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BiZZdesign HoriZZon vs No Magic MagicDraw comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
9th
Average Rating
7.6
Reviews Sentiment
5.8
Number of Reviews
19
Ranking in other categories
Enterprise Architecture Management (6th)
No Magic MagicDraw
Ranking in Business Process Design
15th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 3.1%, up from 2.2% compared to the previous year. The mindshare of No Magic MagicDraw is 2.5%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design Mindshare Distribution
ProductMindshare (%)
BiZZdesign HoriZZon3.1%
No Magic MagicDraw2.5%
Other94.4%
Business Process Design
 

Featured Reviews

Maamoun Hasuneh - PeerSpot reviewer
Chief Enterprise Architect at EVC
Architecture repository has strengthened data‑driven decisions and supported risk‑aware planning
BiZZdesign HoriZZon needs to publish its integration scenarios and integration points with other digital transformation tools such as IT service management, risk management, asset management, customer service, and ERP. The company should first build the scenario and define its integration points in business and technology to make customers more confident about having a complete solution. Currently, there is a challenge with the company to offer transparent and documented integration. They offer five integration points at a fixed price, but other things come at additional costs. However, specific information about what those additional items are, what the scenarios entail, what the schemas are, what the workflows include, and what the application integration involves is not provided. The learning portal does not include integration documentation at a high level or in detail. The portal does have comprehensive resources explaining how to make their website, how to create dashboards, and how to publish EA content, which are clear. The high-end tool on the laptop is also explained in detail, covering elements, relations, and everything as standard.
reviewer2080611 - PeerSpot reviewer
System Engineer at a consultancy with 51-200 employees
Ease of use and real-time collaboration empower effective teamwork and streamlined development
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works only with its IBM counterparts. SPARX Enterprise Architecture is very easy to use, but it's limited. It gives you an idea of how your model is developing, so this feature helps maintain integrity or correctness of system models. It's really a good feature to have. You've got to have the simulation toolkit installed to be able to do that, and that works really well. The MagicDraw or CAMEO system is good on its own, but it should be integrated and should come out of the box with the simulation toolkit because there are some things you can't do without it, making it very difficult to have to look for another license to be able to do that. I would prefer that it come with the simulation toolkit.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very easy to use. I can just click on an application component and find out if we are using this particular component. This provides us flexibility."
"Return on investment is definitely there because we never had a single view of everything."
"Among the valuable features is the ability to document standards. For example, we have mandatory operating standards that need to be followed by every application and every architecture. We use things like table charts and pie charts for documenting the costs incurred across the systems. All of these are good features."
"BiZZdesign HoriZZon stands out from other solutions on the market due to its uniqueness in conformance with the standard."
"BiZZdesign HoriZZon's visualization techniques help my clients make data-driven decisions."
"This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool."
"The most valuable features of BiZZdesign HoriZZon include the diagrammatic representation of BPMN models, which I find good for modeling, and things such as capability maps."
"One of the main advantages of this solution is that they have representation in the Open Group Forum, which means that any changes in ArchiMate are immediately implemented in BiZZdesign."
"The initial setup was not straightforward."
"We use it to build the physical and logical domains to hold requirements, specifications, use cases, and all the way down to class definitions."
"The most valuable feature of No Magic MagicDraw is the simulation capabilities and interface."
"Magic Draw has capabilities that I'm sure I haven't even touched on, but at least for what I'm attempting to achieve, it provides the most capability to meet my needs at this point in time."
"The most valuable features with No Magic MagicDraw are its ease of use; you can put this in front of a 12-year-old and they would know what to do right away."
"The most valuable features are the visibility, standard compliance, and interface."
"I like the traceability feature. Whoever is working with the product would be sure of the things that could be affected if they decided to affect one of the other companies. For example, let's say that an engineer starts a new project optimization problem by adjusting the thickness of metal sheets. However, the engineers only see a reduced number of affections, but when we use the requirement traceability, they can see the whole picture. That's the main aspect that we were promoting with this tool."
"Offers good standards compliance and is user-friendly."
 

Cons

"I do not recommend using BiZZdesign."
"The repository of duplicate objects is bad."
"BiZZdesign HoriZZon's technical support has presented challenges, as extra fees are required and the process is not straightforward."
"There could be simpler modelling."
"I have seen table charts where, if the chart is a little too big, it does not fit in HoriZZon and it is not at all visible... There have been several times where we could not publish a chart properly and we had to break the chart into small tables and create multiple artifacts, creating a complete mess. This should be seriously taken up by BiZZdesign because there is a lot of scope for improvement in terms of usability. It's not at all good, unfortunately."
"The users of BiZZdesign should be able to enter their data or make modeling changes via HoriZZon."
"The ability to generate charts and deal with a use case involving Kibana was quite difficult."
"Scalability is a bit of a problem for BiZZdesign. There is always a possibility it will failover."
"There could be a trial version for students."
"I would like to see the ability to deploy live business process models and capture real-time data (without the need for another product tool) so you don't have to be dependent on other products for this functionality."
"The price of the solution could be reduced."
"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."
"Some of No Magic MagicDraw's most valuable features were its integration with other simulation tools, such as MATLAB, the seasonal plugin, and the Rangel simulation toolkit."
"They don't really support code engineering, and that's why we have to move to Enterprise Architect. MagicDraw is stuck at C++03 standards, whereas most C++ programs today want to use the latest definition of the C++ standards. We were at C++11, and we wanted to do code engineering with C++11 or 17, but they didn't support it. That pushed us into a different tool, which is Sparx Enterprise Architect."
"For the next releases, I would like to have them import requirements from other sources. They could make it very easy to do that because there are a lot requirements management tools like DOORS, D-O-O-R-S, Dynamic Object Oriented Management. A lot of folks use DOORS to create a requirement. For those requirements you allocate them to a component in the architecture and a verification method for that requirement. It would be good if we could import those into MagicDraw as components so you don't have to manually do these things."
"The software is a little more challenging if you haven't been trained on how to use it."
 

Pricing and Cost Advice

"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"In terms of this particular product usage, my clients currently only use per-user licenses."
"The price is reasonable."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"I haven't found any issues with the scalability and licensing parts that are access-related."
"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"The licensing is on a yearly basis, and it's expensive."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Government
10%
Manufacturing Company
9%
Energy/Utilities Company
5%
Manufacturing Company
22%
Financial Services Firm
12%
Government
10%
Aerospace/Defense Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise11
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What needs improvement with BiZZdesign HoriZZon?
BiZZdesign could improve BiZZdesign HoriZZon in several areas. There are potential areas of improvement that should be addressed to make the product better.
What is your primary use case for BiZZdesign HoriZZon?
BiZZdesign HoriZZon is primarily used for enterprise architecture processes. My clients mostly use it for architecture modeling and planning.
What advice do you have for others considering BiZZdesign HoriZZon?
I last worked with BiZZdesign HoriZZon recently. BiZZdesign HoriZZon is deployed on Amazon Web Services. I was not involved in the purchase process, as it is totally on the client side. I would rat...
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works...
What is your primary use case for No Magic MagicDraw?
I deal with DOD lifecycle acquisition sorts of things as some of the main use cases currently, and I expect to continue using it for more than 25 years.
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.