. The platform integrates effortlessly with diverse systems, supporting centralized log management, security monitoring, and application performance analysis. Users leverage its comprehensive analytics for troubleshooting, alerting, and visualization, optimizing costs and ensuring compliance with unified data sources.

What are the key features of Splunk Cloud Platform?

Customizable Dashboards: Personalized insights with adaptable visualizations.
Powerful Search Capabilities: Advanced search functions that simplify data retrieval.
Seamless Integration: Easily connects with various systems to consolidate data.
Quick Setup: Accelerated deployment process, reducing time to value.
AI-driven Security Measures: Advanced protection with automated threat detection.
Real-Time Data Analysis: Instant insights for timely decision-making.

What benefits and ROI should users expect?

Enhanced Operational Efficiency: Streamlined processes reduce workload.
Reduced Resolution Times: Faster issue identification and resolution.
Cost-Effectiveness: Optimize resources and reduce expenses.
End-to-End Visibility: Comprehensive understanding across environments.
Flexibility in Log Management: Adaptable to business needs with ease.

In many industries, Splunk Cloud Platform is implemented primarily for unified log management, cybersecurity initiatives, and application performance monitoring. Businesses utilize it to streamline IT operations, integrate data sources, and leverage insights for troubleshooting and strategic decision-making, ensuring compliance and optimized resource use.

Splunk

Sample Customers

Swisscom , Telstra, ADP, COMCAST BUSINESS, Copper

Mindtouch

Find out what your peers are saying about Salesforce, Apache, Splunk and others in Data Visualization. Updated: January 2026.

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