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Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs Microsoft App-V comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Citrix DaaS (formerly Citri...
Ranking in Application Virtualization
1st
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
128
Ranking in other categories
Remote Access (4th), Virtual Desktop Infrastructure (VDI) (2nd), Desktop as a Service (DaaS) (1st)
Microsoft App-V
Ranking in Application Virtualization
2nd
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Application Virtualization category, the mindshare of Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) is 22.1%, down from 27.2% compared to the previous year. The mindshare of Microsoft App-V is 18.8%, down from 21.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Virtualization Market Share Distribution
ProductMarket Share (%)
Citrix DaaS (formerly Citrix Virtual Apps and Desktops service)22.1%
Microsoft App-V18.8%
Other59.099999999999994%
Application Virtualization
 

Featured Reviews

SN
Technical Lead on Virtual Desktop at Orange
Has delivered consistent desktop experiences across remote locations and has supported multimedia workloads efficiently
I have utilized the HDX protocol for compression and audio-video capabilities. When users need to conduct meetings with customers or colleagues, they can use Teams solutions and open a bridge where video and audio are encapsulated within the ICA protocol, which is protected by SSL and certificates for security. This provides secure communication at good quality through the HDX protocol. HDX protocol has improved application performance as it is specifically designed for multimedia applications. If processing audio or video files, such as in telecom where discussions are recorded and then prepared as video or audio, this does not consume excessive bandwidth during the operation compared to a normal remote desktop connection provided by Microsoft. Everything is compressed and provides sufficient bandwidth for multiple people to perform similar tasks without interruption or session disconnection. All multimedia-related activities, such as playing content on YouTube, deliver a better experience with this protocol overall. I use multi-factor authentication for opening sessions to the data center where users access their machines or software. Multi-factor authentication has helped secure applications because users typically have two-way authentication software on their phones. They use a password first and then authenticate themselves through their mobile application to grant access to resources. This approach is effective because if a hacker attacks a user, they need more than just the password and username. They must also possess the device that provides authentication. The device typically has facial recognition, a password, and provides better security overall.
SN
Technical Lead on Virtual Desktop at Orange
Legacy software is maintained effectively, offering cost savings and integration flexibility
I believe there is no room for improvement in Microsoft App-V since it is officially at the end of life. Microsoft does not negotiate extensions for their end-of-life solutions. It has been a great tool over the years, but the company has managed to write most applications to bring them up to date, many written from scratch or as web-based applications. It's highly likely that we will decommission the Microsoft App-V solutions next year, keeping backups for a period until the new applications stabilize. I'm confident that once they transition to newer versions, they will phase out Microsoft App-V just like they do with operating systems. When Microsoft decides to close a version, such as Windows 10-22H2 or 21-H2, it happens. Paying for extended support is costly and, in the end, not worth it. Organizations must think of alternatives, possibly leaning towards MSIX, although MSIX doesn't support very old software used on Windows XP or 2000, which raises doubts about what can truly be improved. It's clear they won't introduce anything new; they will only provide security patches as they approach the end-of-life timeline.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is user-friendly and easy to use."
"XenApp is a fast, secure and reliable solution for remote connections that is completely different than and superior to older Windows solutions."
"The architecture I built had a robust failover mechanism for the endpoints, and the interface was user-friendly."
"The basic virtual desktop infrastructure (VDI) feature is most valuable. We were lucky to have it in place when the pandemic hit. It is used very heavily now."
"The most valuable feature of Citrix Virtual Apps and Desktops is the security and it is easy to work with."
"Citrix Workspace can present desktop applications with ease, in an efficient and secure manner. The performance is good, it is a great piece of software."
"It allows us to mute users who adhere to a policy of not allowing direct VPN access for security reasons. It is easy to use."
"I have found that Citrix DaaS is still a complex product, especially on the desktop side, which affects scalability. Although it works well on the apps side, the desktop aspect still has room for improvement in scalability. Managing multiple OSs centrally doesn't reduce many problems, and the product remains almost on par with its competitors like VMware Vue."
"It is very easy to use from an administration point of view."
"The most interesting and powerful feature for us is the fact that we can upgrade any kind of app instantly."
"We can deploy applications incredibly fast."
"It is easy to scale. You can quickly deploy additional instances. Rollbacks are easy because there is an automatic backup every hour. Deploying the application is straightforward and efficient."
"I would recommend Microsoft App-V for its simplicity and efficiency."
"I appreciate the process of being able to change or review my answers."
"Microsoft App-V is a simple, very good working product that just works."
"From my experience with Microsoft App-V, the feature I liked the most is the streaming."
 

Cons

"It would help if it were a little simpler. It's a bit complicated and we have hired Citrix administrators. But it's a good solution."
"The visibility the solution provides across SaaS, hybrid, and multi-cloud environments, for user and application traffic, is also limited if you do not enable all the services and is based on which services you are utilising. Citrix provides end-to-end visibility based on their services you are utilising."
"Dependency on server virtualization after v7.x is an issue which I encountered in small environments."
"My only issue with Citrix is that they frequently rebrand their products. I'm using the app and everything is fine but after a couple of years, it's entirely different. There were an enormous number of Citrix tools readily available. My immediate concern was selecting the correct ones."
"In the bank, a major part of all our applications is Microsoft App-V. If App-V is at end of life, then we need a new technology to replace it. As of today, I haven't seen in Citrix Studio that there is a new technology embedded directly in it to replace App-V."
"This solution is resource-intensive, it takes a lot of Bandwidth and a lot of the resources of the server."
"The product has some bugs, making it an area of concern where improvements are required."
"There is room for improvement on the hypervisor side, providing better integration between the hypervisor and the product line. I suspect that they haven't put the work into that because of the move to the cloud. They want everything to be cloud-hosted. But for folks like us, who will always be a hybrid model, that's of some concern."
"Regarding improvements in Microsoft App-V, I would appreciate seeing the successor, MSIX, work better, as nothing is going to be implemented anymore since it is end of life by the end of the year."
"The reporting features could be improved."
"If it were possible to integrate App-V with a cybersecurity solution then we could implement a documentation registry, which would be useful."
"Microsoft App-V has been slow, and users experience delays when launching applications, which presents significant challenges."
"The downside is that Microsoft bought this product and they are going to discontinue it in 2026. This is worrisome for us."
"There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance."
"The process was streamlined but didn't make our work simple. We encountered an issue with the person responsible for designing the website."
"Microsoft App-V is more suited for legacy software usage, and trying to make it work in that context usually feels tricky and unreliable."
 

Pricing and Cost Advice

"If one is a high price and ten is a low price, I rate the tool's price a three."
"Citrix Virtual Apps and Desktops is an expensive solution."
"We spent nearly 1,50,000 Euros for 250 licenses."
"You can buy an on-cloud or on-prem license. You can switch between on-cloud users and on-prem users. Its licensing is cheap. It is from $8 to $15 per user. It is not that expensive when you compare the cost of buying new hardware with the cost of the license. For example, at $15 per user, it costs around $180 for a year, which is cheaper than buying a $600 PC that at a certain stage, you will again have to change because its hardware is not supported. It may also get damaged or stolen. So, you can compare the cost of the actual hardware that you have to buy and the time spent in supporting the clients with the cost of its license."
"We are seeing a return on investment with Citrix Workspace."
"The Citrix license model has changed. It costs around $240 per user for a single username, but a concurrent license costs double."
"The solution is expensive and I give the cost a four out of ten."
"If you look at cost, then you must look at the number of users that you are covering. If you are only using it for some users, then it is very expensive. However, if you have a massive amount of users, then it begins to be interesting to use Citrix. Because once you are managing thousands of servers with one guy, your maintenance costs decrease per user."
"Clients do not pay licensing fees."
"The pricing of this product is competitive."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Financial Services Firm
16%
Government
9%
Healthcare Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise21
Large Enterprise69
By reviewers
Company SizeCount
Small Business4
Large Enterprise5
 

Questions from the Community

What do you like most about Citrix Virtual Apps and Desktops?
My focus has primarily been on publishing virtual applications.
What is your experience regarding pricing and costs for Citrix Virtual Apps and Desktops?
I rate the product’s pricing a seven out of ten, where one is cheap and ten is expensive.
What needs improvement with Citrix Virtual Apps and Desktops?
I have found that Citrix DaaS is still a complex product, especially on the desktop side, which affects scalability. Although it works well on the apps side, the desktop aspect still has room for i...
What is your experience regarding pricing and costs for Microsoft App-V?
Regarding pricing, I believe flexibility would help retain customers. Costs could be more adaptable to meet varying budgets.
What needs improvement with Microsoft App-V?
There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance.
What is your primary use case for Microsoft App-V?
I have been using Microsoft App-V for quite some time, and I can describe my use cases, which include various applications that enhance productivity.
 

Also Known As

XenDesktop, XenApp (Citrix Virtual Apps), Citrix Workspace
App-V, MS App-V
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Exelon, Aeronamic, AIDS Healthcare Foundation, Alameda County Medical Center, Alaska Department of Fish & Game, Aloysius Stichting, Amarchand Mangaldas, AmBev, Amnet Technology Solutions, Arval
The University of Texas at San Antonio (UTSA), GDDKiA, P&V, Etisalat Lanka, Hellenic Petroleum
Find out what your peers are saying about Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs. Microsoft App-V and other solutions. Updated: December 2025.
881,665 professionals have used our research since 2012.