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BiZZdesign HoriZZon vs No Magic MagicDraw comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
9th
Average Rating
7.6
Reviews Sentiment
5.8
Number of Reviews
19
Ranking in other categories
Enterprise Architecture Management (6th)
No Magic MagicDraw
Ranking in Business Process Design
15th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 3.1%, up from 2.2% compared to the previous year. The mindshare of No Magic MagicDraw is 2.5%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design Mindshare Distribution
ProductMindshare (%)
BiZZdesign HoriZZon3.1%
No Magic MagicDraw2.5%
Other94.4%
Business Process Design
 

Featured Reviews

Maamoun Hasuneh - PeerSpot reviewer
Chief Enterprise Architect at EVC
Architecture repository has strengthened data‑driven decisions and supported risk‑aware planning
BiZZdesign HoriZZon needs to publish its integration scenarios and integration points with other digital transformation tools such as IT service management, risk management, asset management, customer service, and ERP. The company should first build the scenario and define its integration points in business and technology to make customers more confident about having a complete solution. Currently, there is a challenge with the company to offer transparent and documented integration. They offer five integration points at a fixed price, but other things come at additional costs. However, specific information about what those additional items are, what the scenarios entail, what the schemas are, what the workflows include, and what the application integration involves is not provided. The learning portal does not include integration documentation at a high level or in detail. The portal does have comprehensive resources explaining how to make their website, how to create dashboards, and how to publish EA content, which are clear. The high-end tool on the laptop is also explained in detail, covering elements, relations, and everything as standard.
reviewer2080611 - PeerSpot reviewer
System Engineer at a consultancy with 51-200 employees
Ease of use and real-time collaboration empower effective teamwork and streamlined development
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works only with its IBM counterparts. SPARX Enterprise Architecture is very easy to use, but it's limited. It gives you an idea of how your model is developing, so this feature helps maintain integrity or correctness of system models. It's really a good feature to have. You've got to have the simulation toolkit installed to be able to do that, and that works really well. The MagicDraw or CAMEO system is good on its own, but it should be integrated and should come out of the box with the simulation toolkit because there are some things you can't do without it, making it very difficult to have to look for another license to be able to do that. I would prefer that it come with the simulation toolkit.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I used BiZZdesign HoriZZon at two organizations. At Manchester Metropolitan University, I used it with a small team for architectural modeling of the student record system. We modeled teams, process objects, and their interactions with applications. We also used it to model a gradual rollout with plateaus showing migration over time. At the BBC, I used it to model software services for publishing content online. I showed key model views to senior stakeholders using Horizon, allowing them to modify and score applications and services."
"The initial setup of this solution was very straightforward."
"The enterprise studio where the modelling happens is valuable."
"The tool's most valuable feature is that its collaboration part is very good."
"t's a good tool. My colleagues that are making use of it for application, business processes, or data modeling, are very satisfied with it. They find it easy to use. The graphical representation is simple but therefore efficient, so I know that they are planning a very good commencement on the use of these tools."
"BiZZdesign HoriZZon's visualization techniques help my clients make data-driven decisions."
"One of the main advantages of this solution is that they have representation in the Open Group Forum, which means that any changes in ArchiMate are immediately implemented in BiZZdesign."
"I like the flexibility of the modeling part for standards like ArchiMate and, at the same time, BPMN. It allows us to connect elements from different areas and to have a single repository and a single source of truth. It gives us one place to do analysis throughout the organization."
"No Magic has the tools and capabilities to model a complete enterprise and all product lines."
"The most valuable feature of No Magic MagicDraw is the simulation capabilities and interface."
"The beauty of MagicDraw is that it has a simulation part, so you can simulate your model to validate it. The simulation allows you to bring in code off of an external code that you can write to set up the simulation and execute the code."
"When you look at it, No Magic is an all-encompassing tool; you can use it for business architecture design, for deploying an ERP system across your enterprise, for managing new product development from cradle to grave, and it enables you to generate a digital model of your product or service solution that can be run through simulations and tested before you spend a single penny on bending metal or configuring a new ERP software application, resulting in massive cost savings."
"There is a lot of documentation available on the Internet to understand its functionality."
"The initial setup was not straightforward."
"It is pretty easy to use. It is pretty versatile."
"I think one of the key things is the plugins for integration with requirements management tools like Doors"
 

Cons

"BiZZdesign HoriZZon's technical support has presented challenges, as extra fees are required and the process is not straightforward."
"I have seen table charts where, if the chart is a little too big, it does not fit in HoriZZon and it is not at all visible... There have been several times where we could not publish a chart properly and we had to break the chart into small tables and create multiple artifacts, creating a complete mess. This should be seriously taken up by BiZZdesign because there is a lot of scope for improvement in terms of usability. It's not at all good, unfortunately."
"The repository of duplicate objects is bad."
"It should be more open to integrating with other existing tools. Although there has been progress in the past."
"The automatic data collection and interface need improvement."
"Integration definitely needs improvement. There are some restrictions. We've seen that it doesn't integrate with everything we might expect."
"There is room for improvement in making it more seamless between the modeling and the analysis pieces. Sometimes you have to do some work in the backend to ensure that the HoriZZon portal really gets all of the information the way you want it. They are working on the seamlessness between what they call Enterprise Studio and HoriZZon."
"It takes a long time to learn and understand, which is a learning curve you have to go through, but once you know how it works, it's very nice to work with."
"They don't really support code engineering, and that's why we have to move to Enterprise Architect."
"I would like to see the ability to deploy live business process models and capture real-time data (without the need for another product tool) so you don't have to be dependent on other products for this functionality."
"There could be a trial version for students."
"One potential area for improvement is the recommendation feature. At times, we face challenges in locating specific features, and we have to reach out for assistance in finding the information we need."
"The UI UX of the tool is not really user-friendly and needs to be completely reformed."
"The licenses are expensive compared to similar tools. At the moment, the user is open to using MagicDraw if it's 15% more than other solutions. If it were to cost any more, they wouldn't use it."
"For the next releases, I would like to have them import requirements from other sources. They could make it very easy to do that because there are a lot requirements management tools like DOORS, D-O-O-R-S, Dynamic Object Oriented Management. A lot of folks use DOORS to create a requirement. For those requirements you allocate them to a component in the architecture and a verification method for that requirement. It would be good if we could import those into MagicDraw as components so you don't have to manually do these things."
"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."
 

Pricing and Cost Advice

"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"In terms of this particular product usage, my clients currently only use per-user licenses."
"The price is reasonable."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"I haven't found any issues with the scalability and licensing parts that are access-related."
"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
"The licensing is on a yearly basis, and it's expensive."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Government
10%
Manufacturing Company
9%
Energy/Utilities Company
5%
Manufacturing Company
22%
Financial Services Firm
12%
Government
10%
Aerospace/Defense Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise11
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What needs improvement with BiZZdesign HoriZZon?
BiZZdesign could improve BiZZdesign HoriZZon in several areas. There are potential areas of improvement that should be addressed to make the product better.
What is your primary use case for BiZZdesign HoriZZon?
BiZZdesign HoriZZon is primarily used for enterprise architecture processes. My clients mostly use it for architecture modeling and planning.
What advice do you have for others considering BiZZdesign HoriZZon?
I last worked with BiZZdesign HoriZZon recently. BiZZdesign HoriZZon is deployed on Amazon Web Services. I was not involved in the purchase process, as it is totally on the client side. I would rat...
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works...
What is your primary use case for No Magic MagicDraw?
I deal with DOD lifecycle acquisition sorts of things as some of the main use cases currently, and I expect to continue using it for more than 25 years.
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.