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BiZZdesign HoriZZon vs No Magic MagicDraw comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
4th
Average Rating
7.8
Reviews Sentiment
5.9
Number of Reviews
31
Ranking in other categories
Enterprise Architecture Management (4th)
No Magic MagicDraw
Ranking in Business Process Design
15th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 2.9%, up from 2.6% compared to the previous year. The mindshare of No Magic MagicDraw is 2.4%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design Mindshare Distribution
ProductMindshare (%)
BiZZdesign HoriZZon2.9%
No Magic MagicDraw2.4%
Other94.7%
Business Process Design
 

Featured Reviews

reviewer2022765 - PeerSpot reviewer
Sr Consultant BI Z Zdesign Center Of Excellence at a energy/utilities company with 10,001+ employees
Targeted stakeholder views have improved decision making and reduced architecture costs
BiZZdesign HoriZZon offers various valuable features. The best ones, besides those I have mentioned, include the AI space with the Diagram Describer and the Explorer functionality. I understand that BiZZdesign HoriZZon is also working on the Diagram Importer, which complements the Diagram Describer feature, providing full import and export functionality. Together with the contributor role and targeted stakeholder management, these features are essential. BiZZdesign HoriZZon introduced the Dynamic Solution Intent, enhancing the solution architecture by engaging diverse stakeholders with architectural artifacts. It supports the development of holistic solutions using reusable repository components. The deployment is hybrid cloud-based, specifically using Amazon Web Services as the cloud provider. I have also seen the implementation of return on investment features that contribute significantly to the organization’s overall effectiveness.
reviewer2080611 - PeerSpot reviewer
System Engineer at a consultancy with 51-200 employees
Ease of use and real-time collaboration empower effective teamwork and streamlined development
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works only with its IBM counterparts. SPARX Enterprise Architecture is very easy to use, but it's limited. It gives you an idea of how your model is developing, so this feature helps maintain integrity or correctness of system models. It's really a good feature to have. You've got to have the simulation toolkit installed to be able to do that, and that works really well. The MagicDraw or CAMEO system is good on its own, but it should be integrated and should come out of the box with the simulation toolkit because there are some things you can't do without it, making it very difficult to have to look for another license to be able to do that. I would prefer that it come with the simulation toolkit.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of BiZZdesign HoriZZon include the diagrammatic representation of BPMN models, which I find good for modeling, and things such as capability maps."
"BiZZdesign HoriZZon has positively impacted my organization and my clients' organizations by providing a common language between architects, solution architects, infrastructure architects, and the entire corporation so that we can change and understand our actions collaboratively."
"The feature I find most valuable is that the start times and loading times are short. It takes only a few seconds to load the repository and whenever I want to open diagrams, they are there almost immediately."
"All of the banks, and all of the agencies that are my clients, they are really happy with the design, from the results provided by it, and 100% they are relying on the results because they have been using it for years now."
"I used BiZZdesign HoriZZon at two organizations. At Manchester Metropolitan University, I used it with a small team for architectural modeling of the student record system. We modeled teams, process objects, and their interactions with applications. We also used it to model a gradual rollout with plateaus showing migration over time. At the BBC, I used it to model software services for publishing content online. I showed key model views to senior stakeholders using Horizon, allowing them to modify and score applications and services."
"Return on investment is definitely there because we never had a single view of everything."
"BiZZdesign HoriZZon stands out from other solutions on the market due to its uniqueness in conformance with the standard."
"Overall, the solution is invaluable to our organization."
"We use it to build the physical and logical domains to hold requirements, specifications, use cases, and all the way down to class definitions."
"When you look at it, No Magic is an all-encompassing tool. You can use it for business architecture design. You can use it for deploying an ERP system across your enterprise. However, it was initially designed and developed for model-based systems engineering. That's the systems engineering required to either produce an IP system or product. It takes away the mounds of paper and puts it into a model. It enables you to generate significant savings by modeling that new product or that system before you ever start developing a prototype."
"Offers good standards compliance and is user-friendly."
"It is pretty easy to use. It is pretty versatile."
"No Magic has the tools and capabilities to model a complete enterprise and all product lines."
"The technical support is very good."
"My advice to anybody who is designing complex projects, like defense projects or space projects, is that they have to use this program or one like it."
"The most valuable feature is the amount of flexibility that one has to model, which is great for an individual."
 

Cons

"I rate it a nine because it is a great tool, but the user-friendliness regarding moving things across is a bit of a letdown."
"BiZZdesign HoriZZon can be really quicker than today as we are experiencing some performance issues, so that is the most important thing."
"I noticed that there were times when the cloud version would get stuck or was not able to load."
"Scalability is a bit of a problem for BiZZdesign. There is always a possibility it will failover."
"It lacks capabilities with regard to infrastructure modeling."
"There's room for improvement. When I finished using it over a year ago, I discussed implementing C4 notation with BiZZdesign HoriZZon.They've likely done this now, but I haven't seen it. Setting up interactive views for stakeholders to score services was a bit difficult."
"This tool is something of a beast - it takes a long time to learn, and it isn't possible for casual users and most architects. Unless a person spends 500 or 1,000 hours on the tool or does very concentrated sessions using all its functionalities, it's very difficult to master."
"The frame, the labeling, the text, everything, they are scattered."
"It's very focused on specific modern languages and it doesn't do necessarily general systems software engineering with diagrams. They should expand the diagram types for the languages."
"The software is a little more challenging if you haven't been trained on how to use it."
"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."
"The price of the solution could be reduced."
"It would be better if the User Interface were updated. At the moment, it's a classic environment. It reminds me of the old Windows interface, for example, Windows 95. It would be better to make it more user-friendly. It would also be better if it could integrate with SAP solutions. It isn't easy to find experts in the field. It's hard to find people around the globe that have the necessary skills and expertise to manage this solution. For example, in our case, we needed someone with refrigeration knowledge that also knew how to use the tool, and that was a challenge. We also had issues relating to erasing. Sometimes, it kept it in the background and didn't erase it at all. We had to review the entire list to ensure that the item was deleted."
"When I am working with my Mac and I right-click to copy and paste, it doesn't work."
"The technical support is not very good."
"I would like to see the ability to deploy live business process models and capture real-time data (without the need for another product tool) so you don't have to be dependent on other products for this functionality."
 

Pricing and Cost Advice

"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"I haven't found any issues with the scalability and licensing parts that are access-related."
"In terms of this particular product usage, my clients currently only use per-user licenses."
"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"The price is reasonable."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
"The licensing is on a yearly basis, and it's expensive."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
10%
Outsourcing Company
9%
Government
8%
Manufacturing Company
21%
Financial Services Firm
10%
Outsourcing Company
10%
Government
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise20
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What needs improvement with BiZZdesign HoriZZon?
I noticed that there were times when the cloud version would get stuck or was not able to load. There were issues with the login capability, and that was some time ago, a few months ago. I am not s...
What is your primary use case for BiZZdesign HoriZZon?
There was a merger that the client entered into, and following that merger, we inherited a large technology inventory from the acquired organization. The acquired inventory from the organization ha...
What advice do you have for others considering BiZZdesign HoriZZon?
The real experience I have had and seeing the result of using it in a large team where a large scale enterprise architecture and merger is happening is a very unique experience I have had with BiZZ...
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works...
What is your primary use case for No Magic MagicDraw?
I deal with DOD lifecycle acquisition sorts of things as some of the main use cases currently, and I expect to continue using it for more than 25 years.
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.