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Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs Microsoft App-V comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Citrix DaaS (formerly Citri...
Ranking in Application Virtualization
1st
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
128
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (1st), Desktop as a Service (DaaS) (1st)
Microsoft App-V
Ranking in Application Virtualization
2nd
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Application Virtualization category, the mindshare of Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) is 22.4%, down from 27.5% compared to the previous year. The mindshare of Microsoft App-V is 12.9%, down from 22.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Virtualization Mindshare Distribution
ProductMindshare (%)
Citrix DaaS (formerly Citrix Virtual Apps and Desktops service)22.4%
Microsoft App-V12.9%
Other64.7%
Application Virtualization
 

Featured Reviews

SN
Technical Lead on Virtual Desktop at Orange
Has delivered consistent desktop experiences across remote locations and has supported multimedia workloads efficiently
I have utilized the HDX protocol for compression and audio-video capabilities. When users need to conduct meetings with customers or colleagues, they can use Teams solutions and open a bridge where video and audio are encapsulated within the ICA protocol, which is protected by SSL and certificates for security. This provides secure communication at good quality through the HDX protocol. HDX protocol has improved application performance as it is specifically designed for multimedia applications. If processing audio or video files, such as in telecom where discussions are recorded and then prepared as video or audio, this does not consume excessive bandwidth during the operation compared to a normal remote desktop connection provided by Microsoft. Everything is compressed and provides sufficient bandwidth for multiple people to perform similar tasks without interruption or session disconnection. All multimedia-related activities, such as playing content on YouTube, deliver a better experience with this protocol overall. I use multi-factor authentication for opening sessions to the data center where users access their machines or software. Multi-factor authentication has helped secure applications because users typically have two-way authentication software on their phones. They use a password first and then authenticate themselves through their mobile application to grant access to resources. This approach is effective because if a hacker attacks a user, they need more than just the password and username. They must also possess the device that provides authentication. The device typically has facial recognition, a password, and provides better security overall.
Francois Gotti - PeerSpot reviewer
Senior Infrastructure Engineer at IQEQ
Streaming has impressed but integration and support require improvement
The problem with Microsoft App-V is that there is no choice since Microsoft has decided to stop it, and we are searching for alternatives. Microsoft App-V needs to evolve, possibly with better integration with other solutions, particularly since we use Citrix and want to integrate App-V packages more efficiently. The management of packages should be easier, possibly through a web console for visibility in versioning, and options to convert packages when changing technologies. Many companies avoid using tools like Admin Studio due to high costs. Additionally, Microsoft App-V has been slow, and users experience delays when launching applications, which presents significant challenges.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For our company's customers, I feel that the product is stable."
"The Provisioning Services are the most valuable feature. We have Premium licensing, so Provisioning Services is huge for us, along with the Virtual Apps and Desktops part. It allows us to have a vDisk for every region, one that can easily be copied between them if we need to, to limit the amount of updates we have to do."
"Security is a shining point of the Citrix Workspace."
"The solution provides everything in one integrated platform. When it comes to monitoring their solution, it is really easy. We have all the information in one place so we can have the right information at the right moment. We can be proactive when it comes to dealing with performance, maintenance, and security issues."
"Citrix Virtual Apps is the most valuable feature. Many customers use this feature to publish only applications, and not the full desktop. They can publish the internal resource or allow the end-user to reach a site or an application without having the full desktop. That's why they love this feature. It helps them save on resources."
"XenDesktop VDI is the best in class desktop virtualization solution with the best support for clients."
"Stable product with straightforward setup."
"It makes it easy for us to give storage, memory, RAM, or processor resources without anything affecting their day-to-day activity."
"It is easy to scale. You can quickly deploy additional instances. Rollbacks are easy because there is an automatic backup every hour. Deploying the application is straightforward and efficient."
"From my experience with Microsoft App-V, the feature I liked the most is the streaming."
"It is very easy to use from an administration point of view."
"I appreciate the process of being able to change or review my answers."
"Microsoft App-V is a simple, very good working product that just works."
"We can deploy applications incredibly fast."
"I would recommend Microsoft App-V for its simplicity and efficiency."
"From a technical point of view, it meets most of the customers' needs."
 

Cons

"The initial setup is complex."
"It would help if it were a little simpler."
"Citrix should consolidate the multiple tools currently required into a single platform."
"This product should include a feature like like App Volume, which their competitor already has."
"Pricing and technical support needs improvement."
"The solution's cost has almost doubled this year, and it could be made cheaper."
"The solution's technical support is not so good."
"I would like to see simplification in the management of the on-prem infrastructure component of Citrix DaaS, particularly in the studio tool used to manage the DaaS infrastructure."
"Microsoft App-V is more suited for legacy software usage, and trying to make it work in that context usually feels tricky and unreliable."
"The downside is that Microsoft bought this product and they are going to discontinue it in 2026. This is worrisome for us."
"Microsoft App-V has been slow, and users experience delays when launching applications, which presents significant challenges."
"There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance."
"Regarding improvements in Microsoft App-V, I would appreciate seeing the successor, MSIX, work better, as nothing is going to be implemented anymore since it is end of life by the end of the year."
"The reporting features could be improved."
"The process was streamlined but didn't make our work simple. We encountered an issue with the person responsible for designing the website."
"If it were possible to integrate App-V with a cybersecurity solution then we could implement a documentation registry, which would be useful."
 

Pricing and Cost Advice

"It's my understanding that the solution license fee for each user is around $300 US. If we buy a personal laptop for each employee every five years, then the total cost is five times $300 US, or $1,500 USD. So we could buy 100 personal laptops instead of the Citrix solution."
"A perpetual enterprise license costs approximately $300 USD."
"The price of Citrix Virtual Apps and Desktops is approximately $300 for the new version called Dash and the license is approximately $900 annually."
"Citrix Virtual Apps and Desktops is an expensive solution."
"The price of the solution could be less expensive. There are different versions to their solution and the price keeps increasing."
"As for the cost, it is neither cheap nor expensive. Personally, I find it quite expensive, especially if you want to add more features. The security features we use include App Protect and Endpoint Protection."
"You have to do some hard work in order to get the suitable licenses."
"The cost of the Citrix software reflects what I would expect a product of that nature, in that market, to be. Understanding the licensing is quite a bit more complicated, because one of the things about Citrix is that you can buy licensing at different levels... Yet I still like the idea because it means that if all you need is a basic load balancing solution, then you don't need to buy an advanced or premium license."
"The pricing of this product is competitive."
"Clients do not pay licensing fees."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
9%
Comms Service Provider
8%
Financial Services Firm
17%
Healthcare Company
8%
Comms Service Provider
6%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise21
Large Enterprise69
By reviewers
Company SizeCount
Small Business4
Large Enterprise5
 

Questions from the Community

What needs improvement with Citrix Virtual Apps and Desktops?
I have found that Citrix DaaS is still a complex product, especially on the desktop side, which affects scalability. Although it works well on the apps side, the desktop aspect still has room for i...
What is your experience regarding pricing and costs for Citrix Workspace?
Citrix DaaS is considered expensive, especially for companies that do not require multi-cloud. Tiered pricing based on company size would be beneficial.
What is your experience regarding pricing and costs for Microsoft App-V?
Regarding pricing, I believe flexibility would help retain customers. Costs could be more adaptable to meet varying budgets.
What needs improvement with Microsoft App-V?
There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance.
What is your primary use case for Microsoft App-V?
I have been using Microsoft App-V for quite some time, and I can describe my use cases, which include various applications that enhance productivity.
 

Also Known As

XenDesktop, XenApp (Citrix Virtual Apps), Citrix Workspace
App-V, MS App-V
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Exelon, Aeronamic, AIDS Healthcare Foundation, Alameda County Medical Center, Alaska Department of Fish & Game, Aloysius Stichting, Amarchand Mangaldas, AmBev, Amnet Technology Solutions, Arval
The University of Texas at San Antonio (UTSA), GDDKiA, P&V, Etisalat Lanka, Hellenic Petroleum
Find out what your peers are saying about Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs. Microsoft App-V and other solutions. Updated: June 2026.
902,456 professionals have used our research since 2012.