BiZZdesign HoriZZon vs No Magic MagicDraw comparison

BiZZdesign and Dassault Systèmes are both solutions in the Business Process Design category. BiZZdesign is ranked #4 with an average rating of 8.2, while Dassault Systèmes is ranked #15 with an average rating of 8.5. BiZZdesign holds a 3.0% mindshare in BPD, compared to Dassault Systèmes’s 2.4% mindshare. Additionally, 87% of BiZZdesign users are willing to recommend the solution, compared to 90% of Dassault Systèmes users who would recommend it.

BiZZdesign HoriZZon

Read 31 BiZZdesign HoriZZon reviews

4,384 Views
2,455 Comparison Views

87% willing to recommend

No Magic MagicDraw

Read 19 No Magic MagicDraw reviews

2,563 Views
2,358 Comparison Views

90% willing to recommend

BiZZdesign HoriZZon

No Magic MagicDraw

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 3, 2024

No Magic MagicDraw and BiZZdesign HoriZZon compete in the modeling and enterprise architecture field. BiZZdesign HoriZZon is often considered superior due to its comprehensive features, while MagicDraw offers higher satisfaction in pricing and support.

Features: No Magic MagicDraw is noted for its extensive modeling capabilities across UML, SysML, and BPMN. It allows for complex system integrations and customizations. Additionally, it provides robust support for model-based systems engineering and enhanced simulation features. BiZZdesign HoriZZon stands out in enterprise architecture management, offering data integration, business architecture modeling, and ArchiMate compliance. Its dashboards provide quick insights for management, and it supports comprehensive cross-model relations.

Room for Improvement: No Magic MagicDraw could improve by enhancing its collaboration tools and providing smoother integration with non-UML tools. Additionally, more flexible licensing options could cater to various user needs. BiZZdesign HoriZZon could benefit from a more streamlined deployment process and simplified user interface for non-architects. Expanding on its native out-of-the-box integrations and enhancing the speed of performance would improve user experience.

Ease of Deployment and Customer Service: MagicDraw offers a user-friendly deployment process and reliable customer support, allowing for quick setup. However, large teams may face challenges in achieving optimal collaboration. BiZZdesign HoriZZon, while featuring a more complex deployment, provides thorough guidance and superior customer service, ensuring smooth implementation in enterprise environments. Its detailed user guidance compensates for deployment complexity.

Pricing and ROI: MagicDraw provides a lower initial setup cost and quicker return on investment due to its pricing model and ease of deployment. Although BiZZdesign HoriZZon requires a higher setup investment, it delivers significant long-term ROI by leveraging its advanced enterprise-focused features. The return on investment is bolstered by its comprehensive suite of functionalities that justify the higher cost.

To learn more, read our detailed BiZZdesign HoriZZon vs. No Magic MagicDraw Report (Updated: August 2026).

Buyer's Guide

BiZZdesign HoriZZon vs. No Magic MagicDraw

August 2026

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Helped 908,834 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BiZZdesign HoriZZon

Ranking in Business Process Design

4th

Average Rating

7.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

Enterprise Architecture Management (4th)

No Magic MagicDraw

Ranking in Business Process Design

15th

Average Rating

8.4

Reviews Sentiment

6.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 3.0%, up from 2.4% compared to the previous year. The mindshare of No Magic MagicDraw is 2.4%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Process Design Mindshare Distribution
Product	Mindshare (%)
BiZZdesign HoriZZon	3.0%
No Magic MagicDraw	2.4%
Other	94.6%

Business Process Design

Featured Reviews

reviewer2022765

Sr Consultant BI Z Zdesign Center Of Excellence at a energy/utilities company with 10,001+ employees

Targeted stakeholder views have improved decision making and reduced architecture costs

BiZZdesign HoriZZon offers various valuable features. The best ones, besides those I have mentioned, include the AI space with the Diagram Describer and the Explorer functionality. I understand that BiZZdesign HoriZZon is also working on the Diagram Importer, which complements the Diagram Describer feature, providing full import and export functionality. Together with the contributor role and targeted stakeholder management, these features are essential. BiZZdesign HoriZZon introduced the Dynamic Solution Intent, enhancing the solution architecture by engaging diverse stakeholders with architectural artifacts. It supports the development of holistic solutions using reusable repository components. The deployment is hybrid cloud-based, specifically using Amazon Web Services as the cloud provider. I have also seen the implementation of return on investment features that contribute significantly to the organization’s overall effectiveness.

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reviewer2080611

System Engineer at a consultancy with 51-200 employees

Ease of use and real-time collaboration empower effective teamwork and streamlined development

For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works only with its IBM counterparts. SPARX Enterprise Architecture is very easy to use, but it's limited. It gives you an idea of how your model is developing, so this feature helps maintain integrity or correctness of system models. It's really a good feature to have. You've got to have the simulation toolkit installed to be able to do that, and that works really well. The MagicDraw or CAMEO system is good on its own, but it should be integrated and should come out of the box with the simulation toolkit because there are some things you can't do without it, making it very difficult to have to look for another license to be able to do that. I would prefer that it come with the simulation toolkit.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"In my experience, BiZZdesign HoriZZon is very stable."

"I used BiZZdesign HoriZZon at two organizations. At Manchester Metropolitan University, I used it with a small team for architectural modeling of the student record system. We modeled teams, process objects, and their interactions with applications. We also used it to model a gradual rollout with plateaus showing migration over time. At the BBC, I used it to model software services for publishing content online. I showed key model views to senior stakeholders using Horizon, allowing them to modify and score applications and services."

"We can derive some meaningful insights from whatever data that we have, which is the main thing."

"The tool's most valuable feature is that its collaboration part is very good."

"The main outcome is that we have centralized documentation instead of having information in emails or somewhere else, and it is easier for the whole organization to find information."

"The most valuable features are the application, portfolio, data, architectures, and modeling things."

"BiZZdesign HoriZZon stands out from other solutions on the market due to its uniqueness in conformance with the standard."

"Everything being in one place really benefits me from an architectural perspective and also benefits the architectural, enterprise architecture team and the business."

More BiZZdesign HoriZZon pros

"There is a lot of documentation available on the Internet to understand its functionality."

"I think one of the key things is the plugins for integration with requirements management tools like Doors"

"It is very user-friendly, and the customer service is really good."

"The technical support is very good."

"I would rate MagicDraw a nine out of ten because of the price. Enterprise Architect has a lot of bugs and MagicDraw is a lot more accurate and flexible. It's a level better."

"The most valuable feature is the ability to quickly build multiple layers within the organizational and business process environments, as well as in the SysML product environments, and converting to files that can be accessed by clients who do not have a system and a teamwork server access."

"The MBFC capability of MagicDraw is higher than the other competitors."

"The most valuable features with No Magic MagicDraw are its ease of use; you can put this in front of a 12-year-old and they would know what to do right away."

More No Magic MagicDraw pros

Cons

"The automatic data collection and interface need improvement."

"This tool is something of a beast - it takes a long time to learn, and it isn't possible for casual users and most architects. Unless a person spends 500 or 1,000 hours on the tool or does very concentrated sessions using all its functionalities, it's very difficult to master."

"In my opinion, BiZZdesign HoriZZon could be improved especially in the management, for example, the management of licenses."

"Since the accuracy is less, there is not much reliability, which means we need to cross-verify multiple times to ensure the data."

"I rate it a nine because it is a great tool, but the user-friendliness regarding moving things across is a bit of a letdown."

"There's room for improvement. When I finished using it over a year ago, I discussed implementing C4 notation with BiZZdesign HoriZZon.They've likely done this now, but I haven't seen it. Setting up interactive views for stakeholders to score services was a bit difficult."

"It is only available for Windows right now and it really is an outdated interface and framework that is being used."

"It lacks capabilities with regard to infrastructure modeling."

More BiZZdesign HoriZZon cons

"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."

"I would like to see the ability to deploy live business process models and capture real-time data (without the need for another product tool) so you don't have to be dependent on other products for this functionality."

"The technical support is not very good."

"One potential area for improvement is the recommendation feature. At times, we face challenges in locating specific features, and we have to reach out for assistance in finding the information we need."

"The UI UX of the tool is not really user-friendly and needs to be completely reformed."

"The price of the solution could be reduced."

"For the next releases, I would like to have them import requirements from other sources. They could make it very easy to do that because there are a lot requirements management tools like DOORS, D-O-O-R-S, Dynamic Object Oriented Management. A lot of folks use DOORS to create a requirement. For those requirements you allocate them to a component in the architecture and a verification method for that requirement. It would be good if we could import those into MagicDraw as components so you don't have to manually do these things."

"The software is a little more challenging if you haven't been trained on how to use it."

More No Magic MagicDraw cons

Pricing and Cost Advice

"In terms of this particular product usage, my clients currently only use per-user licenses."

"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."

"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."

"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."

"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."

"The price is reasonable."

"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."

"I haven't found any issues with the scalability and licensing parts that are access-related."

"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."

"The licensing is on a yearly basis, and it's expensive."

"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."

"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."

"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."

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Top Industries

By visitors reading reviews

Financial Services Firm

20%

Manufacturing Company

11%

Government

Energy/Utilities Company

Manufacturing Company

23%

Financial Services Firm

11%

Government

11%

Aerospace/Defense Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	3
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	1
Large Enterprise	7

Questions from the Community

What needs improvement with BiZZdesign HoriZZon?

BiZZdesign HoriZZon could improve with features such as whiteboarding or canvasing, currently being developed on the Unify platform. Adding these features to BiZZdesign HoriZZon would simplify coll...

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What is your primary use case for BiZZdesign HoriZZon?

My main use case for BiZZdesign HoriZZon is as a read-only content platform primarily for everyone. BiZZdesign HoriZZon was introduced to us as a read-only platform, and we have added value by targ...

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What advice do you have for others considering BiZZdesign HoriZZon?

While we covered most topics, I wish I had prepared more metric data. My advice for others considering BiZZdesign HoriZZon is, if you are already a customer, explore all features BiZZdesign HoriZZo...

See all answers

What is your experience regarding pricing and costs for No Magic MagicDraw?

Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.

See all answers

What needs improvement with No Magic MagicDraw?

See all answers

What is your primary use case for No Magic MagicDraw?

I deal with DOD lifecycle acquisition sorts of things as some of the main use cases currently, and I expect to continue using it for more than 25 years.

See all answers

Comparisons

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Compared 8% of the time

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Compared 7% of the time

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Compared 3% of the time

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Compared 18% of the time

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Product Reports

Buyer's Guide

BiZZdesign HoriZZon

August 2026

Download BiZZdesign HoriZZon product report

Buyer's Guide

No Magic MagicDraw

July 2026

Download No Magic MagicDraw product report

Also Known As

HoriZZon

MagicDraw

Overview

BiZZdesign HoriZZon offers robust enterprise architecture modeling, seamless collaboration, and supports ArchiMate standards, benefiting organizations with efficient integration capabilities, intuitive features, and stakeholder accessibility.

BiZZdesign HoriZZon facilitates enterprise architecture through its strong modeling features in Enterprise Studio, providing collaborative dashboards and integration with systems like ServiceNow and SQL databases. Known for quick loading times and diagrammatic representation, it supports multiple modeling languages while maintaining an intuitive web interface. Despite its strengths, organizations find challenges with interface complexity, high costs, a steep learning curve, and scalability in large datasets.

What are the key features of BiZZdesign HoriZZon?

Modeling in Enterprise Studio: Enables comprehensive architecture and process modeling.
Collaborative Dashboards: Promotes teamwork with shared perspectives.
ArchiMate Standards: Ensures compliance and consistency in modeling frameworks.
Integration Options: Seamlessly connects with ServiceNow and SQL databases.
Repository Management: Centralizes data for efficient governance.

What benefits and ROI should users expect?

Improved Decision Making: Facilitates informed choices through clear architecture representation.
Process Optimization: Streamlines operations leveraging capability mapping.
Accessibility for Stakeholders: Simplifies architectural insights for all involved parties.
Enhanced Governance: Supports enterprise-wide oversight and documentation management.

BiZZdesign HoriZZon serves industries focused on enterprise architecture, aiding in project governance and application portfolio management. Organizations in sectors like finance, manufacturing, and IT leverage it to align architectural elements with business goals, centralize architecture data, and optimize processes for better decision-making and oversight.

BiZZdesign

No Magic MagicDraw is a powerful modeling tool recognized for its flexibility and integration capabilities, especially suited for enterprise modeling and systems engineering. Featuring a user-friendly interface, it supports diverse modeling architectures with tools for testing and simulation.

Renowned for its compliance with OMG standards, No Magic MagicDraw excels in offering comprehensive modeling options that support model-based systems engineering. Its rich feature set enables digital model creation aimed at testing and simulation, backed by a strong suite of integration tools. The tool facilitates program management integration with systems engineering, making it suitable for complex enterprise projects. However, suggestions for improvement include a redesign for a more intuitive interface and enhanced documentation. Licensing costs are higher compared to competitors, and integration requests include compatibility with SAP and modern C++ standards.

What are the most important features of No Magic MagicDraw?

Flexibility: Adapts to different modeling needs and architectures with ease.
User-friendly Interface: Simplifies access and usage for modeling tasks.
Integration Capabilities: Seamlessly integrates with tools like Doors.
Standard Compliance: Aligns with OMG standards.
Traceability: Maintains visibility across project changes.

What benefits and ROI should users expect from No Magic MagicDraw?

Comprehensive Support: Access to excellent technical support.
Enhanced Collaboration: Facilitates model-driven documentation and teamwork.
Strategic Efficiency: Streamlines processes, reducing time in business transformation projects.

No Magic MagicDraw is widely deployed for tasks including business transformation, system architecture modeling, and supporting defense programs, proving invaluable in enterprise and system modeling. It aids in strategy integration, process design, and offers extensive features like simulations and lifecycle engineering.

Dassault Systèmes

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance

Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance

Buyer's Guide

BiZZdesign HoriZZon vs. No Magic MagicDraw

August 2026

Free Report: BiZZdesign HoriZZon vs. No Magic MagicDraw

Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: August 2026.

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