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BiZZdesign HoriZZon vs No Magic MagicDraw comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
10th
Average Rating
7.6
Reviews Sentiment
5.7
Number of Reviews
19
Ranking in other categories
Enterprise Architecture Management (6th)
No Magic MagicDraw
Ranking in Business Process Design
14th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 3.2%, up from 2.1% compared to the previous year. The mindshare of No Magic MagicDraw is 2.6%, down from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design Mindshare Distribution
ProductMindshare (%)
BiZZdesign HoriZZon3.2%
No Magic MagicDraw2.6%
Other94.2%
Business Process Design
 

Featured Reviews

Maamoun Hasuneh - PeerSpot reviewer
Chief Enterprise Architect at EVC
Architecture repository has strengthened data‑driven decisions and supported risk‑aware planning
BiZZdesign HoriZZon needs to publish its integration scenarios and integration points with other digital transformation tools such as IT service management, risk management, asset management, customer service, and ERP. The company should first build the scenario and define its integration points in business and technology to make customers more confident about having a complete solution. Currently, there is a challenge with the company to offer transparent and documented integration. They offer five integration points at a fixed price, but other things come at additional costs. However, specific information about what those additional items are, what the scenarios entail, what the schemas are, what the workflows include, and what the application integration involves is not provided. The learning portal does not include integration documentation at a high level or in detail. The portal does have comprehensive resources explaining how to make their website, how to create dashboards, and how to publish EA content, which are clear. The high-end tool on the laptop is also explained in detail, covering elements, relations, and everything as standard.
reviewer2080611 - PeerSpot reviewer
System Engineer at a consultancy with 51-200 employees
Ease of use and real-time collaboration empower effective teamwork and streamlined development
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works only with its IBM counterparts. SPARX Enterprise Architecture is very easy to use, but it's limited. It gives you an idea of how your model is developing, so this feature helps maintain integrity or correctness of system models. It's really a good feature to have. You've got to have the simulation toolkit installed to be able to do that, and that works really well. The MagicDraw or CAMEO system is good on its own, but it should be integrated and should come out of the box with the simulation toolkit because there are some things you can't do without it, making it very difficult to have to look for another license to be able to do that. I would prefer that it come with the simulation toolkit.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BiZZdesign HoriZZon is scalable, and I'd give it an eight out of ten for scalability. Our customers are enterprise level companies, but the solution is suitable for small and mid-sized companies as well."
"The feature I find most valuable is that the start times and loading times are short. It takes only a few seconds to load the repository and whenever I want to open diagrams, they are there almost immediately."
"BiZZdesign HoriZZon stands out from other solutions on the market due to its uniqueness in conformance with the standard."
"The most valuable features are the application, portfolio, data, architectures, and modeling things."
"The most valuable feature is that it allows you to work with different methods, using the same tool."
"The tool's most valuable feature is that its collaboration part is very good."
"I used BiZZdesign HoriZZon at two organizations. At Manchester Metropolitan University, I used it with a small team for architectural modeling of the student record system. We modeled teams, process objects, and their interactions with applications. We also used it to model a gradual rollout with plateaus showing migration over time. At the BBC, I used it to model software services for publishing content online. I showed key model views to senior stakeholders using Horizon, allowing them to modify and score applications and services."
"This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool."
"I like the traceability feature. Whoever is working with the product would be sure of the things that could be affected if they decided to affect one of the other companies. For example, let's say that an engineer starts a new project optimization problem by adjusting the thickness of metal sheets. However, the engineers only see a reduced number of affections, but when we use the requirement traceability, they can see the whole picture. That's the main aspect that we were promoting with this tool."
"It is pretty easy to use. It is pretty versatile."
"I would rate MagicDraw a nine out of ten because of the price. Enterprise Architect has a lot of bugs and MagicDraw is a lot more accurate and flexible. It's a level better."
"The beauty of MagicDraw is that it has a simulation part, so you can simulate your model to validate it. The simulation allows you to bring in code off of an external code that you can write to set up the simulation and execute the code."
"When you look at it, No Magic is an all-encompassing tool. You can use it for business architecture design. You can use it for deploying an ERP system across your enterprise. However, it was initially designed and developed for model-based systems engineering. That's the systems engineering required to either produce an IP system or product. It takes away the mounds of paper and puts it into a model. It enables you to generate significant savings by modeling that new product or that system before you ever start developing a prototype."
"No Magic has the tools and capability to model a complete enterprise and all product lines."
"The most valuable features are the visibility, standard compliance, and interface."
"I think one of the key things is the plugins for integration with requirements management tools like Doors"
 

Cons

"We tested it, and we had support from BiZZdesign, including patches, but it just didn't do what we wanted."
"There is room for improvement in making it more seamless between the modeling and the analysis pieces. Sometimes you have to do some work in the backend to ensure that the HoriZZon portal really gets all of the information the way you want it. They are working on the seamlessness between what they call Enterprise Studio and HoriZZon."
"This tool is something of a beast - it takes a long time to learn, and it isn't possible for casual users and most architects. Unless a person spends 500 or 1,000 hours on the tool or does very concentrated sessions using all its functionalities, it's very difficult to master."
"There's room for improvement. When I finished using it over a year ago, I discussed implementing C4 notation with BiZZdesign HoriZZon.They've likely done this now, but I haven't seen it. Setting up interactive views for stakeholders to score services was a bit difficult."
"In HoriZZon, there are different matrices. In some of the cases, there is an option to aggregate them, but in other cases, we have not done this, e.g., to see the proper costs. For example, if I have 10 different matrices, then I need to create an aggregate view out of those 10 matrices somewhere. That is where we have been struggling a bit. We have a counterpart from the HoriZZon product team with whom we have bi-weekly discussions. We have suggested to him that this can be improved."
"Scalability is a bit of a problem for BiZZdesign. There is always a possibility it will failover."
"One area where BiZZdesign HoriZZon could use some improvement is in its REST APIs."
"The ability to generate charts and deal with a use case involving Kibana was quite difficult."
"The cost of upgrading the product should be lower."
"One potential area for improvement is the recommendation feature. At times, we face challenges in locating specific features, and we have to reach out for assistance in finding the information we need."
"There could be a trial version for students."
"They don't really support code engineering, and that's why we have to move to Enterprise Architect. MagicDraw is stuck at C++03 standards, whereas most C++ programs today want to use the latest definition of the C++ standards. We were at C++11, and we wanted to do code engineering with C++11 or 17, but they didn't support it. That pushed us into a different tool, which is Sparx Enterprise Architect."
"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."
"The price of the solution could be reduced."
"There are some technical features that you have to study and do research on to be able to understand."
"It would be better if the User Interface were updated. At the moment, it's a classic environment. It reminds me of the old Windows interface, for example, Windows 95. It would be better to make it more user-friendly. It would also be better if it could integrate with SAP solutions. It isn't easy to find experts in the field. It's hard to find people around the globe that have the necessary skills and expertise to manage this solution. For example, in our case, we needed someone with refrigeration knowledge that also knew how to use the tool, and that was a challenge. We also had issues relating to erasing. Sometimes, it kept it in the background and didn't erase it at all. We had to review the entire list to ensure that the item was deleted."
 

Pricing and Cost Advice

"In terms of this particular product usage, my clients currently only use per-user licenses."
"I haven't found any issues with the scalability and licensing parts that are access-related."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"The price is reasonable."
"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
"The licensing is on a yearly basis, and it's expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Government
11%
Manufacturing Company
8%
Retailer
4%
Manufacturing Company
24%
Government
11%
Aerospace/Defense Firm
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise10
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What do you like most about BiZZdesign HoriZZon?
This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool.
What needs improvement with BiZZdesign HoriZZon?
BiZZdesign HoriZZon needs to publish its integration scenarios and integration points with other digital transformation tools such as IT service management, risk management, asset management, custo...
What is your primary use case for BiZZdesign HoriZZon?
BiZZdesign HoriZZon is primarily used as a repository for Enterprise Architecture and is also utilized in broad portfolio management including project management and other applications, but the mai...
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works...
What is your primary use case for No Magic MagicDraw?
I deal with DOD lifecycle acquisition sorts of things as some of the main use cases currently, and I expect to continue using it for more than 25 years.
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.